Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Advent Technologies Holdings, Inc. Utilities 200 $7M United States HubSpot Hubspot CRM CRM 2022 n/a
Otter Tail Corporation Utilities 2487 $1.2B United States Q4 Inc Q4 Inc Investor Relations Success Platform Partner Relationship Management 2021 n/a
Utilities 186 $364M United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Utilities 1273 $1.7B New Zealand Hotjar Hotjar Customer Experience 2017 n/a
Utilities 1273 $1.7B New Zealand Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2020 n/a
Utilities 1306 $1.8B New Zealand Hotjar Hotjar Customer Experience 2016 n/a
Utilities 1306 $1.8B New Zealand Quantcast Quantcast Measure Marketing Analytics 2016 n/a
Utilities 1306 $1.8B New Zealand Salesforce Salesforce Marketing Cloud Marketing Automation 2021 n/a
Utilities 1306 $1.8B New Zealand Genesys Genesys Cloud CX Call Center 2021 n/a
Utilities 2865 $6.6B Argentina emBlue emBlue Marketing Automation 2020 n/a
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