Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
IBM Professional Services 245000 $62.8B United States Twilio Twilio Segment Customer Data Platform 2020 n/a
IBM Professional Services 245000 $62.8B United States Demand Science Demand Science Leadiro Account Based Marketing 2019 n/a
Professional Services 245000 $62.8B United States Madison Logic Madison Logic Platform Account Based Marketing 2013 n/a
Professional Services 245000 $62.8B United States N.Rich Technologies Oy N.Rich ABM Platform Account Based Marketing 2020 n/a
Professional Services 245000 $62.8B United States IBM IBM Omni-channel marketing (ex Unica) Marketing Automation 2016 n/a
Professional Services 245000 $62.8B United States Medallia Medallia Experience Cloud Customer Experience 2000 n/a
Professional Services 245000 $62.8B United States Salesforce Salesforce Service Cloud Customer Support 2017 n/a
Professional Services 245000 $62.8B United States Epsilon Epsilon SingularLogic Galaxy CRM CRM 2008 n/a
Professional Services 245000 $62.8B United States Index Exchange Index Exchange Digital Advertising Platform 2020 n/a
Communications 244658 $50.0B Hong Kong Oracle Oracle Moat Marketing Analytics 2021 n/a
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