Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Panasonic Corporation Manufacturing 229183 $60.8B Japan Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2007 n/a
Panasonic Corporation Manufacturing 229183 $60.8B Japan Adobe Systems Adobe Marketo Marketing Automation 2016 n/a
Manufacturing 229183 $60.8B Japan NextRoll AdRoll Digital Advertising Platform 2014 n/a
Manufacturing 229183 $60.8B Japan Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2014 n/a
Manufacturing 229183 $60.8B Japan Adobe Systems Adobe Target Standard Marketing Analytics 2014 n/a
Manufacturing 229183 $60.8B Japan The Trade Desk The Trade Desk Digital Advertising Platform 2015 n/a
Manufacturing 229183 $60.8B Japan Oracle Oracle BlueKai Data Management Platform 2015 n/a
Manufacturing 229183 $60.8B Japan Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2015 n/a
Manufacturing 229183 $60.8B Japan Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Manufacturing 229183 $60.8B Japan Adobe Systems Adobe Dynamic Tag Management Tag Management 2016 n/a
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