Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Panasonic Corporation Manufacturing 229183 $60.8B Japan Adobe Systems Adobe Audience Manager Data Management Platform 2017 n/a
Panasonic Corporation Manufacturing 229183 $60.8B Japan Microsoft Linkedin Bizo Marketing Automation 2017 n/a
Manufacturing 229183 $60.8B Japan Magnite Magnite (ex Rubicon Project) Digital Advertising Platform 2018 n/a
Manufacturing 229183 $60.8B Japan Hotjar Hotjar Customer Experience 2020 n/a
Manufacturing 229183 $60.8B Japan Microsoft Microsoft Clarity Marketing Analytics 2023 n/a
Manufacturing 229183 $60.8B Japan Salesforce Salesforce Audience Studio Data Management Platform 2023 n/a
Manufacturing 229183 $60.8B Japan Microsoft Microsoft Dynamics 365 Sales Sales Automation,Sales Engagement 2021 Japan Business Systems
Professional Services 228000 $281.7B United States UserTesting UserTesting Human Insight Platform Customer Experience 2019 n/a
Professional Services 228000 $281.7B United States Contentsquare Contentsquare Customer Experience 2020 n/a
Professional Services 228000 $281.7B United States The Marketing Practice The Marketing Practice Kingpin Argus Account Based Marketing 2018 n/a
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