Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Christian Dior Retail 195831 $100.0B France Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Christian Dior Retail 195831 $100.0B France Bambuser Bambuser Video Commerce Customer Engagement 2023 n/a
Professional Services 195000 $2.0B Mexico Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2022 n/a
Automotive 194993 $118.1B Japan Google Google Tag Manager Tag Management 2019 n/a
Automotive 194993 $118.1B Japan Microsoft Microsoft Clarity Marketing Analytics 2023 n/a
Automotive 194993 $118.1B Japan Sprout Social Sprout Social Platform Social Media Management 2025 n/a
Retail 194200 $40.6B United States MediaMath MediaMath Digital Advertising Platform 2013 n/a
Retail 194200 $40.6B United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2020 n/a
Retail 194200 $40.6B United States Salesforce Salesforce Krux DMP Data Management Platform 2014 n/a
Retail 194200 $40.6B United States Adobe Systems Adobe Audience Manager Data Management Platform 2020 n/a
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