Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Yomiuri Shimbun Media 4399 $2.3B Japan Google Google Tag Manager Tag Management 2014 n/a
Yomiuri Shimbun Media 4399 $2.3B Japan Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2015 n/a
Media 4399 $2.3B Japan Revive Adserver Revive Adserver (ex OpenX/Openads) Digital Advertising Platform 2015 n/a
Media 4399 $2.3B Japan Geniee GenieeDMP Data Management Platform 2015 n/a
Media 4399 $2.3B Japan Magnite Magnite (ex Rubicon Project) Digital Advertising Platform 2019 n/a
Media 4399 $2.3B Japan Criteo Criteo Commerce Media Platform Digital Advertising Platform 2022 n/a
Media 4399 $2.3B Japan The Trade Desk The Trade Desk Digital Advertising Platform 2016 n/a
Media 4399 $2.3B Japan Lotame Lotame DMP Data Management Platform 2016 n/a
Media 4399 $2.3B Japan New Relic New Relic APM Application Performance Management 2018 n/a
Media 4399 $2.3B Japan OpenX Software OpenX OpenAudience Digital Advertising Platform 2022 n/a
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