Augeo Affinity Marketing Among HCM Top 500

2561 Territorial Road

St. Paul, MN , 55114, United States

1 651-917-9143


Augeo Affinity Marketing Strengths, Domain Expertise, and Key Differentiators

REACH was designed to be social, mobile, experiential and personalized. Flexible platform features can be configured to address your specific company goals and is designed to deliver a relevant experience to each employee. Individual profiles, expressed preferences, and a history of user interactions create a treasure trove of data. This insight significantly improves a company's ability to motivate performance and elevate employee contribution.

Augeo Affinity Marketing Recent Developments

In April 2020, Augeo introduced a connectivity platform to help organizations strengthen relationships in a world disrupted by social isolation brought on by the COVID-19 pandemic. The platform, called JOYN, brings employees together in ways that most connectivity tools do not, focusing on aligning goals, building community and enriching culture. JOYN was developed in partnership with Structural, using their advanced technology and data science capabilities. Augeo is offering the platform free of charge until 2021 to help companies more effectively stay connected, align on critical company priorities and build more resilient cultures

In January 2019, Augeo introduced REACH, its new employee engagement platform. With REACH, HR leaders now have an integrated toolset to develop a deeper understanding of the skills and interests of each employee, as well as ways to encourage teamwork, facilitate career development, and promote cultural alignment.

Augeo Affinity Marketing Mergers and acquisitions (M&A) Activities

In April 2020, Augeo acquired Empyr, a San Diego based card-linking platform for national brands and digital publishers. Together, they will launch a new company called Figg, combining the financial institution card-linking business of Augeo with the extensive publisher experience of Empyr. Augeo will continue to serve its clientele independently, while the new company will represent one of the largest user bases in the card-linking industry, with more than 60 million users and $300 billion in transaction volume. Figg will bring new card-linked opportunities for advertisers, publishers and consumers.

In September 2019 Augeo Affinity Marketing has bought MotivAction, a Minneapolis-based enterprise engagement firm, the companies announced Thursday morning. The combined company will have annual revenue of about $350 million, according to Augeo's CEO David Kristal. Enterprise engagement focuses on creating connections between companies and their employees and customers. For example, MotivAction is known for running employee recognition and sales incentive programs for other companies. Augeo has similar programs, but what they don't have is a meetings and events business, which MotivAction does.

Augeo has been both buyer and seller of companies over the best two years. In 2018, it sold its business division Augeo FI to Lightyear Capital, a private equity firm based in New York City. That transaction netted Augeo $140 million, and was a departure from the company's strategy of growing through acquisition; Augeo made eight smaller acquisitions in the years before the Augeo FI sale.

In February 2019, Augeo acquired Wingnut Advertising, a Minneapolis-based company delivering agency services since 2003. The acquisition will nearly double the size of Augeo Digital’s agency, a business unit of Augeo, and strengthen its capabilities in creative, strategic branding, website development, and digital communications. Wingnut also has expertise in search engine optimization (SEO), search engine marketing (SEM), and other digital marketing services.

Augeo Affinity Marketing Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Augeo Affinity Marketing applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Augeo Affinity Marketing and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified REACH, Figg customers.

Augeo Affinity Marketing Key Cloud and HCM Applications


Augeo Affinity Marketing HCM and Cloud HCM Applications Revenues, $M:

Type/Year20182019YoY Growth, %
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* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Augeo Affinity Marketing Revenue Breakdown by Type:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
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Augeo Affinity Marketing Total and HCM Applications Revenues by Region:

Region% of Total Revenues2019 Total Revenues, $M2019 HCM Applications Revenues, $M
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Augeo Affinity Marketing Direct vs Indirect sales

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Augeo Affinity Marketing Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Augeo Affinity Marketing Customers

No. of Augeo Affinity Marketing Customers: 300

No. of Augeo Affinity Marketing HCM Applications Customers: x

No. of Augeo Affinity Marketing Cloud HCM Customers: x

No. of Augeo Affinity Marketing Cloud HCM Subscribers: x

Augeo serves both domestic and international programs and currently supports over 55 countries in 8 languages. Augeo serving many practice areas such as Financial Services, Home Improvement, Insurances, Food Service, Sports Marketing, Retail, Distribution, Publishing., Telecommunications, Pharmaceuticals and many more.

Augeo Affinity Marketing Market Opportunities, M&A and Geo Expansions

In March 2019, Augeo made a partnership with ME to WE, a social enterprise that creates socially conscious products and experiences to help support WE charity. From its headquarters in Toronto, CA, ME to WE enables people to do good through their everyday choices. As the leading engagement and loyalty company in the U.S. serving employees, customers, and members, Augeo runs programs for over 30 million people around the world.

The partnership will mean hundreds of loyalty programs running on the Augeo platform will offer new ways to convert points or other forms of loyalty currency into life-changing impacts in developing communities in Africa, South America and Asia. Current programs provide access to clean water, education, health, food security, and economic opportunity.

Augeo Affinity Marketing Risks and Challenges

Cyber security is not about the next shiny object, it is about people, risk and critical thinking.

Augeo Affinity Marketing Ecosystem, Partners, Resellers and SI

Privately held and headquartered in St. Paul, MN Augeo delivers programs in more than 55 countries and eight languages. The company has offices in New York, Chicago, Atlanta, Phoenix, and Nashville.

Augeo Affinity Marketing Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Augeo Affinity Marketing Public Cloud and Infrastructure (IaaS)
  • Augeo Affinity Marketing Platform (PaaS)
  • Augeo Affinity Marketing Application Delivery
  • Augeo Affinity Marketing Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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