Blackboard Among HCM Top 500

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Blackboard Strengths, Domain Expertise, and Key Differentiators

In April 2020 Blackboard completed the sale of its Blackboard Open LMS business ("Open LMS") to Learning Technologies Group PLC. The completion of the transaction enables Blackboard to further simplify its business and accelerate momentum in helping clients move to its Software as a Service (SaaS) deployment of Learn and Ultra, its next-generation Learning Management System (LMS).

This strategic transaction sets Blackboard up to further solidify and strengthen its focus on innovation and growth in its key focus areas of teaching and learning, community engagement, and student success. Blackboard offers clients a unique SaaS EdTech platform that brings together its leading proprietary LMS, Blackboard Learn Ultra, its analytics solution, Blackboard Data, its accessibility solution, Blackboard Ally, and its virtual collaboration solution, Blackboard Collaborate.

Following a long stretch of uninterrupted growth and tucked-in acquisitions, Blackboard has emerged as one of the biggest software vendors in the education vertical.

Blackboard embraced the Cloud aggressively by launching a New Learning Experience designed to combine modern app metaphor, which includes an intuitive interface for a connected workflow, mobile computing, rich analytics as well as Software As A Service delivery options.

Blackboard full suite of eLearning applications for higher education, K-12, professional, corporate, and government organizations, along with connectivity and eCommerce applications, has been widely used among large and small colleges and universities all aiming to leverage the latest Web technologies to optimize the virtual school experience.

Blackboard Recent Developments

In July 2020 Blackboard launched Blackboard Retention Coaching, Powered by Predictive Data. The solution equips higher education institutions with the data, insights, and expertise necessary to help predict when a student may need additional support to be successful, implement proactive interventions, and ultimately boost retention.

Blackboard Retention Coaching combines actionable insights from Blackboard Predict with personalized engagement with Blackboard's Student Success coaches. The solution leverages student information from the institution's Student Information System and activity from the Blackboard Data platform to identify at-risk students for early intervention. Using Blackboard's robust set of communication technologies, Blackboard's Student Success coaches then proactively engage these students, providing individualized support to help them stay on track. Support can range from personalized coaching to help students navigate academic roadblocks both within and outside of the educational environment to connecting students to appropriate campus resources.

In October 2018, Blackboard stated that Blackboard Mobile Credential support for Student ID cards in Apple Wallet, which brings students the ability to add their student ID to Wallet on iPhone and Apple Watch. Blackboard Mobile Credential support for Student ID cards in Apple Wallet creates a seamless experience for students navigating campus by offering secure access to facilities, residence halls, and more, as well as payments for dining, laundry, vending, and retail.

Blackboard Mergers and acquisitions (M&A) Activities

Blackboard acquired X-Ray Analytics, a tool for predicting student performance trends, which will be integrated into the company's open-source learning management systems Moodlerooms and Enterprise Moodle.

This is the second purchase in the open-source space since Blackboard's somewhat controversial acquisition of Moodlerooms and NetSpot back in 2012, which were seen as a major strategic shift for the company since the platform is in direct competition with Blackboard's flagship LMS product.

Blackboard Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blackboard applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blackboard and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Blackboard Cloud, Blackboard Learn customers.

Blackboard Key Cloud and HCM Applications

Blackboard Cloud, Blackboard Learn

Blackboard HCM and Cloud HCM Applications Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Blackboard Revenue Breakdown by Type:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Blackboard Total and HCM Applications Revenues by Region:

Region% of Total Revenues2019 Total Revenues, $M2019 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Blackboard Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Blackboard Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Blackboard Customers


No. of Blackboard Customers: 37000

No. of Blackboard HCM Applications Customers: x

No. of Blackboard Cloud HCM Customers: 37000

No. of Blackboard Cloud HCM Subscribers: 4000000


Blackboard's software and services are used by over 37,000 clients worldwide in the following markets: Higher Education, K-12, Career Colleges, Corporations, Associations, Government, and Military.

Among its corporate clients are ADP, Watson Pharmaceuticals, Westinghouse Electric Company, M5 Networks, Living Social, 21st Century Oncology, Inc, Bank of Montreal, BOMI, Bon Secours Memorial School of Nursing, Capital Health Institute, Carilion Health System, Cincinnati Children's Hospital, City of Hope, Clayton College of Natural Health, Comcast, The Commonwealth Medical College, Compass Bank, Construction Experts, Inc, Cutting Edge Surgical Institute/Key Surgical, Doctors Hospital Graduate Medical Education, Dominion Power Company, The Fisher's Net, Hoist&Crane Service Group, Homesite Insurance, Intel Corporation, Intuit, Joint Commission Resources, Lockheed Martin Corporation, Matco Tools, Mayo Clinic, MB Consulting Group, Medela, Inc, Methodist Hospital of Dallas, Midwest Gold Buyers, National Inst of Disability Management&Research, Newell Rubbermaid Technology Global Business Unit - mimio, Partners HealthCare System, Inc, Petroskills, Sentara Healthcare, Shadow Mountain Ministries, Software Technology, Inc, Structural Concepts, Triple Crown Academy, United Heritage Credit Union, US Oncology, VA Desert Pacific Healthcare Network, VA Medical Center PA, VA Nebraska Western Iowa Healthcare System, Walgreens, and others.

Blackboard Market Opportunities, M&A and Geo Expansions

In July 2020 Blackboard launched the Reporting Tier for the Blackboard Data platform, which will give institutions access to reports designed to provide insights on the use of learning tools within the Blackboard SaaS EdTech ecosystem.

The Reporting Tier provides clients access to robust pre-built usage and adoption reporting on the LMS and other licensed Blackboard SaaS products. The first available report will answer key questions on the utilization and adoption of the Blackboard Collaborate Ultra virtual classroom solution with additional reports for other products to follow. Beginning today, the reports are available at no additional cost for eligible clients using Blackboard Learn SaaS.

Blackboard achieved the Amazon Web Services (AWS) Government Competency status. Achieving the AWS Government Competency differentiates Blackboard as an AWS Partner Network (APN) member that possesses deep domain expertise in security and compliance and has developed innovative technology and solutions that leverage AWS services. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

Blackboard helps government clients meet their diverse missions by providing an agency’s learners with Blackboard Learn SaaS, the Company’s flagship management system offered on AWS GovCloud. As an accredited SaaS platform, Blackboard Learn helps clients move their training courses online, reducing time and complexity to stand up learning through an easy-to-use format. The partnership with AWS GovCloud allows Blackboard to deliver a secure platform that achieves the highest levels of FedRAMP.

In November 2018, Blackboard made new features and enhancements for Blackboard Learn with the Ultra experience. The company's feature-rich, cloud-based learning management system is seeing strong momentum, as institutions experience the personalized, proactive, and intuitive user interface that Learn Ultra offers for learners and educators.

In October 2018, Blackboard introduces the growth of the Blackboard Ally accessibility solution, expanding into 16 countries over the last 12 months and added support for 20 languages. Currently, a total of approximately 3 million students at 464 institutions worldwide have access to more inclusive learning environments and more accessible digital course content through the tool in a way that can benefit all learners.

More recently, Blackboard joined forces with Salesforce.com to dramatically impact the way businesses train and educate their sales teams. Built on the Force.com platform and integrated with Salesforce CRM, Blackboard new application (Blackboard Learn) helps improve employee knowledge and retention through a more engaging social learning experience.

Blackboard Risks and Challenges

The future of Blackboard is unclear with recent press reports on the potential sale of the company by its private equity owner. In addition, Blackboard’s efforts to keep up with other Cloud applications vendors have been lackluster at best. Over the past few years, Blackboard has been transitioning its business to a recurring revenue model in order to reduce its reliance on hardware and enterprise license sales. And it could take few more years before Cloud-based offerings represent the majority of its recurring revenues.

Blackboard Ecosystem, Partners, Resellers and SI

Blackboard solutions are available globally through direct sales teams or international resellers.

Blackboard’s resellers include AssistMicro Company Ltd, BEENET, Edutech India, iGroup, SJK Solution Co. Ltd, TED Vietnam in the Asia Pacific.

In Europe, its resellers include 01P, Active Presence, Avanzo Learning Progress, Ballistic Cell, BME Holding S.A.L, Eiffel Corp, eLearning Solutions, eTeacherGroup.com, Learnia GMBH, Novabase Consulting, RomsymData, U; I Learning France, Vertical Portals LLC.

In Latin America, its resellers include CognosOnLine Solutions Colombia, Expediente/Human Capital, Grupo A, Mirante, OpenTec, Quanam (Enorey International Limitada), SICOM, SistemasCBT Mexico, Sybven LLC).

Blackboard also partners with Cengage Learning, eXplorance, Internships.com, Kaltura, Learning3. com, Macmillan Higher Education, McGraw-Hill Education, Pearson, Salesforce.com, VitalSource, WileyPlus, Datacard, Ingersoll Rand, Micros, NCR, Persona, Pharos Systems, Sequoia, and many others.

Blackboard Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Blackboard Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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