Ceridian Strengths, Domain Expertise, and Key Differentiators
Since its acquisition of Dayforce in 2012, Ceridian has rapidly expanded Dayorce from its origins in payroll and workforce management (WFM) into a feature-rich cloud platform for HCM with functionality spanning HR, payroll, benefits, WFM, and talent management. Built as a single application from the ground up, Dayforce combines modern, consumer-grade user experience with proprietary application architecture, including a single rules engine and a single data set that spans the entire application. The Dayforce architecture enables differentiating capabilities such as real-time reporting and continuous calculation of employee net pay whenever a time, benefits, or HR record is changed.
Ceridian Recent Developments
In May 2020, Ceridian launched Dayforce Wallet – an on-demand pay solution. Dayforce Wallet leverages the Dayforce platform’s unique continuous calculation capabilities for an accurate, on-demand payment, instead of an approximation of earnings. It disrupts the antiquated concept of a fixed pay period – allowing people to be paid in real-time, at any time.
The launch comes at a time when making ends meet is of heightened concern, with many individuals across income levels and employment types living paycheck to paycheck. Using the Dayforce Wallet app, employees can request a payout of their earnings whenever they need it. They can also manage their finances, check their balance, and track their transaction history.
In 2019, Ceridian sold the two largest deals in Dayforce history: a 140,000-employee quick-service restaurant, and a 60,000-employee professional services company.
Ceridian Mergers and acquisitions (M&A) Activities
In May 2020, Ceridian has completed the acquisition of Excelity Global Solutions Pte Ltd. (Excelity), an Asia-based HCM service provider from the Everstone Group. Excelity works with more than 300 customers across the APAC region. It operates its proprietary native payroll platform in India, China, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, Australia, and New Zealand delivered through the Managed Services, Platform as a Service (PaaS) and Software as a Service (SaaS) models. Excelity delivers over 1.2 million payslips per month. Customers include Forbes, Volvo, Emerson, Oracle, QBE, Palo Alto Networks, Mammoet, Lufthansa, Uber, and Mondelez.
In September 2020, Ceridian has completed the acquisition of Riteq, an Australia-based provider of enterprise workforce management solutions. Founded in 2001, RITEQ has operations in Sydney, Melbourne, Brisbane, Perth, New Zealand, and the UK and serves more than 325 customers.
Ceridian Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Ceridian applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Ceridian and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Dayforce HCM, InView, customers.
Ownership: - CDAY
Number of Employees: 5011
Functional Market: Absence and Leave Management, Workforce Analytics, Fatigue Management, Workforce Scheduling, Time and Attendance, Core HR, Payroll, Benefits Administration, Compliance, Onboarding, Recruiting, Performance and Goal Management, Learning and Development, Succession and Leadership Planning, Compensation Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Ceridian Key Cloud and HCM Applications
Dayforce HCM, InView,
Ceridian HCM and Cloud HCM Applications Revenues, $M:
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* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Ceridian Revenue Breakdown by Type:
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Ceridian HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2019 HCM Revenues, By Sub-Functional Markets, $M
Ceridian HCM Applications Revenues By Verticals, $M:
Ceridian Total and HCM Applications Revenues by Region:
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Ceridian Direct vs Indirect sales
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Ceridian Customers - Breakdown by Geo, Size, Vertical and Product
No. of Ceridian Customers: 4480
No. of Ceridian HCM Applications Customers: 4480
No. of Ceridian Cloud HCM Customers: 4480
No. of Ceridian Cloud HCM Subscribers: 3.9 million
The Dayforce customer base has increased from 482 as of December 31, 2012 to 4,480 customers live on the platform as of May 31, 2020. In addition, Ceridian had over 640 net new Dayforce customers contracted, but not yet live on Dayforce as of December 31, 2019. Ceridian expect the majority of these Dayforce customers to be taken live in 2020. Ceridian's 4,480 live Dayforce customers represented 4+ million active global users.
Recent customer wins include: Costa Coffee, Seagrass Boutique Hospitality Group, Society for Human Resources Management (SHRM), Spirit AeroSystems, Marshall Health, Underwriters Laboratories, MBK Senior Living, Vocus Group, IBL Group and others.
Dayforce customers include American Diabetes Association, Ashley Stewart, ATI Physical Theraphy, Blue Man Group, CorePower Yoga, Denver Broncos, Electro Scientific Industries, Guitar Center, the Houston Texans, Peninsula Metropolitan YMCA, Oliver& Bonacini Restaurants, Power Construction, Rubio's Coastal Grill, Second City, and others.
Ceridian Market Opportunities, M&A and Geo Expansions
In the past year, Ceridian expanded its global footprint to the APAC region with recently acquired RITEQ and Excelity. Ceridian also introduced the Dayforce Payroll in Mauritius, Australia and New Zealand.
Dayforce is the only HCM platform that provides the ability to continuously calculate employee net pay whenever a time, benefits, or HR record is changed. This unique capability is the foundation upon which Ceridian is building the on-demand pay functionality of Dayforce, which became be available in 2019.
With a growing number of employees experiencing financial challenges and living paycheck to paycheck, companies today are more mindful of how financial pressures impact employee well-being and productivity. Dayforce On-Demand Pay will enable employees to request a payout of their earned wages when needed, in advance of a formal pay period. This will allow companies to help ease the financial pressures of their employees and in so doing, improve employee engagement and productivity. As the war for talent intensifies, particularly among hourly workers, the ability to offer pay on-demand will be an important differentiator in attracting and retaining talent.
Dayforce On-Demand Pay represents a goldmine opportunity for Ceridian to boost wallet share among its installed based and attract new customers.
Ceridian Risks and Challenges
Ceridian’s transformation into a cloud HCM provider in the short time since the Dayforce acquisition has been remarkable. Dayforce has grown at a CAGR of more than 60% since 2012. The company is strategically focused on maintaining this strong growth trajectory through building on its strong North American base to expand globally and by targeting larger enterprise customers. Ceridian’s expansion may entail certain risks given that the entire company needs to scale every aspect of its operation.
Ceridian Ecosystem, Partners, Resellers and SI
Ceridian launched the Dayforce Software Partner Program (DSPP) last year to create a software partner ecosystem aimed at helping organizations easily connect other HCM-related solutions with Dayforce. The DSPP provides Ceridian software partners and application developers access to Ceridian’s APIs, making data available across Dayforce and partner solutions.
Ceridian Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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