Kronos Incorporated

297 Billerica Road

Chelmsford, MA, 1824, USA

+1 978-250-9800


Recent Developments

• To date, Kronos has secured over 20,000 customers in the Kronos Cloud.
• In 2016, Kronos acquired Empower Software Solutions adding nearly 1,000 organizations to the Kronos customer community. , which specializes in HCM apps with over 1,000 customers mostly small firms. Kronos Cloud has secured over 17,000 customers, compared with 15,000 last year.
• In Aug. 19, 2015, - Kronos acquired the AutoTime® business from Kaba Workforce Solutions - the North American operating subsidiary of Switzerland-based Kaba Holding AG (SWISS: KABN).
• With the 2015 acquisition of Chicago-based physician scheduling vendor, Productive Scheduling Solutions, Kronos Incorporated has further extended its leadership in helping healthcare organizations manage their workforces by leveraging a complete, enterprise-wide workforce management solution.
• The time clock business is still a healthy one for Kronos, as the company shipped its 1 millionth time clock in June 2015. The latest time clock offered by Kronos is called Kronos InTouch, and it includes features such as touchscreens, battery packs in case of power outages, and video streaming and is WiFi ready. The terminals can also come equipped with biometric verification capabilities, gaming features, or the ability to host customized applications. The Kronos InTouch can also be designed for harsh work environments found in locations like factories or manufacturing plants.

SCORES Analysis

Kronos Incorporated Strengths

Not skipping a beat, Kronos continues to lead the workforce management applications segment in the HCM space. In 2016 its revenues topped $1.2 billion, compared with $1.1 billion in fiscal 2015 and $1.05 billion in fiscal 2014.


The steady increase underscores its ability to expand its wallet share among its key accounts, while augmenting growth among small and midsized businesses with its Workforce Ready product for human capital managements. Since its purchase of SaaShr in 2012 and rebranding it as Workforce Ready, Kronos has experienced tremendous uptake for the suite generating more than $63 million in annual recurring revenues in fiscal 2016.


For its current fiscal year, Workforce Ready, which includes everything from core HR to payroll and from time and attendance to scheduling, is expected to exceed $100 million in annual recurring revenues. While the bulk of its sales is still derived from Workforce Central, much of its growth is coming from Workforce Ready and its growing number of Cloud customers now topping 20,000, compared with 15,000 in 2015 and 11,000 in 2014.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Kronos Incorporated HCM & Cloud HCM Applications Revenues, $M:

Type/Year 2014 2015 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Kronos Incorporated 2015 Revenue Breakdown by Type:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Kronos Incorporated 2015 Total & HCM Applications Revenues by Region:

Region % of Total Revenues 2015 Total Revenues, $M 2015 HCM Applications Revenues, $M
North Americas Subscribe Subscribe Subscribe
Latin Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Kronos Incorporated 2015 Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Kronos Incorporated Customers

No. of Customers: Subscribe

No. of HCM Applications Customers: Subscribe

No. of Cloud HCM Customers: Subscribe

No. of Cloud HCM Subscribers: Subscribe

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Kronos Incorporated Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Kronos Incorporated Risks

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  • Ability to handle internal and external risk and challenges

Kronos Incorporated Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Kronos Incorporated Cloud Platform (PaaS) & Infrastructure (IaaS) Details

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:


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