Showpad Among HCM Top 500

Moutstraat 62

Gent, x, 9000, Belgium

32 9 395 02 33

https://www.showpad.com/

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Showpad Strengths, Domain Expertise, and Key Differentiators

Showpad offers a complete sales enablement platform for digital content, training and coaching. It has strong growth and recently expanded the executive leadership team in anticipation of further market expansion.

Showpad continues to improve on personalized coaching and training. MeetingIQ, its call recording and transcription tool, is fully integrated in Showpad, allowing sellers to learn content and jump dynamically to their most important scripts and presentations for an opportunity. This enables sellers to get to information and training faster and learn what and how to deliver information. Personalization is enabled via integration and synchronization with off-the-shelf presentation and office products. Users can search through personalized assets with dynamic documents and track insights. Showpad also includes a “dynamic document editor” for internal deal spaces that sellers, managers and content specialists can use to collaborate for unified messaging. This is a key attribute in reducing conflicting information to buyers.

Showpad’s roadmap includes enhancements in AI and sentiment analysis of reps and buyer data with MeetingIQ and PitchIQ, and improving unified reporting functions for content engagement, user activity and content ROI measurement.

Showpad Recent Developments

In 2022, Showpad continued investing in enterprise-grade capabilities and reporting.

In August 2021 Showpad launched Showpad Video, a new video messaging product feature that enables asynchronous communication for revenue teams, all within the Showpad platform. Showpad Video allows frictionless and impactful video recording that elevates the buyer experience. The product feature is embedded throughout the Showpad platform, seamlessly integrating into users’ content creation and management workflow. As video increasingly proves to be a preferred consumption method for consumers and a useful tool for information gathering and entertainment alike, revenue professionals can lean into this medium to better engage with and reach their prospective audiences. Showpad Video aims to bridge the gap between physical-digital presence in an authentic, engaging way; accelerate the sales cycle; provide context when sharing content; align buyers and sellers asynchronously to reduce meeting frequency and length, and facilitate bite-sized learnings. With Showpad Video, users can create video recordings that can be enhanced with logos, screen captures, and more to be shared directly with prospects, consumers, and team members. Users then can track video engagement using Showpad Analytics. All videos taken on Showpad Video comply with personal data regulations have end-to-end encryption and unlimited hosting capabilities.

Showpad Mergers and acquisitions (M&A) Activities

In 2018, Showpad acquired two technology companies to broaden its sales enablement capabilities, including the $50 million acquisition of sales training software, LearnCore, and the acquisition of meeting intelligence platform, Voicefox.

Showpad Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Showpad applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Showpad and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Showpad Sales Enablement Platform, Showpad Content, Showpad Coach customers.

Showpad Key Cloud and HCM Applications

Showpad Sales Enablement Platform, Showpad Content, Showpad Coach

Showpad HCM and Cloud HCM Applications Revenues, $M:

Type/Year20202021YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Showpad Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Showpad Total and HCM Applications Revenues by Region:

Region% of Total Revenues2021 Total Revenues, $M2021 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Showpad Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Showpad Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Showpad Customers


No. of Showpad Customers: 1500

No. of Showpad HCM Applications Customers: 1500

No. of Showpad Cloud HCM Customers: x

No. of Showpad Cloud HCM Subscribers: x


Showpad have more than 1,500 customers in 50 countries, including GE Healthcare, Kimberly-Clark, Unilever, Honeywell, Basware, JustEat, Lanxess, Iron Mountain Incorporated, Blue Prism, and others.

Showpad Market Opportunities, M&A and Geo Expansions

In June 2021 Showpad reported that B2B commerce has officially entered a new era of modern selling. As organizations evolve business models to meet the expectations of today’s informed buyers, Showpad has seen immense growth on its Platform and across its organization. The company is celebrating its 10th anniversary, touting 58% year-over-year Platform growth in 2020 and 1,500 customers across more than 50 countries including Bridgestone, Kimberly-Clark, Unilever. During the pandemic, Showpad brought buyers and sellers closer together, seeing a 350% year-on-year increase in buyers on the Platform, and a 600% increase in engagement between buying and selling teams. In 2020 alone, revenue teams used Showpad as their guide in the buying process, more than doubling the use of sophisticated virtual experiences for guided selling. In response to this growth, the Showpad team aims to hire 250 employees by year-end.

Showpad Risks and Challenges

The Verticalisation and Expansion of its Ecosystem could be critical for ongoing success.

Showpad Ecosystem, Partners, Resellers and SI

Showpad's partner ecosystem contains over 100 technology and solution partners, driving success at Showpad customers through specific areas of focus (e.g. content development, sales methodology implementation, integrations, ...)

In February 2020 Showpad and Threekit have partnered to bring enhanced 3D visualization and augmented reality to Showpad’s platform, improving buyer engagement and boosting the effectiveness of virtual sales experiences. Through this partnership, organizations of any kind that sell physical products can now use Threekit’s technology to configure 3D and augmented reality content directly inside the Showpad platform in real-time. This will help deliver compelling and immersive product experiences to buyers, which is especially important as many sales engagements remain virtual. Companies with highly complex, highly customizable, or simply extensive product portfolios to sell – such as those offering life sciences and medical devices, consumer products, home furnishings, and building materials – find it difficult to share, educate and engage buyers on all possible product options and permutations. Helping buyers visualize a broad product offering is exceedingly difficult, whether in-person or in a virtual sales environment.

Showpad Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Showpad Public Cloud and Infrastructure (IaaS)
  • Showpad Platform (PaaS)
  • Showpad Application Delivery
  • Showpad Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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