303 Second Street, North Tower, Suite 401 

San Francisco, CA, 94107, USA

+1 888-249-3263



Recent Developments

New CEO sharpens focus on SMB benefits management and insurance offerings.


Ownership: Andreessen Horowitz, Fidelity Management and Research Company, TPG, Institutional Venture Partners (IVP), Jared Leto, Founders Fund, Khosla Ventures, Insight Venture Partners, Palm Drive Ventures, Ashton Kutcher and Guy Oseary’s Sound Ventures

Employees: 1200

Functional Market: Benefits Administration,

Key Verticals: Aerospace & Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, Construction and Real Estate, Distribution, Education, Government, Healthcare, Insurance, Leisure & Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil and Gas, Professional Services, Retail, Transportation, Utility,

SCORES Analysis

Zenefits Strengths

Zenefits offers all-encompassing HR applications for payroll, benefits, insurance, as well as core HR, onboarding, time and attendance, as well as compliance offerings, including for the Affordable Care Act (ACA) — all for free. Zenefits monetizes its Cloud software through a cut of the insurance premium that it brings to carriers and other paying organizations.

The company serves a huge market: the 5 million small and mid-sized business that have between two and 1,000 employees in the U.S. By doing so, Zenefits aims to disrupt the benefits administration space by taking money away from middlemen (typically insurance brokers that used to handle such transactions). Stock options administration is the only paid feature in its menu.

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  • Key differentiators
  • Domain Expertise
  • Product portfolio
  • Solution scope

Zenefits HCM & Cloud HCM Applications Revenues, $M:

Type/Year 2014 2015 YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Zenefits 2015 Revenue Breakdown by Type:

Type License Services Hardware Support & Maintenance SaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Zenefits 2015 Total & HCM Applications Revenues by Region:

Region % of Total Revenues 2015 Total Revenues, $M 2015 HCM Applications Revenues, $M
North Americas Subscribe Subscribe Subscribe
Latin Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Zenefits 2015 Direct vs Indirect sales

Region Direct Sales Indirect Sales Total
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Zenefits Customers

No. of Customers: Subscribe

No. of HCM Applications Customers: Subscribe

No. of Cloud HCM Customers: Subscribe

No. of Cloud HCM Subscribers: Subscribe

Don't Miss our Customer Database

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  • Reference wins across regions
  • Customer Size segments
  • Customer wins momentum

Zenefits Opportunities

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  • Market Opportunities at the vertical and subvertical levels
  • Mergers and Acquisitions (M&A), Funding
  • Geo Expansions

Zenefits Risks

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  • Ability to handle internal and external risk and challenges

Zenefits Ecosystem

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  • Health of ecosystem
  • Network Effects of BPO, ISV, SI
  • VAR Partners
  • Direct vs Indirect sales

Zenefits Cloud Platform (PaaS) & Infrastructure (IaaS) Details

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  • Cloud Infrastructure (IaaS)
  • Cloud Platform (PaaS)
  • Cloud Application delivery (SaaS)
  • Data Center (Hosting)

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:




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