Top 10 Hospitality Software Vendors, Market Size and Market Forecast 2019-2024

Worldwide Hospitality Applications Market to reach $5.3 billion by 2024, compared with $5.8 billion in 2014 at a compound annual rate of -1.7%.

In 2019, the top 10 Hospitality software vendors accounted for nearly 45% of the global Hospitality applications market which grew 4.9% to approach nearly $5.8 billion in license, maintenance and subscription revenues.

Last year Salesforce was the market leader with a 7.6% market share in license, maintenance and subscription revenues, followed by Microsoft, AdobeNCR Corporation, and SAP.

We ask the simple question: Who’s buying Hospitality applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

2019 Hospitality Applications Market Shares
Exhibit 1 – 2019 Hospitality Applications Market Shares Split By Top 10 Hospitality Vendors and Others

Through our forecast period, the Hospitality applications market size is expected to reach $5.3 billion by 2024, compared with $5.8 billion in 2019 at a compound annual rate of -1.7%.

Exhibit 2: Worldwide Hospitality Software Market 2019-2024 Forecast, $M
Year201920242019-2024 CAGR, %
Total578152981.6%

Source: Apps Run The World, November 2020

Top 10 Hospitality Software vendors

Hospitality (hotels, cruises, lodging facilities) – Property Management, Cash Journaling & Gratuity Automation, Revenue Optimization, Hotel distribution, CRS, Channel management, Inventory Management, Financials, HR, POS, Procurement

Mobile and Cloud apps will become more pervasive among hotels, entertainment venues as resorts and sports arenas aim to deliver more personalized experiences to better differentiate their services against Airbnb and home-entertainment options.

Here are the rankings of the top 10 Hospitality software vendors in 2019 and their market shares.

RankVendor2018 Hospitality (Lodging) Apps Revenues, $M2019 Hospitality (Lodging) Apps Revenues, $MYoY Growth2019 Hospitality (Lodging) Market Share, %Recent Developments
1Salesforce.com Subscribe Subscribe12.6% SubscribeThe acquisition of Tableau added 86,000 customers to Salesforce’s current base of 150,000 accounts. Additionally, the MuleSoft purchase has already added at least 1,200 customers, while the August 2018 deal to buy Datorama for its marketing intelligence products provided access to another 3,000 customers.
2Microsoft Subscribe Subscribe16.6% SubscribeMicrosoft Teams is now used by over 500,000 organizations around the world. Of those, over 150 organizations have 10,000 or more active Teams users, and 91 of the Fortune 100 companies are now using Teams, while Office 365 has more than 120 million business users.
3Adobe Subscribe Subscribe11.3% SubscribeAdobe Digital Media segment revenue was $2.08 billion, which represents 22 percent YoY growth. Creative revenue grew to $1.74 billion and Document Cloud revenue was $339 million. Digital Media ARR grew to $8.40 billion exiting the quarter, a quarter-over-quarter increase of $539 million. Creative ARR grew to $7.31 billion, and Document Cloud ARR grew to $1.09 billion.
4NCR Corporation Subscribe Subscribe7.4% SubscribeIn November 2019, NCR has acquired Texas-based POS Solutions. Earlier, in October NCR has acquired Midwest POS Solutions Inc. The acquisition expands NCR’s regional presence to an additional 1,000 restaurants supported by Midwest POS throughout Indiana and Kentucky. NCR’s restaurant technology is used by more than 100,000 restaurants around the world.
5SAP Subscribe Subscribe8.5% SubscribeSAP went live with 700 S/4HANA customers in 2Q20, resulting in a total of 7,400. Customer count of S/4HANA has grown to 14,600, up from 14,100 in 1Q20.
6Amadeus Subscribe Subscribe8.6% SubscribeAmadeus’ technology solutions are part of the global travel ecosystem and serve to 128 airport operators, 489 airlines, 90+ rail operators, 129 ground handlers, 32 insurance provider groups, 770,000 hotel properties, 21 cruise and ferry lines, and 69 car rental companies and transfer providers.
7Oracle Subscribe Subscribe6.4% SubscribeIn November 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality’s OPERA Cloud Suite. Earlier Oracle acquired MICROS Systems for approximately $5.3 billion. The company’s software solutions are utilized in more than 567,000 hotels, casinos, table and quick service restaurants, retail, leisure and entertainment, fuel and convenience, cruise and other travel operations in more than 180 countries.
8Pegasus Solutions Subscribe Subscribe9.0% SubscribePegasus Solutions are one of the largest processors of electronic hotel transactions, delivering advanced connectivity and distribution solutions to nearly 100,000 hotels worldwide.
9Workday Subscribe Subscribe11.4% SubscribeWorkday serves approximately 7,900 customers globally (includes acquisitions). Workday ended FY’20 with more than 3,200 total customers, up 23% year over year.
10Ultimate Software Subscribe Subscribe12.4% SubscribeAlmost five months after Kronos and Ultimate Software merged to create a $3 billion HCM application powerhouse, the combined company has a new name: UKG as in Ultimate Kronos Group with Our Purpose is People as its tagline.
Subtotal Subscribe Subscribe10.7% Subscribe
Other Subscribe Subscribe0.6% Subscribe
Total Subscribe Subscribe4.9% Subscribe

Source: Apps Run The World, November 2020

Other Hospitality software providers included in the report are: 7shifts, Agilysys, Arrowstream, Astute Solutions, Autodesk, Avalara, BirchStreet Systems, Ceridian, Constellation Software Inc., Cornerstone OnDemand, Cvent, Deem, Epicor, Eventbrite, Fiserv, Fourth Ltd, Genesys, Harri US LLC, Heartland Payment Systems, HireRight, HotSchedules, IBM, IBS Software Services, Infor, Jolt Software, Kronos, Medallia, MINDBODY, MYOB, Nuance Communications, OpenText, Partech, Paycom, Planday, Protel, Protime, Qualtrics, Quinyx, Revinate, RingCentral, Roper Technologies, Sage, ServiceNow, Snag, SumTotal Systems, Skillsoft, SurveyMonkey, Travelport, Ultimate Software, Unify Software and Solutions GmbH & Co. KG., WebRezPro, Workday, Zendesk, Zoho Corp. and others.

Custom data cuts related to the Hospitality Applications market are available:

  • Top 800+ Hospitality Applications Vendors and Market Forecast 2019-2024
  • 2019 Hospitality Applications Market By Functional Market (16 Markets)
  • 2019 Hospitality Applications Market By Country (USA + 45 countries)
  • 2019 Hospitality Applications Market By Region (Americas, EMEA, APAC)
  • 2019 Hospitality Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2019 Hospitality Applications Market By Customer Size (revenue, employee count, asset)
  • 2019 Hospitality Applications Market By Channel (Direct vs Direct)
  • 2019 Hospitality Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2019-2024, By Vertical Market, $M
Exhibit – Worldwide Enterprise Applications Market Forecast 2019-2024, By Vertical Market, $M

Hospitality Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Hospitality systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest Hospitality software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Hospitality customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
Hertz CorporationLeisure and Hospitality37000$8.80BUnited StatesOracleOracle Autonomous Data WarehouseAutonomous Database
Red Bull RacingLeisure and Hospitality605$2.85BUnited KingdomAnsysANSYS Enterprise CloudProduct Lifecycle Management & Engineering
ExpediaLeisure and Hospitality18730$7.20BUnited StatesDropboxDropbox BusinessContent Management
Constance Hotels and ResortsLeisure and Hospitality3000$1.50BMauritiusIBMIBM Connections CloudEmail & Social Collaboration Software
Alila Hotels and ResortsLeisure and Hospitality5800$1.10BSingaporeInforInfor Hospitality ManagementHospitality Management
Kempinski HotelsLeisure and Hospitality24000$1.70BSwitzerlandInforInfor d/EPMEnterprise Performance Management
The Pavilions Hotels & ResortsLeisure and Hospitality150$20.0MChinaInforInfor SunSystemsEnterprise Resource Planning
TravelodgeLeisure and Hospitality10000$816.0MUnited KingdomInforInfor SunSystemsEnterprise Resource Planning
Vienna HouseLeisure and Hospitality2400$214.0MAustriaInforInfor Hospitality ManagementHospitality Management
Scenic – Luxury Cruises & ToursLeisure and Hospitality300$50.0MAustraliaION Investment GroupReval Cloud PlatformTreasury and Risk Management
MGM Resorts InternationalLeisure and Hospitality78000$10.37BUnited StatesKronosKronos Workforce ReadyHuman Capital Management
Village Of RosemontLeisure and Hospitality4236$54.0MUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
TUI UK & IrelandLeisure and Hospitality12500$3.20BUnited KingdomMedalliaMedallia Experience CloudCustomer Experience
Caesars EntertainmentLeisure and Hospitality65000$4.85BUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP Cloud for CustomerCustomer Relationship Management
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP SuccessFactors Employee CentralHuman Capital Management
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP S/4 HANAEnterprise Resource Planning
Palladium Hotel GroupLeisure and Hospitality12000$680.0MSpainSAPSAP Marketing CloudMarketing Automation
SabreLeisure and Hospitality9100$2.96BUnited StatesSAPSAP SuccessFactors Recruiting ManagementRecruiting
RheemLeisure and Hospitality7000$1.50BUnited StatesSugarCRMSugarCRMCustomer Relationship Management
Crescent Hotels & ResortsLeisure and Hospitality6000$1.20BUnited StatesUltimate SoftwareUltiProHuman Capital Management
Phoenix SunsLeisure and Hospitality600$218.0MUnited StatesUltimate SoftwareUltiProHuman Capital Management
Best Western Hotels & ResortsLeisure and Hospitality5000$7.00BUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Denny’sLeisure and Hospitality8900$529.0MUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Denny’sLeisure and Hospitality8900$529.0MUnited StatesWorkdayWorkday HCMHuman Capital Management
Apollo Travel GroupLeisure and Hospitality400$40.0MSwedenMicrosoftAzure Machine LearningML & Data Science Platform
MGM Resorts InternationalLeisure and Hospitality78000$10.37BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Digital Marketing Automation Platform
Princess CruisesLeisure and Hospitality12000$2.50BUnited StatesAdobe SystemsAdobe Experience CloudMarketing Automation
Marriott InternationalLeisure and Hospitality177000$5.13BUnited StatesAvayaAvaya AuraCustomer Service and Support
Amadeus IT GroupLeisure and Hospitality13000$4.30BSpainChangepointChangepointProfessional Services Automation
Linchris HotelLeisure and Hospitality600$100.0MUnited StatesConstant ContactConstant Contact Email MarketingEmail Marketing Automation
Palladium Hotel GroupLeisure and Hospitality12000$680.0MSpainCornerstone OnDemandCornerstone HR SuiteHuman Resource Management
Hard Rock HotelLeisure and Hospitality2500$750.0MUnited StatesCventCvent Event Management SoftwareEvent Management
Turnstyles TicketingLeisure and Hospitality30$3.0MUnited StatesFive9Five9 CloudCustomer Service and Support
City of EdmontonLeisure and Hospitality11000$1.40BCanadaGenesysGenesys Customer Experience PlatformCustomer Experience Platform
TravelClickLeisure and Hospitality1500$250.0MUnited StatesIBMIBM Kenexa Learning Management SystemLearning Management System
WimbledonLeisure and Hospitality200$30.0MUnited KingdomIBMIBM Web Content ManagerWeb Content Management
Kempinski HotelsLeisure and Hospitality24000$1.70BSwitzerlandInforInfor EzRMSHotel Revenue Management Software
Ideal LivingLeisure and Hospitality30$3.0MUnited StatesLiveOpsLiveOpsCloud Contact Center
Pizza HutLeisure and Hospitality160000$64.20BUnited StatesLiveOpsLiveOpsCloud Contact Center
OrbitzLeisure and Hospitality1400$932.0MUnited StatesLivePersonLiveEngageCustomer Service and Support
Thomas CookLeisure and Hospitality31000$9.50BUnited KingdomMeta4Meta4 PeopleNetHuman Capital Management
AssetlinkLeisure and Hospitality1000$100.0MAustraliaMicrosoftMicrosoft Dynamics 365 for Finance and OperationsEnterprise Resource Planning
Auberge Resorts CollectionLeisure and Hospitality800$180.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Baltimore OriolesLeisure and Hospitality239$500.0MUnited StatesMicrosoftMicrosoft Dynamics CRM OnlineCustomer Relationship Management
Casino QueenLeisure and Hospitality700$124.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Churchill Downs IncorporatedLeisure and Hospitality4300$882.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Four Points by SheratonLeisure and Hospitality4000$500.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
General Hotels CorporationLeisure and Hospitality1400$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Statue CruisesLeisure and Hospitality200$16.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Steelite InternationalLeisure and Hospitality1000$155.0MUnited KingdomMicrosoftMicrosoft Dynamics AXEnterprise Resource Planning
Steelite InternationalLeisure and Hospitality1000$155.0MUnited KingdomMicrosoftMicrosoft Dynamics CRMCustomer Relationship Management
Sun Tan CityLeisure and Hospitality600$55.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Bicycle Hotel & CasinoLeisure and Hospitality1250$500.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Hilton WorldwideLeisure and Hospitality164000$11.30BUnited StatesMicroStrategyMicroStrategy AnalyticsAnalytics Platform
National ExpressLeisure and Hospitality41000$1.92BUnited KingdomNice SystemsNICE Voice of the CustomerCustomer Feedback Systems
Club MéditerranéeLeisure and Hospitality20333$1.55BFranceOracleOracle Service Cloud (ex RightNow)Customer Experience Platform
Fortis HealthcareLeisure and Hospitality14351$618.0MIndiaOracleOracle HCM CloudHuman Capital Management
Hamilton IslandLeisure and Hospitality1300$250.0MAustraliaOracleOracle Talent Acquisition CloudTalent Acquisition
Hertz CorporationLeisure and Hospitality37000$8.80BUnited StatesOracleOracle Analytics CloudAnalytics and BI
Hertz CorporationLeisure and Hospitality37000$8.80BUnited StatesOracleOracle EPM CloudEnterprise Performance Management
Marriott InternationalLeisure and Hospitality177000$5.13BUnited StatesOracleOracle HCM CloudHuman Capital Management
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP Marketing CloudMarketing Automation
Gebr. HeinemannLeisure and Hospitality6000$3.60BGermanySAPSAP EWM (Extended Warehouse Management)Warehouse Management
National Football League (NFL)Leisure and Hospitality1000$12.00BUnited StatesSAPSAP BusinessObjects LumiraData Discovery & Visualization
National Football League (NFL)Leisure and Hospitality1000$12.00BUnited StatesSAPSAP SuccessFactors Talent SolutionsRecruiting, Onboarding, Learning, Performance and Goals, Compensation, Succession and Development
Palladium Hotel GroupLeisure and Hospitality12000$680.0MSpainSAPSAP ERP ECC 6.0Enterprise Resource Planning
SabreLeisure and Hospitality9100$2.96BUnited StatesSAPSAP SuccessFactors Employee CentralHuman Capital Management
Thomas CookLeisure and Hospitality31000$9.50BUnited KingdomSAPSAP SuccessFactors Employee CentralHuman Capital Management
Thomas Cook AirlinesLeisure and Hospitality2500$980.0MUnited KingdomSAPSAP S/4 HANAEnterprise Resource Planning
William Hill plcLeisure and Hospitality16000$2.10BUnited KingdomServiceNowServiceNow PPMProject Portfolio Management
G6 HospitalityLeisure and Hospitality10000$1.20BUnited StatesTidemarkTidemark EPMEnterprise Performance Management
Mohegan SunLeisure and Hospitality3600$1.39BUnited StatesVerint SystemsVerint Engagement ManagementEngagement Management
Panera BreadLeisure and Hospitality52000$2.80BUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Panera BreadLeisure and Hospitality52000$2.80BUnited StatesWorkdayWorkday HCMHuman Capital Management
Lonely PlanetLeisure and Hospitality677$150.0MUnited StatesZendeskZendeskCustomer Service and Support
trivagoLeisure and Hospitality1000$500.0MGermanyZendeskZendeskCustomer Service and Support

Source: Apps Run The World, November 2020

Further Readings

An expanded version of this report covers the top 800+ Hospitality Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2019 product revenues.

Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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