About Us

APPS RUN THE WORLD is a leading technology market-research company devoted to the applications space. Leveraging a rigorous data-centric research methodology, we ask the simple question: Who’s buying enterprise applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of different enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders & IT decision-makers contact details. Download Sample.

Because of the pervasive use of applications to drive business value in every aspect of the enterprise, the imperative is to capitalize on the dynamics of the applications market with quality and reliable data on customers and technology providers.

APPS RUN THE WORLD is all about Apps Research & Buyer Insight, delivering compelling content, accurate market-sizing data, and valuable customer leads to vendors, sales and marketing decision-makers, institutional investors, end-users as well as other key stakeholders involved in the $200-billion+ apps economy. As our global team of researchers works around the clock to enhance our database of 3,000+ apps vendors and 100,000+ apps customers, we are well-positioned to help you achieve better results in the fast-changing enterprise applications marketplace.



  • Monthly Subscribers: 83% growth to 2,017 (new subscription in 2020 over 2019)
  • Paid Subscribers: Up 116% (2020 over 2019)
  • Despite the pandemic, our revenues experienced a 20%+ increase in 2020.


  • Number of continuously updated market research reports: 41 in 2019, 65 in 2020 and hundreds in 2021
  • A number of functional markets will top 200+ with the introduction of Apps Categories, while vertical market coverage is expanding by 38%.
  • Number of Enterprise Applications Customer Records in 2010 and 2020: 2,000 vs 2,200,000+


Each year we receive thousands of inquiries from buyers and vendors requesting market data and customer purchases globally. Notably, Alexa, an Amazon company, ranks us No. 4 among IT market research firms in its Global Internet Engagement Index.

Source: www.alexa.com/siteinfo
Source: www.alexa.com/siteinfo


Our Mission

We want to become your No. 1 market data source and partner for Apps Research & Buyer Insight.

Our Team 

Albert Pang Albert Pang President
Year Started: 2010 Expertise: ERP, Analytics Hobby: Running
Misho Markovski Misho Markovski Head of Research
Year Started: 2012 Expertise: Vertical Research Hobby: Chess
Martin Zdravkovski Martin Zdravkovski Research Manager
Year Started: 2016 Expertise: Vendor Database Hobby: Music
Milena Kostadinovski Milena Kostadinovski Research Manager
Year Started: 2014 Expertise: Cloud Computing Hobby: Pilates
Marija Markovska Marija Markovska Research Analyst
Year Started: 2013 Expertise: European Research Hobby: Cycling
Natasha Ilievski Natasha Ilievski Research Analyst
Year Started: 2015 Expertise: Customer Insight Hobby: Cooking
Aleksandra Markovska Aleksandra Markovska Research Analyst
Year Started: 2016 Expertise: HCM Market Hobby: Comics
Andrej Micikj Andrej Micikj Research Analyst
Year Started: 2016 Expertise: CRM Market Hobby: Drums
Mihael Trifunovski Mihael Trifunovski Research Analyst
Year Started: 2016 Expertise: Product Research Hobby: Table Tennis
Jasmina Ristovska Jasmina Ristovska Research Analyst
Year Started: 2017 Expertise: Product Research Hobby: Gossiping & Hiking
Marija Ristikj Marija Ristikj Research Analyst
Year Started: 2018 Expertise: Vendor Database Hobby: Fashion
Bojana Jovanovik Bojana Jovanovik Research Analyst
Year Started: 2019 Expertise: Demand Generation Hobby: Reading
Kiril Stankovski Kiril Stankovski Research Analyst
Year Started: 2019 Expertise: Product Research Hobby: Mountain Hiking
Kristijan Stankovski Kristijan Stankovski Research Analyst
Year Started: 2019 Expertise: Product Research Hobby: Graphic Design
Ana Velickovska Ana Velickovska Research Analyst
Year Started: 2019 Expertise: Product Research Hobby: Fashion
Angel Lin Angel Lin CFO
Year Started: 2010 Expertise: Finance Hobby: Gardening

Our Philosophy

Through rigorous research on a full gamut of applications markets, we deliver vendor data, competitive intelligence reports and case studies via multiple subscription options to a sophisticated audience, enabling them to become more savvy buyers, vendors and investors.

By offering them hard-to-get market data and addressing their specific information needs, we serve as their trusted partner when it comes to applications research. Transparency is the guiding principle of our research. Every report that we publish, every market-sizing project that we take on and every contact discovery and improvement database that we build and enhance should meet that requirement.

Simply put, there should be absolute clarity on how we gather the data, formulate our analysis and convey the results without any ambiguity or obfuscation.

At APPS RUN THE WORLD, we believe transparency is the mother of quality research. That’s why we make available free of charge a steady stream of valuable research reports to anyone who visits our Super Site. We can’t think of a better way to showcase the quality of our research than making it freely available to customers, vendors and key stakeholders. Whenever you are ready to subscribe, just sign up and access a great deal of premium content on the applications market that you care about.

Our Key Differentiators

APPS RUN THE WORLD excels in qualitative and quantitative research on more than 37 applications markets including 21 verticals from Aerospace to Utility. No one else can offer you timely applications research, quality market-sizing studies and sales-ready leads in a single package.

1. We conduct end-user research on a proactive basis. Others do it reactively.
2. We give you a holistic view into actual market conditions with both supply-side and customer-demand data. Others do one, but not the other.
3. Only APPS RUN THE WORLD offers money back guarantee on the accuracy of our data similar to the 99.9% uptime guarantee you get from your Cloud providers. Others do not have such service level agreements.

We are different because APPS RUN THE WORLD is all about Apps Research & Buyer Insight.