In 2023, the global K12 Education software market surged to nearly $5.8 billion, growing by 10.4%. The top 10 vendors commanded a significant 41% market share, with PowerSchool Group leading at 9.3%, followed by Microsoft, Follett School Solutions, Blackbaud, and Instructure.

Our APPS TOP 500 Market Report (Preview) covers hundreds of K12 Education software vendors, offering deep insights into market dynamics, vendor strengths, AI investments, customer momentum, and go-to-market strategies providing valuable perspectives on market trends and challenges.

Discover thousands of K12 Education Software Customer Wins with the ARTW Technographics Platform, an essential resource for technology enthusiasts, sales business leaders, and data-driven marketing executives, offering curated insights into the evolving landscape of the software industry, including the latest developments in K12 Education.

Exhibit 1 – 2023 K12 Applications Market Shares Split By Top 10 K12 Education Vendors and Others
Exhibit 1 – 2023 K12 Applications Market Shares Split By Top 10 K12 Education Vendors and Others

Through our forecast period, the K12 applications market size is expected to reach $7.1 billion by 2028, compared with $5.8 billion in 2023 at a compound annual growth rate of 4.1%.

Exhibit 2: Worldwide K12 Software Market 2023-2028 Forecast, $M
Year202320282023-2028 CAGR, %
Total582271204.1%

Source: Apps Run The World, June 2024

Top 10 K12 Software vendors

K12 (K-12 schools, technical and vocational, distance learning) – Student Information System, Enrollment Management System, Learning Management, Fund Accounting System, K12 Administration, Financials, HR, Procurement

Large-scale projects to implement new student information systems continue unabated as the global K12 market embraces the convergence of mobile learning, international testing standards as well as online instructions.

Here are the rankings of the top 10 K12 software vendors in 2023 and their market shares.

RankVendor2021 K-12 Apps Revenues, $M2022 K-12 Apps Revenues, $M2023 K-12 Apps Revenues, $MYoY Growth2023 K-12 Market Share, %
1PowerSchool Group LLC Subscribe Subscribe Subscribe10.6% Subscribe
2Microsoft Subscribe Subscribe Subscribe7.0% Subscribe
3Follett School Solutions Subscribe Subscribe Subscribe5.9% Subscribe
4Blackbaud Subscribe Subscribe Subscribe5.4% Subscribe
5Instructure, Inc. Subscribe Subscribe Subscribe13.2% Subscribe
6Frontline Education Subscribe Subscribe Subscribe10.0% Subscribe
7Zoom Video Communications Subscribe Subscribe Subscribe3.1% Subscribe
8Savvas Subscribe Subscribe Subscribe42.9% Subscribe
9Anthology (Blackboard, Campus Management, Campus Labs, and iModules) Subscribe Subscribe Subscribe3.7% Subscribe
10Oracle Subscribe Subscribe Subscribe7.9% Subscribe
Subtotal Subscribe Subscribe Subscribe9.4% Subscribe
Other Subscribe Subscribe Subscribe11.0% Subscribe
Total46345275582210.4%100.0%

Source: Apps Run The World, June 2024

Other K12 software providers included in the report are ACI Worldwide, Inc., Adobe, Ansys Inc., Articulate, Autodesk, Axway, Capita Software, Community Brands, Cisco Systems, Civica, Constellation Software Inc., Corel Corporation, Cvent, Dominknow, Dropbox, Desire2Learn, Edmentum, ESM Solutions Corporation, Espressive, FIS Global, Genesys Telecommunications Laboratories, Google, Huron, IBM, Infinite Campus, Infor, Intuit Inc., Imagine Learning, Ivanti, Jenzabar, Kahoot, Laserfiche, LivePerson Inc., LearningMate, Nelnet, Inc., Open Text Corporation, PowerSchool Group LLC, Roper Technologies, Inc., Sage, SAP, Savvas Learning Co (formerly Pearson K12 Learning), Salesforce, SAS Institute, Selerix Systems, Inc, ServiceNow, Shiftboard, Skyward, Smartsheet, Squiz, TalentCircles, TechnologyOne, TalentMap, TeamDynamix, TMA Systems, Tyler Technologies, UNIT4, UKG, Zoom Video Communications, Zendesk, and others.

Custom data cuts related to the K12 Applications market are available:

  • Top 700+ K12 Applications Vendors and Market Forecast 2023-2028
  • 2023 K12 Applications Market By Functional Market (16 Markets)
  • 2023 K12 Applications Market By Country (USA + 45 countries)
  • 2023 K12 Applications Market By Region (Americas, EMEA, APAC)
  • 2023 K12 Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2023 K12 Applications Market By Customer Size (revenue, employee count, asset)
  • 2023 K12 Applications Market By Channel (Direct vs Direct)
  • 2023 K12 Applications Market By Product
Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Metrocom Costa Rica, a Costa Rica based Communications organization with 100 Employees
  2. Greenville County Schools, a United States based Education company with 9000 Employees
  3. Champion InfoMetrics, a Champions Group Company, a India based Professional Services organization with 400 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
Metrocom Costa RicaCommunications100$10MCosta Rica2024-12-21
SubscribeSubscribeEducation9000$668MUnited States2024-12-18
SubscribeSubscribeProfessional Services400$50MIndia2024-12-17
SubscribeSubscribeProfessional Services159000$53.0BUnited States2024-12-13
SubscribeSubscribeManufacturing200$20MSouth Africa2024-12-09
SubscribeSubscribeMedia9100$1.0BUnited States2024-11-25
SubscribeSubscribeProfessional Services6000$2.2BUnited Kingdom2024-10-03
SubscribeSubscribeEducation3324$250MUnited States2024-09-18
SubscribeSubscribeBanking and Financial Services2200$550MUnited States2024-09-13
SubscribeSubscribeProfessional Services140$20MUnited States2024-09-13
SubscribeSubscribeProfessional Services650$129MUnited States2024-08-29
SubscribeSubscribeProfessional Services50$5MUnited States2024-08-26
SubscribeSubscribeProfessional Services110$15MUnited States2024-08-01
SubscribeSubscribeLeisure and Hospitality150$20MUnited States2024-07-26
SubscribeSubscribeBanking and Financial Services212$25MUnited States2024-07-02
SubscribeSubscribeProfessional Services250$47MUnited States2024-06-27
SubscribeSubscribeEducation100$10MIndia2024-06-21
SubscribeSubscribeProfessional Services270$13MUnited States2024-06-19
SubscribeSubscribeBanking and Financial Services10$1MIsrael2024-06-19
SubscribeSubscribeCommunications100$10MBrazil2024-06-19
SubscribeSubscribeProfessional Services41$5MUnited States2024-06-11
SubscribeSubscribeBanking and Financial Services212$25MUnited States2024-05-30

Worldwide Enterprise Applications by Vertical Market

Exhibit 3 provides a forecast of the worldwide enterprise applications by vertical market from 2023 to 2028, highlighting market sizes, year-over-year growth, and compound annual growth rates across different industry sectors from Aerospace and Defense to Utilities.

Exhibit 3: Worldwide Enterprise Applications by Vertical Market Forecast 2023-2028 by Functional Market ($M)

Vertical Market, $M202120222023YoY Growth20282023-2028 CAGR, %
Aerospace & Defense Subscribe Subscribe Subscribe Subscribe Subscribe4.7
Automotive Subscribe Subscribe Subscribe Subscribe Subscribe3.2
Banking and Financial Services Subscribe Subscribe Subscribe Subscribe Subscribe3.4
Communications Subscribe Subscribe Subscribe Subscribe Subscribe3.8
Construction Subscribe Subscribe Subscribe Subscribe Subscribe4.7
Real Estate Subscribe Subscribe Subscribe Subscribe Subscribe3.3
Consumer Packaged Goods Subscribe Subscribe Subscribe Subscribe Subscribe4.5
Distribution Subscribe Subscribe Subscribe Subscribe Subscribe4.0
K-12 Subscribe Subscribe Subscribe Subscribe Subscribe4.1
Higher Education Subscribe Subscribe Subscribe Subscribe Subscribe3.9
Federal Government Subscribe Subscribe Subscribe Subscribe Subscribe4.3
State and Local Government Subscribe Subscribe Subscribe Subscribe Subscribe3.6
Public Safety Subscribe Subscribe Subscribe Subscribe Subscribe4.2
Healthcare Subscribe Subscribe Subscribe Subscribe Subscribe3.7
Life Insurance Subscribe Subscribe Subscribe Subscribe Subscribe4.1
P&C Insurance Subscribe Subscribe Subscribe Subscribe Subscribe4.5
Specialty Insurance Subscribe Subscribe Subscribe Subscribe Subscribe4.3
Leisure and Recreation Subscribe Subscribe Subscribe Subscribe Subscribe4.8
Hospitality and Lodging Subscribe Subscribe Subscribe Subscribe Subscribe5.0
Life Sciences Subscribe Subscribe Subscribe Subscribe Subscribe3.5
Manufacturing Subscribe Subscribe Subscribe Subscribe Subscribe3.9
Media Subscribe Subscribe Subscribe Subscribe Subscribe4.0
Faith-Based Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe3.6
Youth & Elderly Care Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe4.2
Special Cause Nonprofit Subscribe Subscribe Subscribe Subscribe Subscribe4.1
Oil and Gas Subscribe Subscribe Subscribe Subscribe Subscribe3.7
Professional Services Subscribe Subscribe Subscribe Subscribe Subscribe4.6
Retail Subscribe Subscribe Subscribe Subscribe Subscribe4.7
Transportation Subscribe Subscribe Subscribe Subscribe Subscribe4.5
Utility Subscribe Subscribe Subscribe Subscribe Subscribe3.8
Total Subscribe Subscribe Subscribe Subscribe Subscribe4.1

Source: Apps Run The World, June 2024

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2023-2028, By Vertical Market, $M
Exhibit 4: Worldwide Enterprise Applications Market Forecast 2023-2028, By Vertical Market, $M

K12 Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in K12 systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest K12 software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these K12 customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
Minnesota State Colleges and UniversitiesEducation16000$5.50BUnited StatesOracleOracle Autonomous Data WarehouseAutonomous Database
Marquette UniversityEducation1100$550.0MUnited StatesBlackbaudBlackbaud CRMCustomer Relationship Management
University of StirlingEducation1872$1.00BUnited KingdomBoxBoxContent Management
InterGrupoEducation1500$200.0MColumbiaCA TechnologiesCA Service Desk ManagerIT Service Management
London School of EconomicsEducation1655$453.0MUnited KingdomCherwell SoftwareCherwell ITSMIT Service Management
ExxonMobilEducation69600$238.00BUnited StatesChrome River TechnologiesChrome River Expense ManagementERP
University of Minnesota SystemEducation30000$3.80BUnited StatesChrome River TechnologiesChrome River Expense ManagementERP
University of GeorgiaEducation18725$1.60BUnited StatesCornerstone OnDemandCornerstone Learning SuiteLearning Management System
University of TennesseeEducation9744$1.70BUnited StatesCornerstone OnDemandCornerstone Learning SuiteLearning Management System
ExxonMobilEducation69600$238.00BUnited StatesDassault Systemes3DEXPERIENCE PlatformProject Portfolio Management
University of TokyoEducation8210$2.29BJapanDassault Systemes3DEXPERIENCE PlatformProject Portfolio Management
Arizona State UniversityEducation10000$2.00BUnited StatesDropboxDropbox BusinessContent Management
Davidson CollegeEducation800$200.0MUnited StatesDropboxDropbox BusinessContent Management
University of SydneyEducation12000$2.00BAustraliaDropboxDropbox BusinessContent Management
London South Bank UniversityEducation1700$188.0MUnited KingdomIBMIBM Planning AnalyticsEnterprise Performance Management
The Lenzing GroupEducation6400$2.60BAustriaJDA Software GroupJDA Sales & Operations Planning (S&OP)SCM
RWJUHEducation10100$1.50BUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
University of Colorado BoulderEducation7800$1.60BUnited StatesKronosKronos Workforce DimensionsWorkforce Management
Ithaca CollegeEducation1600$234.0MUnited StatesOracleOracle HCM CloudHuman Capital Management
Kentucky State UniversityEducation1600$53.0MUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Lorain County Community CollegeEducation1000$105.0MUnited StatesOracleOracle EPM CloudEnterprise Performance Management
San Bernardino Community College DistrictEducation14253$12.37BUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Vanderbilt UniversityEducation9162$4.13BUnited StatesOracleOracle HCM CloudHuman Capital Management
University of VirginiaEducation15514$1.39BUnited StatesQlikQlikViewBusiness Intelligence
Tulane UniversityEducation4600$1.31BUnited StatesSciQuestSciquest Source-to-Settle SuiteProcurement
Stanford UniversityEducation11500$4.10BUnited StatesTidemarkTidemark EPMEnterprise Performance Management
City of IrvingEducation2300$308.0MUnited StatesTyler TechnologiesMinus ERPEnterprise Resource Planning
Community ISDEducation300$30.0MUnited StatesTyler TechnologiesMinus ERPEnterprise Resource Planning
Buckinghamshire New UniversityEducation932$65.0MUnited KingdomUNIT4Unit4 Business WorldEnterprise Resource Planning
Buckinghamshire New UniversityEducation932$65.0MUnited KingdomUNIT4Unit4 Student ManagementEnterprise Resource Planning
Dublin Business SchoolEducation400$35.0MUnited KingdomUNIT4Unit4 Student ManagementEnterprise Resource Planning
IMC WorldwideEducation500$212.0MUnited KingdomUNIT4Unit4 PSA SuiteProject Services Automation
Manchester Metropolitan UniversityEducation4500$620.0MUnited KingdomUNIT4Unit4 Student ManagementEnterprise Resource Planning
Study GroupEducation3325$380.0MUnited KingdomUNIT4Unit4 Business WorldEnterprise Resource Planning
Swiss Education GroupEducation706$100.0MSwitzerlandUNIT4Unit4 Student ManagementEnterprise Resource Planning
University of London