Top 10 eCommerce Software Vendors and Market Forecast 2017-2022

Worldwide eCommerce Applications Market to reach $4.8 billion by 2022, compared with $4.2 billion in 2017 at a compound annual growth rate of 2.8%.

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In 2017, the top 10 eCommerce software vendors accounted for nearly 73% of the global eCommerce applications market which grew 10.3% to approach nearly 4.2 billion in license, maintenance and subscription revenues. Shopify led the pack with a 16% market share riding on a 73% jump in eCommerce license, maintenance and subscription revenues. SAP was #2, followed by Oracle, IBM and Salessforce (Demandware).

We ask the simple question: Who’s buying eCommerce applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Exhibit 1 - 2017 Ecommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others, %
Exhibit 1 – 2017 Ecommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others, %

Through our forecast period, the eCommerce applications market is expected to reach $4.8 billion by 2022, compared with $4.2 billion in 2017 at a compound annual growth rate of 2.8%.

Exhibit 2: Worldwide eCommerce Software Market 2017-2022 Forecast, $M
Year 2017 2022 2017-2022 CAGR, %
Total 4197 4819 2.8%

Source: Apps Run The World, December 2018

Top 10 eCommerce Software Vendors

eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.

New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.

Here are the rankings of the top 10 eCommerce software vendors in 2017 and their market shares.

Rank Vendor 2016 eCommerce Apps Revenues, $M 2017 eCommerce Apps Revenues, $M YoY Growth 2017 eCommerce Market Share, % Recent Developments
1 Shopify Subscribe Subscribe 73.01% Subscribe Relaunched Shopify App Store in 2018 to scale out its ecosystem.
2 SAP Subscribe Subscribe 6.40% Subscribe Spending $8B in its biggest purchase, SAP acquired Qualtrics for survey and experience management apps.
3 Oracle Subscribe Subscribe 3.41% Subscribe Accelerating its eCommerce push with a bevy of new apps and services from NetSuite and acquisitions like Grapeshot for contextual intelligence.
4 IBM Subscribe Subscribe -4.67% Subscribe Sold its eCommerce apps to HCL in late 2018.
5 Salesforce Subscribe Subscribe 23.21% Subscribe Acquired CloudCraze for its B2B eCommerce apps.
6 Pitney Bowes Subscribe Subscribe -9.39% Subscribe Continues its transition to business services from legacy eCommerce apps for customer information management.
7 Open Text Corporation Subscribe Subscribe 22.91% Subscribe Acquired Liaison Technologies for B2B integration and data management solutions to help customers build application and business networks.
8 Digital River Subscribe Subscribe 23.45% Subscribe Named Adam Coyle, formerly with Siris Capital, as its new CEO, replacing David Dobson.
9 Sitecore Subscribe Subscribe 30.00% Subscribe Acquired Stylelabs for its Marketing Content Hub apps.
10 Magento, an Adobe Company Subscribe Subscribe 16.49% Subscribe Acquired by Adobe in 2018 as part of its eCommerce and eMarketing push to complement its Experience Cloud offerings.
Subtotal Subscribe Subscribe 17.14% Subscribe
Other Subscribe Subscribe -5.60% Subscribe
Total Subscribe Subscribe 10.39% Subscribe

Source: Apps Run The World, December 2018

Custom data cuts related to the eCommerce Applications market are available:

  • Top 70 eCommerce Applications Vendors and Market Forecast 2017-2022
  • 2017 eCommerce Applications Market By Industry (21 Verticals)
  • 2017 eCommerce Applications Market By Functional Market (16 Markets)
  • 2017 eCommerce Applications Market By Country (USA + 45 countries)
  • 2017 eCommerce Applications Market By Region (Americas, EMEA, APAC)
  • 2017 eCommerce Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2017 eCommerce Applications Market By Customer Size (revenue, employee count, asset)
  • 2017 eCommerce Applications Market By Channel (Direct vs Direct)
  • 2017 eCommerce Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2017-2022, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2017-2022, By Functional Market, $M

eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in eCommerce applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer Industry Empl. Revenue Country Vendor New Product
Carhartt Professional Services 4000 $600.0M United States IBM IBM Watson Commerce Insights
Helly Hansen Manufacturing 750 $298.0M Norway Adobe Systems Magento Commerce
QuestMark Retail 3500 $1.00B United States Adobe Systems Magento Commerce
Code42 Professional Services 524 $100.0M United States Digital River Digital River Global Commerce
1-800-Flowers.com Retail 4000 $1.12B United States IBM IBM Commerce
Carhartt Professional Services 4000 $600.0M United States IBM IBM Watson Commerce
DFS Manufacturing 4200 $1.19B United Kingdom IBM IBM WebSphere Platform
Ermes Group Retail 1951 $156.0M Cyprus IBM IBM Watson Commerce
Standard Life UK Banking and Financial Services 6500 $1.12B United Kingdom IBM IBM Commerce
Alpha Industries, Inc Manufacturing 500 $180.0M United States Oracle Oracle Commerce Cloud
Moleskine Banking and Financial services 400 $148.0M Italy Oracle Oracle Commerce Cloud
Vivobarefoot Retail 70 $10.0M United Kingdom Oracle NetSuite SuiteCommerce
Rue La La Consumer Packaged Goods 551 $400.0M United States Pitney Bowes Complete Cross-Border
Vineyard Vines Retail 2800 $300.0M United States Pitney Bowes Complete Cross-Border
Ashley Furniture Industries Retail 23000 $4.00B United States Salesforce Salesforce Commerce Cloud
Belk Consumer Packaged Goods 24700 $4.00B United States Salesforce Salesforce Commerce Cloud
Timex Consumer Packaged Goods 5500 $2.00B United States Salesforce Salesforce Commerce Cloud
ALDO Group Consumer Packaged Goods 25000 $2.20B Canada SAP SAP Commerce Cloud
Ballance Agri-Nutrients Retail 728 $547.0M New Zealand SAP SAP Commerce Cloud
Centrica Utility 60000 $36.50B United Kingdom SAP SAP Commerce Cloud
doTERRA Retail 2300 $1.50B United States SAP SAP Commerce Cloud
Office Depot Europe B.V. Professional Services 6500 $11.60B Netherlands SAP SAP Commerce Cloud
Team Sportia Retail 900 $180.0M Sweden SAP SAP Commerce Cloud
The Shilla Duty Free Shop Retail 800 $2.50B South Korea SAP SAP Commerce Cloud
Tommy Bahama Professional Services 1500 $172.0M United States SAP SAP Commerce Cloud
Gymshark Retail 1300 $130.0M United Kingdom Shopify Shopify Plus
Brookstone Retail 2000 $500.0M United States SPS Commerce SPS Commerce Sourcing
ACI Worldwide Professional Services 3934 $865.0M United States ACI Worldwide ACI UP Merchant Payment Solution
Nicholas Financial Banking and Financial Services 333 $90.0M United States ACI Worldwide ACI UP Bill Payment Solutions
The Co-op Retail 75000 $12.30B United Kingdom ACI Worldwide ACI UP Merchant Payment Solution
Westpac New Zealand Limited Banking and Financial Services 4500 $1.02B Australia ACI Worldwide ACI UP Immediate Payments
EnergyConscious Utility 20 $2.0M United States Adobe Systems Magento Commerce
Lojas Marabraz Retail 150 $15.0M Brazil Adobe Systems Magento Commerce
Ludendo Retail 3500 $800.0M France Adobe Systems Magento Commerce
Rosenberry Rooms Retail 30 $3.0M United States Adobe Systems Magento Commerce
TRIGANO Retail 4500 $1.08B France Adobe Systems Magento Commerce
Canary Professional Services 130 $15.0M United States Digital River Digital River Cloud-Based Subscription Billing and Commerce
HTC Communication 13332 $3.80B Taiwan Digital River Digital River Cloud-Based Subscription Billing and Commerce
iZotope Retail 145 $20.0M United States Digital River Digital River Global Commerce
Pacific Market International (PMI) Consumer Packaged Goods 550 $80.0M United States Digital River Digital River Cloud-Based Subscription Billing and Commerce
abof Consumer Packaged Goods 250 $30.0M India IBM IBM Commerce
Boots UK Retail 72000 $29.70B United Kingdom IBM IBM Websphere Commerce
ING DIRECT Australia Banking and Financial Services 1056 $515.0M Australia IBM IBM Commerce
Meander Med. Centrum Healthcare 2237 $350.0M Netherlands IBM IBM Digital Experience Manager
National Instruments Professional Services 7400 $1.23B United States IBM IBM Websphere Commerce
Saxion University of Applied Sciences Education 2200 $800.0M Netherlands IBM IBM Digital Experience Manager
Ludendo Retail 3500 $800.0M France Mirakl Mirakl Marketplace Platform
Alstom Transportation 32000 $6.90B France OpenText OpenText B2B Managed Services
Bestop Automotive 650 $120.0M United States OpenText OpenText B2B Managed Services
Coca-Cola Consumer Packaged Goods 2900 $1.00B Brazil OpenText OpenText B2B Managed Services
Elior Group Consumer Packaged Goods 106000 $6.32B France OpenText OpenText B2B Managed Services
Warner Music France Media 300 $100.0M France OpenText OpenText B2B Managed Services
Cartridges Direct Professional Services 15 $2.0M Australia Oracle NetSuite SuiteCommerce
Lindemann Chimney Co. Construction and Real Estate 130 $15.0M United States Oracle NetSuite SuiteCommerce
WHSmith Retail 14500 $2.00B United Kingdom Oracle NetSuite SuiteCommerce
Elaine Turner Consumer Packaged Goods 60 $7.0M United States Oracle Oracle Commerce Cloud
Games Workshop Retail 1713 $209.0M United Kingdom Oracle Oracle Commerce Cloud
Hollander Sleep Products Retail 1500 $400.0M United States Oracle Oracle Commerce Cloud
Lenox Consumer Packaged Goods 1200 $550.0M United States Oracle Oracle Commerce Cloud
Rock/Creek Consumer Packaged Goods 100 $10.0M United States Oracle Oracle Commerce Cloud
Toys R Us France Consumer Packaged Goods 62000 $12.40B France Oracle Oracle Commerce Cloud
BoConcept A/S Retail 750 $185.0M Denmark Salesforce Salesforce Commerce Cloud
Duluth Trading Company Consumer Packaged Goods 1187 $305.0M United States Salesforce Salesforce Commerce Cloud
Figleaves Consumer Packaged Goods 250 $30.0M United Kingdom Salesforce Salesforce Commerce Cloud
Fragrance Direct Retail 60 $30.0M United Kingdom Salesforce Salesforce Commerce Cloud
MGBWhome Retail 700 $150.0M United States Salesforce Salesforce Commerce Cloud
Sonos Retail 1400 $1.00B United States Salesforce Salesforce Commerce Cloud
Wolford Fashion Consumer Packaged Goods 1570 $180.0M Austria Salesforce Salesforce Commerce Cloud
Brookshire’s Consumer Packaged Goods 13000 $1.80B United States SAP SAP Commerce Cloud
DNA Oy Communication 1500 $850.0M Finland SAP SAP Commerce Cloud
Emdadat Healthcare 50 $5.0M Saudi Arabia SAP SAP Commerce Cloud
FC Bayern Munich Media 500 $640.0M Germany SAP SAP Commerce Cloud
Frucor Suntory Consumer Packaged Goods 1000 $337.0M New Zealand SAP SAP Commerce Cloud
Gtech Manufacturing 600 $100.0M United Kingdom SAP SAP Commerce Cloud
Maui Jim Consumer Packaged Goods 900 $250.0M United States SAP SAP Commerce Cloud
Thames Water Utility 5000 $3.00B United Kingdom SAP SAP Commerce Cloud
The Vermont Country Store Healthcare 2300 $1.50B United States SAP SAP Commerce Cloud
Love Systems Professional Services 25 $2.0M Canada Shopify Shopify
OneLive Media Media 30 $3.0M United States Shopify Shopify
Poo~Pourri Consumer Packaged Goods 60 $6.0M United States Shopify Shopify
USAMM Government 65 $6.0M United States Shopify Shopify
Viatek Products Distribution 35 $3.0M United States Shopify Shopify
Bank Central Asia Banking and Financial Services 4410 $24.82B Indonesia Sitecore Sitecore Experience Platform
Carglass Automotive 24200 $3.50B Belgium Sitecore Sitecore Experience Platform
QBE Insurance Insurance 14500 $12.86B Australia Sitecore Sitecore Experience Platform
British Medical Association Non Profit 600 $106.0M United Kingdom Zuora Zuora Billing

Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 50+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.

Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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