Top 10 eCommerce Software Vendors and Market Forecast 2016-2021

In 2016, the top 10 eCommerce software vendors accounted for nearly 69% of the global eCommerce applications market which grew 3.2% to approach nearly 3.8 billion in license, maintenance and subscription revenues.

Last year SAP led the pack with a 15% market share and $584 million in eCommerce license, maintenance and subscription revenues. In 2016, Oracle was No. 2, followed by Shopify, Salesforce/Demandware and IBM in that order. In 2015, the top five were SAP, Oracle, IBM, Shopify and Demandware.

Through our forecast period, the eCommerce applications market is expected to reach $4.7 billion by 2021, compared with $3.8 billion in 2016 at a compound annual growth rate of 4.2%.

Source: Apps Run The World, December 2017

eCommerce Market Definitions And Forecast Assumptions

eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.

New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.

Top 10 eCommerce Software Vendors

Here are the rankings of the top 10 eCommerce software vendors in 2016 and their market shares.

Source: Apps Run The World, December 2017

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2016-2021, By Functional Market, $M

eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in eCommerce applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

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Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 50+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.