In 2017, the top 10 eCommerce software vendors accounted for nearly 73% of the global eCommerce applications market which grew 10.3% to approach nearly 4.2 billion in license, maintenance and subscription revenues. Shopify led the pack with a 16% market share riding on a 73% jump in eCommerce license, maintenance and subscription revenues. SAP was #2, followed by Oracle, IBM and Salessforce (Demandware).
We ask the simple question: Who’s buying eCommerce applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the eCommerce applications market is expected to reach $4.8 billion by 2022, compared with $4.2 billion in 2017 at a compound annual growth rate of 2.8%.
| Exhibit 2: Worldwide eCommerce Software Market 2017-2022 Forecast, $M | |||
|---|---|---|---|
| Year | 2017 | 2022 | 2017-2022 CAGR, % |
| Total | 4197 | 4819 | 2.8% |
Source: Apps Run The World, December 2018
Top 10 eCommerce Software Vendors
eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.
New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.
Here are the rankings of the top 10 eCommerce software vendors in 2017 and their market shares.
| Rank | Vendor | 2016 eCommerce Apps Revenues, $M | 2017 eCommerce Apps Revenues, $M | YoY Growth | 2017 eCommerce Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Shopify | Subscribe | Subscribe | 73.01% | Subscribe | Relaunched Shopify App Store in 2018 to scale out its ecosystem. |
| 2 | SAP | Subscribe | Subscribe | 6.40% | Subscribe | Spending $8B in its biggest purchase, SAP acquired Qualtrics for survey and experience management apps. |
| 3 | Oracle | Subscribe | Subscribe | 3.41% | Subscribe | Accelerating its eCommerce push with a bevy of new apps and services from NetSuite and acquisitions like Grapeshot for contextual intelligence. |
| 4 | IBM | Subscribe | Subscribe | -4.67% | Subscribe | Sold its eCommerce apps to HCL in late 2018. |
| 5 | Salesforce | Subscribe | Subscribe | 23.21% | Subscribe | Acquired CloudCraze for its B2B eCommerce apps. |
| 6 | Pitney Bowes | Subscribe | Subscribe | -9.39% | Subscribe | Continues its transition to business services from legacy eCommerce apps for customer information management. |
| 7 | Open Text Corporation | Subscribe | Subscribe | 22.91% | Subscribe | Acquired Liaison Technologies for B2B integration and data management solutions to help customers build application and business networks. |
| 8 | Digital River | Subscribe | Subscribe | 23.45% | Subscribe | Named Adam Coyle, formerly with Siris Capital, as its new CEO, replacing David Dobson. |
| 9 | Sitecore | Subscribe | Subscribe | 30.00% | Subscribe | Acquired Stylelabs for its Marketing Content Hub apps. |
| 10 | Magento, an Adobe Company | Subscribe | Subscribe | 16.49% | Subscribe | Acquired by Adobe in 2018 as part of its eCommerce and eMarketing push to complement its Experience Cloud offerings. |
| Subtotal | Subscribe | Subscribe | 17.14% | Subscribe | ||
| Other | Subscribe | Subscribe | -5.60% | Subscribe | ||
| Total | Subscribe | Subscribe | 10.39% | Subscribe |
Source: Apps Run The World, December 2018
Custom data cuts related to the eCommerce Applications market are available:
- Top 70 eCommerce Applications Vendors and Market Forecast 2017-2022
- 2017 eCommerce Applications Market By Industry (21 Verticals)
- 2017 eCommerce Applications Market By Functional Market (16 Markets)
- 2017 eCommerce Applications Market By Country (USA + 45 countries)
- 2017 eCommerce Applications Market By Region (Americas, EMEA, APAC)
- 2017 eCommerce Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2017 eCommerce Applications Market By Customer Size (revenue, employee count, asset)
- 2017 eCommerce Applications Market By Channel (Direct vs Direct)
- 2017 eCommerce Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in eCommerce applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product |
| Carhartt | Professional Services | 4000 | $600.0M | United States | IBM | IBM Watson Commerce Insights |
| Helly Hansen | Manufacturing | 750 | $298.0M | Norway | Adobe Systems | Magento Commerce |
| QuestMark | Retail | 3500 | $1.00B | United States | Adobe Systems | Magento Commerce |
| Code42 | Professional Services | 524 | $100.0M | United States | Digital River | Digital River Global Commerce |
| 1-800-Flowers.com | Retail | 4000 | $1.12B | United States | IBM | IBM Commerce |
| Carhartt | Professional Services | 4000 | $600.0M | United States | IBM | IBM Watson Commerce |
| DFS | Manufacturing | 4200 | $1.19B | United Kingdom | IBM | IBM WebSphere Platform |
| Ermes Group | Retail | 1951 | $156.0M | Cyprus | IBM | IBM Watson Commerce |
| Standard Life UK | Banking and Financial Services | 6500 | $1.12B | United Kingdom | IBM | IBM Commerce |
| Alpha Industries, Inc | Manufacturing | 500 | $180.0M | United States | Oracle | Oracle Commerce Cloud |
| Moleskine | Banking and Financial services | 400 | $148.0M | Italy | Oracle | Oracle Commerce Cloud |
| Vivobarefoot | Retail | 70 | $10.0M | United Kingdom | Oracle | NetSuite SuiteCommerce |
| Rue La La | Consumer Packaged Goods | 551 | $400.0M | United States | Pitney Bowes | Complete Cross-Border |
| Vineyard Vines | Retail | 2800 | $300.0M | United States | Pitney Bowes | Complete Cross-Border |
| Ashley Furniture Industries | Retail | 23000 | $4.00B | United States | Salesforce | Salesforce Commerce Cloud |
| Belk | Consumer Packaged Goods | 24700 | $4.00B | United States | Salesforce | Salesforce Commerce Cloud |
| Timex | Consumer Packaged Goods | 5500 | $2.00B | United States | Salesforce | Salesforce Commerce Cloud |
| ALDO Group | Consumer Packaged Goods | 25000 | $2.20B | Canada | SAP | SAP Commerce Cloud |
| Ballance Agri-Nutrients | Retail | 728 | $547.0M | New Zealand | SAP | SAP Commerce Cloud |
| Centrica | Utility | 60000 | $36.50B | United Kingdom | SAP | SAP Commerce Cloud |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP Commerce Cloud |
| Office Depot Europe B.V. | Professional Services | 6500 | $11.60B | Netherlands | SAP | SAP Commerce Cloud |
| Team Sportia | Retail | 900 | $180.0M | Sweden | SAP | SAP Commerce Cloud |
| The Shilla Duty Free Shop | Retail | 800 | $2.50B | South Korea | SAP | SAP Commerce Cloud |
| Tommy Bahama | Professional Services | 1500 | $172.0M | United States | SAP | SAP Commerce Cloud |
| Gymshark | Retail | 1300 | $130.0M | United Kingdom | Shopify | Shopify Plus |
| Brookstone | Retail | 2000 | $500.0M | United States | SPS Commerce | SPS Commerce Sourcing |
| ACI Worldwide | Professional Services | 3934 | $865.0M | United States | ACI Worldwide | ACI UP Merchant Payment Solution |
| Nicholas Financial | Banking and Financial Services | 333 | $90.0M | United States | ACI Worldwide | ACI UP Bill Payment Solutions |
| The Co-op | Retail | 75000 | $12.30B | United Kingdom | ACI Worldwide | ACI UP Merchant Payment Solution |
| Westpac New Zealand Limited | Banking and Financial Services | 4500 | $1.02B | Australia | ACI Worldwide | ACI UP Immediate Payments |
| EnergyConscious | Utility | 20 | $2.0M | United States | Adobe Systems | Magento Commerce |
| Lojas Marabraz | Retail | 150 | $15.0M | Brazil | Adobe Systems | Magento Commerce |
| Ludendo | Retail | 3500 | $800.0M | France | Adobe Systems | Magento Commerce |
| Rosenberry Rooms | Retail | 30 | $3.0M | United States | Adobe Systems | Magento Commerce |
| TRIGANO | Retail | 4500 | $1.08B | France | Adobe Systems | Magento Commerce |
| Canary | Professional Services | 130 | $15.0M | United States | Digital River | Digital River Cloud-Based Subscription Billing and Commerce |
| HTC | Communication | 13332 | $3.80B | Taiwan | Digital River | Digital River Cloud-Based Subscription Billing and Commerce |
| iZotope | Retail | 145 | $20.0M | United States | Digital River | Digital River Global Commerce |
| Pacific Market International (PMI) | Consumer Packaged Goods | 550 | $80.0M | United States | Digital River | Digital River Cloud-Based Subscription Billing and Commerce |
| abof | Consumer Packaged Goods | 250 | $30.0M | India | IBM | IBM Commerce |
| Boots UK | Retail | 72000 | $29.70B | United Kingdom | IBM | IBM Websphere Commerce |
| ING DIRECT Australia | Banking and Financial Services | 1056 | $515.0M | Australia | IBM | IBM Commerce |
| Meander Med. Centrum | Healthcare | 2237 | $350.0M | Netherlands | IBM | IBM Digital Experience Manager |
| National Instruments | Professional Services | 7400 | $1.23B | United States | IBM | IBM Websphere Commerce |
| Saxion University of Applied Sciences | Education | 2200 | $800.0M | Netherlands | IBM | IBM Digital Experience Manager |
| Ludendo | Retail | 3500 | $800.0M | France | Mirakl | Mirakl Marketplace Platform |
| Alstom | Transportation | 32000 | $6.90B | France | OpenText | OpenText B2B Managed Services |
| Bestop | Automotive | 650 | $120.0M | United States | OpenText | OpenText B2B Managed Services |
| Coca-Cola | Consumer Packaged Goods | 2900 | $1.00B | Brazil | OpenText | OpenText B2B Managed Services |
| Elior Group | Consumer Packaged Goods | 106000 | $6.32B | France | OpenText | OpenText B2B Managed Services |
| Warner Music France | Media | 300 | $100.0M | France | OpenText | OpenText B2B Managed Services |
| Cartridges Direct | Professional Services | 15 | $2.0M | Australia | Oracle | NetSuite SuiteCommerce |
| Lindemann Chimney Co. | Construction and Real Estate | 130 | $15.0M | United States | Oracle | NetSuite SuiteCommerce |
| WHSmith | Retail | 14500 | $2.00B | United Kingdom | Oracle | NetSuite SuiteCommerce |
| Elaine Turner | Consumer Packaged Goods | 60 | $7.0M | United States | Oracle | Oracle Commerce Cloud |
| Games Workshop | Retail | 1713 | $209.0M | United Kingdom | Oracle | Oracle Commerce Cloud |
| Hollander Sleep Products | Retail | 1500 | $400.0M | United States | Oracle | Oracle Commerce Cloud |
| Lenox | Consumer Packaged Goods | 1200 | $550.0M | United States | Oracle | Oracle Commerce Cloud |
| Rock/Creek | Consumer Packaged Goods | 100 | $10.0M | United States | Oracle | Oracle Commerce Cloud |
| Toys R Us France | Consumer Packaged Goods | 62000 | $12.40B | France | Oracle | Oracle Commerce Cloud |
| BoConcept A/S | Retail | 750 | $185.0M | Denmark | Salesforce | Salesforce Commerce Cloud |
| Duluth Trading Company | Consumer Packaged Goods | 1187 | $305.0M | United States | Salesforce | Salesforce Commerce Cloud |
| Figleaves | Consumer Packaged Goods | 250 | $30.0M | United Kingdom | Salesforce | Salesforce Commerce Cloud |
| Fragrance Direct | Retail | 60 | $30.0M | United Kingdom | Salesforce | Salesforce Commerce Cloud |
| MGBWhome | Retail | 700 | $150.0M | United States | Salesforce | Salesforce Commerce Cloud |
| Sonos | Retail | 1400 | $1.00B | United States | Salesforce | Salesforce Commerce Cloud |
| Wolford Fashion | Consumer Packaged Goods | 1570 | $180.0M | Austria | Salesforce | Salesforce Commerce Cloud |
| Brookshire’s | Consumer Packaged Goods | 13000 | $1.80B | United States | SAP | SAP Commerce Cloud |
| DNA Oy | Communication | 1500 | $850.0M | Finland | SAP | SAP Commerce Cloud |
| Emdadat | Healthcare | 50 | $5.0M | Saudi Arabia | SAP | SAP Commerce Cloud |
| FC Bayern Munich | Media | 500 | $640.0M | Germany | SAP | SAP Commerce Cloud |
| Frucor Suntory | Consumer Packaged Goods | 1000 | $337.0M | New Zealand | SAP | SAP Commerce Cloud |
| Gtech | Manufacturing | 600 | $100.0M | United Kingdom | SAP | SAP Commerce Cloud |
| Maui Jim | Consumer Packaged Goods | 900 | $250.0M | United States | SAP | SAP Commerce Cloud |
| Thames Water | Utility | 5000 | $3.00B | United Kingdom | SAP | SAP Commerce Cloud |
| The Vermont Country Store | Healthcare | 2300 | $1.50B | United States | SAP | SAP Commerce Cloud |
| Love Systems | Professional Services | 25 | $2.0M | Canada | Shopify | Shopify |
| OneLive Media | Media | 30 | $3.0M | United States | Shopify | Shopify |
| Poo~Pourri | Consumer Packaged Goods | 60 | $6.0M | United States | Shopify | Shopify |
| USAMM | Government | 65 | $6.0M | United States | Shopify | Shopify |
| Viatek Products | Distribution | 35 | $3.0M | United States | Shopify | Shopify |
| Bank Central Asia | Banking and Financial Services | 4410 | $24.82B | Indonesia | Sitecore | Sitecore Experience Platform |
| Carglass | Automotive | 24200 | $3.50B | Belgium | Sitecore | Sitecore Experience Platform |
| QBE Insurance | Insurance | 14500 | $12.86B | Australia | Sitecore | Sitecore Experience Platform |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Zuora | Zuora Billing |
Source: Apps Run The World, August 2016
Further Readings
An expanded version of this report covers the top 50+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.
Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
