Top 10 eCommerce Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide eCommerce Applications Market to reach $7.4 billion by 2025, compared with $6.1 billion in 2020 at a compound annual growth rate of 3.9%.


In 2020, the top 10 eCommerce software vendors accounted for nearly 63.9% of the global eCommerce applications market which grew 8.4% to approach nearly 6.1 billion in license, maintenance and subscription revenues.

Shopify led the pack with a 14.9% market share riding on a 21.1% jump in eCommerce license, maintenance and subscription revenues. Adobe was #2, followed by Salesforce (ex Demandware), SAP and HCL Technologies.

We ask the simple question: Who’s buying eCommerce applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 eCommerce Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Ecommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others

Through our forecast period, the eCommerce applications market size is expected to reach $7.4 billion by 2025, compared with $6.1 billion in 2020 at a compound annual growth rate of 3.9%.

Exhibit 2: Worldwide eCommerce Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %

Source: Apps Run The World, December 2021

Top 10 eCommerce Software Vendors

eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.

New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.

Here are the rankings of the top 10 eCommerce software vendors in 2020 and their market shares.

RankVendor2019 eCommerce Apps Revenues, $M2020 eCommerce Apps Revenues, $MYoY Growth2020 eCommerce Market Share, %Recent Developments
1Shopify Subscribe Subscribe21.1% SubscribeIn May 2020, Shopify unveiled a business account and debit card called Shopify Balance, a “Buy Now, Pay Later” option called Shop Pay Installments, and a new Local Delivery product. Shopify also announced its AI-powered fulfillment network is now actively accepting merchant applications. Shopify Balance will include Shopify Balance Account, Shopify Balance Card, and Rewards (offering merchants cashback and discounts on everyday business spending like shipping and marketing).
2Adobe Subscribe Subscribe7.9% SubscribeIn April 2021, Adobe unveiled a multi-year collaboration starting with the integration of ShopRunner, an e-commerce platform, and a subsidiary of FedEx Services, with Adobe Commerce. The integration gives Adobe merchants access to FedEx post-purchase logistics intelligence, which helps them drive demand, reduce cost and gain customer insights.
Try Adobe Apps. Subscribe Subscribe14.0% SubscribeSalesforce helped retailers around the world double down on digital as they navigated new challenges, including scaling their eCommerce operations. Between November 1 and December 31, 2020, Salesforce customers drove more than 204 million online orders on Commerce Cloud, while delivering fast, easy, and personalized digital experiences to shoppers. The increase in online shopping is a consequence of the pandemic.
4SAP Subscribe Subscribe5.0% SubscribeIn November 2020, SAP completed the acquisition of Emarsys. The Emarsys products will be added to the SAP Customer Experience portfolio. With the integration, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels, and on their terms.
5HCL Technologies Ltd. Subscribe Subscribe3.3% SubscribeHCL Commerce, after acquiring IBM WebSphere Commerce, is gearing up to expand its presence in the large enterprise business segment. HCL Commerce with API-first architecture and the cloud-agnostic platform is well-positioned to support headless commerce, drive B2B and B2C use cases from a single unified platform and provide AI-driven capabilities to drive personalized customer engagements.
6BigCommerce Subscribe Subscribe41.5% SubscribeIn July 2021, BigCommerce acquired Feedonomics, a full-service data feed management platform. With Feedonomics, BigCommerce merchants maximize their omnichannel sales and return on ad spend. In the US, eCommerce channel ad spending is expected to surpass $41 billion by the end of 2024, representing nearly 15% of all digital ad spending.
Try Bigcommerce Apps.
7VTEX Subscribe Subscribe17.3% SubscribeIn February 2021, VTEX acquired Workarea, a cloud commerce platform provider, to strengthen its presence in and commitment to the U.S. and Canadian markets. The deal brings VTEX’s U.S. headcount to nearly 100 employees. Workarea’s customers have added more than $1 billion in gross merchandise volume (GMV) to VTEX, accounting for 20% of the company’s total GMV in the U.S. and Canada.
8ChannelAdvisor Subscribe Subscribe10.7% SubscribeIn October 2021, ChannelAdvisor has released ChannelAdvisor Commerce Network, an in-platform experience designed specifically for brands and retailers searching for preferred selling channels for their products.
9FastSpring Subscribe Subscribe-8.7% SubscribeIn June 2021, FastSpring published expansion plans in their global commerce platform to support B2B SaaS and downloadable software companies with sales teams. FastSpring’s B2B suite of tools includes a Digital Invoicing solution (which allows software companies to quickly create and manage quotes, POs, and invoices, and process recurring payments) and Interactive Quotes (which provides sales representatives a guided selling solution to quickly explain even the most complex pricing, gather insights about the prospect through quote activity tracking and close deals, all within a single collaborative quoting experience that is integrated with leading CRMs)
10Optimizely(formerly Episerver) Subscribe Subscribe18.2% SubscribeIn September 2021, Optimizely introduced a data core service, enhancing its digital experience platform (DXP) with deeper analytics and unified data insights across its suite of products. The service launch follows the company’s unification of the Optimizely and Episerver brands and acquisition of Zaius in March 2021, as Optimizely continues building one platform for digital marketers and digital product managers for today and the future.
Subtotal Subscribe Subscribe12.1% Subscribe
Other Subscribe Subscribe2.6% Subscribe

Source: Apps Run The World, December 2021

Other eCommerce software providers included in the report are: 2Checkout (ex Avangate), 3dcart, ACI Worldwide, Inc., Amazon Web Services (AWS), Aptean, Aptos, ARI Network, Asseco Group, Automattic, Brightpearl, BroadVision, Capillary Technologies, CDK Global, ChannelAdvisor, Cleverbridge, Constellation Software Inc., Construction Industry Solutions Corp., Cox Automotive, CSG Systems International, Deem, Digital River, Ekm Systems, Elastic Path, Episerver, FastSpring, First Data, Fiserv, GFI Informatique, GHX, Heartland Payment Systems, a Global Payments Company, Insite Software, Intershop, iptor, Jack Henry & Associates, Kentico Software, Kibo, Kingdee, Kooomo, Liferay, Inc, NCR Corporation, Odoo, OrderDynamics, Pronto Software, PROS Holdings, Retail Solutions, Reynolds and Reynolds Company, Sage, Travelport, Unilog, Volusion, Inc., VTEX The True Cloud Commerce Platform, WisageTech, Works Apps and many others.

Custom data cuts related to the eCommerce Applications market are available:

  • Top 80 eCommerce Applications Vendors and Market Forecast 2020-2025
  • 2020 eCommerce Applications Market By Industry (21 Verticals)
  • 2020 eCommerce Applications Market By eCommerce Segments and Categories
  • 2020 eCommerce Applications Market By Country (USA + 45 countries)
  • 2020 eCommerce Applications Market By Region (Americas, EMEA, APAC)
  • 2020 eCommerce Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 eCommerce Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 eCommerce Applications Market By Channel (Direct vs Direct)
  • 2020 eCommerce Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M

eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in eCommerce systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
HPManufacturing53000$63.49BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomAdobe SystemsAdobe Magento CommerceeCommerce
Abbott LaboratoriesHealthcare109000$34.61BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
British American Tobacco New ZealandConsumer Packaged Goods14910$7.92BNew ZealandAdobe SystemsAdobe Magento CommerceeCommerce
Hanesbrands Inc.Retail67200$7.00BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
Conn’s, Inc.Retail4100$1.39BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
Fox Home EntertainmentMedia12100$1.33BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
QuestMarkRetail3500$1.00BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
flydubaiTransportation4000$1.60BUnited Arab EmiratesBigcommerceBigCommerceeCommerce
Department of ConservationGovernment2000$800.0MNew ZealandBigcommerceBigCommerceeCommerce
Woolrich InternationalRetail450$300.0MUnited StatesBigcommerceBigCommerceeCommerce
SkullcandyRetail500$300.0MUnited StatesBigcommerceBigCommerceeCommerce
T-Mobile Retail USACommunications75000$68.40BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Macy’s Inc.Retail75711$18.10BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Hanesbrands Inc.Retail67200$7.00BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Toshiba AmericaManufacturing6600$2.96BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
GrouponRetail4100$2.20BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Finish Line, IncRetail13000$1.84BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Stage StoresRetail13600$1.64BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
SHOP.COMRetail5000$1.50BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
L’Occitane En ProvenceConsumer Packaged Goods8700$1.49BFranceChannelAdvisorChannelAdvisor PlatformeCommerce
Costco Wholesale CorporationDistribution288000$195.93BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Cargill, Incorporated.Consumer Packaged Goods150000$115.00BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Carrefour S.A.Retail321383$95.72BFranceHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Citigroup Inc.Banking and Financial Services210153$88.84BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
TescoRetail300000$81.66BUnited KingdomHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
AvivaInsurance28596$62.13BUnited KingdomHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Barclays CapitalBanking and Financial Services79900$37.25BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
AmeriPride Services Inc.Professional Services1200$600.0MUnited StatesOptimizelyEpiserver B2B Commerce CloudeCommerce
SodexoProfessional Services100000$9.57BUnited StatesOptimizelyEpiServer Commerce CloudeCommerce
Molnlycke HealthcareManufacturing7900$2.13BSwedenOptimizelyEpiServer Commerce CloudeCommerce
KappAhlRetail4000$668.0MSwedenOptimizelyEpiServer Commerce CloudeCommerce
National GridUtilities23683$19.86BUnited KingdomOptimizelyOptimizely Ektron eCommerceeCommerce
Saputo IncConsumer Packaged Goods16800$11.20BCanadaOptimizelyOptimizely Ektron eCommerceeCommerce
Cerner CorporationProfessional Services29200$5.37BUnited StatesOptimizelyOptimizely Ektron eCommerceeCommerce
ComcastCommunications168000$103.56BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
FedEx CorporationTransportation418000$83.96BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Mars, IncorporatedConsumer Packaged Goods133000$40.00BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
American Express CompanyBanking and Financial Services63700$36.09BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
FujitsuProfessional Services129071$35.64BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
L’OréalRetail85392$33.84BFranceSalesforceSalesforce Commerce CloudeCommerce
Asda Stores LimitedRetail145000$31.70BUnited KingdomSalesforceSalesforce Commerce CloudeCommerce
Deutsche PostProfessional Services18610$166.14BGermanySAPSAP Commerce Cloud (ex Hybris)eCommerce
Shell UKOil, Gas and Chemicals6000$92.00BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
LidlRetail315000$67.34BGermanySAPSAP Commerce Cloud (ex Hybris)eCommerce
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
AuchanConsumer Packaged Goods337800$60.00BFranceSAPSAP Commerce Cloud (ex Hybris)eCommerce
Spar InternationalConsumer Packaged Goods50000$32.00BNetherlandsSAPSAP Commerce Cloud (ex Hybris)eCommerce
Decathlon SaConsumer Packaged Goods74999$14.63BFranceShopifyShopify PluseCommerce
The WB ShopRetail8000$13.04BUnited StatesShopifyShopify PluseCommerce
Molson Coors Brewing CompanyRetail17700$9.65BUnited StatesShopifyShopify PluseCommerce
Hasbro PulseRetail6822$5.47BUnited StatesShopifyShopify PluseCommerce
Home Box OfficeMedia6300$2.80BUnited StatesShopifyShopify PluseCommerce
HarperCollins PublishersRetail3000$2.14BUnited StatesShopifyShopify PluseCommerce
BBC ShopRetail2672$1.92BUnited KingdomShopifyShopify PluseCommerce
Motorola Mobility (a Lenovo Company)Manufacturing17000$7.34BUnited StatesVTEXVTEX eCommerceeCommerce
Payless ShoeSourceRetail10000$2.00BUnited StatesVTEXVTEX eCommerceeCommerce
DuratexRetail11112$1.28BBrazilVTEXVTEX eCommerceeCommerce
Deportes Marti, S.A. de C.V.Retail1500$300.0MMexicoVTEXVTEX eCommerceeCommerce

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 80+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.