Top 10 eCommerce Software Vendors, Market Size and Market Forecast 2018-2023

Worldwide eCommerce Applications Market to reach $6.3 billion by 2023, compared with $5.1 billion in 2018 at a compound annual growth rate of 4.5%.


In 2018, the top 10 eCommerce software vendors accounted for nearly 70.9% of the global eCommerce applications market which grew 7.1% to approach nearly 5.1 billion in license, maintenance and subscription revenues.

Shopify led the pack with a 21.1% market share riding on a 59.4% jump in eCommerce license, maintenance and subscription revenues. SAP was #2, followed by Salesforce (ex Demandware), Oracle and IBM.

We ask the simple question: Who’s buying eCommerce applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Exhibit 1 - 2018 Ecommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others
Exhibit 1 – 2018 Ecommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others

Through our forecast period, the eCommerce applications market size is expected to reach $6.3 billion by 2023, compared with $5.1 billion in 2018 at a compound annual growth rate of 4.5%.

Exhibit 2: Worldwide eCommerce Software Market 2018-2023 Forecast, $M
Year201820232018-2023 CAGR, %

Source: Apps Run The World, December 2019

Top 10 eCommerce Software Vendors

eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.

New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.

Here are the rankings of the top 10 eCommerce software vendors in 2018 and their market shares.

RankVendor2017 eCommerce Apps Revenues, $M2018 eCommerce Apps Revenues, $MYoY Growth2018 eCommerce Market Share, %Recent Developments
1Shopify Subscribe Subscribe59.4% SubscribeIn January 2019, Shopify launched Shopify Studios, a full-service television and film content development and production house that will focus on the stories of entrepreneurs.
2SAP Subscribe Subscribe4.0% SubscribeSAP Commerce Cloud customers can benefit from the prebuilt integrations with SAP S/4HANA, SAP C/4HANA, and other SAP applications.. Spending $8B in its biggest purchase, SAP acquired Qualtrics for survey and experience management apps.
3Salesforce Subscribe Subscribe25.0% SubscribeSaleforce acquired Demandware and CloudCraze for B2B eCommerce apps.
4Oracle Subscribe Subscribe4.2% SubscribeOracle is accelerating its eCommerce push with a bevy of new apps and services from NetSuite and acquisitions like Grapeshot for contextual intelligence.
5IBM (now HCL Technologies) Subscribe Subscribe0.6% SubscribeIBM Sold its WebSphere eCommerce apps to HCL in late 2018.
6Adobe (ex Magento) Subscribe Subscribe23.7% SubscribeMagento was acquired by Adobe in 2018 as part of its eCommerce and eMarketing push to complement its Experience Cloud offerings
7Pitney Bowes Subscribe Subscribe12.8% SubscribePitney Bowes continues its transition to business services from legacy eCommerce apps for customer information management
8Open Text Corporation Subscribe Subscribe18.0% SubscribeOpenText Acquired Liaison Technologies for B2B integration and data management solutions to help customers build application and business networks.
9Sitecore Subscribe Subscribe1.0% SubscribeSitecore acquired Stylelabs for its Marketing Content Hub apps.
10BigCommerce Subscribe Subscribe20.0% SubscribeBigCommerce launched BigCommerce for Adobe Experience Manager
Subtotal Subscribe Subscribe21.2% Subscribe
Other Subscribe Subscribe-16.5% Subscribe
Total Subscribe Subscribe7.1% Subscribe

Source: Apps Run The World, December 2019

Other eCommerce software providers included in the report are: 2Checkout (ex Avangate), 3dcart, ACI Worldwide, Inc., Amazon Web Services (AWS), Aptean, Aptos, ARI Network, Asseco Group, Automattic, Brightpearl, BroadVision, Capillary Technologies, CDK Global, ChannelAdvisor, Cleverbridge, Constellation Software Inc., Construction Industry Solutions Corp., Cox Automotive, CSG Systems International, Deem, Digital River, Ekm Systems, Elastic Path, Episerver, FastSpring, First Data, Fiserv, GFI Informatique, GHX, Heartland Payment Systems, a Global Payments Company, Insite Software, Intershop, iptor, Jack Henry & Associates, Kentico Software, Kibo, Kingdee, Kooomo, Liferay, Inc, NCR Corporation, Odoo, OrderDynamics, Pronto Software, PROS Holdings, Retail Solutions, Reynolds and Reynolds Company, Sage, Travelport, Unilog, Volusion, Inc., VTEX The True Cloud Commerce Platform, WisageTech, Works Apps and many others.

Custom data cuts related to the eCommerce Applications market are available:

  • Top 70 eCommerce Applications Vendors and Market Forecast 2018-2023
  • 2018 eCommerce Applications Market By Industry (21 Verticals)
  • 2018 eCommerce Applications Market By Functional Market (16 Markets)
  • 2018 eCommerce Applications Market By Country (USA + 45 countries)
  • 2018 eCommerce Applications Market By Region (Americas, EMEA, APAC)
  • 2018 eCommerce Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2018 eCommerce Applications Market By Customer Size (revenue, employee count, asset)
  • 2018 eCommerce Applications Market By Channel (Direct vs Direct)
  • 2018 eCommerce Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2018-2023, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2018-2023, By Functional Market, $M

eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in eCommerce systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew Product
CarharttProfessional Services4000$600.0MUnited StatesIBMIBM Watson Commerce Insights
Helly HansenManufacturing750$298.0MNorwayAdobe SystemsMagento Commerce
QuestMarkRetail3500$1.00BUnited StatesAdobe SystemsMagento Commerce
Code42Professional Services524$100.0MUnited StatesDigital RiverDigital River Global Commerce
1-800-Flowers.comRetail4000$1.12BUnited StatesIBMIBM Commerce
CarharttProfessional Services4000$600.0MUnited StatesIBMIBM Watson Commerce
DFSManufacturing4200$1.19BUnited KingdomIBMIBM WebSphere Platform
Ermes GroupRetail1951$156.0MCyprusIBMIBM Watson Commerce
Standard Life UKBanking and Financial Services6500$1.12BUnited KingdomIBMIBM Commerce
Alpha Industries, IncManufacturing500$180.0MUnited StatesOracleOracle Commerce Cloud
MoleskineBanking and Financial services400$148.0MItalyOracleOracle Commerce Cloud
VivobarefootRetail70$10.0MUnited KingdomOracleNetSuite SuiteCommerce
Rue La LaConsumer Packaged Goods551$400.0MUnited StatesPitney BowesComplete Cross-Border
Vineyard VinesRetail2800$300.0MUnited StatesPitney BowesComplete Cross-Border
Ashley Furniture IndustriesRetail23000$4.00BUnited StatesSalesforceSalesforce Commerce Cloud
BelkConsumer Packaged Goods24700$4.00BUnited StatesSalesforceSalesforce Commerce Cloud
TimexConsumer Packaged Goods5500$2.00BUnited StatesSalesforceSalesforce Commerce Cloud
ALDO GroupConsumer Packaged Goods25000$2.20BCanadaSAPSAP Commerce Cloud
Ballance Agri-NutrientsRetail728$547.0MNew ZealandSAPSAP Commerce Cloud
CentricaUtility60000$36.50BUnited KingdomSAPSAP Commerce Cloud
doTERRARetail2300$1.50BUnited StatesSAPSAP Commerce Cloud
Office Depot Europe B.V.Professional Services6500$11.60BNetherlandsSAPSAP Commerce Cloud
Team SportiaRetail900$180.0MSwedenSAPSAP Commerce Cloud
The Shilla Duty Free ShopRetail800$2.50BSouth KoreaSAPSAP Commerce Cloud
Tommy BahamaProfessional Services1500$172.0MUnited StatesSAPSAP Commerce Cloud
GymsharkRetail1300$130.0MUnited KingdomShopifyShopify Plus
BrookstoneRetail2000$500.0MUnited StatesSPS CommerceSPS Commerce Sourcing
ACI WorldwideProfessional Services3934$865.0MUnited StatesACI WorldwideACI UP Merchant Payment Solution
Nicholas FinancialBanking and Financial Services333$90.0MUnited StatesACI WorldwideACI UP Bill Payment Solutions
The Co-opRetail75000$12.30BUnited KingdomACI WorldwideACI UP Merchant Payment Solution
Westpac New Zealand LimitedBanking and Financial Services4500$1.02BAustraliaACI WorldwideACI UP Immediate Payments
EnergyConsciousUtility20$2.0MUnited StatesAdobe SystemsMagento Commerce
Lojas MarabrazRetail150$15.0MBrazilAdobe SystemsMagento Commerce
LudendoRetail3500$800.0MFranceAdobe SystemsMagento Commerce
Rosenberry RoomsRetail30$3.0MUnited StatesAdobe SystemsMagento Commerce
TRIGANORetail4500$1.08BFranceAdobe SystemsMagento Commerce
CanaryProfessional Services130$15.0MUnited StatesDigital RiverDigital River Cloud-Based Subscription Billing and Commerce
HTCCommunication13332$3.80BTaiwanDigital RiverDigital River Cloud-Based Subscription Billing and Commerce
iZotopeRetail145$20.0MUnited StatesDigital RiverDigital River Global Commerce
Pacific Market International (PMI)Consumer Packaged Goods550$80.0MUnited StatesDigital RiverDigital River Cloud-Based Subscription Billing and Commerce
abofConsumer Packaged Goods250$30.0MIndiaIBMIBM Commerce
Boots UKRetail72000$29.70BUnited KingdomIBMIBM Websphere Commerce
ING DIRECT AustraliaBanking and Financial Services1056$515.0MAustraliaIBMIBM Commerce
Meander Med. CentrumHealthcare2237$350.0MNetherlandsIBMIBM Digital Experience Manager
National InstrumentsProfessional Services7400$1.23BUnited StatesIBMIBM Websphere Commerce
Saxion University of Applied SciencesEducation2200$800.0MNetherlandsIBMIBM Digital Experience Manager
LudendoRetail3500$800.0MFranceMiraklMirakl Marketplace Platform
AlstomTransportation32000$6.90BFranceOpenTextOpenText B2B Managed Services
BestopAutomotive650$120.0MUnited StatesOpenTextOpenText B2B Managed Services
Coca-ColaConsumer Packaged Goods2900$1.00BBrazilOpenTextOpenText B2B Managed Services
Elior GroupConsumer Packaged Goods106000$6.32BFranceOpenTextOpenText B2B Managed Services
Warner Music FranceMedia300$100.0MFranceOpenTextOpenText B2B Managed Services
Cartridges DirectProfessional Services15$2.0MAustraliaOracleNetSuite SuiteCommerce
Lindemann Chimney Co.Construction and Real Estate130$15.0MUnited StatesOracleNetSuite SuiteCommerce
WHSmithRetail14500$2.00BUnited KingdomOracleNetSuite SuiteCommerce
Elaine TurnerConsumer Packaged Goods60$7.0MUnited StatesOracleOracle Commerce Cloud
Games WorkshopRetail1713$209.0MUnited KingdomOracleOracle Commerce Cloud
Hollander Sleep ProductsRetail1500$400.0MUnited StatesOracleOracle Commerce Cloud
LenoxConsumer Packaged Goods1200$550.0MUnited StatesOracleOracle Commerce Cloud
Rock/CreekConsumer Packaged Goods100$10.0MUnited StatesOracleOracle Commerce Cloud
Toys R Us FranceConsumer Packaged Goods62000$12.40BFranceOracleOracle Commerce Cloud
BoConcept A/SRetail750$185.0MDenmarkSalesforceSalesforce Commerce Cloud
Duluth Trading CompanyConsumer Packaged Goods1187$305.0MUnited StatesSalesforceSalesforce Commerce Cloud
FigleavesConsumer Packaged Goods250$30.0MUnited KingdomSalesforceSalesforce Commerce Cloud
Fragrance DirectRetail60$30.0MUnited KingdomSalesforceSalesforce Commerce Cloud
MGBWhomeRetail700$150.0MUnited StatesSalesforceSalesforce Commerce Cloud
SonosRetail1400$1.00BUnited StatesSalesforceSalesforce Commerce Cloud
Wolford FashionConsumer Packaged Goods1570$180.0MAustriaSalesforceSalesforce Commerce Cloud
Brookshire’sConsumer Packaged Goods13000$1.80BUnited StatesSAPSAP Commerce Cloud
DNA OyCommunication1500$850.0MFinlandSAPSAP Commerce Cloud
EmdadatHealthcare50$5.0MSaudi ArabiaSAPSAP Commerce Cloud
FC Bayern MunichMedia500$640.0MGermanySAPSAP Commerce Cloud
Frucor SuntoryConsumer Packaged Goods1000$337.0MNew ZealandSAPSAP Commerce Cloud
GtechManufacturing600$100.0MUnited KingdomSAPSAP Commerce Cloud
Maui JimConsumer Packaged Goods900$250.0MUnited StatesSAPSAP Commerce Cloud
Thames WaterUtility5000$3.00BUnited KingdomSAPSAP Commerce Cloud
The Vermont Country StoreHealthcare2300$1.50BUnited StatesSAPSAP Commerce Cloud
Love SystemsProfessional Services25$2.0MCanadaShopifyShopify
OneLive MediaMedia30$3.0MUnited StatesShopifyShopify
Poo~PourriConsumer Packaged Goods60$6.0MUnited StatesShopifyShopify
USAMMGovernment65$6.0MUnited StatesShopifyShopify
Viatek ProductsDistribution35$3.0MUnited StatesShopifyShopify
Bank Central AsiaBanking and Financial Services4410$24.82BIndonesiaSitecoreSitecore Experience Platform
CarglassAutomotive24200$3.50BBelgiumSitecoreSitecore Experience Platform
QBE InsuranceInsurance14500$12.86BAustraliaSitecoreSitecore Experience Platform
British Medical AssociationNon Profit600$106.0MUnited KingdomZuoraZuora Billing

Source: Apps Run The World, August 2016

Further Readings

An expanded version of this report covers the top 50+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2018 product revenues.

Their 2018 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.