Top 10 eCommerce Software Vendors, Market Size and Market Forecast 2021-2026

Worldwide eCommerce Applications Market to reach $8.7 billion by 2026, compared with $7 billion in 2021 at a compound annual growth rate of 4.4%.


In 2021, the top 10 eCommerce software vendors accounted for nearly 68.7% of the global eCommerce applications market which grew 14.7% to approach nearly 7 billion in license, maintenance and subscription revenues.

Shopify led the pack with a 19.8% market share riding on a 52.4% jump in eCommerce license, maintenance and subscription revenues. Adobe was #2, followed by Salesforce, SAP and BigCommerce.

We ask the simple question: Who’s buying eCommerce applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

2021 Ecommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others v2
Exhibit 1 – 2021 eCommerce Applications Market Shares Split By Top 10 Ecommerce Vendors and Others

Through our forecast period, the eCommerce applications market size is expected to reach $8.7 billion by 2026, compared with $7 billion in 2021 at a compound annual growth rate of 4.4%.

Exhibit 2: Worldwide eCommerce Software Market 2021-2026 Forecast, $M
Year202120262021-2026 CAGR, %

Source: Apps Run The World, September 2022

Top 10 eCommerce Software Vendors

eCommerce applications include those designed for shopping cart automation, order management, inventory management, Web-based point of sale, multi-channel retailing, procurement, sourcing, and supplier relationship management.

New apps from the likes of SAP and Shopify are taking eCommerce to the next level with more personalization and integrated capabilities such as mobile storefront, ad retargeting and subscription management.

Here are the rankings of the top 10 eCommerce software vendors in 2021 and their market shares.

RankVendor2020 eCommerce Apps Revenues, $M2021 eCommerce Apps Revenues, $MYoY Growth2021 eCommerce Market Share, %Recent Developments
1Shopify Subscribe Subscribe52.4% SubscribeIn July 2022, Shopify acquired Deliverr, a San Francisco, California-based e-commerce fulfillment startup, for $2.1 billion. The largest acquisition in Shopify’s history will create an end-to-end logistics platform to unlock fast and easy fulfillment for millions of merchants.
2Adobe Subscribe Subscribe18.3% SubscribeAdobe continues to flourish thanks to its burgeoning cloud subscription services, especially those from Marketo for marketing automation, which it acquired in 2018. Recurring revenue from subscriptions represented 90% of the company’s total revenue in 2020 of $11.6 billion. Subscribe Subscribe17.7% SubscribeIn its 3QFY22, Salesforce split out the revenues of Mulesoft and Tableau as its Data unit with $900 million in revenue, while Slack goes under Platform with $1.3 billion in revenue. Marketing and Commerce topped $1 billion, while Service Cloud surpassed Sales Cloud by $120 million to reach $1.6 billion in revenue for the quarter.
4SAP Subscribe Subscribe4.7% SubscribeBy the end of 2021, SAP acquired Emarsys. Emarsys products will be added to the SAP Customer Experience portfolio, which includes market-leading solutions such as SAP Commerce Cloud, SAP Sales Performance Management, and SAP Customer Data Cloud, as well as others, adding 1,500 customers worldwide to their solutions.
5BigCommerce Subscribe Subscribe45.1% SubscribeIn 2022, BigCommerce has acquired BundleB2B, a longtime BigCommerce technology partner that provides next-level B2B functionality for BigCommerce merchants. The deal follows the company’s recent acquisition of B2B Ninja, a premier enterprise quoting solution, and furthers BigCommerce’s ability to deliver dynamic powerful ecommerce functionality to B2B merchants at a time when B2B ecommerce continues to boom. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove, Ted Baker and Vodafone.
6HCL Technologies Ltd. Subscribe Subscribe3.4% SubscribeHCL Commerce, after acquiring IBM WebSphere Commerce, is gearing up to expand its presence in the large enterprise business segment. More that 500 clients rely on HCL Commerce Platform to grow their business and beat their competition.
7VTEX Subscribe Subscribe26.9% SubscribeIn February 2021, VTEX acquired Workarea, a cloud commerce platform provider, to strengthen its presence in and commitment to the U.S. and Canadian markets. The deal brings VTEX’s U.S. headcount to nearly 100 employees. New customers from Workarea include leading retail merchants like sustainable fashion brand Reformation, and mattress and bedding manufacturer Sleep Number. Workarea’s customers have added more than $1 billion in gross merchandise volume (GMV) to VTEX, accounting for 20% of the company’s total GMV in the U.S. and Canada.
8Shift4 Payments Subscribe Subscribe64.2% SubscribeIn 2022, Shift4 Payments acquired Credorax, Inc. d/b/a Finaro (“Finaro”), a cross-border eCommerce platform and bank specializing insolving complex payment problems for multinational merchants. Finaro will provide the global infrastructure and cutting-edge technology needed to drive Shift4’s international ambitions to deliver a unified commerce experience. By integrating Finaro’s capabilities, Shift4 will be able to expand the company’s current services around the world, including its next-generation SkyTab POS solution, Shift4Shop eCommerce platform, and VenueNext stadium offering. Shift4 also has more than 425 software integrations and over 200,000 merchant customers, many of which have a multinational presence and provide immediate international opportunities that can now be unlocked as a result of this acquisition.
9Lightspeed Commerce Subscribe Subscribe130.0% SubscribeLightspeed Commerce does about $300 million in annual sales on $33 billion in annual gross transaction volume, and has over 150,000 customer locations in over 100 countries.
10Digital River Subscribe Subscribe12.0% SubscribeDigital River manages over $35 billion in annual online transactions and has more than 65,000 clients like software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Among Digital River customers are Thunder Tiger Corporation, HarperCollins, Siemens, Logitech, WildTangent, Kaspersky, Microsoft, Spotify, Lenovo, Pacsun, Citrix, Adobe, Ubisoft, WmWare, Autodesk, Trend Micro, cNet, and others.
Subtotal Subscribe Subscribe25.8% Subscribe
Other Subscribe Subscribe-3.9% Subscribe

Source: Apps Run The World, September 2022

Other eCommerce software providers included in the report are: ACI Worldwide, Inc., Amazon Web Services (AWS), Aptean, Aptos, ARI Network, Asseco Group, Automattic, Brightpearl, Capillary Technologies, CDK Global, ChannelAdvisor, Cleverbridge, Constellation Software Inc., Construction Industry Solutions Corp., Cox Automotive, CSG Systems International, Deem, Digital River, Ekm Systems, Elastic Path, Optimizely (formerly Episerver), FastSpring, Fiserv, Inetum (ex GFI Informatique), GHX, Heartland Payment Systems, a Global Payments Company, Intershop, iptor, Jack Henry & Associates, Kentico Software, Kibo, Kingdee, Kooomo, Liferay, NCR Corporation, Odoo, Pronto Software, PROS Holdings, Retail Solutions, Reynolds and ReynoldsSage, Travelport, Unilog, Volusion, Inc., WisageTech, and many others.

Custom data cuts related to the eCommerce Applications market are available:

  • Top 100 eCommerce Applications Vendors and Market Forecast 2021-2026
  • 2021 eCommerce Applications Market By Industry (21 Verticals)
  • 2021 eCommerce Applications Market By eCommerce Segments and Categories
  • 2021 eCommerce Applications Market By Country (USA + 45 countries)
  • 2021 eCommerce Applications Market By Region (Americas, EMEA, APAC)
  • 2021 eCommerce Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2021 eCommerce Applications Market By Customer Size (revenue, employee count, asset)
  • 2021 eCommerce Applications Market By Channel (Direct vs Direct)
  • 2021 eCommerce Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Worldwide Enterprise Applications Market Forecast 2021-2026, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2021-2026, By Functional Market, $M

eCommerce Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in eCommerce systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest eCommerce software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
HPManufacturing53000$63.49BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomAdobe SystemsAdobe Magento CommerceeCommerce
Abbott LaboratoriesHealthcare109000$34.61BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
British American Tobacco New ZealandConsumer Packaged Goods14910$7.92BNew ZealandAdobe SystemsAdobe Magento CommerceeCommerce
Hanesbrands Inc.Retail67200$7.00BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
Conn’s, Inc.Retail4100$1.39BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
Fox Home EntertainmentMedia12100$1.33BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
QuestMarkRetail3500$1.00BUnited StatesAdobe SystemsAdobe Magento CommerceeCommerce
flydubaiTransportation4000$1.60BUnited Arab EmiratesBigcommerceBigCommerceeCommerce
Department of ConservationGovernment2000$800.0MNew ZealandBigcommerceBigCommerceeCommerce
Woolrich InternationalRetail450$300.0MUnited StatesBigcommerceBigCommerceeCommerce
SkullcandyRetail500$300.0MUnited StatesBigcommerceBigCommerceeCommerce
T-Mobile Retail USACommunications75000$68.40BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Macy’s Inc.Retail75711$18.10BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Hanesbrands Inc.Retail67200$7.00BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Toshiba AmericaManufacturing6600$2.96BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
GrouponRetail4100$2.20BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Finish Line, IncRetail13000$1.84BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
Stage StoresRetail13600$1.64BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
SHOP.COMRetail5000$1.50BUnited StatesChannelAdvisorChannelAdvisor PlatformeCommerce
L’Occitane En ProvenceConsumer Packaged Goods8700$1.49BFranceChannelAdvisorChannelAdvisor PlatformeCommerce
Costco Wholesale CorporationDistribution288000$195.93BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Cargill, Incorporated.Consumer Packaged Goods150000$115.00BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Carrefour S.A.Retail321383$95.72BFranceHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Citigroup Inc.Banking and Financial Services210153$88.84BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
TescoRetail300000$81.66BUnited KingdomHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
AvivaInsurance28596$62.13BUnited KingdomHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
Barclays CapitalBanking and Financial Services79900$37.25BUnited StatesHCL TechnologiesHCL Commerce (ex IBM Websphere Commerce)eCommerce
AmeriPride Services Inc.Professional Services1200$600.0MUnited StatesOptimizelyEpiserver B2B Commerce CloudeCommerce
SodexoProfessional Services100000$9.57BUnited StatesOptimizelyEpiServer Commerce CloudeCommerce
Molnlycke HealthcareManufacturing7900$2.13BSwedenOptimizelyEpiServer Commerce CloudeCommerce
KappAhlRetail4000$668.0MSwedenOptimizelyEpiServer Commerce CloudeCommerce
National GridUtilities23683$19.86BUnited KingdomOptimizelyOptimizely Ektron eCommerceeCommerce
Saputo IncConsumer Packaged Goods16800$11.20BCanadaOptimizelyOptimizely Ektron eCommerceeCommerce
Cerner CorporationProfessional Services29200$5.37BUnited StatesOptimizelyOptimizely Ektron eCommerceeCommerce
ComcastCommunications168000$103.56BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
FedEx CorporationTransportation418000$83.96BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Mars, IncorporatedConsumer Packaged Goods133000$40.00BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
American Express CompanyBanking and Financial Services63700$36.09BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
FujitsuProfessional Services129071$35.64BUnited StatesSalesforceSalesforce Commerce CloudeCommerce
L’OréalRetail85392$33.84BFranceSalesforceSalesforce Commerce CloudeCommerce
Asda Stores LimitedRetail145000$31.70BUnited KingdomSalesforceSalesforce Commerce CloudeCommerce
Deutsche PostProfessional Services18610$166.14BGermanySAPSAP Commerce Cloud (ex Hybris)eCommerce
Shell UKOil, Gas and Chemicals6000$92.00BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
LidlRetail315000$67.34BGermanySAPSAP Commerce Cloud (ex Hybris)eCommerce
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
AuchanConsumer Packaged Goods337800$60.00BFranceSAPSAP Commerce Cloud (ex Hybris)eCommerce
Spar InternationalConsumer Packaged Goods50000$32.00BNetherlandsSAPSAP Commerce Cloud (ex Hybris)eCommerce
Decathlon SaConsumer Packaged Goods74999$14.63BFranceShopifyShopify PluseCommerce
The WB ShopRetail8000$13.04BUnited StatesShopifyShopify PluseCommerce
Molson Coors Brewing CompanyRetail17700$9.65BUnited StatesShopifyShopify PluseCommerce
Hasbro PulseRetail6822$5.47BUnited StatesShopifyShopify PluseCommerce
Home Box OfficeMedia6300$2.80BUnited StatesShopifyShopify PluseCommerce
HarperCollins PublishersRetail3000$2.14BUnited StatesShopifyShopify PluseCommerce
BBC ShopRetail2672$1.92BUnited KingdomShopifyShopify PluseCommerce
Motorola Mobility (a Lenovo Company)Manufacturing17000$7.34BUnited StatesVTEXVTEX eCommerceeCommerce
Payless ShoeSourceRetail10000$2.00BUnited StatesVTEXVTEX eCommerceeCommerce
DuratexRetail11112$1.28BBrazilVTEXVTEX eCommerceeCommerce
Deportes Marti, S.A. de C.V.Retail1500$300.0MMexicoVTEXVTEX eCommerceeCommerce

Source: Apps Run The World, September 2022

Further Readings

An expanded version of this report covers the top 100+ eCommerce software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.

Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.