In 2023, the global Collaboration software market surged to nearly $24.2 billion, growing by 10.4%. The top 10 vendors commanded a significant 74.8% market share, with Microsoft leading at 19.2%, followed by Google, Zoom Video Communications, Salesforce, and Cisco Systems.

Our APPS TOP 500 Market Report (Preview) covers hundreds of Collaboration software vendors, offering deep insights into market dynamics, vendor strengths, AI investments, customer momentum, and go-to-market strategies providing valuable perspectives on market trends and challenges.

Discover thousands of Collaboration Customer Wins with the ARTW Technographics Platform, an essential resource for technology enthusiasts, sales business leaders, and data-driven marketing executives, offering curated insights into the evolving landscape of the software industry, including the latest developments in Collaboration.

Exhibit 1 – 2023 Collaboration Applications Market Shares Split By Top 10 Collaboration Vendors and Others
Exhibit 1 – 2023 Collaboration Applications Market Shares Split By Top 10 Collaboration Vendors and Others

Through our forecast period, the Collaboration applications market size is expected to reach $30.3 billion by 2028, compared with $24.2 billion in 2023 at a compound annual growth rate of 4.6%.

Exhibit 2: Worldwide Collaboration Software Market 2023-2028 Forecast, $M
Year202320282023-2028 CAGR, %
Total24248303104.6%

Source: Apps Run The World, June 2024

Collaboration Market Definitions And Forecast Assumptions

Collaboration applications include Cloud tools for Web conferencing, team collaboration, social business platforms, event management, eSignature, and sharing of online community resources. Collaboration applications also include conventional tools for email, group calendaring and scheduling and threaded discussion.

Box, Dropbox, Slack and other startups are turning the concept of collaboration upside down with a whole new approach to knowledge sharing, team collaboration and information filtering through smart messaging with contextual and decision support capabilities.

Top 10 Collaboration Software Vendors

Here are the rankings of the top 10 Collaboration software vendors in 2023 and their market shares.

RankVendor2021 Collaboration Apps Revenues, $M2022 Collaboration Apps Revenues, $M2023 Collaboration Apps Revenues, $MYoY Growth2023 Collaboration Market Share, %
1Microsoft Subscribe Subscribe Subscribe9.3% Subscribe
2Google Subscribe Subscribe Subscribe22.9% Subscribe
3Zoom Video Communications Subscribe Subscribe Subscribe3.1% Subscribe
4Salesforce Subscribe Subscribe Subscribe22.1% Subscribe
5Cisco Systems Subscribe Subscribe Subscribe4.9% Subscribe
6RingCentral Subscribe Subscribe Subscribe10.7% Subscribe
7GoTo Subscribe Subscribe Subscribe4.2% Subscribe
8Atlassian Subscribe Subscribe Subscribe22.4% Subscribe
9Cvent Subscribe Subscribe Subscribe3.6% Subscribe
10Zoho Corp. Subscribe Subscribe Subscribe31.5% Subscribe
Subtotal Subscribe Subscribe Subscribe11.5% Subscribe
Other Subscribe Subscribe Subscribe7.3% Subscribe
Total19241219632424810.4%100.0%

Source: Apps Run The World, June 2024

Other Collaboration software providers included in the report are 3cx, 8×8, Adobe, Amazon Web Services (AWS), Asana, Atlassian, Aurea, Autodesk, Aurea, Axway, Box Inc., Calendly, Citrix, Cybozu, Dalet, Eventbrite, Evernote, Granicus, IBM, Mitel, monday.comNCR Corporation, ON24, Open Text, Oracle, Pexip, Tencent, Tivian, SAP, ServiceNow, Smartsheet, Qualtrics, Zoho Corp. and many others.

Custom data cuts related to the Collaboration Applications market are available:

  • Top 200+ Collaboration Applications Vendors and Market Forecast 2023-2028
  • 2023 Collaboration Applications Market By Industry (21 Verticals)
  • 2023 Collaboration Applications Market By Collaboration Segments and Categories
  • 2023 Collaboration Applications Market By Country (USA + 45 countries)
  • 2023 Collaboration Applications Market By Region (Americas, EMEA, APAC)
  • 2023 Collaboration Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2023 Collaboration Applications Market By Customer Size (revenue, employee count, asset)
  • 2023 Collaboration Applications Market By Channel (Direct vs Direct)
  • 2023 Collaboration Applications Market By Product
    Buyer Intent: Companies Reading this Research Report
    ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
    1. World Bank, a United States based Banking and Financial Services organization with 13122 Employees
    2. Shanghai Commercial Bank, a Hong Kong based Banking and Financial Services company with 1846 Employees
    3. Council Rock School District, a United States based Education organization with 1100 Employees
    LogoCompanyIndustryEmployeesRevenueCountryEvaluated

    Worldwide Enterprise Application Market

    Exhibit 3 provides a forecast of the worldwide enterprise application market from 2023 to 2028, highlighting market sizes, year-over-year growth, and compound annual growth rates across various functional segments. The data shows strong growth in emerging areas like eCommerce, Human Capital Management, and IT Service Management, while traditional segments like ERP and CRM continue to dominate in market size.

Exhibit 3: Worldwide Enterprise Application Market Forecast 2023-2028 by Functional Market ($M)

Functional Market, $M202120222023YoY Growth20282023-2028 CAGR, %
Analytics and BI Subscribe Subscribe Subscribe Subscribe Subscribe4.4
Collaboration Subscribe Subscribe Subscribe Subscribe Subscribe4.6
Content Management Subscribe Subscribe Subscribe Subscribe Subscribe3.4
Customer Relationship Management Subscribe Subscribe Subscribe Subscribe Subscribe3.5
eCommerce Subscribe Subscribe Subscribe Subscribe Subscribe6.7
Enterprise Performance Management Subscribe Subscribe Subscribe Subscribe Subscribe3.9
Enterprise Resource Planning Subscribe Subscribe Subscribe Subscribe Subscribe3.6
Human Capital Management Subscribe Subscribe Subscribe Subscribe Subscribe6.1
IT Service Management Subscribe Subscribe Subscribe Subscribe Subscribe5.5
PLM & Engineering Subscribe Subscribe Subscribe Subscribe Subscribe3.8
Project Portfolio Management Subscribe Subscribe Subscribe Subscribe Subscribe4.4
Procurement Subscribe Subscribe Subscribe Subscribe Subscribe2.8
Sales Performance Management Subscribe Subscribe Subscribe Subscribe Subscribe4.1
Supply Chain Management Subscribe Subscribe Subscribe Subscribe Subscribe3.8
Treasury and Risk Management Subscribe Subscribe Subscribe Subscribe Subscribe2.0
Total Subscribe Subscribe Subscribe Subscribe Subscribe4.1

Source: Apps Run The World, June 2024

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2023-2028, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2023-2028, By Functional Market, $M

Collaboration Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Collaboration systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest collaboration software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these collaboration customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
Amazon.com, Inc.Retail1335000$386.06BUnited StatesCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
Apple, Inc.Manufacturing147000$274.52BUnited StatesCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
CVS Health CorporationHealthcare256500$268.71BUnited StatesCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
CVS PharmacyRetail180000$233.14BUnited StatesCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
Glencore InternationalManufacturing135000$201.45BSwitzerlandCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
Costco Wholesale CorporationDistribution288000$195.93BUnited StatesCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
AmerisourceBergen Corp.Healthcare41000$189.89BUnited StatesCisco SystemsCisco Webex MeetingsAudio Video and Web Conferencing
UH Rainbow Babies & Children’s HospitalHealthcare2075$300.0MUnited StatesCisco SystemsCisco JabberAudio Video and Web Conferencing
Montana State UniversityEducation4249$411.0MUnited StatesCisco SystemsCisco Unified Communications ManagerAudio Video and Web Conferencing
CIGNA CorporationHealthcare72226$160.40BUnited StatesCventCvent Event ManagementEvent Management
Merck & Co., Inc.Life Sciences73000$47.99BUnited StatesCventCvent Event ManagementEvent Management
GSKLife Sciences94066$47.30BUnited KingdomCventCvent Event ManagementEvent Management
AbbVieLife Sciences47000$45.80BUnited StatesCventCvent Event ManagementEvent Management
The Allstate CorporationInsurance42010$44.79BUnited StatesCventCvent Event ManagementEvent Management
Pfizer Inc.Life Sciences78500$41.91BUnited StatesCventCvent Event ManagementEvent Management
Abbott LaboratoriesHealthcare109000$34.61BUnited StatesCventCvent Event ManagementEvent Management
McKesson CorporationHealthcare70000$231.05BUnited StatesGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
Costco Wholesale CorporationDistribution288000$195.93BUnited StatesGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
The Home Depot, Inc.Retail504800$132.11BUnited StatesGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
Fiat Chrysler AutomobilesAutomotive191752$131.64BItalyGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
AllianzInsurance150269$126.95BGermanyGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
Anthem, Inc.Insurance83400$121.87BUnited StatesGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
Carrefour S.A.Retail321383$95.72BFranceGoogleGoogle Workspace (Formerly Google G-Suite)Collaboration
El Centro Regional Medical CenterHealthcare800$160.0MUnited StatesLogMeInLogMeIn GoToMeetingAudio Video and Web Conferencing
Amazon AdvertisingProfessional Services20000$22.00BUnited StatesLogMeInLogMeIn GoToWebinarAudio Video and Web Conferencing
GainsightProfessional Services900$100.0MUnited StatesLogMeInLogMeIn GoToWebinarAudio Video and Web Conferencing
Government at University of Central Florida (UCF)Education200$30.0MUnited StatesLogMeInLogMeIn GoToWebinarAudio Video and Web Conferencing
Ontario SystemsProfessional Services500$62.0MUnited StatesLogMeInLogMeIn GoToWebinarAudio Video and Web Conferencing
Procare HealthLife Sciences140$20.0MSpainLogMeInLogMeIn GoToWebinarAudio Video and Web Conferencing
VyondProfessional Services200$25.0MUnited StatesLogMeInLogMeIn GoToWebinarAudio Video and Web Conferencing
National Health Service (NHS)Healthcare14000000$183.49BUnited KingdomMicrosoftMicrosoft TeamsAudio Video and Web Conferencing
General Electric CompanyManufacturing174000$79.62BUnited StatesMicrosoftMicrosoft TeamsAudio Video and Web Conferencing
Schneider ElectricManufacturing135000$31.80BFranceMicrosoftMicrosoft TeamsAudio Video and Web Conferencing
Mott MacDonaldProfessional Services16000$2.00BUnited KingdomMicrosoftMicrosoft TeamsAudio Video and Web Conferencing
Helmerich & PayneOil, Gas and Chemicals4138$1.77BUnited StatesMicrosoftMicrosoft TeamsAudio Video and Web Conferencing
GenthermManufacturing11000$913.0MUnited StatesMicrosoftMicrosoft TeamsAudio Video and Web Conferencing
AmerisourceBergen Corp.Healthcare41000$189.89BUnited StatesMicrosoftMicrosoft 365Collaboration
Honda Motor CompanyManufacturing215638$136.21BJapanMicrosoftMicrosoft 365Collaboration
The Home Depot, Inc.Retail504800$132.11BUnited StatesMicrosoftMicrosoft 365Collaboration
Anthem, Inc.Insurance83400$121.87BUnited StatesMicrosoftMicrosoft 365Collaboration
British AirwaysTransportation30000$5.37BUnited KingdomMicrosoftMicrosoft YammerCollaboration
Fruit of the LoomRetail28000$3.00BUnited StatesMicrosoftMicrosoft YammerCollaboration
Thermo Fisher Scientific Inc.Manufacturing100000$37.10BUnited StatesMicrosoftMicrosoft YammerCollaboration
Costco Wholesale CorporationDistribution288000$195.93BUnited StatesSAPSAP JamCollaboration
ZF Group, ZF Active Safety and Electronics US LLCManufacturing147797$42.00BGermanySAPSAP JamCollaboration
CaixaBankBanking and Financial Services35434$9.77BSpainSAPSAP JamCollaboration
Harley-Davidson Motor CompanyAutomotive5600$5.36BUnited StatesSAPSAP JamCollaboration
IGTProfessional Services12000$4.69BUnited StatesSAPSAP JamCollaboration
Vonovia SEConstruction and Real Estate16051$3.56BGermanySAPSAP JamCollaboration
CventProfessional Services4000$460.0MUnited StatesSlackSlackCollaboration
RH HealthProfessional Services40$8.0MBrazilSlackSlackCollaboration
The New York TimesMedia4500$1.81BUnited StatesSlackSlackCollaboration
ZendeskProfessional Services4520$1.00BUnited StatesSlackSlackCollaboration
AmerisourceBergen Corp.Healthcare41000$189.89BUnited StatesSmartSheetSmartSheetCollaboration
BMW GroupAutomotive120726$118.10BGermanySmartSheetSmartSheetCollaboration
General Electric CompanyManufacturing174000$79.62BUnited StatesSmartSheetSmartSheetCollaboration
T-Mobile Retail USACommunications75000$68.40BUnited StatesSmartSheetSmartSheetCollaboration
Sysco CorporationDistribution57000$52.89BUnited StatesSmartSheetSmartSheetCollaboration
AccentureProfessional Services537000$48.76BIrelandSmartSheetSmartSheetCollaboration
Bristol-Myers Squibb CompanyLife Sciences30250$42.52BUnited StatesSmartSheetSmartSheetCollaboration
AstraZenecaLife Sciences76100$36.67BUnited KingdomSmartSheetSmartSheetCollaboration
DHLTransportation38000$79.30BGermanyZoom Video CommunicationsZoomAudio Video and Web Conferencing
PrudentialInsurance41671$57.03BUnited StatesZoom Video CommunicationsZoomAudio Video and Web Conferencing
AccentureProfessional Services537000$48.76BIrelandZoom Video CommunicationsZoomAudio Video and Web Conferencing
Bristol-Myers Squibb CompanyLife Sciences30250$42.52BUnited StatesZoom Video CommunicationsZoomAudio Video and Web Conferencing
ValeManufacturing71149$37.57BBrazilZoom Video CommunicationsZoomAudio Video and Web Conferencing
SberbankBanking and Financial Services281000$25.36BRussiaZoom Video CommunicationsZoomAudio Video and Web Conferencing
Qualcomm IncorporatedProfessional Services41000$23.53BUnited StatesZoom Video CommunicationsZoomAudio Video and Web Conferencing

Source: Apps Run The World, June 2024

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) ranked by their 2019-2029 product revenues.

Their 2023 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.