In 2020, the top 10 Collaboration software vendors accounted for nearly 64.2% of the global Collaboration applications market which grew 28.9% to approach nearly $16 billion in license, maintenance and subscription revenues.
In 2020, Microsoft led the pack with a 21.3% market share riding on a 23.7% jump in license, maintenance and subscription revenues. Zoom Video Communications was #2, followed by Google, Cisco Systems, and LogMeIn.
We ask the simple question: Who’s buying Collaboration applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Collaboration applications market size is expected to reach $17.9 billion by 2025, compared with $16 billion in 2020 at a compound annual growth rate of 2.3%.
|Exhibit 2: Worldwide Collaboration Software Market 2020-2025 Forecast, $M|
|Year||2020||2025||2020-2025 CAGR, %|
Source: Apps Run The World, December 2021
Collaboration Market Definitions And Forecast Assumptions
Collaboration applications include Cloud tools for Web conferencing, team collaboration, social business platform, event management, eSignature, and sharing of online community resources. Collaboration applications also include conventional tools for email, group calendaring and scheduling and threaded discussion.
Box, Dropbox, Slack and other startups are turning the concept of collaboration upside down with a whole new approach to knowledge sharing, team collaborating and information filtering through smart messaging with contextual and decision support capabilities.
Top 10 Collaboration Software Vendors
Here are the rankings of the top 10 Collaboration software vendors in 2020 and their market shares.
|Rank||Vendor||2019 Collaboration Apps Revenues, $M||2020 Collaboration Apps Revenues, $M||YoY Growth||2020 Collaboration Market Share, %||Recent Developments|
|1||Microsoft||Subscribe||Subscribe||23.7%||Subscribe||Microsoft reported Teams is being used at thouands of companies(3,000+ as of 1QFY22) with more than 10,000 users each for team collaboration. Overall, Teams sees 250 million monthly active users as of 4QFY21. Teams has been adding Learning Management System support and advanced chat features with built-in contextual information during 1:1, Group and Meeting chats. Operator Connect offers a quick way to enable PSTN calling for Teams.|
Try Microsoft Apps.
|2||Zoom Video Communications||Subscribe||Subscribe||369.9%||Subscribe||Zoom remains the favorite among a large crop of video conferencing applications because of its ease of use widely embraced by tens of millions users. In 2021, it tried but failed to acquire Five9, following a number of tuck-in purchases including for Keybase, a secure messaging and file-sharing service, and Karlsruhe Information Technology Solutions – Kites GmbH for real-time Machine Translation.|
|3||Subscribe||Subscribe||23.1%||Subscribe||In October 2020, Google Workspace totaled over 2.6 billion monthly active users (MAUs), up from 2 billion MAUs for G Suite in March 2020. In 2020, Google reported more than six million monthly paying customers of Workspace. There are currently more than 5,300 public apps in the Google Workspace Marketplace and 4.8 billion apps installed in Google Workspace. Recently, Google released a new Jira integration for Google Chat and Spaces. This integration enables users to quickly create new Jira tickets, see actionable previews, and monitor issues as they collaborate in Spaces.|
|4||Cisco Systems||Subscribe||Subscribe||8.9%||Subscribe||In October 2021 Cisco previewed Webex Hologram that takes advantage of augmented reality headsets to combine feature-rich Webex meeting functionality with immersive 3D holograms.|
|5||LogMeIn, Inc.||Subscribe||Subscribe||15.5%||Subscribe||In October 2021, LogMeIn unveiled a new version of its unified communications as a service (UCaaS) platform, GoToConnect Legal, tailored to address the needs of those in the legal profession by streamlining collaboration with clients and colleagues to maximize billable hours.|
|6||Cvent||Subscribe||Subscribe||36.7%||Subscribe||In 2021, Cvent went public again via a SPAC offering. Following that, Cvent touted strong revenue growth and momentum by signing up deals that underscore growing interest in use of its applications to host virtual and hybrid events among its installed base of 21,000+ customers.|
|7||Slack||Subscribe||Subscribe||10.0%||Subscribe||After buying Slack in 2021, Salesforce is turning it into system of record for enterprise collaboration. One new use case is Dealroom for Sales Cloud users to conduct real-time team collaboration by sharing best practices and driving more Customer 360 conversations through such Opportunity Channels.|
|8||RingCentral||Subscribe||Subscribe||15.8%||Subscribe||In 3Q21 RingCentral signed Mitel as its exclusive UCaaS partner, essentially replacing its products such as Mitel Onprem PBX and CloudLink with RingCentral MVP under a $650M deal. Mitel’s investor Searchlight Capital Partners will in turn invest $200M in RingCentral, which now have full access to Mitel’s 35 million users and 5,000 channel partners.|
|9||Vonage||Subscribe||Subscribe||4.8%||Subscribe||In November 2021, Ericsson entered into agreement for $ 6.2 billion cash offer to acquire Vonage, in a deal that could revive Vonage’s capabilities to better compete with other UCaaS and colloboration software vendors.|
|10||Smartsheet||Subscribe||Subscribe||34.3%||Subscribe||Smartsheet recently unveiled security, governance, and compliance enhancements, along with Smartsheet Advance, which builds on the core functionality of Smartsheet, helping organizations automate workflows across systems. It also expanded Smartsheet Regions and its partnership with McAfee, while introducing customer managed encryption keys (CMEK), Data Retention Controls, and Enterprise Plan Manager.|
Source: Apps Run The World, December 2021
Other Collaboration software providers included in the report are: 3cx, 8×8, Adobe, Amazon Web Services (AWS), Arkadin, Asana, Atlassian, Aurea, Autodesk, Axway, Box Inc., Brainshark, CenturyLink Cloud, Citrix, Cybozu, Dalet, Esker SA, Eventbrite, Fuze, Granicus, GreenOrbit, Huddle, IBM, Intrado, Intralinks, Mitel, NCR Corporation, Neudesic, ON24, Open Text, Oracle, Premiere Global Services, Qualtrics, Questback, SAP, ServiceNow, Skytap, Smartsheet, Zoho Corp. and many others.
Custom data cuts related to the Collaboration Applications market are available:
- Top 100 Collaboration Applications Vendors and Market Forecast 2020-2025
- 2020 Collaboration Applications Market By Industry (21 Verticals)
- 2020 Collaboration Applications Market By Collaboration Segments and Categories
- 2020 Collaboration Applications Market By Country (USA + 45 countries)
- 2020 Collaboration Applications Market By Region (Americas, EMEA, APAC)
- 2020 Collaboration Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2020 Collaboration Applications Market By Customer Size (revenue, employee count, asset)
- 2020 Collaboration Applications Market By Channel (Direct vs Direct)
- 2020 Collaboration Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Collaboration Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Collaboration systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest collaboration software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these collaboration customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, December 2021
An expanded version of this report covers the top 100+ Collaboration Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.