In 2020, the top 10 Retail software vendors accounted for nearly 48.3% of the global Retail applications market which grew 4.3% to approach nearly $24 billion in license, maintenance and subscription revenues.
Last year Adobe Systems was the market leader with a 12.8% market share in license, maintenance and subscription revenues, followed by Microsoft, Salesforce, Oracle, and SAP.
We ask the simple question: Who’s buying Retail applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Retail applications market size is expected to reach $25.7 billion by 2025, compared with $24 billion in 2020 at a compound annual growth rate of 1.3%.
| Exhibit 2: Worldwide Retail Software Market 2020-2025 Forecast, $M | |||
|---|---|---|---|
| Year | 2020 | 2025 | 2020-2025 CAGR, % |
| Total | 24044 | 25702 | 1.3% |
Source: Apps Run The World, December 2021
Top 10 Retail Software Vendors
Retail (Enterprises involved in the sale of goods, services, general and convenience stores, restaurants) – Multi-channel retail software, Point of Sale system, Store management system, Trade Promotions Management, Fresh food software, Price Optimization, Health, and Safety Software, Workplace Risk Management solutions, Retail Execution Management solutions, Financials, HR, Procurement
Multichannel retailing led by eCommerce will dominate the IT agenda of retailers as the capturing and analysis of real-time customer and inventory data will help facilitate better planning and demand forecasting.
Here are the rankings of the top 10 Retail software vendors in 2020 and their market shares.
| Rank | Vendor | 2019 Retail Apps Revenues, $M | 2020 Retail Apps Revenues, $M | YoY Growth | 2020 Retail Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Adobe | Subscribe | Subscribe | 3.9% | Subscribe | In April 2021, Adobe unveiled a multi-year collaboration starting with the integration of ShopRunner, an e-commerce platform, and a subsidiary of FedEx Services, with Adobe Commerce. The integration gives Adobe merchants access to FedEx post-purchase logistics intelligence, which helps them drive demand, reduce cost and gain customer insights. Try Adobe Apps. |
| 2 | Microsoft | Subscribe | Subscribe | 1.9% | Subscribe | Microsoft Dynamics 365 Commerce was launched in 2020. The product, an evolution of Dynamics 365 Retail, launched with new and improved capabilities for e-commerce, content management, and more. Try Microsoft Apps. |
| 3 | Salesforce.com | Subscribe | Subscribe | 16.8% | Subscribe | Salesforce helped retailers around the world double down on digital as they navigated new challenges, including scaling their eCommerce operations. Between November 1 and December 31, 2020, Salesforce customers drove more than 204 million online orders on Commerce Cloud, while delivering fast, easy, and personalized digital experiences to shoppers. The increase in online shopping is a consequence of the pandemic. |
| 4 | Oracle | Subscribe | Subscribe | -14.0% | Subscribe | The pandemic has changed the way people shop, making it critical for retailers to better understand demand and move merchandise accordingly. To meet these challenges, retailers across sectors are putting their trust in Oracle Retail Merchandising Cloud Service. Recent new customer wins and implementations include Gap, Inc, Giant Eagle, Mr Price, Poundland, and more. |
| 5 | SAP | Subscribe | Subscribe | 2.4% | Subscribe | In November 2020, SAP completed the acquisition of Emarsys. The Emarsys products will be added to the SAP Customer Experience portfolio. With the integration, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels, and on their terms. |
| 6 | Shopify | Subscribe | Subscribe | 9.8% | Subscribe | In May 2020, Shopify unveiled a business account and debit card called Shopify Balance, a “Buy Now, Pay Later” option called Shop Pay Installments, and a new Local Delivery product. Shopify also announced its AI-powered fulfillment network is now actively accepting merchant applications. Shopify Balance will include Shopify Balance Account, Shopify Balance Card, and Rewards (offering merchants cashback and discounts on everyday business spending like shipping and marketing). |
| 7 | NCR Corporation | Subscribe | Subscribe | 1.0% | Subscribe | More than 100,000 businesses use NCR POS daily. |
| 8 | Intuit Inc. | Subscribe | Subscribe | 11.4% | Subscribe | After Acquiring TradeGecko, Intuit is shutting it down, going forward, QuickBooks Commerce will only be available as part of QuickBooks Online and only for customers in the United States. Try Intuit Apps. |
| 9 | ServiceNow | Subscribe | Subscribe | 7.2% | Subscribe | ServiceNow expects to have an estimated $5.5 Billion in revenues worldwide for CY2021, and an international presence that can generate new business across geographies. ServiceNow acquired the following companies in 2021 to accelerate innovation and enhance talent: DotWalk (Nov 2021), Gekkobrain (Oct 2021), Mapwize (Aug 2021), Swarm64 (Aug 2021), Lightstep (May 2021), Intellibot (Mar 2021), ElementAI (Jan 2021). |
| 10 | Workday | Subscribe | Subscribe | 6.6% | Subscribe | In 3QFY22, Workday expanded its workforce management offerings with Workday Scheduling and Labor Optimization that enables workers to manage their schedules, adjust and add shifts, and more on a mobile device — while offering managers new ways to measure and improve productivity and schedule quality. |
| Subtotal | Subscribe | Subscribe | 3.6% | Subscribe | ||
| Other | Subscribe | Subscribe | 4.9% | Subscribe | ||
| Total | 23059 | 24044 | 4.3% | 100% |
Source: Apps Run The World, December 2021
Other Retail software providers included in the report are: 7shifts, Accruent, ACI Worldwide, Inc., ADP, Aptos, Arrowstream, Atlassian, Aurea, Avalara, BounceX, Brightpearl, Ceridian, Cisco Systems, Citrix, CoStar Group, Dailypay, DocuSign, Inc., Dropbox, Edgeverve, an Infosys company, Epicor, Exact Holding BV, Fiserv, Genesys Telecommunications Laboratories, Gerber Technology, GoodData, Google, Heartland Payment Systems, a Global Payments Company, Infor, Informatica, JDA Software Group, Inc., Kingdee, Kooomo, Kronos Incorporated, LogMeIn, Inc., Nice Systems, OneSpace.com, Openbravo, S.L.U., OrderDynamics, Partech, Pegasystems, Pineapple Payments, Pitney Bowes, PNI Digital Media, PRGX Global Inc., PTC, Qlik, Reflexis Systems, Retail Solutions, Revionics, Roper Technologies, Inc., Sage, SAS Institute, ServiceNow, Sitecore, SolarWinds, SPS Commerce, Inc., SumTotal Systems, a Skillsoft Company, Symphony RetailAI, Tableau Software, Tango Analytics, Teradata Corporation, TOTVS, Ultimate Software, Unify Software and Solutions GmbH & Co. KG., Verint Systems Inc., Visma, Vonage, Workday, Workwell Technologies, Yonyou, Zendesk, Zoho Corp. and others.
Custom data cuts related to the Retail Applications market are available:
- Top 900 Retail Applications Vendors and Market Forecast 2020-2025
- 2020 Retail Applications Market By Functional Market (16 Markets)
- 2020 Retail Applications Market By Country (USA + 45 countries)
- 2020 Retail Applications Market By Region (Americas, EMEA, APAC)
- 2020 Retail Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2020 Retail Applications Applications Market By Customer Size (revenue, employee count, asset)
- 2020 Retail Applications Market By Channel (Direct vs Direct)
- 2020 Retail Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Retail Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Retail systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers has been studying the patterns of the latest Retail software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Retail customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product | Function | Market |
| 1-800-Flowers.com | Retail | 4000 | $1.12B | United States | IBM | IBM Commerce | eCommerce | eCommerce |
| A.F. Blakemore & Son Limited | Retail | 8100 | $1.71B | United Kingdom | Visma | Visma Retail Suite | Enterprise Resource Planning | ERP |
| Adidas | Retail | 60000 | $19.00B | Germany | ServiceNow | ServiceNow IT Service Management | IT Service Management | ITSM |
| AmeriPride | Retail | 6000 | $600.0M | United States | Ultimate Software | UltiPro | Human Capital Management | HCM |
| Ann Summers | Retail | 1332 | $133.0M | United Kingdom | Microsoft | Microsoft Dynamics 365 for Finance and Operations | Enterprise Resource Planning | ERP |
| Aqualisa Products Limited | Retail | 300 | $40.0M | United Kingdom | UNIT4 | Unit4 Prevero | Enterprise Performance Management | EPM |
| Ashley Furniture Industries | Retail | 23000 | $4.00B | United States | Salesforce | Salesforce Commerce Cloud | eCommerce | eCommerce |
| Ashley Furniture Industries | Retail | 23000 | $4.00B | United States | Salesforce | Salesforce Service Cloud | Customer Service Software | CRM |
| Assurance | Retail | 2200 | $200.0M | United States | ServiceNow | ServiceNow IT Service Management | IT Service Management | ITSM |
| Aston Martin | Retail | 1850 | $1.15B | United Kingdom | Microsoft | Microsoft Power BI | Business Intelligence | Analytics and BI |
| Aston Martin | Retail | 1850 | $1.15B | United Kingdom | Microsoft | Microsoft Project Online | Project Portfolio Management | PPM |
| Aston Martin | Retail | 1850 | $1.15B | United Kingdom | Microsoft | Microsoft Office 365 | Content Management | Content Management |
| Ballance Agri-Nutrients | Retail | 728 | $547.0M | New Zealand | SAP | SAP Marketing Cloud | Marketing Automation | CRM |
| Ballance Agri-Nutrients | Retail | 728 | $547.0M | New Zealand | SAP | SAP Commerce Cloud | eCommerce & Omni-Channel Commerce Solution | eCommerce |
| Ballance Agri-Nutrients | Retail | 728 | $547.0M | New Zealand | SAP | SAP S/4 HANA | Enterprise Resource Planning | ERP |
| Ballance Agri-Nutrients | Retail | 728 | $547.0M | New Zealand | SAP | SAP Business Suite on HANA | Enterprise Resource Planning | ERP |
| Bloomin’ Brands | Retail | 100000 | $4.34B | United States | Host Analytics | Host Analytics Cloud EPM Suite | Enterprise Performance Management | EPM |
| Brooks Brothers | Retail | 5500 | $900.0M | United States | SAP | SAP SuccessFactors Employee Central | Human Capital Management | HCM |
| Brookstone | Retail | 2000 | $500.0M | United States | Kronos | Kronos Workforce Dimensions | Workforce Management | HCM |
| Brookstone | Retail | 2000 | $500.0M | United States | SPS Commerce | SPS Commerce Sourcing | Supply Chain Management | SCM |
| Canon Europe | Retail | 19000 | $9.13B | United Kingdom | Oracle | Oracle Demantra | Demand Management and Supply Chain Management | SCM |
| Charoen Pokphand Foods PCL | Retail | 23337 | $16.0M | Thailand | JDA Software Group | JDA Enterprise Supply Planning | Enterprise Supply Chain Management | SCM |
| Circle K Europe | Retail | 90000 | $40.00B | Norway | Anaplan | Anaplan | Planning and Performance Management Platform | EPM |
| Clas Ohlson | Retail | 5000 | $8.21B | Sweden | PTC | PTC FlexPLM | Product Lifecycle Management | PLM & Engineering |
| Del Monte | Retail | 5600 | $1.60B | Singapore | Anaplan | Anaplan | Planning and Performance Management Platform | EPM |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP Commerce Cloud | eCommerce & Omni-Channel Commerce Solution | eCommerce |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP S/4 HANA | Enterprise Resource Planning | ERP |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP Product Content Management | Web Experience Content Management | Content Management |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP Service Cloud | Customer Service and Support | CRM |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP Marketing Cloud | Marketing Automation | CRM |
| Eastman Kodak Company | Retail | 5800 | $1.53B | United States | Kyriba | Kyriba | Treasury and Risk Management | TRM |
| Equatorial Coca-Cola Bottling Company | Retail | 6000 | $686.0M | Spain | Epicor | Epicor ERP | Enterprise Resource Planning | ERP |
| Ermes Group | Retail | 1951 | $156.0M | Cyprus | IBM | IBM Watson Commerce | eCommerce | eCommerce |
| Foodstuffs North Island | Retail | 22000 | $5.02B | New Zealand | JDA Software Group | JDA Transportation Manager | Supply Chain Management | SCM |
| Gymshark | Retail | 1300 | $130.0M | United Kingdom | Shopify | Shopify Plus | eCommerce Platform | eCommerce |
| Kesko Oyj | Retail | 23173 | $10.68B | Finland | SAP | SAP SuccessFactors Employee Central | Human Capital Management | HCM |
| Laura Ashley | Retail | 1000 | $257.0M | United Kingdom | IBM | IBM Cognos Controller | Enterprise Performance Management | EPM |
| Maverik, Inc. | Retail | 5000 | $400.0M | United States | Oracle | Oracle Primavera Unifier | Project Portfolio Management | PPM |
| McCarthy Building Companies, Inc | Retail | 2500 | $200.0M | United States | Oracle | Primavera P6 Enterprise Project Portfolio Management | Project Portfolio Management | PPM |
| MINISO Co. Ltd. | Retail | 10000 | $1.80B | Japan | SAP | SAP SuccessFactors Employee Central | Human Capital Management | HCM |
| MINISO Co. Ltd. | Retail | 10000 | $1.80B | Japan | SAP | SAP Cloud for Customer | Customer Relationship Management | CRM |
| MINISO Co. Ltd. | Retail | 10000 | $1.80B | Japan | SAP | SAP S/4 HANA | Enterprise Resource Planning | ERP |
| Nebraska Furniture Mart | Retail | 5006 | $1.21B | United States | WorkForce Software | EmpCenter | Workforce Management | HCM |
| Office Depot | Retail | 24067 | $14.50B | United States | Oracle | Oracle SCM Cloud | Supply Chain Management | SCM |
| Office Depot | Retail | 24067 | $14.50B | United States | Oracle | Oracle EPM Cloud | Enterprise Performance Management | EPM |
| Office Depot | Retail | 24067 | $14.50B | United States | Oracle | Oracle HCM Cloud | Human Capital Management | HCM |
| Penti | Retail | 3000 | $600.0M | Turkey | SAP | SAP S/4 HANA | Enterprise Resource Planning | ERP |
| Pet Supplies Plus | Retail | 1100 | $3.00B | United States | SPS Commerce | SPS Commerce Fulfillment (EDI) | Electronic Data Interchange | SCM |
| Pimkie | Retail | 5500 | $1.20B | France | Kyriba | Kyriba | Treasury and Risk Management | TRM |
| QuestMark | Retail | 3500 | $1.00B | United States | Adobe Systems | Magento Commerce | eCommerce | eCommerce |
| Roche Bros | Retail | 4600 | $389.0M | United States | Kronos | Kronos Workforce Central | Human Capital Management, Workforce Management | HCM |
| Rosenbauer Group | Retail | 3100 | $870.0M | Austria | Infor | Infor Business Intelligence 10x | Business Intelligence | Analytics and BI |
| Rosenbauer Group | Retail | 3100 | $870.0M | Austria | Infor | Infor LN | Enterprise Resource Planning | ERP |
| Rubio’s Coastal Grill | Retail | 4200 | $1.00B | United States | Ceridian | Dayforce HCM | Human Capital Management | HCM |
| Southeastern Grocers | Retail | 66000 | $10.50B | United States | iCIMS | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM |
| Splunk | Retail | 3200 | $1.27B | United States | SAP | SAP Sales Cloud (ex CallidusCloud) | Sales Performance Management | SPM |
| Staples Solutions | Retail | 61500 | $20.22B | United States | PTC | PTC FlexPLM | Product Lifecycle Management | PLM & Engineering |
| Team Sportia | Retail | 900 | $180.0M | Sweden | SAP | SAP Commerce Cloud | eCommerce & Omni-Channel Commerce Solution | eCommerce |
| The Shilla Duty Free Shop | Retail | 800 | $2.50B | South Korea | SAP | SAP Commerce Cloud | eCommerce & Omni-Channel Commerce Solution | eCommerce |
| Vaillant Group | Retail | 13000 | $2.76B | Germany | SAP | SAP S/4 HANA | Enterprise Resource Planning | ERP |
| Vaillant Group | Retail | 13000 | $2.76B | Germany | Wolters Kluwer | CCH Tagetik | Enterprise Performance Management | EPM |
| Vineyard Vines | Retail | 2800 | $300.0M | United States | Pitney Bowes | Complete Cross-Border | eCommerce | eCommerce |
| Vivobarefoot | Retail | 70 | $10.0M | United Kingdom | Oracle | NetSuite Commerce | eCommerce | eCommerce |
| Warren Equipment Company | Retail | 1700 | $500.0M | United States | Ultimate Software | UltiPro | Human Capital Management | HCM |
| Watami Co | Retail | 2825 | $843.0M | Japan | Infor | Infor CloudSuite Food & Beverage | Enterprise Resource Planning | ERP |
Source: Apps Run The World, December 2021
Further Readings
An expanded version of this report covers the top 900+ Retail Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
