Top 10 Retail Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Retail Applications Market to reach $25.7 billion by 2025, compared with $24 billion in 2020 at a compound annual growth rate of 1.3%.


In 2020, the top 10 Retail software vendors accounted for nearly 48.3% of the global Retail applications market which grew 4.3% to approach nearly $24 billion in license, maintenance and subscription revenues.

Last year Adobe Systems was the market leader with a 12.8% market share in license, maintenance and subscription revenues, followed by Microsoft, Salesforce, Oracle, and SAP.

We ask the simple question: Who’s buying Retail applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 Retail Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Retail Applications Market Shares Split By Top 10 Retail Vendors and Others

Through our forecast period, the Retail applications market size is expected to reach $25.7 billion by 2025, compared with $24 billion in 2020 at a compound annual growth rate of 1.3%.

Exhibit 2: Worldwide Retail Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %

Source: Apps Run The World, December 2021

Top 10 Retail Software Vendors

Retail (Enterprises involved in the sale of goods, services, general and convenience stores, restaurants) – Multi-channel retail software, Point of Sale system, Store management system, Trade Promotions Management, Fresh food software, Price Optimization, Health, and Safety Software, Workplace Risk Management solutions, Retail Execution Management solutions, Financials, HR, Procurement

Multichannel retailing led by eCommerce will dominate the IT agenda of retailers as the capturing and analysis of real-time customer and inventory data will help facilitate better planning and demand forecasting.

Here are the rankings of the top 10 Retail software vendors in 2020 and their market shares.

RankVendor2019 Retail Apps Revenues, $M2020 Retail Apps Revenues, $MYoY Growth2020 Retail Market Share, %Recent Developments
1Adobe Subscribe Subscribe3.9% SubscribeIn April 2021, Adobe unveiled a multi-year collaboration starting with the integration of ShopRunner, an e-commerce platform, and a subsidiary of FedEx Services, with Adobe Commerce. The integration gives Adobe merchants access to FedEx post-purchase logistics intelligence, which helps them drive demand, reduce cost and gain customer insights.
Try Adobe Apps.
2Microsoft Subscribe Subscribe1.9% SubscribeMicrosoft Dynamics 365 Commerce was launched in 2020. The product, an evolution of Dynamics 365 Retail, launched with new and improved capabilities for e-commerce, content management, and more.
Try Microsoft Apps. Subscribe Subscribe16.8% SubscribeSalesforce helped retailers around the world double down on digital as they navigated new challenges, including scaling their eCommerce operations. Between November 1 and December 31, 2020, Salesforce customers drove more than 204 million online orders on Commerce Cloud, while delivering fast, easy, and personalized digital experiences to shoppers. The increase in online shopping is a consequence of the pandemic.
4Oracle Subscribe Subscribe-14.0% SubscribeThe pandemic has changed the way people shop, making it critical for retailers to better understand demand and move merchandise accordingly. To meet these challenges, retailers across sectors are putting their trust in Oracle Retail Merchandising Cloud Service. Recent new customer wins and implementations include Gap, Inc, Giant Eagle, Mr Price, Poundland, and more.
5SAP Subscribe Subscribe2.4% SubscribeIn November 2020, SAP completed the acquisition of Emarsys. The Emarsys products will be added to the SAP Customer Experience portfolio. With the integration, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels, and on their terms.
6Shopify Subscribe Subscribe9.8% SubscribeIn May 2020, Shopify unveiled a business account and debit card called Shopify Balance, a “Buy Now, Pay Later” option called Shop Pay Installments, and a new Local Delivery product. Shopify also announced its AI-powered fulfillment network is now actively accepting merchant applications. Shopify Balance will include Shopify Balance Account, Shopify Balance Card, and Rewards (offering merchants cashback and discounts on everyday business spending like shipping and marketing).
7NCR Corporation Subscribe Subscribe1.0% SubscribeMore than 100,000 businesses use NCR POS daily.
8Intuit Inc. Subscribe Subscribe11.4% SubscribeAfter Acquiring TradeGecko, Intuit is shutting it down, going forward, QuickBooks Commerce will only be available as part of QuickBooks Online and only for customers in the United States.
Try Intuit Apps.
9ServiceNow Subscribe Subscribe7.2% SubscribeServiceNow expects to have an estimated $5.5 Billion in revenues worldwide for CY2021, and an international presence that can generate new business across geographies. ServiceNow acquired the following companies in 2021 to accelerate innovation and enhance talent: DotWalk (Nov 2021), Gekkobrain (Oct 2021), Mapwize (Aug 2021), Swarm64 (Aug 2021), Lightstep (May 2021), Intellibot (Mar 2021), ElementAI (Jan 2021).
10Workday Subscribe Subscribe6.6% SubscribeIn 3QFY22, Workday expanded its workforce management offerings with Workday Scheduling and Labor Optimization that enables workers to manage their schedules, adjust and add shifts, and more on a mobile device — while offering managers new ways to measure and improve productivity and schedule quality.
Subtotal Subscribe Subscribe3.6% Subscribe
Other Subscribe Subscribe4.9% Subscribe

Source: Apps Run The World, December 2021

Other Retail software providers included in the report are: 7shifts, Accruent, ACI Worldwide, Inc., ADP, Aptos, Arrowstream, Atlassian, Aurea, Avalara, BounceX, Brightpearl, Ceridian, Cisco Systems, Citrix, CoStar Group, Dailypay, DocuSign, Inc., Dropbox, Edgeverve, an Infosys company, Epicor, Exact Holding BV, Fiserv, Genesys Telecommunications Laboratories, Gerber Technology, GoodData, Google, Heartland Payment Systems, a Global Payments Company, Infor, Informatica, JDA Software Group, Inc., Kingdee, Kooomo, Kronos Incorporated, LogMeIn, Inc., Nice Systems,, Openbravo, S.L.U., OrderDynamics, Partech, Pegasystems, Pineapple Payments, Pitney Bowes, PNI Digital Media, PRGX Global Inc., PTC, Qlik, Reflexis Systems, Retail Solutions, Revionics, Roper Technologies, Inc., Sage, SAS Institute, ServiceNow, Sitecore, SolarWinds, SPS Commerce, Inc., SumTotal Systems, a Skillsoft Company, Symphony RetailAI, Tableau Software, Tango Analytics, Teradata Corporation, TOTVS, Ultimate Software, Unify Software and Solutions GmbH & Co. KG., Verint Systems Inc., Visma, Vonage, Workday, Workwell Technologies, Yonyou, Zendesk, Zoho Corp. and others.

Custom data cuts related to the Retail Applications market are available:

  • Top 900 Retail Applications Vendors and Market Forecast 2020-2025
  • 2020 Retail Applications Market By Functional Market (16 Markets)
  • 2020 Retail Applications Market By Country (USA + 45 countries)
  • 2020 Retail Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Retail Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Retail Applications Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Retail Applications Market By Channel (Direct vs Direct)
  • 2020 Retail Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M

Retail Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Retail systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest Retail software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Retail customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunctionMarket
1-800-Flowers.comRetail4000$1.12BUnited StatesIBMIBM CommerceeCommerceeCommerce
A.F. Blakemore & Son LimitedRetail8100$1.71BUnited KingdomVismaVisma Retail SuiteEnterprise Resource PlanningERP
AdidasRetail60000$19.00BGermanyServiceNowServiceNow IT Service ManagementIT Service ManagementITSM
AmeriPrideRetail6000$600.0MUnited StatesUltimate SoftwareUltiProHuman Capital ManagementHCM
Ann SummersRetail1332$133.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Finance and OperationsEnterprise Resource PlanningERP
Aqualisa Products LimitedRetail300$40.0MUnited KingdomUNIT4Unit4 PreveroEnterprise Performance ManagementEPM
Ashley Furniture IndustriesRetail23000$4.00BUnited StatesSalesforceSalesforce Commerce CloudeCommerceeCommerce
Ashley Furniture IndustriesRetail23000$4.00BUnited StatesSalesforceSalesforce Service CloudCustomer Service SoftwareCRM
AssuranceRetail2200$200.0MUnited StatesServiceNowServiceNow IT Service ManagementIT Service ManagementITSM
Aston MartinRetail1850$1.15BUnited KingdomMicrosoftMicrosoft Power BIBusiness IntelligenceAnalytics and BI
Aston MartinRetail1850$1.15BUnited KingdomMicrosoftMicrosoft Project OnlineProject Portfolio ManagementPPM
Aston MartinRetail1850$1.15BUnited KingdomMicrosoftMicrosoft Office 365Content ManagementContent Management
Ballance Agri-NutrientsRetail728$547.0MNew ZealandSAPSAP Marketing CloudMarketing AutomationCRM
Ballance Agri-NutrientsRetail728$547.0MNew ZealandSAPSAP Commerce CloudeCommerce & Omni-Channel Commerce SolutioneCommerce
Ballance Agri-NutrientsRetail728$547.0MNew ZealandSAPSAP S/4 HANAEnterprise Resource PlanningERP
Ballance Agri-NutrientsRetail728$547.0MNew ZealandSAPSAP Business Suite on HANAEnterprise Resource PlanningERP
Bloomin’ BrandsRetail100000$4.34BUnited StatesHost AnalyticsHost Analytics Cloud EPM SuiteEnterprise Performance ManagementEPM
Brooks BrothersRetail5500$900.0MUnited StatesSAPSAP SuccessFactors Employee CentralHuman Capital ManagementHCM
BrookstoneRetail2000$500.0MUnited StatesKronosKronos Workforce DimensionsWorkforce ManagementHCM
BrookstoneRetail2000$500.0MUnited StatesSPS CommerceSPS Commerce SourcingSupply Chain ManagementSCM
Canon EuropeRetail19000$9.13BUnited KingdomOracleOracle DemantraDemand Management and Supply Chain ManagementSCM
Charoen Pokphand Foods PCLRetail23337$16.0MThailandJDA Software GroupJDA Enterprise Supply PlanningEnterprise Supply Chain ManagementSCM
Circle K EuropeRetail90000$40.00BNorwayAnaplanAnaplanPlanning and Performance Management PlatformEPM
Clas OhlsonRetail5000$8.21BSwedenPTCPTC FlexPLMProduct Lifecycle ManagementPLM & Engineering
Del MonteRetail5600$1.60BSingaporeAnaplanAnaplanPlanning and Performance Management PlatformEPM
doTERRARetail2300$1.50BUnited StatesSAPSAP Commerce CloudeCommerce & Omni-Channel Commerce SolutioneCommerce
doTERRARetail2300$1.50BUnited StatesSAPSAP S/4 HANAEnterprise Resource PlanningERP
doTERRARetail2300$1.50BUnited StatesSAPSAP Product Content ManagementWeb Experience Content ManagementContent Management
doTERRARetail2300$1.50BUnited StatesSAPSAP Service CloudCustomer Service and SupportCRM
doTERRARetail2300$1.50BUnited StatesSAPSAP Marketing CloudMarketing AutomationCRM
Eastman Kodak CompanyRetail5800$1.53BUnited StatesKyribaKyribaTreasury and Risk ManagementTRM
Equatorial Coca-Cola Bottling CompanyRetail6000$686.0MSpainEpicorEpicor ERPEnterprise Resource PlanningERP
Ermes GroupRetail1951$156.0MCyprusIBMIBM Watson CommerceeCommerceeCommerce
Foodstuffs North IslandRetail22000$5.02BNew ZealandJDA Software GroupJDA Transportation ManagerSupply Chain ManagementSCM
GymsharkRetail1300$130.0MUnited KingdomShopifyShopify PluseCommerce PlatformeCommerce
Kesko OyjRetail23173$10.68BFinlandSAPSAP SuccessFactors Employee CentralHuman Capital ManagementHCM
Laura AshleyRetail1000$257.0MUnited KingdomIBMIBM Cognos ControllerEnterprise Performance ManagementEPM
Maverik, Inc.Retail5000$400.0MUnited StatesOracleOracle Primavera UnifierProject Portfolio ManagementPPM
McCarthy Building Companies, IncRetail2500$200.0MUnited StatesOraclePrimavera P6 Enterprise Project Portfolio ManagementProject Portfolio ManagementPPM
MINISO Co. Ltd.Retail10000$1.80BJapanSAPSAP SuccessFactors Employee CentralHuman Capital ManagementHCM
MINISO Co. Ltd.Retail10000$1.80BJapanSAPSAP Cloud for CustomerCustomer Relationship ManagementCRM
MINISO Co. Ltd.Retail10000$1.80BJapanSAPSAP S/4 HANAEnterprise Resource PlanningERP
Nebraska Furniture MartRetail5006$1.21BUnited StatesWorkForce SoftwareEmpCenterWorkforce ManagementHCM
Office DepotRetail24067$14.50BUnited StatesOracleOracle SCM CloudSupply Chain ManagementSCM
Office DepotRetail24067$14.50BUnited StatesOracleOracle EPM CloudEnterprise Performance ManagementEPM
Office DepotRetail24067$14.50BUnited StatesOracleOracle HCM CloudHuman Capital ManagementHCM
PentiRetail3000$600.0MTurkeySAPSAP S/4 HANAEnterprise Resource PlanningERP
Pet Supplies PlusRetail1100$3.00BUnited StatesSPS CommerceSPS Commerce Fulfillment (EDI)Electronic Data InterchangeSCM
PimkieRetail5500$1.20BFranceKyribaKyribaTreasury and Risk ManagementTRM
QuestMarkRetail3500$1.00BUnited StatesAdobe SystemsMagento CommerceeCommerceeCommerce
Roche BrosRetail4600$389.0MUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce ManagementHCM
Rosenbauer GroupRetail3100$870.0MAustriaInforInfor Business Intelligence 10xBusiness IntelligenceAnalytics and BI
Rosenbauer GroupRetail3100$870.0MAustriaInforInfor LNEnterprise Resource PlanningERP
Rubio’s Coastal GrillRetail4200$1.00BUnited StatesCeridianDayforce HCMHuman Capital ManagementHCM
Southeastern GrocersRetail66000$10.50BUnited StatesiCIMSiCIMS Recruit Applicant Tracking SystemApplicant Tracking SystemHCM
SplunkRetail3200$1.27BUnited StatesSAPSAP Sales Cloud (ex CallidusCloud)Sales Performance ManagementSPM
Staples SolutionsRetail61500$20.22BUnited StatesPTCPTC FlexPLMProduct Lifecycle ManagementPLM & Engineering
Team SportiaRetail900$180.0MSwedenSAPSAP Commerce CloudeCommerce & Omni-Channel Commerce SolutioneCommerce
The Shilla Duty Free ShopRetail800$2.50BSouth KoreaSAPSAP Commerce CloudeCommerce & Omni-Channel Commerce SolutioneCommerce
Vaillant GroupRetail13000$2.76BGermanySAPSAP S/4 HANAEnterprise Resource PlanningERP
Vaillant GroupRetail13000$2.76BGermanyWolters KluwerCCH TagetikEnterprise Performance ManagementEPM
Vineyard VinesRetail2800$300.0MUnited StatesPitney BowesComplete Cross-BordereCommerceeCommerce
VivobarefootRetail70$10.0MUnited KingdomOracleNetSuite CommerceeCommerceeCommerce
Warren Equipment CompanyRetail1700$500.0MUnited StatesUltimate SoftwareUltiProHuman Capital ManagementHCM
Watami CoRetail2825$843.0MJapanInforInfor CloudSuite Food & BeverageEnterprise Resource PlanningERP

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 900+ Retail Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.