In 2019, the top 10 Content Management software vendors accounted for nearly 88.7% of the global Content Management applications market which grew 3.3% to approach nearly $42.6 billion in license, maintenance and subscription revenues.
Last year Microsoft led the pack with a 61% market share while Adobe Systems was #2, followed by Open Text, Dropbox and DocuSign.
We ask the simple question: Who’s buying Content Management applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Content Management applications market size is expected to shrink to $43.9 billion by 2024, compared with $42.6 billion in 2019 at a compound annual growth rate of 0.6%.
| Exhibit 2: Worldwide Content Management Applications Market 2019-2024 Forecast, $M | |||
|---|---|---|---|
| Year | 2019 | 2024 | 2019-2024 CAGR, % |
| Total | 42596 | 43950 | 0.6% |
Source: Apps Run The World, December 2019
Top 10 Content Management Software Vendors
Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.
Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.
Here are the rankings of the top 10 Content Management software vendors in 2019 and their market shares.
| Rank | Vendor | 2018 Content Management Apps Revenues, $M | 2019 Content Management Apps Revenues, $M | YoY Growth | 2019 Content Management Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | 14.9% | Subscribe | Microsoft Office Commercial products and cloud services revenue increased 12% in FY19, driven by Office 365 Commercial growth of 24%. |
| 2 | Adobe | Subscribe | Subscribe | 14.6% | Subscribe | Adobe Digital Media segment revenue was $2.08 billion, which represents 22 percent YoY growth. Creative revenue grew to $1.74 billion and Document Cloud revenue was $339 million. Digital Media ARR grew to $8.40 billion exiting the quarter, a quarter-over-quarter increase of $539 million. Creative ARR grew to $7.31 billion, and Document Cloud ARR grew to $1.09 billion. |
| 3 | Open Text Corporation | Subscribe | Subscribe | 9.1% | Subscribe | Launched OpenText Legal Center – a cloud-based EIM application designed to integrate with OpenText eDOCS to manage client onboarding and document sharing. |
| 4 | Dropbox | Subscribe | Subscribe | 19.4% | Subscribe | Dropbox has more than 600 million registered users, and over 450000 teams are using Dropbox Business. |
| 5 | DocuSign, Inc. | Subscribe | Subscribe | 16.2% | Subscribe | In May 2020, DocuSign acquired Seal Software, a contract analytics and artificial intelligence (AI) technology providers. This marks another step toward bringing the benefits of AI to the digital transformation of the agreement process. |
| 6 | Box Inc. | Subscribe | Subscribe | 11.2% | Subscribe | In fiscal 2020, Box launched two major new products, Box Relay and Box Shield, building out its multi-product platform and solidifying its leadership in the cloud content management market. |
| 7 | Subscribe | Subscribe | 7.1% | Subscribe | Google Workspace now has over 6 million paying businesses, up from 5 million in Feb. 2019 | |
| 8 | Hyland | Subscribe | Subscribe | 75.0% | Subscribe | Hyland released OnBase Foundation, the most feature-rich, secure and forward-looking version of OnBase to date. |
| 9 | Veeva Systems Inc. | Subscribe | Subscribe | 8.1% | Subscribe | In May 2019, Veeva Systems launched Veeva Andi, a new artificial intelligence (AI) application that embeds tailored insights and suggestions right in Veeva CRM for intelligent customer engagement. |
| 10 | Cisco Systems | Subscribe | Subscribe | -7.8% | Subscribe | By acquiring Viptela SD-WAN, Cisco Digital Workspace, Unified Communications and Collaboration offerings, including Webex will cement Cisco leadership position in networking, security and collaboration. |
| Subtotal | Subscribe | Subscribe | 14.8% | Subscribe | ||
| Other | Subscribe | Subscribe | -42.1% | Subscribe | ||
| Total | Subscribe | Subscribe | 3.3% | Subscribe |
Source: Apps Run The World, November 2020
Other Content Management software providers included in the report are: Accellion, Acquia, Alfresco, Amazon Web Services (AWS), ASG Technologies, Automattic, Axway, Capital ID, Cisco, Cision, Citrix, Constellation Software Inc., Corel, Cox Automotive, Crownpeak, CTERA Networks, Dalet, Docuware, Egnyte, Episerver, Esker SA, Eventbrite, Evernote, Everteam, FIS Global, HighQ, IBM, Influence Health, Intralinks, IQVIA, Kentico Software, Kofax, Laserfiche, LexisNexis, M-Files, NCR Corporation, Newgen Software, Nuance Communications, Objective Corporation, OSIsoft, Pitney Bowes, PTC, Revinate, SAP, SDL, SER Group, Squiz, Thru, TIBCO, Unilog, Vonage, and many others.
Custom data cuts related to the Content Management Applications market are available:
- Top 100 Content Management Applications Vendors and Market Forecast 2019-2024
- 2019 Content Management Applications Market By Industry (21 Verticals)
- 2019 Content Management Applications Market By Functional Market (16 Markets)
- 2019 Content Management Applications Market By Country (USA + 45 countries)
- 2019 Content Management Applications Market By Region (Americas, EMEA, APAC)
- 2019 Content Management Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2019 Content Management Applications Market By Customer Size (revenue, employee count, asset)
- 2019 Content Management Applications Market By Channel (Direct vs Direct)
- 2019 Content Management Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Content Management systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, November 2020
Further Readings
An expanded version of this report covers the top 100+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2015-2019 product revenues.
Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
