In 2020, the top 10 Content Management software vendors accounted for nearly 89.7% of the global Content Management applications market which grew 2.3% to approach nearly $43.6 billion in license, maintenance and subscription revenues.
Last year Microsoft led the pack with a 61.1% market share while Adobe Systems was #2, followed by Dropbox, Open Text and DocuSign.
We ask the simple question: Who’s buying Content Management applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Content Management applications market size is expected to shrink to $45 billion by 2025, compared with $43.6 billion in 2020 at a compound annual growth rate of 0.7%.
| Exhibit 2: Worldwide Content Management Applications Market 2020-2025 Forecast, $M | |||
|---|---|---|---|
| Year | 2020 | 2025 | 2020-2025 CAGR, % |
| Total | 43590 | 45048 | 0.7% |
Source: Apps Run The World, December 2021
Top 10 Content Management Software Vendors
Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.
Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.
Here are the rankings of the top 10 Content Management software vendors in 2020 and their market shares.
| Rank | Vendor | 2019 Content Management Apps Revenues, $M | 2020 Content Management Apps Revenues, $M | YoY Growth | 2020 Content Management Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | 2.6% | Subscribe | In 2021, Microsoft delivered new integrations between Dynamics 365 and Teams, enabling anyone in an organization to seamlessly view and collaborate on customer records within Teams, without having to purchase multiple license. It also introduced industry clouds for financial services, healthcare, manufacturing, nonprofits, and retail. In 4QFY21, it also unveiled Microsoft Cloud for Sustainability to record emissions footprint, reduce waste and addrss climate change-related issues. |
| 2 | Adobe | Subscribe | Subscribe | 4.9% | Subscribe | In April 2021, Adobe unveiled a multi-year collaboration starting with the integration of ShopRunner, an e-commerce platform, and a subsidiary of FedEx Services, with Adobe Commerce. The integration gives Adobe merchants access to FedEx post-purchase logistics intelligence, which helps them drive demand, reduce cost and gain customer insights. |
| 3 | Dropbox | Subscribe | Subscribe | 15.2% | Subscribe | In March 2021, Dropbox acquired DocSend, a secure document sharing, and analytics company with more than 17,000 customers. Additionally, in October 2021, Dropbox signed an agreement to buy Command E, a universal search company. |
| 4 | Open Text Corporation | Subscribe | Subscribe | 0.2% | Subscribe | In November 2021, OpenText acquired Zix Corporation, Inc., email encryption, threat protection, and compliance cloud solution for Small and Medium-sized Businesses (SMBs). OpenText, intend to integrate Carbonite, Webroot and Zix products to create a complete SMB platform for data protection, threat management, email security and compliance solutions. |
| 5 | DocuSign, Inc. | Subscribe | Subscribe | 50.3% | Subscribe | In 2021 DocuSign and Salesforce announced an expansion of their global strategic partnership to build new joint solutions that make it easier for customers to accelerate how agreements are facilitated with greater use of Slack for team collaboration. It also introduced DocuSign Ventures, a new initiative dedicated to nurturing the growing ecosystem of entrepreneurs and startups as part of Agreement Cloud evangelism. |
| 6 | Box Inc. | Subscribe | Subscribe | 10.7% | Subscribe | In July 2021, Box, began rolling out Box Sign, its native e-signature capability, to customers on Business and Enterprise plans at no additional cost. |
| 7 | Subscribe | Subscribe | 5.3% | Subscribe | In October 2020, Google Workspace totaled over 2.6 billion monthly active users (MAUs), up from 2 billion MAUs for G Suite in March 2020. In 2020, Google reported more than six million monthly paying customers of Workspace. There are currently more than 5,300 public apps in the Google Workspace Marketplace and 4.8 billion apps installed in Google Workspace. Recently, Google released a new Jira integration for Google Chat and Spaces. This integration enables users to quickly create new Jira tickets, see actionable previews, and monitor issues as they collaborate in Spaces. | |
| 8 | Hyland | Subscribe | Subscribe | 3.1% | Subscribe | In April 2021, Hyland acquired Nuxeo, a content services platform and digital asset management provider. It follows its 2020 purchase of Alfresco for content services from document to case management. |
| 9 | Kofax | Subscribe | Subscribe | -25.8% | Subscribe | In August 2021, Kofax acquired Printix.net ApS, a cloud-based SaaS print management software provider. It also bought PSIGEN Software, a provider of document capture, content management and workflow automation software and solutions, in 2021. |
| 10 | Veeva Systems Inc. | Subscribe | Subscribe | 5.3% | Subscribe | Veeva’s content business revolves around life sciences’ needs for commercial and medical content. Key products include PromoMats and MedComms. In 2021, it acquired Veracity Logic, a provider of cloud software for randomization and trial supply management (RTSM). |
| Subtotal | Subscribe | Subscribe | 4.5% | Subscribe | ||
| Other | Subscribe | Subscribe | -13.6% | Subscribe | ||
| Total | 42596 | 43590 | 2.3% | 100% |
Source: Apps Run The World, December 2021
Other Content Management software providers included in the report are: Accellion, Acquia, Alfresco, Amazon Web Services (AWS), ASG Technologies, Automattic, Axway, Capital ID, Cisco, Cision, Citrix, Constellation Software Inc., Corel, Cox Automotive, Crownpeak, CTERA Networks, Dalet, Docuware, Egnyte, Episerver, Esker SA, Eventbrite, Evernote, Everteam, FIS Global, HighQ, IBM, Influence Health, Intralinks, IQVIA, Kentico Software, Kofax, Laserfiche, LexisNexis, M-Files, NCR Corporation, Newgen Software, Nuance Communications, Objective Corporation, OSIsoft, Pitney Bowes, PTC, Revinate, SAP, SDL, SER Group, Squiz, Thru, TIBCO, Unilog, Vonage, and many others.
Custom data cuts related to the Content Management Applications market are available:
- Top 100 Content Management Applications Vendors and Market Forecast 2020-2025
- 2020 Content Management Applications Market By Industry (21 Verticals)
- 2020 Content Management Applications Market By Functional Market (16 Markets)
- 2020 Content Management Applications Market By Country (USA + 45 countries)
- 2020 Content Management Applications Market By Region (Americas, EMEA, APAC)
- 2020 Content Management Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2020 Content Management Applications Market By Customer Size (revenue, employee count, asset)
- 2020 Content Management Applications Market By Channel (Direct vs Direct)
- 2020 Content Management Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Content Management systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, December 2021
Further Readings
An expanded version of this report covers the top 100+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
