In 2021, the top 10 Content Management software vendors accounted for nearly 87.7% of the global Content Management applications market which grew 9.7% to approach nearly $47.8 billion in license, maintenance and subscription revenues.
Last year Microsoft led the pack with a 57.2% market share while Adobe Systems was #2, followed by Dropbox, DocuSign and Open Text.
We ask the simple question: Who’s buying Content Management applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Content Management applications market size is expected to shrink to $50.6 billion by 2026, compared with $47.8 billion in 2021 at a compound annual growth rate of 1.1%.
| Exhibit 2: Worldwide Content Management Applications Market 2021-2026 Forecast, $M | |||
|---|---|---|---|
| Year | 2021 | 2026 | 2021-2026 CAGR, % |
| Total | 47810 | 50575 | 1.1% |
Source: Apps Run The World, September 2022
Top 10 Content Management Software Vendors
Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.
Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.
Here are the rankings of the top 10 Content Management software vendors in 2021 and their market shares.
| Rank | Vendor | 2020 Content Management Apps Revenues, $M | 2021 Content Management Apps Revenues, $M | YoY Growth | 2021 Content Management Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | 2.5% | Subscribe | In June 2022, Umbraco made a strategic agreement with Microsoft to extend the reach of Umbraco’s open source content management system built on Microsoft .NET and strengthen its position in the Azure Marketplace that contains thousands of IT software applications and services to build new solutions and manage cloud infrastructures. |
| 2 | Adobe | Subscribe | Subscribe | 16.5% | Subscribe | Adobe achieved record Q2 Fiscal 2022 revenue with strong demand across Creative Cloud, Document Cloud, and Experience Cloud, which represents 14 percent year-over-year growth or 15 percent in constant currency. |
| 3 | Dropbox | Subscribe | Subscribe | 12.7% | Subscribe | In April 2022, Adobe acquired Clew, a single search interface for a wide range of cloud tools. Clew gives users the ability to run one search across Google Drive, Github, Figma, Dropbox, and more. |
| 4 | DocuSign, Inc. | Subscribe | Subscribe | 45.1% | Subscribe | In June 2022, DocuSign expanded its global strategic partnership with Microsoft to accelerate how people collaborate and come to agreements in the anywhere economy. DocuSign and Microsoft are providing new integrations and capabilities that enhance their joint customers’ ability to prepare, sign and manage agreements in the cloud, from practically anywhere. |
| 5 | Open Text Corporation | Subscribe | Subscribe | -0.5% | Subscribe | At the beginning of August 2022, OpenText launched three new solutions on the Salesforce AppExchange. This brings the total number of AppExchange offerings to six and enables customers of any size to benefit from the governance, productivity, and efficiency of the OpenText content services platform. Included in this latest launch is OpenText Core Content, a Content Services platform that customers can leverage to effectively manage their content. |
| 6 | Box Inc. | Subscribe | Subscribe | 15.9% | Subscribe | In April 2022, Box unveiled Box Canvas, a visual collaboration, and whiteboarding platform, natively integrated into the Box Content Cloud. Box Canvas gives the flexibility to create using visual formats or host interactive workshops and meetings securely from anywhere, with anyone. |
| 7 | Subscribe | Subscribe | 21.2% | Subscribe | In June 2022, Google Drive adds a new “Location” column that expands to show the exact full name and other information of the Google Drive files. The new feature will make it easier for users to differentiate between similarly-named files stored in different locations, meaning you should be able to find exactly what you’re looking for at a much faster rate. | |
| 8 | Hyland | Subscribe | Subscribe | 24.2% | Subscribe | At the end of August 2022, Hyland released the latest content services product enhancements, including OnBase UX improvements and new tools for low-code solution builders. The latest release of Hyland’s OnBase platform incorporates direct feedback from customers about application usability and experience. Users can reduce eye strain with the new dark mode and boost productivity with new user interface features, while global users’ mobile experience has been enhanced with expanded language support. |
| 9 | Conga | Subscribe | Subscribe | 14.2% | Subscribe | In May 2022, Conga unveiled new product updates across its revenue lifecycle solution. The customer-driven, innovative features are designed specifically to help businesses increase revenue lifecycle certainty, with AI-powered capabilities to deliver faster and smarter experiences for customers. |
| 10 | Kofax | Subscribe | Subscribe | 3.6% | Subscribe | In August 2022, Kofax acquired Ephesoft Inc. The acquisition will add to Kofax’s intelligent document processing (IDP) solutions and go-to-market channels. With global coverage and cloud solutions, the combined company will provide organizations with value-add solutions to accelerate deployments. |
| Other | Subscribe | Subscribe | 32.6% | Subscribe | ||
| Subtotal | Subscribe | Subscribe | 7.1% | Subscribe | ||
| Total | 43590 | 47810 | 9.7% | 100% |
Source: Apps Run The World, September 2022
Other Content Management software providers included in the report are: Accellion, Acquia, Alfresco, Amazon Web Services (AWS), ASG Technologies, Avid Technology, Automattic, Axway, Capital ID, Cisco Systems, Cision, Citrix, Constellation Software Inc., Corel, Cox Automotive, Crownpeak, CTERA Networks, Dalet, Docuware, Egnyte, Episerver, Esker SA, Eventbrite, Evernote, Everteam, FIS Global, HCL Technologies, IBM, icertis, IQVIA, Kentico Software, Laserfiche, LexisNexis, M-Files, NCR Corporation, Newgen Software, Nuance Communications, Objective Corporation, OSIsoft, PandaDoc, Pitney Bowes, PTC, Revinate, SAP, SER Group, Squiz, TIBCO, Unilog, Veeva Systems, Vonage, and many others.
Custom data cuts related to the Content Management Applications market are available:
- Top 200 Content Management Applications Vendors and Market Forecast 2021-2026
- 2021 Content Management Applications Market By Industry (21 Verticals)
- 2021 Content Management Applications Market By Content Management Segments and Categories
- 2021 Content Management Applications Market By Country (USA + 45 countries)
- 2021 Content Management Applications Market By Region (Americas, EMEA, APAC)
- 2021 Content Management Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2021 Content Management Applications Market By Customer Size (revenue, employee count, asset)
- 2021 Content Management Applications Market By Channel (Direct vs Direct)
- 2021 Content Management Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Content Management systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, September 2022
Further Readings
An expanded version of this report covers the top 200+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2015-2021 product revenues.
Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
