In 2017, the top 10 Content Management software vendors accounted for nearly 84.6% of the global Content Management applications market which shrank -1.3% to approach nearly $16.4 billion in license, maintenance and subscription revenues. Last year Microsoft led the pack with a 30.7% market share while Adobe Systems was #2, followed by Open Text, Dropbox and Citrix.
We ask the simple question: Who’s buying Content Management applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Content Management applications market is expected to reach $15.9 billion by 2022, compared with $16.4 billion in 2017 at a compound annual growth rate of -0.5%.
| Exhibit 2: Worldwide Content Management Applications Market 2017-2022 Forecast, $M | |||
|---|---|---|---|
| Year | 2017 | 2022 | 2017-2022 CAGR, % |
| Total | 16405 | 15990 | -0.5% |
Source: Apps Run The World, December 2018
Top 10 Content Management Software Vendors
Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.
Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.
Here are the rankings of the top 10 Content Management software vendors in 2017 and their market shares.
| Rank | Vendor | 2016 Content Management Apps Revenues, $M | 2017 Content Management Apps Revenues, $M | YoY Growth | 2017 Content Management Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | 1.1% | Subscribe | Office Commercial sales grew 11% in FY18, driven by Office 365 Commercial. |
| 2 | Adobe | Subscribe | Subscribe | 24.7% | Subscribe | Digital Media revenues grew 26% in FY18 with a projected 20% rise in FY19. |
| 3 | Open Text Corporation | Subscribe | Subscribe | 22.9% | Subscribe | Launched OpenText Legal Center – a cloud-based EIM application designed to integrate with OpenText eDOCS to manage client onboarding and document sharing. |
| 4 | Dropbox | Subscribe | Subscribe | 35.4% | Subscribe | Launched Dropbox Professional for independent workers. |
| 5 | Citrix | Subscribe | Subscribe | 5.0% | Subscribe | Aims to expand its presence in Digital Workspace with a holistic approach that unifies networking, security and experience transformation. |
| 6 | Subscribe | Subscribe | 28.6% | Subscribe | Changes afoot with Oracle former president Thomas Kurian becoming new head of Google Cloud in 2019. | |
| 7 | Box Inc. | Subscribe | Subscribe | 26.2% | Subscribe | Continues with its push into next-generation cloud content management for multimedia assets with help from AI. |
| 8 | DocuSign, Inc. | Subscribe | Subscribe | 52.1% | Subscribe | Acquired SpringCM to shore up its content management applications. |
| 9 | Oracle | Subscribe | Subscribe | 3.4% | Subscribe | Oracle Content and Experience is being streamlined with the former being integrated into its CX strategy. |
| 10 | Hyland | Subscribe | Subscribe | 1.9% | Subscribe | Released OnBase 18 with a role-based viewer that delivers personalized case management applications. |
| Subtotal | Subscribe | Subscribe | 14.0% | Subscribe | ||
| Other | Subscribe | Subscribe | -43.1% | Subscribe | ||
| Total | Subscribe | Subscribe | -1.3% | Subscribe |
Source: Apps Run The World, December 2018
Custom data cuts related to the Content Management Applications market are available:
- Top 90 Content Management Applications Vendors and Market Forecast 2017-2022
- 2017 Content Management Applications Market By Industry (21 Verticals)
- 2017 Content Management Applications Market By Functional Market (16 Markets)
- 2017 Content Management Applications Market By Country (USA + 45 countries)
- 2017 Content Management Applications Market By Region (Americas, EMEA, APAC)
- 2017 Content Management Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2017 Content Management Applications Market By Customer Size (revenue, employee count, asset)
- 2017 Content Management Applications Market By Channel (Direct vs Direct)
- 2017 Content Management Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Content Management applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product |
| Liberty Mutual Insurance | Insurance | 50000 | $39.41B | United States | ASG Technologies | Mobius |
| Brainlab | Life Sciences | 1300 | $650.0M | Germany | Box | Box |
| Chantelle | Consumer Packaged Goods | 6200 | $2.00B | France | Box | Box |
| Faber & Faber | Media | 150 | $50.0M | United Kingdom | Box | Box |
| Fujitsu | Professional Services | 173155 | $39.62B | Japan | Box | Box |
| University of Stirling | Education | 1872 | $1.00B | United Kingdom | Box | Box |
| Arizona State University | Education | 10000 | $2.00B | United States | Dropbox | Dropbox Business |
| Davidson College | Education | 800 | $200.0M | United States | Dropbox | Dropbox Business |
| Expedia | Leisure and Hospitality | 18730 | $7.20B | United States | Dropbox | Dropbox Business |
| Servcorp Limited | Professional Services | 1000 | $400.0M | Australia | Dropbox | Dropbox Business |
| Lycamobile | Communication | 5000 | $1.50B | United Kingdom | OpenText | OpenText Release 16 |
| doTERRA | Retail | 2300 | $1.50B | United States | SAP | SAP Product Content Management |
| Change Healthcare | Healthcare | 4000 | $2.00B | United States | Adobe Systems | Adobe Experience Manager |
| KfW | Banking and Financial Services | 6000 | $80.00B | Germany | Adobe Systems | Adobe Experience Manager |
| Metra | Transportation | 1000 | $500.0M | United States | Adobe Systems | Adobe Experience Manager |
| Roche | Life Sciences | 91700 | $48.42B | Switzerland | Adobe Systems | Adobe Experience Manager |
| Time Warner Cable | Communication | 24800 | $28.30B | United States | Adobe Systems | Adobe Experience Manager |
| University of Georgia | Education | 18725 | $1.60B | United States | Adobe Systems | Adobe Experience Manager |
| Channel 4 | Media | 819 | $979.0M | United Kingdom | Dropbox | Dropbox Business |
| Lagardere | Media | 1000 | $900.0M | France | Dropbox | Dropbox Business |
| News Corp | Media | 25000 | $8.29B | United States | Dropbox | Dropbox Business |
| FMG | Banking and Financial Services | 517 | $129.0M | New Zealand | Hyland | OnBase by Hyland |
| RSA Canada | Banking and Financial Services | 4000 | $1.00B | Canada | Hyland | OnBase by Hyland |
| StateTrust Investments | Banking and Financial Services | 200 | $50.0M | United States | Hyland | OnBase by Hyland |
| Wrightington, Wigan and Leigh NHS Foundation Trust | Healthcare | 4658 | $1.20B | United Kingdom | Hyland | OnBase by Hyland |
| Asante | Healthcare | 4900 | $739.0M | United States | Lexmark | Lexmark Perceptive Content |
| Centra | Healthcare | 6000 | $2.50B | United States | Lexmark | Lexmark Perceptive Content |
| College of DuPage | Education | 2000 | $500.0M | United States | Lexmark | Lexmark Perceptive Content |
| Vidant Medical Center | Healthcare | 12000 | $1.58B | United States | Lexmark | Lexmark Perceptive Content |
| Beyond Bank Australia | Banking and Financial Services | 600 | $170.0M | Australia | Microsoft | Microsoft Office 365 |
| Coles | Consumer Packaged Goods | 100000 | $31.00B | Australia | Microsoft | Microsoft Office 365 |
| Expro | Oil and Gas | 4500 | $1.40B | United Kingdom | Microsoft | Microsoft Office 365 |
| Fujitsu | Professional Services | 173155 | $39.62B | Japan | Microsoft | Microsoft Office 365 |
| BNSF Railway | Transportation | 44000 | $21.40B | United States | OpenText | OpenText Content Suite Platform |
| BSI Group | Education | 3500 | $331.0M | United Kingdom | OpenText | OpenText Content Suite Platform |
| Distell | Consumer Packaged Goods | 5500 | $1.23B | South Africa | OpenText | OpenText Content Suite Platform |
| NZ Transport Agency | Transportation | 1450 | $2.80B | New Zealand | OpenText | OpenText Content Suite Platform |
| Department of Conservation | Government | 2000 | $800.0M | New Zealand | Oracle | Oracle WebCenter Sites |
| Eaton | Utility | 96000 | $20.90B | Ireland | Oracle | Oracle WebCenter Sites |
| Helsana | Insurance | 3214 | $6.07B | Switzerland | Oracle | Oracle WebCenter Sites |
| Standard Forwarding | Transportation | 200 | $50.0M | United States | Oracle | Oracle WebCenter Sites |
| Tian An Life Insurance Co., Ltd. | Insurance | 1000 | $500.0M | China | Oracle | Oracle WebCenter Sites |
| Adama Brasil | Life Sciences | 4500 | $3.08B | Israel | SDL | SDL Web Experience Management solutions |
| Akamai Technologies | Professional Services | 6100 | $2.20B | United States | SDL | SDL Web Experience Management solutions |
| Clarion USA | Automotive | 10037 | $1.92B | Japan | SDL | SDL Web Experience Management solutions |
| Clarion USA | Automotive | 10037 | $1.92B | Japan | SDL | SDL Language Cloud Machine Translation |
| Cupid Media | Media | 50 | $10.0M | Australia | SDL | SDL Language Cloud Machine Translation |
| Waters | Life Sciences | 6500 | $2.04B | United States | SDL | SDL Knowledge Center |
Source: Apps Run The World, January 2019
Further Readings
An expanded version of this report covers the top 80+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2015-2017 product revenues.
Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
