Top 10 Content Management Software Vendors and Market Forecast 2017-2022

Worldwide Content Management Applications Market to reach $15.9 billion by 2022, compared with $16.4 billion in 2017 at a compound annual growth rate of -0.5%

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In 2017, the top 10 Content Management software vendors accounted for nearly 84.6% of the global Content Management applications market which shrank -1.3% to approach nearly $16.4 billion in license, maintenance and subscription revenues. Last year Microsoft led the pack with a 30.7% market share while Adobe Systems was #2, followed by Open Text, Dropbox and Citrix.

We ask the simple question: Who’s buying Content Management applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Exhibit 1 - 2017 Content Management Applications Market Shares Split By Top 10 Content Management Vendors and Others, %
Exhibit 1 – 2017 Content Management Applications Market Shares Split By Top 10 Content Management Vendors and Others, %

Through our forecast period, the Content Management applications market is expected to reach $15.9 billion by 2022, compared with $16.4 billion in 2017 at a compound annual growth rate of -0.5%.

Exhibit 2: Worldwide Content Management Applications Market 2017-2022 Forecast, $M
Year 2017 2022 2017-2022 CAGR, %
Total 16405 15990 -0.5%

Source: Apps Run The World, December 2018

Top 10 Content Management Software Vendors

Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.

Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.

Here are the rankings of the top 10 Content Management software vendors in 2017 and their market shares.

Rank Vendor 2016 Content Management Apps Revenues, $M 2017 Content Management Apps Revenues, $M YoY Growth 2017 Content Management Market Share, % Recent Developments
1 Microsoft Subscribe Subscribe 1.1% Subscribe Office Commercial sales grew 11% in FY18, driven by Office 365 Commercial.
2 Adobe Subscribe Subscribe 24.7% Subscribe Digital Media revenues grew 26% in FY18 with a projected 20% rise in FY19.
3 Open Text Corporation Subscribe Subscribe 22.9% Subscribe Launched OpenText Legal Center – a cloud-based EIM application designed to integrate with OpenText eDOCS to manage client onboarding and document sharing.
4 Dropbox Subscribe Subscribe 35.4% Subscribe Launched Dropbox Professional for  independent workers.
5 Citrix Subscribe Subscribe 5.0% Subscribe Aims to expand its presence in Digital Workspace with a holistic approach that unifies networking, security and experience transformation.
6 Google Subscribe Subscribe 28.6% Subscribe Changes afoot with Oracle former president Thomas Kurian becoming new head of Google Cloud in 2019.
7 Box Inc. Subscribe Subscribe 26.2% Subscribe Continues with its push into next-generation cloud content management for multimedia assets with help from AI.
8 DocuSign, Inc. Subscribe Subscribe 52.1% Subscribe Acquired SpringCM to shore up its content management applications.
9 Oracle Subscribe Subscribe 3.4% Subscribe Oracle Content and Experience is being streamlined with the former being integrated into its CX strategy.
10 Hyland Subscribe Subscribe 1.9% Subscribe Released OnBase 18 with a role-based viewer that delivers personalized case management applications.
Subtotal Subscribe Subscribe 14.0% Subscribe
Other Subscribe Subscribe -43.1% Subscribe
Total Subscribe Subscribe -1.3% Subscribe

Source: Apps Run The World, December 2018

Custom data cuts related to the Content Management Applications market are available:

  • Top 90 Content Management Applications Vendors and Market Forecast 2017-2022
  • 2017 Content Management Applications Market By Industry (21 Verticals)
  • 2017 Content Management Applications Market By Functional Market (16 Markets)
  • 2017 Content Management Applications Market By Country (USA + 45 countries)
  • 2017 Content Management Applications Market By Region (Americas, EMEA, APAC)
  • 2017 Content Management Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2017 Content Management Applications Market By Customer Size (revenue, employee count, asset)
  • 2017 Content Management Applications Market By Channel (Direct vs Direct)
  • 2017 Content Management Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2017-2022, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2017-2022, By Functional Market, $M

Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Content Management applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer Industry Empl. Revenue Country Vendor New Product
Liberty Mutual Insurance Insurance 50000 $39.41B United States ASG Technologies Mobius
Brainlab Life Sciences 1300 $650.0M Germany Box Box
Chantelle Consumer Packaged Goods 6200 $2.00B France Box Box
Faber & Faber Media 150 $50.0M United Kingdom Box Box
Fujitsu Professional Services 173155 $39.62B Japan Box Box
University of Stirling Education 1872 $1.00B United Kingdom Box Box
Arizona State University Education 10000 $2.00B United States Dropbox Dropbox Business
Davidson College Education 800 $200.0M United States Dropbox Dropbox Business
Expedia Leisure and Hospitality 18730 $7.20B United States Dropbox Dropbox Business
Servcorp Limited Professional Services 1000 $400.0M Australia Dropbox Dropbox Business
Lycamobile Communication 5000 $1.50B United Kingdom OpenText OpenText Release 16
doTERRA Retail 2300 $1.50B United States SAP SAP Product Content Management
Change Healthcare Healthcare 4000 $2.00B United States Adobe Systems Adobe Experience Manager
KfW Banking and Financial Services 6000 $80.00B Germany Adobe Systems Adobe Experience Manager
Metra Transportation 1000 $500.0M United States Adobe Systems Adobe Experience Manager
Roche Life Sciences 91700 $48.42B Switzerland Adobe Systems Adobe Experience Manager
Time Warner Cable Communication 24800 $28.30B United States Adobe Systems Adobe Experience Manager
University of Georgia Education 18725 $1.60B United States Adobe Systems Adobe Experience Manager
Channel 4 Media 819 $979.0M United Kingdom Dropbox Dropbox Business
Lagardere Media 1000 $900.0M France Dropbox Dropbox Business
News Corp Media 25000 $8.29B United States Dropbox Dropbox Business
FMG Banking and Financial Services 517 $129.0M New Zealand Hyland OnBase by Hyland
RSA Canada Banking and Financial Services 4000 $1.00B Canada Hyland OnBase by Hyland
StateTrust Investments Banking and Financial Services 200 $50.0M United States Hyland OnBase by Hyland
Wrightington, Wigan and Leigh NHS Foundation Trust Healthcare 4658 $1.20B United Kingdom Hyland OnBase by Hyland
Asante Healthcare 4900 $739.0M United States Lexmark Lexmark Perceptive Content
Centra Healthcare 6000 $2.50B United States Lexmark Lexmark Perceptive Content
College of DuPage Education 2000 $500.0M United States Lexmark Lexmark Perceptive Content
Vidant Medical Center Healthcare 12000 $1.58B United States Lexmark Lexmark Perceptive Content
Beyond Bank Australia Banking and Financial Services 600 $170.0M Australia Microsoft Microsoft Office 365
Coles Consumer Packaged Goods 100000 $31.00B Australia Microsoft Microsoft Office 365
Expro Oil and Gas 4500 $1.40B United Kingdom Microsoft Microsoft Office 365
Fujitsu Professional Services 173155 $39.62B Japan Microsoft Microsoft Office 365
BNSF Railway Transportation 44000 $21.40B United States OpenText OpenText Content Suite Platform
BSI Group Education 3500 $331.0M United Kingdom OpenText OpenText Content Suite Platform
Distell Consumer Packaged Goods 5500 $1.23B South Africa OpenText OpenText Content Suite Platform
NZ Transport Agency Transportation 1450 $2.80B New Zealand OpenText OpenText Content Suite Platform
Department of Conservation Government 2000 $800.0M New Zealand Oracle Oracle WebCenter Sites
Eaton Utility 96000 $20.90B Ireland Oracle Oracle WebCenter Sites
Helsana Insurance 3214 $6.07B Switzerland Oracle Oracle WebCenter Sites
Standard Forwarding Transportation 200 $50.0M United States Oracle Oracle WebCenter Sites
Tian An Life Insurance Co., Ltd.  Insurance 1000 $500.0M China Oracle Oracle WebCenter Sites
Adama Brasil Life Sciences 4500 $3.08B Israel SDL SDL Web Experience Management solutions
Akamai Technologies Professional Services 6100 $2.20B United States SDL SDL Web Experience Management solutions
Clarion USA Automotive 10037 $1.92B Japan SDL SDL Web Experience Management solutions
Clarion USA Automotive 10037 $1.92B Japan SDL SDL Language Cloud Machine Translation
Cupid Media Media 50 $10.0M Australia SDL SDL Language Cloud Machine Translation
Waters Life Sciences 6500 $2.04B United States SDL SDL Knowledge Center

Source: Apps Run The World, January 2019

Further Readings

An expanded version of this report covers the top 80+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2015-2017 product revenues.

Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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