In 2016, the top 10 Content Management software vendors accounted for nearly 86% of the global Content Management applications market which grew 2.4% to approach nearly $16.6 billion in license, maintenance and subscription revenues.
Last year Microsoft led the pack with a 43% market share and $7.2 billion in Content Management product revenues. In 2016, Adobe Systems was No. 2, followed by Open Text, IBM and Hyland in that order. In 2015, the top five were Microsoft, Adobe, Open Text, Lexmark and IBM.
Through our forecast period, the Content Management applications market is expected to reach $16.1 billion by 2021, compared with $16.6 billion in 2016 at a compound annual growth rate of -0.6%.
| Exhibit 2: Worldwide Content Management Applications Market 2016-2021 Forecast, $M | |||
|---|---|---|---|
| Year | 2016 | 2021 | 2016-2021 CAGR, % |
| Total | 16616 | 16094 | -0.6% |
Source: Apps Run The World, December 2017
Content Management Market Definitions And Forecast Assumptions
Content management applications include Web content management, document management, authoring tools, digital rights management, and search and portal functions that can be integrated into a business process via the Cloud.
Microsoft is banking on Office 365 as its second act in controlling the office apps environment, while Adobe is doing the same with its own Cloud subscription offerings. Such moves render the old world of content management almost obsolete.
Top 10 Content Management Software Vendors
Here are the rankings of the top 10 Content Management software vendors in 2016 and their market shares.
| Rank | Vendor | 2015 Content Management Apps Revenues, $M | 2016 Content Management Apps Revenues, $M | 2016 Content Management Apps YoY Growth, % | 2016 Content Management Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | Subscribe | Subscribe | Microsoft’s Office 365 commercial monthly active users number has reached 120 million in late 2017. |
| 2 | Adobe Systems | Subscribe | Subscribe | Subscribe | Subscribe | Digital Media segment to post 23% growth in FY2018. |
| 3 | Open Text Corporation | Subscribe | Subscribe | Subscribe | Subscribe | Acquired Covisint for emarketplace and EMC Documentum in 2017. |
| 4 | IBM | Subscribe | Subscribe | Subscribe | Subscribe | IBM migrates legacy content management customers to the Cloud. |
| 5 | Hyland | Subscribe | Subscribe | Subscribe | Subscribe | In 2017, Hyland acquired Perceptive business unit of Lexmark expanding content management product portfolio. |
| 6 | Oracle | Subscribe | Subscribe | Subscribe | Subscribe | Part of Oracle’s PaaS strategy to migrate its content management users to the Cloud. |
| 7 | Subscribe | Subscribe | Subscribe | Subscribe | G Suite has gained traction siphoning off shares from Office 365 through ease of integration and aggressive pricing. | |
| 8 | DocuSign, Inc. | Subscribe | Subscribe | Subscribe | Subscribe | Modernizing paperwork by using electronic signature and workflow to drive digital transformation. |
| 9 | Nuance Communications Inc. | Subscribe | Subscribe | Subscribe | Subscribe | Leverages imaging technologies and AI to reshape verticals like healthcare. |
| 10 | SDL | Subscribe | Subscribe | Subscribe | Subscribe | In 2016, SDL focused on its core offerings: language services and technology, web content management and technical content management. |
| Subtotal | Subscribe | Subscribe | Subscribe | Subscribe | ||
| Other | Subscribe | Subscribe | Subscribe | Subscribe | ||
| Total | 16223 | 16616 | 2.4% | 100.0% |
Source: Apps Run The World, December 2017
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
Exhibit 4: Worldwide Enterprise Applications Market Forecast 2016-2021, By Functional Market, $M
Content Management Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Content Management applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Content Management software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Content Management wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Vendor | Customer Win | Industry | No. of employees | Revenue, $M | Old Product | New Product | Wins in |
|---|---|---|---|---|---|---|---|
| Adobe Systems | KfW Bankengruppe | Banking | 6000 | 80000 | Legacy System | Adobe Experience Manager | 3Q15 |
| Adobe Systems | University of Georgia College of Agricultural and Environmental Sciences | Education | 3000 | 1000 | Legacy System | Adobe Experience Manager | 2Q16 |
| Adobe Systems | Time Warner Inc. | Entertainment | 24800 | 28300 | Legacy System | Adobe Experience Manager | 2Q15 |
| Adobe Systems | Metra | Transportation | 1000 | 500 | Legacy System | Adobe Experience Manager | 1Q15 |
| Adobe Systems | Change Healthcare | Information Technology and Services | 4000 | 2000 | Legacy System | Adobe Experience Manager | 2Q15 |
| Adobe Systems | Roche Diagnostics | Biotechnology | 91700 | 48420 | Legacy System | Adobe Experience Manager | 3Q15 |
| EMC | Heathrow Airport | Airlines | 76500 | 30000 | Documentum WebTop | Documentum D2 | 1Q16 |
| EMC | Gladerma | Pharmaceuticals | 5000 | 2000 | Legacy System | Documentum D2 | 1Q16 |
| EMC | BNL Banco Nazionale del Lavora | Financial Services | 20000 | 5000 | Legacy System | Documentum D2 | 1Q16 |
| EMC | Generali Hellas | Financial Services | 80000 | 70000 | Legacy System | Documentum D2 | 4Q15 |
| EMC | Eaton Vance | Investment Management | 1473 | 1350 | Legacy System | Documentum D2 | 4Q15 |
| Smoky Trout Farm Limited | Fishery | 10 | 5 | Legacy System | Google Apps for Work | 3Q16 | |
| Magazine Luiza | Retail | 17000 | 2250 | Legacy System | Google Apps for Work | 4Q15 | |
| Grupo Alfa (Colombia) | Chemicals | 68000 | 18000 | Legacy System | Google Apps for Work | 4Q15 | |
| Grow Marketing | Marketing and Advertising | 60 | 8 | Legacy System | Google Apps for Work | 3Q15 | |
| AllSaints | Apparel & Fashion | 3200 | 330 | Legacy System | Google Apps for Work | 2Q16 | |
| Hyland | University Hospital Southampton NHS Foundation Trust (UHS) | Hospital & Health Care | 9000 | 3876 | Legacy System | OnBase Cloud | 4Q15 |
| Hyland | StateTrust Group | Financial Services | 200 | 50 | Legacy System | OnBase by Hyland | 4Q15 |
| Hyland | Royal & Sun Alliance Canada | Insurance | 4000 | 1000 | Legacy System | OnBase by Hyland | 4Q15 |
| Hyland | Farmer’s Mutual Group (FMG) | Insurance | 517 | 129 | Legacy System | OnBase by Hyland | 2Q15 |
| Hyland | Wrightington, Wigan and Leigh NHS Foundation Trust | Hospital & Health Care | 4658 | 1200 | Legacy System | OnBase by Hyland | 1Q15 |
| IBM | All England Lawn Tennis Club | Sports | 200 | 30 | Legacy System | IBM Web Content Manager | 4Q15 |
| IBM | Tinker Federal Credit Union | Financial Services | 650 | 1000 | Legacy System | IBM Web Content Manager, WebSphere Portal | 1Q16 |
| IBM | Meander Medical Center | Hospital & Health Care | 2237 | 350 | Legacy System | IBM Digital Experience Software, IBM Connections, WebSphere Portal Server, IBM Web Content Manager, IBM Forms Experience Builder | 3Q15 |
| IBM | Saxion University of Applied Sciences | Education Management | 2200 | 800 | Legacy System | IBM Digital Experience Manager, IBM Forms Experience Builder, IBM Web Content Manager, WebSphere Portal | 2Q15 |
| IBM | Waterfront Toronto | Real Estate | 65 | 20 | Legacy System | IBM Connections, IBM Web Content Manager, WebSphere Portal | 1Q15 |
| Lexmark | Centra Health | Hospital & Health Care | 6000 | 2500 | Legacy System | Perceptive Content | 4Q15 |
| Lexmark | College of DuPage | Higher Education | 2000 | 500 | Legacy System | Lexmark Intelligent capture | 4Q15 |
| Lexmark | Vidant Health | Healthcare | 12000 | 1581 | Legacy System | Perceptive Content, Lexmark Healthcare document management | 3Q15 |
| Lexmark | Asante Health | Hospital & Health Care | 4900 | 739 | Legacy System | Perceptive Content | 2Q15 |
| Microsoft | Coles | Retail | 100000 | 31000 | Legacy System | Microsoft Office 365, Yammer, Microsoft SharePoint Online | 2Q15 |
| Microsoft | Expro | Oil & Energy | 4500 | 1400 | Legacy SharePoint environments | Microsoft SharePoint 2013, Microsoft Office 365 | 4Q15 |
| Microsoft | PulteGroup | Construction | 4542 | 6280 | Legacy System | SharePoint Online, Microsoft Office 365 Video | 1Q16 |
| Microsoft | Internet | 13598 | 19770 | Legacy System | Microsoft Office 365 | 3Q16 | |
| Microsoft | Virtusa | Computer Software | 9800 | 600 | Microsoft SharePoint 2010 | Microsoft Office 365, Microsoft SharePoint Online | 1Q15 |
| Open Text Corporation | New Zealand Transport Agency | Government Administration | 1450 | 2800 | Legacy System | OpenText Enterprise Content Management-as-a-Service (ECMaaS) in the Cloud | 3Q16 |
| Open Text Corporation | Distell Group Limited | Beverages | 5500 | 1228 | Legacy System | OpenText Content Suite Platform | 2Q15 |
| Open Text Corporation | British Standards Institution (BSI) | Standards Development | 3500 | 331 | Legacy System | OpenText Content Suite Platform | 2Q16 |
| Open Text Corporation | FMC Technologies | Oil and gas equipment and services | 15500 | 5330 | Legacy System | OpenText Content Intelligence | 2Q16 |
| Open Text Corporation | BNSF Railway | Transportation | 44000 | 21400 | Legacy System | OpenText Content Suite Platform, OpenText Records Management, OpenText WebReports | 2Q16 |
| Oracle | Helsana Group | Insurance | 3214 | 6070 | Legacy System | Oracle WebCenter Sites | 3Q15 |
| Oracle | Eaton Corporation plc | Industrial Manufacturing | 96000 | 20900 | Legacy System | Oracle WebCenter Sites | 1Q16 |
| Oracle | Department of Conservation, New Zealand | Public Sector | 2000 | 800 | Legacy System | Oracle WebCenter Sites | 4Q15 |
| Oracle | Tian An Life Insurance Co., Ltd. | Financial Services | 1000 | 500 | Legacy System | Oracle WebCenter Sites | 4Q15 |
| Oracle | Standard Forwarding | Transportation | 200 | 50 | Legacy System | Oracle WebCenter Sites | 1Q15 |
| SDL | Waters Corporation | Research | 6500 | 2040 | Legacy System | SDL Knowledge Center | 1Q15 |
| SDL | ADAMA | Farming | 4500 | 3076 | Legacy System | SDL Web solution | 3Q15 |
| SDL | Clarion | Electrical Manufacturing | 10037 | 1918 | Legacy System | SDL’s Web and Language Solutions | 1Q16 |
| SDL | Akamai | Internet | 6100 | 2200 | Legacy System | SDL Web and SDL WorldServer | 2Q16 |
| SDL | Cupid Media | Internet | 50 | 10 | Legacy System | SDL Machine Translation | 3Q16 |
Source: Apps Run The World, August 2016
Further Readings
An expanded version of this report covers the top 40+ Content Management Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors(Apps Top 500) and the world’s 500 largest Cloud Applications Vendors(Cloud Top 500) ranked by their 2015-2016 product revenues.
Their 2016 results are being broken down, sorted and ranked across 16 functional areas(from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
