In 2019, the top 10 HCM software vendors accounted for 44.2% of the global HCM applications market which grew 9.3% to approach $30.8 billion in license, maintenance and subscription revenues.
Last year Workday was No. 1 with an 8.2% market share riding on a 34.8% jump in HCM license, maintenance and subscription revenues. SAP (and SuccessFactors) was #2 followed by Microsoft, ADP and Ultimate Software.
Our team has analyzed all Fortune 1000 and Global 2000 companies and their IT Environments, including ERP, HCM, ATS, CRM, Procurement, Treasury and other apps being used globally, but also on a country level.
| Company | ERP | HCM | ATS |
|---|---|---|---|
| Walmart | SAP S/4 HANA | Workday HCM | Workday Recruiting |
| Exxon Mobil | SAP S/4 HANA | SAP HCM (HR) | SuccessFactors Recruiting |
| Apple | SAP S/4 HANA | SAP HCM (HR) | In-House ATS |
| Berkshire Hathaway | Oracle ERP Cloud | Oracle HCM Cloud | Oracle Taleo |
| Amazon.com | In-House ERP | Workday HCM | In-House ATS |
| UnitedHealth Group | Oracle E-Business Suite | Oracle HCM Cloud | Oracle Taleo |
| McKesson | SAP S/4 HANA | Workday HCM | Workday Recruiting |
| CVS Health | SAP S/4 HANA | Workday HCM | IBM Kenexa BrassRing |
| AT&T | SAP ERP ECC 6.0 | Workday HCM | Oracle Taleo |
| AmerisourceBergen | SAP S/4 HANA | Workday HCM | Oracle Taleo |
| Chevron | SAP S/4 HANA | Workday HCM | SuccessFactors Recruiting |
| Ford Motor | SAP S/4 HANA | Oracle HCM Cloud | IBM Kenexa BrassRing |
| General Motors | SAP S/4 HANA | Workday HCM | Oracle Taleo |
| Costco Wholesale | SAP S/4 HANA | SAP SuccessFactors HCM | Oracle Taleo |
| Alphabet | SAP S/4 HANA | Workday HCM | Google Hire |
Source: Apps Run The World, November 2020
We ask the simple question: Who’s buying HCM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the HCM applications market size is expected to reach $33 billion by 2024, compared with $30.8 billion in 2019 at a compound annual growth rate of 1.4%.
| Exhibit 2: Worldwide HCM Software Market 2019-2024 Forecast, $M | |||
|---|---|---|---|
| Year | 2019 | 2024 | 2019-2024 CAGR, % |
| Total | 30798 | 33040 | 1.4% |
Source: Apps Run The World, November 2020
Top 10 HCM Software Vendors
Human capital management includes such functions as eRecruiting (applicant tracking), Onboarding (employee profile), Performance Management (assessment, goal management, succession planning), Core HR (personnel administration, benefits, compensation management, payroll), Workforce Management (absence management, activity tracking, scheduling, time and attendance), and eLearning (learning management system).
Here are our forecast assumptions for the HCM applications market. Talent shortages, demographic shifts, contingent labor surges are reshaping the global workforce as firms of all sizes revamp their HR systems to better acquire, retain and source a new generation of employees. For more on our forecast assumptions, please visit our Quarterly Win/Loss Analysis Scoreboard and our Enterprise
Here are the rankings of the top 10 HCM applications vendors in 2019 and their market shares.
| Rank | Vendor | 2018 HCM Apps Revenues, $M | 2019 HCM Apps Revenues, $M | YoY Growth | 2019 HCM Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Workday | Subscribe | Subscribe | 34.8% | Subscribe | Workday serves approximately 7,900 customers globally (includes acquisitions). Workday ended FY’20 with more than 3,200 total customers, up 23% year over year. |
| 2 | SAP | Subscribe | Subscribe | 4.8% | Subscribe | In the HCM market, SAP now has signed 4,000 customers for Employee Central, compared with 2,800 in the third quarter of 2018 and 2,000 in 2017. SAP still has more than 10,000 on-premise HCM applications customers, many of whom also run SAP Payroll on a global level. SAP also reported 6.1 million individuals now are being covered by SAP Fieldglass for contingent labor management. |
| 3 | Microsoft | Subscribe | Subscribe | 23.7% | Subscribe | With the $26-billion purchase of LinkedIn, its largest in its history, Microsoft now owns more than a quarter of the talent acquisition market, which topped nearly $8.1 billion in 2019. |
| 4 | ADP | Subscribe | Subscribe | 15.6% | Subscribe | ADP provides its services to over 860,000 clients, with over 765,000 of those clients on its latest strategic SaaS cloud solutions. |
| 5 | Ultimate Software | Subscribe | Subscribe | 31.5% | Subscribe | Almost five months after Kronos and Ultimate Software merged to create a $3 billion HCM application powerhouse, the combined company has a new name: UKG as in Ultimate Kronos Group with Our Purpose is People as its tagline. |
| 6 | Kronos Incorporated | Subscribe | Subscribe | 22.9% | Subscribe | In October 2019, Kronos acquired Optimum Solutions Inc, expanding its reach and client base to over 600 organizations. |
| 7 | Oracle | Subscribe | Subscribe | 7.8% | Subscribe | On the HCM side, Oracle has about 3,000 customers for its Cloud HCM applications primarily for Core HR. Oracle’s ERP and HCM applications reaches annualized SaaS revenues of $2.6 billion, up more than 25%. Oracle also acquired Iridize for personalized and contextual user onboarding and training for cloud applications. |
| 8 | Ceridian | Subscribe | Subscribe | 27.4% | Subscribe | In 2019, Ceridian sold the two largest deals in Dayforce history: a 140,000-employee quick-service restaurant, and a 60,000-employee professional services company. |
| 9 | Paycom | Subscribe | Subscribe | 38.1% | Subscribe | In September 2019, Paycom rolled out its proprietary Performance Evidence and Video Content Creator, two enhancements to its learning management platform, Paycom Learning. |
| 10 | Cornerstone OnDemand | Subscribe | Subscribe | 14.7% | Subscribe | In February 2020 Cornerstone acquired Saba. With the addition of Saba, Cornerstone has an expanded reach and ability to help a larger, diverse group of clients realize the potential of their people with the right learning and development opportunities. The combined company has more than 75 million users and serves approximately 7,000 organizations, of all sizes, around the globe. |
| Subtotal | Subscribe | Subscribe | 20.6% | Subscribe | ||
| Other | Subscribe | Subscribe | 1.7% | Subscribe | ||
| Total | Subscribe | Subscribe | 9.3% | Subscribe |
Source: Apps Run The World, November 2020
Other HCM software providers included in the report are: Asure Software, Beeline, Benefitfocus, Blackboard, Bullhorn, Businessolver, Campus Management, CareerBuilder, Castlight Health, Constellation Software Inc., Epicor, Equifax, Excelity Global, Field Nation, First Advantage, Freelancer, Genesys Telecommunications Laboratories, Gusto, HealthcareSource, HealthStream Inc., Hilan, HireRight, HotSchedules, IBM, iCIMS, Infor, Insperity, Inc., Instructure, Inc., Intuit Inc., iSolved Human Capital Management, Jobvite, Madison Performance Group, Meta4, Morneau Shepell Inc., P&I Personal & Informatik AG, Paychex, Paycor, Paylocity, Peoplefluent, a Learning Technologies Group Company, Roper Technologies, Inc., Saba Software, Sage, ServiceNow, SHL, SmartRecruiters, Snag, Sopra HR Software, a subsidiary of Sopra Steria, Sterling Talent Solutions, SumTotal Systems, a Skillsoft Company, Talentsoft, TOTVS, Tricor Group, Trimble, TriNet, Tyler Technologies, UNIT4, UNIT4, Upwork, Vertafore, Visier, Visma, Visma, Vitech Systems Group, WalkMe, Wolters Kluwer, Workday, WorkForce Software, LLC, Works Apps, Works Apps, Xero, Yardi, Yonyou, Yonyou, Zellis (ex NGA Human Resources UK & Ireland), Zoho Corp., Zoho Corp., Zuora and many others.
Custom data cuts related to the HCM Applications market are available:
- Top 500+ HCM Applications Vendors and Market Forecast 2019-2024
- 2019 HCM Applications Market By Industry (21 Verticals)
- 2019 HCM Applications Market By Functional Market (16 Markets)
- 2019 HCM Applications Market By Country (USA + 45 countries)
- 2019 HCM Applications Market By Region (Americas, EMEA, APAC)
- 2019 HCM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2019 HCM Applications Market By Customer Size (revenue, employee count, asset)
- 2019 HCM Applications Market By Channel (Direct vs Direct)
- 2019 HCM Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
HCM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in HCM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest HCM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
What follows is a sample of our latest findings, which are being updated continuously. Each year our research team identifies tens of thousands of these HCM customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, November 2020
Further Readings
The HCM Top 500 report series covers more than 3,000 pages of content, make sure that you don’t miss any of the 500+ profiles by becoming a subscriber. Or you can catch the highlights with the following links:
- Top 10 Core HR Vendors, Market Forecast 2019-2024, and Customer Wins
- Top 10 Talent Acquisition Vendors, Market Forecast 2019-2024, and Customer Wins
- Top 10 Workforce Management Vendors, Market Forecast 2019-2024, and Customer Wins
- Top 10 HCM Software Vendors and Market Forecast 2019-2024
- HCM Top 500 Vendors To Navigate 22 HR Software Markets In Bumpy Year
- HCM Top 500 Leaderboard Showcases Biggest HR Apps Vendors in 22 Markets
- HCM Top 500 Ranks the World’s 500 Largest HCM Software Vendors
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2019 product revenues.
Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
