In 2020, the top 10 HCM software vendors accounted for 44.4% of the global HCM applications market which grew 9.2% to approach $33.6 billion in license, maintenance and subscription revenues.
Last year Workday was No. 1 with an 8.4% market share riding on a 17.1% jump in HCM license, maintenance and subscription revenues. UKG was #2 followed by SAP (and SuccessFactors), Microsoft, and ADP.
Our team has analyzed all Fortune 1000 and Global 2000 companies and their IT Environments, including ERP, HCM, ATS, CRM, Procurement, Treasury and other apps being used globally, but also on a country level.
Company
ERP
HCM
ATS
Walmart
SAP S/4 HANA
Workday HCM
Workday Recruiting
Exxon Mobil
SAP S/4 HANA
SAP HCM (HR)
SuccessFactors Recruiting
Apple
SAP S/4 HANA
SAP HCM (HR)
In-House ATS
Berkshire Hathaway
Oracle ERP Cloud
Oracle HCM Cloud
Oracle Taleo
Amazon.com
In-House ERP
Workday HCM
In-House ATS
UnitedHealth Group
Oracle E-Business Suite
Oracle HCM Cloud
Oracle Taleo
McKesson
SAP S/4 HANA
Workday HCM
Workday Recruiting
CVS Health
SAP S/4 HANA
Workday HCM
IBM Kenexa BrassRing
AT&T
SAP ERP ECC 6.0
Workday HCM
Oracle Taleo
AmerisourceBergen
SAP S/4 HANA
Workday HCM
Oracle Taleo
Chevron
SAP S/4 HANA
Workday HCM
SuccessFactors Recruiting
Ford Motor
SAP S/4 HANA
Oracle HCM Cloud
IBM Kenexa BrassRing
General Motors
SAP S/4 HANA
Workday HCM
Oracle Taleo
Costco Wholesale
SAP S/4 HANA
SAP SuccessFactors HCM
Oracle Taleo
Alphabet
SAP S/4 HANA
Workday HCM
Google Hire
Source: Apps Run The World, December 2021
We ask the simple question: Who’s buying HCM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Exhibit 1 – 2020 HCM Applications Market Shares Split By Top 10 HCM Vendors and Others
Through our forecast period, the HCM applications market size is expected to reach $37.8 billion by 2025, compared with $33.6 billion in 2020 at a compound annual growth rate of 2.4%.
Human capital management includes such functions as eRecruiting (applicant tracking), Onboarding (employee profile), Performance Management (assessment, goal management, succession planning), Core HR (personnel administration, benefits, compensation management, payroll), Workforce Management (absence management, activity tracking, scheduling, time and attendance), and eLearning (learning management system).
Here are our forecast assumptions for the HCM applications market. Talent shortages, demographic shifts, contingent labor surges are reshaping the global workforce as firms of all sizes revamp their HR systems to better acquire, retain and source a new generation of employees. For more on our forecast assumptions, please visit our Quarterly Win/Loss Analysis Scoreboard and our Enterprise
Here are the rankings of the top 10 HCM applications vendors in 2020 and their market shares.
In 3QFY22, Workday expanded its workforce management offerings with Workday Scheduling and Labor Optimization that enables workers to manage their schedules, adjust and add shifts, and more on a mobile device — while offering managers new ways to measure and improve productivity and schedule quality.
In the fiscal year 2021, UKG hired more than 2,000 new employees across the globe and grew through acquisitions of businesses, adding to its offerings that support every workplace, including: Great Place to Work Institute, the global authority on workplace culture; and EverythingBenefits, a provider of end-to-end benefits technology solutions.
In 2021 SAP SuccessFactors launched Opportunity Marketplace to help boost internal mobility with personalized recommendations for career and skills development among existing employees. Additional support from RISE with SAP fast-track methodology as well as embedded analytics also fueled the momentum.
LinkedIn has more than 800 million members. In 2021, Microsoft extended LinkedIn Learning courses – which are now being accessed by more than 15,000 enterprise customers – to cover Microsoft Viva for better employee engagement. Additionally, it recently launched new ways to help job seekers discover roles that align with how they want to work.
In November 2021, ADP has acquired Integrated Design, a software company delivering industry-specific HCM solutions aiming to simplify complex workforce data problems. IDI products are currently available within ADP’s HCM solutions, including ADP’s Workforce Management Suite.
On the HCM side, Oracle has more than 3,300 customers for its Cloud HCM applications primarily for Core HR. It also sells to thousands of customers for its talent acquisition product.
In July 2021, Paycom Software launched Paycom’s Beti, the industry’s first self-service payroll technology allowing employees to do their own payroll, improving data accuracy, oversight, and the user experience for businesses and their employees on each payroll cycle.
In November 2021, Cornerstone OnDemand unveiled Cornerstone Xplor, a holistic people growth experience that delivers a fully integrated and hyper-personalized journey of learning, skill development, growth and career mobility for every person. Cornerstone Xplor is now available to all new and existing Cornerstone’s 6157 customers.
Ceridian ended 2020 with 4,906 customers live on the Dayforce platform, a net increase of 543 year-over-year. In December 2021, Ceridian acquired ADAM HCM, a payroll and HCM company serving customers in 33 countries across Central America, South America, and the Caribbean. This acquisition positions Ceridian as a leading HCM provider in Latin America.
As of June 2021, Paylocity provided payroll and HCM software solutions to approximately 28,750 clients across the U.S., which on average had over 100 employees. Clients include for-profit and non-profit organizations across industries including business services, financial services, healthcare, manufacturing, restaurants, retail, technology, and others.
2020 HCM Applications Market By Channel (Direct vs Direct)
2020 HCM Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
HCM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in HCM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest HCM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
What follows is a sample of our latest findings, which are being updated continuously. Each year our research team identifies tens of thousands of these HCM customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
The HCM Top 500 report series covers more than 3,000 pages of content, make sure that you don’t miss any of the 500+ profiles by becoming a subscriber. Or you can catch the highlights with the following links:
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
