Top 10 CRM Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide CRM Applications Market to reach $49.6 billion by 2025, compared with $45.67 billion in 2020 at a compound annual growth rate of 1.7%.

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In 2020, the top 10 CRM software vendors accounted for nearly 62.1% of the global CRM applications market which grew 6.9% to approach nearly $45.67 billion in license, maintenance and subscription revenues.

Last year Salesforce led the pack with a 32.2% market share riding on a 14% jump in CRM revenues. Adobe was #2, followed by Oracle, SAP and Microsoft.

We ask the simple question: Who’s buying CRM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 CRM Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 CRM Applications Market Shares Split By Top 10 CRM Vendors and Others

Through our forecast period, the CRM applications market size is expected to reach $49.6 billion by 2025, compared with $45.67 billion in 2020 at a compound annual growth rate of 1.7%.

Exhibit 2: Worldwide CRM Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %
Total45671495971.7%

Source: Apps Run The World, December 2021

Top 10 CRM Software Vendors

Customer Relationship Management includes applications for sales force automation, marketing automation, customer service and support management such as email automation. Social Media Management, Customer Experience Management, Activity and Participant Management are among some of the newly available CRM applications available via Cloud delivery.

As Salesforce aims to expand with price hikes, enlarged ecosystem and recommitment to its SFA roots, seismic shifts are driving a wedge among key vendors within customer service and marketing automation segments as restructuring moves dim outlook of incumbents.

Here are the rankings of the top 10 CRM software vendors in 2020 and their market shares.

RankVendor2019 CRM Apps Revenues, $M2020 CRM Apps Revenues, $MYoY Growth2020 CRM Market Share, %Recent Developments
1Salesforce.com Subscribe Subscribe14.0% SubscribeIn 2021, much of the companie’s focus was on Slack’s integration into Salesforce Customer 360, making its way across the Salesforce stack. Most notably was the Slack Connect feature that allows salespeople running Sales Cloud to generate conversations with colleagues on Slack for best practices.
2Adobe Subscribe Subscribe13.3% SubscribeAdobe Sensei, Adobe’s AI and machine learning (ML) technology, powers intelligent services that can easily be applied across the organization to deliver great customer experiences. Today, over 80% of Adobe Experience Cloud customers are relying on Adobe Sensei to drive their digital modernization including: NVIDIA, Esri, Pitney Bowes, Under Armour, and others.
3Oracle Subscribe Subscribe2.4% SubscribeIn FY21, Oracle Data Cloud and Oracle Cloud CX recently joined forces as Oracle Advertising and Customer Experience (CX) with a goal of connecting all business data across advertising, marketing, sales, commerce, and service. Furthermore, Oracle double down on its CX applications by marrying digital advertising, lead-generation, and lead-qualification into a fully integrated online selling system named Fusion Marketing. Oracle has about 8,000 Oracle Advertising and Customer Experience Cloud (CX) customers, including 3,500 that it picked up from acquisitions of Eloqua (1,000), Responsys (500), RightNow (2,000) and a string of smaller ones like Bluekai, Vitrue and Grapeshot since 2012.
4SAP Subscribe Subscribe1.1% SubscribeThe 2021 acquisition of Emarsys will enhance the SAP Customer Experience portfolio by creating a new paradigm for how commerce is managed digitally as it will deliver hyper-personalized, omnichannel engagements in real-time, helping organizations ensure every engagement is relevant and impactful. More than 10,000 customers are using either the entire SAP CX suite or key modules for customer experience management, and Emarsys will be adding 1,500 customers worldwide to SAP install base.
5Microsoft Subscribe Subscribe8.9% SubscribeMicrosoft is counting on big data to boost its CRM business. Azure Synapse, for example, combines data integration, big data, and data warehouses into a single service, enabling Microsoft Dynamics CRM users to generate insights from massive amounts of structured and unstructured data about their customers.
6Genesys Telecommunications Laboratories Subscribe Subscribe5.6% SubscribeGenesys launched Genesys DX, the company’s new standalone digital customer engagement offering. Genesys DX leverages the company’s CX expertise and Genesys AI, predictive engagement to enhance the conversational AI and dynamic knowledge base capabilities from the Bold360 acquisition. Genesys DX enables companies to move the customer experience beyond the transactional chat interactions that are common today to deliver intuitive conversations that customers welcome. With each customer engagement, Genesys DX will get smarter about how to improve their experiences throughout the relationship lifecycle based on dialogue, responses, and preferences. Genesys and Google bolster multi-year partnership to include running Genesys Multicloud CX on Google Kubernetes Engine.
7Zendesk Subscribe Subscribe26.1% SubscribeZendesk to acquire Momentive And Its Iconic SurveyMonkey Platform. The companies’ respective sizable customer bases and complementary capabilities are expected to provide significant opportunities for joint product adoption and increase Momentive’s enterprise traction. Zendesk will reinvest savings from scale efficiencies into compelling growth opportunities to support the combination. Zendesk has 173,600 paid customer accounts, including approximately 88,100 paid customer accounts on Support, approximately 46,600 paid customer accounts on Chat, and approximately 39,000 paid customer accounts on other products.
8HubSpot Subscribe Subscribe24.1% SubscribeHubSpot, the customer relationship management (CRM) platform for scaling companies, has surpassed 128,000 paying customers and has reached $1 billion in annual recurring revenue, marking two important milestones in the company’s nearly 15-year history.
9Pegasystems Subscribe Subscribe11.3% SubscribeIn April 2021, Pegasystems launched Pega Process AI – a new set of Pega Platform capabilities that help organizations optimize their business and customer operations in real-time. By infusing self-optimizing AI and decision management into its low-code process automation software, Pega offers the only solution that can intelligently triage millions of incoming customer requests, transactions, and other events at an enterprise scale. This enables fast and effective event resolutions while helping to lower operating costs and simplify employee and customer experiences.
10Nice Systems Subscribe Subscribe14.8% SubscribeNICE serves over 25,000 organizations in the enterprise, financial and security sectors. With over 2,000 call center deployments, inContact is used by 155,000 agents globally. It manages 6 billion interactions per year.
Subtotal Subscribe Subscribe12.0% Subscribe
Other Subscribe Subscribe-0.4% Subscribe
Total42707456716.9%100%

Source: Apps Run The World, December 2021

Other CRM software providers included in the report are: 8×8, ACI Worldwide, Act-On Software, AdRoll, Amdocs, Ameyo, Apttus, Aspect Software, Aurea, Avaya Inc., Backbase, Bazaarvoice, Blackbaud, BounceX, Capillary Technologies, CAS Software AG, CDK Global, Cision, Clarabridge, Constant Contact, Constellation Software Inc., Cox Automotive, Creatio (formerly bpm’online), CSG Systems International, DealerSocket, Deluxe Corporation, eGain Corporation, Emarsys, Enghouse Interactive Inc., Fiserv, Five9, Freshworks (formerly Freshdesk), Hansen Technologies, Hootsuite, Infor, InMoment, InsideSales.com, Intense Technologies, IQVIA, Keap, Khoros, Knowlarity Communications Pvt. Ltd., Listrak, LiveChat Inc., LiveOps, LivePerson Inc., LogMeIn, Marin Software, Maropost, Maximizer Software Inc., Medallia, Meltwater Group, Mitel, NCR Corporation, Noble Systems, Nuance Communications Inc., Operative, Puzzel, Quadient, Reynolds and Reynolds Company, RingCentral, Rubicon Project, Sage, SAS Institute, Selligent Marketing Cloud, Serenova, ServiceSource, Sprinklr, SugarCRM, Swiftpage, Talkdesk, Thunderhead, TTEC, Twilio, Unify Software and Solutions GmbH & Co. KG., Veeva Systems Inc., Vocalcom, Vonage, Zoho Corp.,

Custom data cuts related to the CRM Applications market are available:

  • Top 200+ CRM Applications Vendors and Market Forecast 2020-2025
  • 2020 CRM Applications Market By Industry (21 Verticals)
  • 2020 CRM Applications Market By Functional Market (16 Markets)
  • 2020 CRM Applications Market By Country (USA + 45 countries)
  • 2020 CRM Applications Market By Region (Americas, EMEA, APAC)
  • 2020 CRM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 CRM Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 CRM Applications Market By Channel (Direct vs Direct)
  • 2020 CRM Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M

CRM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in CRM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest CRM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive CRM win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
CenturyLink, Inc.Communications42500$22.40BUnited StatesAdobe SystemsAdobe Marketo Sales Connect (ex Toutapp)Sales Automation,Sales Engagement
QlikProfessional Services3000$810.0MUnited StatesAdobe SystemsAdobe Marketo Sales Connect (ex Toutapp)Sales Automation,Sales Engagement
QualtricsProfessional Services3455$723.0MUnited StatesAdobe SystemsAdobe Marketo Sales Connect (ex Toutapp)Sales Automation,Sales Engagement
TaboolaMedia519$350.0MUnited StatesAdobe SystemsAdobe Marketo Sales Connect (ex Toutapp)Sales Automation,Sales Engagement
Amazon.com, Inc.Retail1335000$386.06BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Toyota Motor CorporationAutomotive359542$275.40BJapanAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Apple, Inc.Manufacturing147000$274.52BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Toyota Motor Credit CorporationAutomotive325905$272.00BJapanAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
CIGNA CorporationHealthcare72226$160.40BUnited StatesAdobe SystemsAdobe Experience CloudCustomer Experience
WalgreensRetail225000$139.50BUnited StatesAdobe SystemsAdobe Experience CloudCustomer Experience
The Home Depot, Inc.Retail504800$132.11BUnited StatesAdobe SystemsAdobe Experience CloudCustomer Experience
Chevron CorporationOil, Gas and Chemicals47736$94.69BUnited StatesAdobe SystemsAdobe MarketoMarketing Automation
HitachiManufacturing295941$88.14BJapanAdobe SystemsAdobe MarketoMarketing Automation
United Parcel Service, Inc.Distribution540000$84.63BUnited StatesAdobe SystemsAdobe MarketoMarketing Automation
Deutsche TelekomCommunications221909$119.56BGermanyGenesysGenesys Customer Experience PlatformCustomer Experience
Procter & Gamble Company (P&G)Consumer Packaged Goods101000$76.12BUnited StatesGenesysGenesys Customer Experience PlatformCustomer Experience
AstraZenecaLife Sciences76100$36.67BUnited KingdomGenesysGenesys Customer Experience PlatformCustomer Experience
Schneider ElectricManufacturing135000$31.80BFranceGenesysGenesys Customer Experience PlatformCustomer Experience
Deere & CompanyManufacturing69634$44.02BUnited StatesGenesysGenesys PureCloud PlatformCCaaS,Customer Experience
American International GroupInsurance45000$43.84BUnited StatesGenesysGenesys PureCloud PlatformCCaaS,Customer Experience
Eli Lilly and CompanyLife Sciences34914$24.54BUnited StatesGenesysGenesys PureCloud PlatformCCaaS,Customer Experience
WalgreensRetail225000$139.50BUnited StatesGenesysGenesys PureEngage PlatformCustomer Engagement
BT – AmericasCommunications105300$28.85BUnited KingdomGenesysGenesys PureEngage PlatformCustomer Engagement
PayPal Holdings, Inc.Banking and Financial Services26500$21.45BUnited StatesGenesysGenesys PureEngage PlatformCustomer Engagement
EmiratesTransportation59519$16.70BUnited Arab EmiratesGenesysGenesys PureEngage PlatformCustomer Engagement
PhRMAHealthcare22000$103.30BUnited StatesHubSpot, Inc.Hubspot CRMCRM
Amino Inc.Healthcare190$97.23BUnited StatesHubSpot, Inc.Hubspot CRMCRM
SyntelProfessional Services24537$96.86BUnited StatesHubSpot, Inc.Hubspot CRMCRM
Intel CorporationManufacturing117200$77.87BUnited StatesHubSpot, Inc.Hubspot CRMCRM
CitiBanking and Financial Services239000$76.40BUnited StatesHubSpot, Inc.Hubspot CRMCRM
VMwareProfessional Services32300$11.77BUnited StatesHubSpot, Inc.HubSpot Marketing HubAccount Based Marketing,Sales Engagement
Monday.comProfessional Services705$262.0MIsraelHubSpot, Inc.HubSpot Marketing HubAccount Based Marketing,Sales Engagement
AccentureProfessional Services537000$48.76BIrelandHubSpot, Inc.Hubspot Marketing AutomationMarketing Automation
Exelon CorporationUtilities32340$33.04BUnited StatesHubSpot, Inc.Hubspot Marketing AutomationMarketing Automation
Veolia Environnement S.AUtilities179000$31.59BFranceHubSpot, Inc.Hubspot Marketing AutomationMarketing Automation
TotalOil, Gas and Chemicals105476$200.32BFranceMicrosoftMicrosoft Dynamics 365 Customer EngagementCRM
Air LiquideOil, Gas and Chemicals64500$24.09BFranceMicrosoftMicrosoft Dynamics 365 Customer EngagementCRM
Aflac IncorporatedInsurance12003$22.15BUnited StatesMicrosoftMicrosoft Dynamics 365 Customer EngagementCRM
Independence Blue CrossHealthcare10000$19.20BUnited StatesMicrosoftMicrosoft Dynamics 365 Customer EngagementCRM
Ingram MicroProfessional Services35000$49.10BUnited StatesMicrosoftMicrosoft Dynamics 365 SalesSales Automation,Sales Engagement
C. H. Robinson Worldwide, Inc.Distribution15262$16.63BUnited StatesMicrosoftMicrosoft Dynamics 365 SalesSales Automation,Sales Engagement
NexansManufacturing20223$5.98BFranceMicrosoftMicrosoft Dynamics 365 SalesSales Automation,Sales Engagement
Grant ThorntonBanking and Financial Services8500$1.90BUnited StatesMicrosoftMicrosoft Dynamics 365 SalesSales Automation,Sales Engagement
Australian Government Department of HealthHealthcare3885$61.05BAustraliaMicrosoftMicrosoft Dynamics 365 for Customer ServiceCustomer Support
Metro BankBanking and Financial Services3850$580.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Customer ServiceCustomer Support
Agilisys LimitedProfessional Services1500$140.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Customer ServiceCustomer Support
The Lubrizol CorporationOil, Gas and Chemicals8300$6.50BUnited StatesMicrosoftMicrosoft Dynamics 365 MarketingMarketing Automation
Bupa AustraliaHealthcare11500$2.50BAustraliaMicrosoftMicrosoft Dynamics 365 MarketingMarketing Automation
EdelmanMedia7000$894.0MUnited StatesMicrosoftMicrosoft Dynamics 365 MarketingMarketing Automation
National Oilwell Varco, Inc.Manufacturing5000$600.0MNorwayMicrosoftMicrosoft Dynamics 365 MarketingMarketing Automation
DAIProfessional Services4000$650.0MUnited StatesMicrosoftMicrosoft Dynamics 365 Customer VoiceCustomer Experience
PanduitManufacturing5000$1.00BUnited StatesMicrosoftMicrosoft Dynamics 365 Customer VoiceCustomer Experience
Toyota Motor North America, Inc.Automotive36000$20.00BUnited StatesMicrosoftMicrosoft Dynamics 365 Customer VoiceCustomer Experience
TescoRetail300000$81.66BUnited KingdomNice SystemsNICE Voice of the CustomerCustomer Experience
CitiBankBanking and Financial Services239000$76.40BUnited StatesNice SystemsNICE Voice of the CustomerCustomer Experience
Best Buy Co., Inc.Retail61200$47.26BUnited StatesNice SystemsNICE Voice of the CustomerCustomer Experience
Citibank National AssociationBanking and Financial Services239000$76.40BUnited StatesNice SystemsNICE Customer Engagement AnalyticsCustomer Analytics
HSBC Bank plcBanking and Financial Services223448$50.23BUnited KingdomNice SystemsNICE Customer Engagement AnalyticsCustomer Analytics
Mitsubishi UFJ Financial GroupBanking and Financial Services112700$42.13BJapanNice SystemsNICE Customer Engagement AnalyticsCustomer Analytics
Radisson Hotel GroupLeisure and Hospitality95000$7.30BUnited StatesNice SystemsNICE inContact CXone Cloud CX PlatformCustomer Experience
Ashley Furniture IndustriesManufacturing35000$6.40BUnited StatesNice SystemsNICE inContact CXone Cloud CX PlatformCustomer Experience
Ace Hardware CorporationRetail7577$5.13BUnited StatesNice SystemsNICE inContact CXone Cloud CX PlatformCustomer Experience
AtradiusInsurance3700$2.20BNetherlandsOracleOracle Sales CloudSales Automation
IHC Merwede Holding B.V.Professional Services3500$1.35BNetherlandsOracleOracle Sales CloudSales Automation
ArcadisConstruction and Real Estate7000$1.00BUnited StatesOracleOracle Sales CloudSales Automation
Bajaj ElectricalsUtilities3113$620.0MIndiaOracleOracle Sales CloudSales Automation
TescoRetail300000$81.66BUnited KingdomOracleOracle CX CloudCustomer Experience
Zurich Insurance GroupInsurance55000$63.59BSwitzerlandOracleOracle CX CloudCustomer Experience
The Home OfficeGovernment34469$23.76BUnited KingdomOracleOracle CX CloudCustomer Experience
Metropolitan Transportation AuthorityTransportation45000$21.45BUnited StatesOracleOracle CX CloudCustomer Experience
Broadcom Inc. (including CA Technologies)Manufacturing21000$23.89BUnited StatesOracleOracle Engagement CloudCustomer Engagement,Sales Engagement
World Fuel Services CorporationOil, Gas and Chemicals4300$20.36BUnited StatesOracleOracle Engagement CloudCustomer Engagement,Sales Engagement
American Electric Power Company, Inc.Utilities16787$14.92BUnited StatesOracleOracle Engagement CloudCustomer Engagement,Sales Engagement
Blue Shield of CaliforniaNon Profit6800$17.00BUnited StatesPegasystemsPega CRMCustomer Engagement
Carefirst Inc.Insurance5000$8.80BUnited StatesPegasystemsPega CRMCustomer Engagement
Highmark IncNon Profit35000$18.00BUnited StatesPegasystemsPega CRMCustomer Engagement
Express Scripts Holding CompanyHealthcare27000$100.20BUnited StatesPegasystemsPega Sales AutomationSales Automation,Sales Engagement
Kaiser PermanenteLife Sciences217000$88.70BUnited StatesPegasystemsPega Sales AutomationSales Automation,Sales Engagement
Farmers Insurance ExchangeInsurance21000$15.60BUnited StatesPegasystemsPega Sales AutomationSales Automation,Sales Engagement
Walmart Inc.Retail2300000$559.15BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Amazon.com, Inc.Retail1335000$386.06BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Preferred Apartment Communities Inc.Construction and Real Estate120$294.00BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Apple, Inc.Manufacturing147000$274.52BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
CVS PharmacyRetail180000$233.14BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
McKesson CorporationHealthcare70000$231.05BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Samsung ElectronicsManufacturing287439$206.19BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Cargill, Incorporated.Consumer Packaged Goods150000$115.00BUnited StatesSAPSAP Cloud for CustomerSales Automation
Abu Dhabi National Oil CompanyOil, Gas and Chemicals55000$60.00BUnited Arab EmiratesSAPSAP Cloud for CustomerSales Automation
Asda Stores LimitedRetail145000$31.70BUnited KingdomSAPSAP Cloud for CustomerSales Automation
SKF GroupManufacturing43360$9.98BSwedenSAPSAP Service CloudCustomer Support
Tommy Hilfiger Europe B.V. (PVH)Consumer Packaged Goods12000$8.00BNetherlandsSAPSAP Service CloudCustomer Support
Robert Bosch Power Tools GmbHManufacturing20000$5.70BGermanySAPSAP Service CloudCustomer Support
Rolls-Royce Power Systems AGManufacturing10700$2.98BGermanySAPSAP Service CloudCustomer Support
Duke Energy CorporationUtilities27535$21.72BUnited KingdomSAPSAP Marketing CloudMarketing Automation
CentricaUtilities19711$16.43BUnited KingdomSAPSAP Marketing CloudMarketing Automation
EtisalatCommunications40000$14.27BUnited Arab EmiratesSAPSAP Marketing CloudMarketing Automation
Bosch Rexroth AGManufacturing32300$7.24BGermanySAPSAP Marketing CloudMarketing Automation
Brightstar CorpCommunications4000$800.0MUnited StatesSAPSAP EmarsysCustomer Engagement
Helly HansenManufacturing750$298.0MNorwaySAPSAP EmarsysCustomer Engagement
GymsharkConsumer Packaged Goods550$243.0MUnited KingdomSAPSAP EmarsysCustomer Engagement
CarParts.comRetail1649$444.0MUnited StatesZendeskZendesk Sell (ex Base CRM)Sales Automation
BookingPalProfessional Services200$30.0MUnited StatesZendeskZendesk Sell (ex Base CRM)Sales Automation
The Home Depot, Inc.Retail504800$132.11BUnited StatesZendeskZendesk ServiceCustomer Support
United Technologies CorporationManufacturing240000$66.50BUnited StatesZendeskZendesk ServiceCustomer Support
The Walt Disney CompanyLeisure and Hospitality180000$65.39BUnited StatesZendeskZendesk ServiceCustomer Support
Zurich Insurance GroupInsurance55000$63.59BSwitzerlandZendeskZendesk ServiceCustomer Support
E.LeclercRetail94000$53.61BFranceZendeskZendesk ServiceCustomer Support

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 200+ CRM Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world. The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.