Top 10 Automotive Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Automotive Applications Market to reach $13.9 billion by 2025, compared with $12.5 billion in 2020 at a compound annual growth rate of 2.1%.


In 2020, the top 10 Automotive software vendors accounted for nearly 60.8% of the global Automotive applications market which declined 4.4% to approach nearly $12.5 billion in license, maintenance and subscription revenues.

Cox Automotive was the market leader with an 18.7% market share followed by SAP, CDK Global, Microsoft, and Autodesk.

We ask the simple question: Who’s buying Automotive applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 Automotive Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Automotive Applications Market Shares Split By Top 10 Automotive Vendors and Others

Through our forecast period, the Automotive applications market size is expected to reach $13.9 billion by 2025, compared with $12.5 billion in 2020 at a compound annual growth rate of 2.1%.

Exhibit 2: Worldwide Automotive Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %

Source: Apps Run The World, December 2021

Top 10 Automotive Software vendors

Automotive (Automotive production, equipment, repair, services) – PLM, CAD, CAM, Dealer Management System, Parts Management, Financials, HR, Procurement.

Analytics could be the baseline for next-generation automobile apps not just for PLM to manufacture personalized cars, but also self-driving models that redefine transportation. Still supporting operations of global OEMs with unified systems will be top priority for apps vendors.

Here are the rankings of the top 10 Automotive software vendors in 2020 and their market shares.

RankVendor2019 Automotive Apps Revenues, $M2020 Automotive Apps Revenues, $MYoY Growth2020 Automotive Market Share, %Recent Developments
1Cox Automotive Subscribe Subscribe6.4% SubscribeIn 2021, Cox Automotive acquired FleetMaster, a cloud-based fleet software company that delivers solutions to rental companies, dealerships and automotive manufacturers. With this acquisition, Cox Automotive aims to expand its capabilities to customers and prospects in Europe. More than 40,000 auto dealer clients across five continents are supported by Cox Automotive’s technology.
2SAP Subscribe Subscribe-14.6% SubscribeThe S/4HANA provides industry practices for the automobile industry and uninterrupted, real-time analysis and transactions enables more efficient processes. SAP’s stable digital core and line-of-business extensions flexibility, has simplified Automotive Business Process. Sustainable Product Innovation, Manufacturing Logistics, Responsive Supply Networks, Marketing, Sales & Aftermarket, and Smart Mobility & Transportation are the key automotive industry capabilities.
3CDK Global Subscribe Subscribe-16.4% SubscribeIn June 2021, CDK acquired e-commerce platform Roadster for $360 million. CDK is known for making the vehicle sales process easier with digital products like Connected Store, a digital quote, loan and payment tool, or Elead CRM, a leads generating software platform. Roadster’s assets will connect CDK to dealer back-end-systems for a more seamless end-to-end sales process.
4Microsoft Subscribe Subscribe-3.7% SubscribeGeneral Motors and Cruise enrolled into a long-term strategic relationship with Microsoft to bring together their hardware and software engineering expertise, computing power, and partner network to accelerate self-driving vehicles’ commercialization.
Try Microsoft Apps.
5Autodesk Subscribe Subscribe17.8% SubscribeAutodesk remains the engineering application vendor for a wide range of functions covering professional design, drafting, detailing, and visualization in construction, manufacturing, civil engineering, and process plant design fields. Autodesk’s strategy is to lead its customers and the industries they serve to the new cloud and mobile platforms.
6Reynolds and Reynolds Company Subscribe Subscribe-21.5% SubscribeIn June 2021, The Reynolds and Reynolds Company acquired Gubagoo, producer of conversational commerce software for the automotive industry.Reynolds and Reynolds provides more than 20,000 automotive customers with products, service and training solutions.
7Cadence Design Systems Subscribe Subscribe15.6% SubscribeIn August 2020 Cadence Design Systems introduced the Cadence XceliumTM Logic Simulator, enhanced with machine learning technology (ML), called Xcelium ML, to increase verification throughput. Using new machine learning technology and core computational software, Xcelium ML enables up to 5X faster verification closure on randomized regressions.
8Dassault Systemes Subscribe Subscribe1.1% SubscribeRenault Group and Dassault Systemes strengthened their partnership. Renault will deploy its use of the 3DEXPERIENCE platform on the cloud to more than 20,000 employees in vehicle development functions such as Design, Product Engineering, Industrial Process Engineering, Parts and Materials Purchasing, Costing and Quality. Subscribe Subscribe16.8% SubscribeSalesforce software for automotive industry manages customers with out of the box, easily upgradable functionalities. Data rich operations track and capture prospective leads over different devices to make the car selling journey flexible and transparent. Effective brand management strategies enhance customer loyalty with a connected vehicle shopping experience for the customers.
10Ansys Inc. Subscribe Subscribe11.0% SubscribeIn August 2021, Ansys acquired Zemax, LLC, a high-performance optical imaging system simulation. The acquisition expands the scope of Ansys’ solution offering, giving users comprehensive, end-to-end solutions for simulating next-generation optical and photonics products. 96 of the top 100 industrial companies on the Fortune 500 list and over 40,000 customers worldwide using Ansys simulation software for product development and operations.
Subtotal Subscribe Subscribe-1.8% Subscribe
Other Subscribe Subscribe-8.2% Subscribe

Source: Apps Run The World, December 2021

Other Automotive software providers included in the report are: Adobe, ADP, Alfa Financial Software Holdings plc, Altair Engineering, Inc., Ansys Inc., Aptean, ARI Network, Atlassian, AVEVA Group, Bentley Systems Inc., Bynx, Cegedim, Cisco Systems Citrix Corel Corporation, DealerSocket, Inc., Descartes Systems Group, Drive Software Solutions LTD, Exela Technologies, Inc., GE Digital, GEP Procurement, Google, Hexagon, IBM, IFS, Infor, Intuit Inc., JDA Software Group, Inc., Kronos Incorporated, LivePerson Inc., LogMeIn, Inc., Manhattan Associates Inc., Mitchell International, Inc., Nuance Communications Inc., Open Text Corporation Plex Systems Inc, PTC, QAD Inc., Qualtrics, RingCentral, Roper Technologies, Inc., Sage, SAS Institute, SDL, ServiceNow, Shopify, Siemens PLM Software, SolarWinds, SupplyOn, Solera, Synopsys, Sofico NV, Tableau Software, The Innovation Group, Trimble, Workday, Yonyou, and many others.

Custom data cuts related to the Automotive Applications market are available:

  • Top 100 Automotive Applications Vendors and Market Forecast 2020-2025
  • 2020 Automotive Applications Market By Functional Market (16 Markets)
  • 2020 Automotive Applications Market By Country (USA + 45 countries)
  • 2020 Automotive Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Automotive Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Automotive Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Automotive Applications Market By Channel (Direct vs Direct)
  • 2020 Automotive Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M

Automotive Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Automotive systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Automotive software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer Automotive wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
Delphi AutomotiveAutomotive19000$4.36BUnited KingdomAnsys Inc.ANSYS DesignSpaceProduct Lifecycle Management
Groupe PSAAutomotive210000$80.02BFranceAnsys Inc.ANSYS EnSightComputational Fluid Dynamics (CFD)
Audi AGAutomotive90783$67.60BGermanyAnsys Inc.ANSYS LS-DYNAMaterial Simulation
Autoliv, Inc.Automotive58092$8.55BSwedenAnsys Inc.ANSYS LS-DYNAMaterial Simulation
BENTELER International AGAutomotive26000$8.02BGermanyAnsys Inc.ANSYS LS-DYNAMaterial Simulation
BMW GroupAutomotive120726$118.10BGermanyAnsys Inc.ANSYS LS-DYNAMaterial Simulation
BYTON North AmericaAutomotive1000$200.0MUnited StatesAnsys Inc.ANSYS LS-DYNAMaterial Simulation
General Motors CompanyAutomotive155000$122.49BUnited StatesAnsys Inc.ANSYS medini analyzeElectronic Design
Bajaj Auto LtdAutomotive10171$3.91BIndiaAnsys Inc.ANSYS nCode DesignLifeFatigue Analysis
Groupe PSAAutomotive210000$80.02BFranceCDK GlobalAutoline Drive DMSDealership Management
Group 1 Automotive, Inc.Automotive6000$10.85BUnited StatesCDK GlobalAutoline Drive DMSDealership Management
Sytner GroupAutomotive10000$6.50BUnited KingdomCDK GlobalAutoline Drive DMSDealership Management
Volkswagen Group UK LtdAutomotive4000$3.00BUnited KingdomCDK GlobalAutoline Drive DMSDealership Management
Jardine Motors Group PlcAutomotive3100$1.80BUnited KingdomCDK GlobalAutoline Drive DMSDealership Management
Mossy Nissan HoustonAutomotive150$40.0MUnited StatesCDK GlobalCDK DriveDealership Management
Sewell AutomotiveAutomotive2700$600.0MUnited StatesCDK GlobalCDK Global CRMAutomotive Dealership CRM
Ganley Automotive GroupAutomotive1000$1.50BUnited StatesCDK GlobalCDK Global DMSDealership Management
Lithia Motors, IncRetail14538$13.12BUnited StatesCDK GlobalCDK IntelliDealer Financial ManagementAutomotive ERP
Premier AutomotiveAutomotive2500$1.00BUnited StatesCDK GlobalCDK IntelliDealer Financial ManagementAutomotive ERP
ValeoAutomotive300$68.0MBelgiumDassault SystemesApriso FlexNetQuality Management
BlutecAutomotive5185$500.0MItalyDassault SystemesDassault 3DEXPERIENCE PlatformProject Portfolio Management
U.S. Auto Parts Network, IncAutomotive1054$289.0MUnited StatesMicrosoftLinkedIn Talent SolutionsRecruiting
Nexteer Automotive Group LimitedAutomotive11900$3.03BUnited StatesMicrosoftMicrosoft 365Collaboration
Navistar International CorporationAutomotive12300$11.25BUnited StatesMicrosoftMicrosoft 365Collaboration
DELFINGEN Industry SAAutomotive2800$278.0MFranceMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Isuzu AustraliaAutomotive110$10.0MAustraliaMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Ken Garff Automotive GroupAutomotive2400$1.30BUnited StatesReynolds and Reynolds CompanyReynolds and Reynolds DMSAutomotive ERP
Leader Automotive GroupAutomotive500$300.0MUnited StatesReynolds and Reynolds CompanyReynolds and Reynolds DMSAutomotive ERP
Toresco Enterprises IncAutomotive600$70.0MUnited StatesReynolds and Reynolds CompanyReynolds and Reynolds DMSAutomotive ERP
Walker AutomotiveRetail350$50.0MUnited StatesReynolds and Reynolds CompanyReynolds and Reynolds DMSAutomotive ERP
Audi AGAutomotive90783$67.60BGermanySalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Michelin GroupAutomotive112800$11.19BFranceSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
General Motors CompanyAutomotive155000$122.49BUnited StatesSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Michelin GroupAutomotive112800$11.19BFranceSalesforceSalesforce Marketing CloudMarketing Automation
BMW GroupAutomotive120726$118.10BGermanySalesforceSalesforce Marketing CloudMarketing Automation
Stellantis, formerly Fiat Chrysler AutomobilesAutomotive3000$815.0MUnited KingdomSalesforceSalesforce Marketing CloudMarketing Automation
Ford Motor CompanyAutomotive182000$127.14BUnited StatesSalesforceSalesforce Service CloudCustomer Support
Harley-Davidson, Inc.Automotive5600$5.36BUnited StatesSalesforceSalesforce Service CloudCustomer Support
Navistar International CorporationAutomotive12300$11.25BUnited StatesSAPSAP AribaProcurement
Dana IncorporatedAutomotive36000$8.60BUnited StatesSAPSAP AribaProcurement
General Motors CompanyAutomotive155000$122.49BUnited StatesSAPSAP AribaProcurement
Toyota Motor CorporationAutomotive359542$275.40BJapanSAPSAP S/4 HANAERP Financial
Indus Motor CompanyAutomotive3200$1.05BPakistanSAPSAP S/4 HANAERP Financial
BENTELER International AGAutomotive26000$8.02BGermanySAPSAP S/4 HANAERP Financial
Audi AGAutomotive90783$67.60BGermanySAPSAP S/4 HANAERP Financial

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 500+ Automotive Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares(SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.