Top 10 Media Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Media Applications Market to reach $7.7 billion by 2025, compared with $7.3 billion in 2020 at a compound annual growth rate of 1.1%.

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In 2020, the top 10 Media software vendors accounted for nearly 54.1% of the global Media applications market which grew 3.2% to approach nearly $7.3 billion in license, maintenance and subscription revenues.

Adobe was the market leader with a 12.6% market share in license, maintenance and subscription revenues, followed by Microsoft, Salesforce, Cision, and SAP.

We ask the simple question: Who’s buying Media applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 Media Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Media Applications Market Shares Split By Top 10 Media Vendors and Others

Through our forecast period, the Media applications market size is expected to reach $7.7 billion by 2025, compared with $7.3 billion in 2020 at a compound annual growth rate of 1.1%.

Exhibit 2: Worldwide Media Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %
Total728677131.1%

Source: Apps Run The World, December 2021

Top 10 Media Software vendors

Media & Entertainment (Content distribution, broadcasting, publishing, motion pictures) – Distribution resource management for publishing, content distribution; warehouse management system, supply chain management for publishing and content distribution, Media asset management (MAM); digital media infrastructure; digital asset management (DAM); Dynamic ticket pricing for live events, Broadcast resource management; equipment asset management; broadcast engineering and operations (E&O), FInancials, HR, Procurement

As online and mobile delivery becomes the norm across the media landscape, front-end investment to capture incremental and recurring revenues will become more important than ever. Tools for ad retargeting, audience development and subscription management are expected to fare well.

Here are the rankings of the top 10 Media software vendors in 2020 and their market shares.

RankVendor2019 Media Apps Revenues, $M2020 Media Apps Revenues, $MYoY Growth2020 Media Market Share, %Recent Developments
1Adobe Subscribe Subscribe3.8% SubscribeIn 2021, Adobe launched Creative Cloud Express, a mobile and web app that brings some of the best features of the company’s Creative Cloud Suite and Acrobat PDF tools into a single application to help users quickly create anything from social media posts to promotional posters and videos. Creative Cloud Express replaces Adobe Spark.
Try Adobe Apps.
2Microsoft Subscribe Subscribe7.1% SubscribeMicrosoft introduced the Dynamics 365 media and entertainment (M&E) accelerator in July 2020. It includes a range of custom elements built on the Power Platform and Common Data Model with a focus on fan and guest engagement.
Try Microsoft Apps.
3Salesforce.com Subscribe Subscribe16.7% SubscribeIn 2021, Salesforce, added Advertising Sales Management for Media Cloud. It is an industry-specific application for managing cross-channel advertising sales. Salesforce expanded media cloud with advertising sales management also offers automated, transparent workflows, customer-centric data, a single pipeline along with a pacing view, AI media insight, automated billing, reconciliation process, and improved client presentations.
4Cision Subscribe Subscribe7.8% SubscribeIn 2021, Cision acquired a digital consumer intelligence company Brandwatch. The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening. It also launched of a new embedded Brandwatch app on Cision’s platforms and enhanced social media analysis across its offerings.
5SAP Subscribe Subscribe2.4% SubscribeSAP and Vistex have expanded their strategic alliance with the availability of SAP Rights and Royalty Management by Vistex, cloud edition in SAP’s industry cloud for the media industry.
6Open Text Corporation Subscribe Subscribe0.1% SubscribeOpenText Media Management, which is available as a managed service in OpenText Experience Cloud, now integrates with Shutterstock to streamline image search and asset management.
7Entertainment Partners Subscribe Subscribe5.3% SubscribeEntertainment Partners helped shape the entertainment industry by revolutionizing production accounting with its flagship SmartAccounting solution, acquiring the iconic Central Casting, the leading background actor database, building integrated digital solutions, and much more. Entertainment Partners has more than 1 000 000 users.
8Avid Technology, Inc. Subscribe Subscribe-26.3% SubscribeAvid has a significant global customer base TV, film, music, and media. Some of the customers are HBO, Miami Heat, Newzroom Africa, Soundon, Opera de Paris, Thailand`s National Broadcast Service (NBT). Avid has approximately 218,000 paid subscriptions for its creative tools Media Composer, Pro Tools, and the Sibelius product.
9IBM Subscribe Subscribe-8.6% SubscribeIBM Watson Media is built for scale and reliability, to optimize video quality, and powered by IBM Watson AI for video search and automated closed captioning, the video solutions are used by thousands of enterprises, service providers, educators, and media companies worldwide to improve video workflows, reliability and content monetization.
10Autodesk Subscribe Subscribe10.3% SubscribeThe Autodesk Media & Entertainment Collection is a comprehensive set of content creation tools and services that expand the workflows of Maya and 3ds Max, offering access to end-to-end creative solutions for animators, modelers, and visual effects artists
Subtotal Subscribe Subscribe4.9% Subscribe
Other Subscribe Subscribe1.3% Subscribe
Total706172863.2%100%

Source: Apps Run The World, December 2021

Other Media software providers included in the report are: Alteryx, Amazon Web Services (AWS), Arbeit Software, Asseco Group, Atex Media, Autodesk, Bazaarvoice, Constellation Software Inc., Corel Corporation, Cornerstone OnDemand, CSG Systems International, Dalet, Edgeverve, Egnyte, Entelo, Eventbrite, Fiserv, Five9, Genesys, Hansen Technologies, Hilan, Hyland, Infor, Intuit Inc., ION Trading, Khoros, Knowlarity Communications, Marin Software, Maropost, MYOB, Nuance Communications Inc., OmniSci, Oracle, Qualtrics, Roper Technologies, Runrun.it, Sage, SAS Institute, ServiceNow, SETS, Shopify, Squiz, SugarCRM, SurveyMonkey, Ultimate Software, Unify Software and Solutions GmbH & Co. KG., Upwork, Virtusa Corporation, Vistex, Vroozi, WeDo Technologies, Workday, Workfront, Zendesk, Zoho Corp., Zuora and many other vendors.

Custom data cuts related to the Media Applications market are available:

  • Top 800 Media Applications Vendors and Market Forecast 2020-2025
  • 2020 Media Applications Market By Functional Market (16 Markets)
  • 2020 Media Applications Market By Country (USA + 45 countries)
  • 2020 Media Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Media Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Media Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Media Applications Market By Channel (Direct vs Direct)
  • 2020 Media Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M

Media Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Media systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest Media software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Media customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
DX MarketingMedia100$10.0MUnited StatesOracleOracle Autonomous Data WarehouseAutonomous Database
Perform GroupMedia3000$375.0MUnited KingdomOracleOracle Autonomous Data WarehouseAutonomous Database
Faber & FaberMedia150$50.0MUnited KingdomBoxBoxContent Management
FastwebMedia3417$1.69BItalyCoupa SoftwareCoupa ProcurementProcurement
Goodwill of North GeorgiaMedia3000$143.0MUnited StatesIBMIBM Watson Talent FrameworksTalent Management
ROLIMedia157$70.0MUnited KingdomNetSuiteNetSuite OneWorldEnterprise Resource Planning
City Football GroupMedia800$636.0MUnited KingdomSAPSAP SuccessFactors Employee CentralHuman Capital Management
City Football GroupMedia800$636.0MUnited KingdomSAPSAP BusinessObjectsBusiness Intelligence Software‎
City Football GroupMedia800$636.0MUnited KingdomSAPSAP Sports One SolutionAnalytics and BI
Al Jazeera Media NetworkMedia120000$10.00BQatarServiceNowServiceNow IT Service ManagementIT Service Management
Los Angeles DodgersMedia375$522.0MUnited StatesUltimate SoftwareUltiProHuman Capital Management
AllOver MediaMedia200$25.0MUnited StatesADPADP Vantage HCMHuman Capital Management
SEGAMedia300$50.0MUnited KingdomCornerstone OnDemandCornerstone Learning SuiteLearning Management System
National JournalMedia300$100.0MUnited StatesCventCvent Event Management SoftwareEvent Management
OLIVER AgencyMedia420$100.0MUnited KingdomDeltekDeltek TrafficLIVEProject Portfolio Management
Channel 4Media819$979.0MUnited KingdomDropboxDropbox BusinessContent Management
LagardereMedia1000$900.0MFranceDropboxDropbox BusinessContent Management
News CorpMedia25000$8.29BUnited StatesDropboxDropbox BusinessContent Management
The ShipyardMedia120$15.0MUnited StatesFive9Five9 CloudCustomer Service and Support
Grow MarketingMedia60$8.0MUnited StatesGoogleG Suite (formerly Google Apps for Work)Collaboration
DemandbaseMedia240$50.0MUnited StatesHost AnalyticsHost Analytics Cloud EPM SuiteEnterprise Performance Management
PercolateMedia293$20.0MUnited StatesHost AnalyticsHost Analytics Cloud EPM SuiteEnterprise Performance Management
IMMMedia250$50.0MUnited StatesIBMIBM Cognos Business IntelligenceBusiness Intelligence
B&H Photo VideoMedia1500$400.0MUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
Penguin Random HouseMedia10000$4.10BUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
Fox Cable NetworkMedia12500$14.30BUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
Gray TelevisionMedia3500$637.0MUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
The Walt Disney CompanyMedia180000$52.46BUnited StatesLivePersonLiveEngageCustomer Service and Support
90 SecondsMedia120$18.0MNew ZealandMicrosoftLinkedIn Talent SolutionsTalent Management
AccuWeatherMedia450$20.0MUnited StatesMicrosoftMicrosoft Dynamics 365 for Finance and OperationsEnterprise Resource Planning
BET Networks (a subsidiary of Viacom Inc.)Media300$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Everyday HealthMedia600$150.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
LPK, Inc.Media250$60.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
McFarlane ToysMedia200$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
oOh!Media550$300.0MAustraliaMicrosoftLinkedIn Talent SolutionsTalent Management
Purple CommunicationsMedia550$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
University of California PressMedia200$15.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
AroundCampus GroupMedia540$60.0MUnited StatesNetSuiteNetSuite CRM+Customer Relationship Management
CPXiMedia203$116.0MUnited StatesNetSuiteNetSuite CRM+Customer Relationship Management
QL2 SoftwareMedia250$70.0MUnited StatesNetSuiteNetSuite CRM+Customer Relationship Management
rewardStyleMedia180$20.0MUnited StatesNetSuiteNetSuite CRM+Customer Relationship Management
Search OpticsMedia300$26.0MUnited StatesNetSuiteNetSuite CRM+Customer Relationship Management
SimpleviewMedia180$25.0MUnited StatesNetSuiteNetSuite CRM+Customer Relationship Management
The Marketing StoreMedia120$15.0MUnited KingdomNetSuiteNetSuite CRM+Customer Relationship Management
SkyMedia30000$12.47BUnited KingdomNice SystemsNICE Customer Engagement AnalyticsCustomer Engagement
Warner Music FranceMedia300$100.0MFranceOpenTextOpenText B2B Managed ServiceseCommerce
Chicago Sun-TimesMedia350$372.0MUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
DX MarketingMedia100$10.0MUnited StatesOracleOracle Marketing CloudMarketing Cloud
Fox Home EntertainmentMedia12100$13.28BUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
HasbroMedia5200$4.20BUnited StatesOracleOracle Service Cloud (ex RightNow)Customer Experience Platform
John Wiley & SonsMedia4900$1.80BUnited StatesOracleOracle Service Cloud (ex RightNow)Customer Experience Platform
KingsIsle EntertainmentMedia180$25.0MUnited StatesOracleOracle Service Cloud (ex RightNow)Customer Experience Platform
HasbroMedia5200$4.20BUnited StatesPTCPTC FlexPLMProduct Lifecycle Management
Goodwill of North GeorgiaMedia3000$143.0MUnited StatesRobocomRIMS Warehouse Management SystemWarehouse Management System
Avid TechnologyMedia1670$677.0MUnited StatesSalesforceService CloudCustomer Service and Support
Dow JonesMedia9000$2.10BUnited StatesSalesforceService CloudCustomer Service and Support
Encyclopaedia BritannicaMedia400$15.0MUnited StatesSalesforceSalesforce CRMCustomer Relationship Management
Encyclopaedia BritannicaMedia400$15.0MUnited StatesSalesforceService CloudCustomer Service and Support
GannettMedia30700$2.89BUnited StatesSalesforceService CloudCustomer Service and Support
LexisNexisMedia30000$2.65BUnited StatesSalesforceService CloudCustomer Service and Support
MarketWatchMedia250$30.0MUnited StatesSalesforceService CloudCustomer Service and Support
NBCUniversalMedia30000$28.46BUnited StatesSalesforceService CloudCustomer Service and Support
PPLMedia300$30.0MUnited KingdomSalesforceService CloudCustomer Service and Support
Thomson ReutersMedia59400$12.61BUnited StatesSalesforceService CloudCustomer Service and Support
TMBMedia310$35.0MUnited StatesSalesforceService CloudCustomer Service and Support
City Football GroupMedia800$636.0MUnited KingdomSAPSAP SuccessFactors Performance & GoalsPerformance & Goals Management
City Football GroupMedia800$636.0MUnited KingdomSAPSAP SuccessFactors Recruiting ManagementRecruiting
City Football GroupMedia800$636.0MUnited KingdomSAPSAP BusinessObjects LumiraData Discovery & Visualization
City Football GroupMedia800$636.0MUnited KingdomSAPSAP SuccessFactors OnboardingOnboarding
FC Bayern MunichMedia500$640.0MGermanySAPSAP Commerce CloudeCommerce & Omni-Channel Commerce Solution
FC Bayern MunichMedia500$640.0MGermanySAPSAP Marketing CloudMarketing Automation
FC Bayern MunichMedia500$640.0MGermanySAPSAP CRMCustomer Relationship Management
VivendiMedia60000$25.50BFranceSAPSAP CRMCustomer Relationship Management
VivendiMedia60000$25.50BFranceSAPSAP Cloud for CustomerCustomer Relationship Management
Cupid MediaMedia50$10.0MAustraliaSDLSDL Language Cloud Machine TranslationMachine Translation Software
OneLive MediaMedia30$3.0MUnited StatesShopifyShopifyeCommerce
Dominion EnterprisesMedia3000$1.20BUnited StatesTidemarkTidemark EPMEnterprise Performance Management
Financial TimesMedia2200$550.0MUnited KingdomWorkdayWorkday HCMHuman Capital Management
Warner Music GroupMedia3550$2.97BUnited StatesWorkdayWorkday HCMHuman Capital Management
CoreMediaMedia150$29.0MGermanyZendeskZendeskCustomer Service and Support

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 800+ Media Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.