Top 10 Media Software Vendors and Market Forecast 2016-2021

In 2016, the top 10 Media software vendors accounted for nearly 40% of the global Media applications market which grew 1.8% to approach nearly $4.3 billion in license, maintenance and subscription revenues.

Through our forecast period, the Media applications market is expected to reach $4.6 billion by 2021, compared with $4.3 billion in 2016 at a compound annual growth rate of 1.3%.

Exhibit 2: Worldwide Media Software Market 2016-2021 Forecast, $M
Year	2016	2021	2016-2021 CAGR, %
Total	4350	4636	1.3%

Source: Apps Run The World, January 2018

Media Market Definitions And Forecast Assumptions

Media & Entertainment (Content distribution, broadcasting, publishing, motion pictures) – Distribution resource management for publishing, content distribution; warehouse management system, supply chain management for publishing and content distribution, Media asset management (MAM); digital media infrastructure; digital asset management (DAM); Dynamic ticket pricing for live events, Broadcast resource management; equipment asset management; broadcast engineering and operations (E&O), FInancials, HR, Procurement

As online and mobile delivery becomes the norm across the media landscape, front-end investment to capture incremental and recurring revenues will become more important than ever. Tools for ad retargeting, audience development and subscription management are expected to fare well.

Top 10 Media Software vendors

Here are the rankings of the top 10 Media software vendors in 2016 and their market shares.

Rank	Vendor	2015 Media Apps Revenues, $M	2016 Media Apps Revenues, $M	2016 Media Apps Revenues YoY Growth, %	2016 Media Apps Market Share, %	Recent Developments
1	Adobe Systems	Subscribe	Subscribe	Subscribe	Subscribe	Adobe’s content management and CX apps have transformed many industries.
2	Salesforce	Subscribe	Subscribe	Subscribe	Subscribe	Focusing on migrating Classic users to Lightning user interface in order to deliver next-gen CRM experiences.
3	Cision	Subscribe	Subscribe	Subscribe	Subscribe	Merged with Capitol Acquisition Corp. III and became a listed company.
4	SAP	Subscribe	Subscribe	Subscribe	Subscribe	SAP has signed more than 6,900 customers for its next-generation ERP suite S/4 HANA as of October 2017.
5	IBM	Subscribe	Subscribe	Subscribe	Subscribe	IBM Watson serves as the brain behind its BI strategy, redefining how different verticals incorporate and optimize artificial intelligence into their business processes.
6	Rubicon Project	Subscribe	Subscribe	Subscribe	Subscribe	Eliminated buyer fees across the entire platform of Rubicon as of November 2017.
7	Meltwater Group	Subscribe	Subscribe	Subscribe	Subscribe	Acquired Algo, an analytics platform that synthesizes tens of millions of real-time data points.
8	Microsoft	Subscribe	Subscribe	Subscribe	Subscribe	Microsoft Dynamics 365 now covers both CRM and ERP functionality for multiple verticals.
9	Oracle	Subscribe	Subscribe	Subscribe	Subscribe	With its extensive Cloud product portfolio, Oracle has captured more than 25,000 Cloud customers covering 65M+ active users across different verticals.
10	Intuit Inc.	Subscribe	Subscribe	Subscribe	Subscribe	Intuit has sharpened its focus on QuickBooks after divesting noncore products.
	Subtotal	Subscribe	Subscribe	Subscribe	Subscribe
	Other	Subscribe	Subscribe	Subscribe	Subscribe
	Total	Subscribe	Subscribe	Subscribe	Subscribe

Source: Apps Run The World, January, 2018

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4: Worldwide Enterprise Applications Market Forecast 2016-2021, By Vertical Industry, $M

Media Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Media applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Media software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Media customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

DON’T MISS OUR CUSTOMER DATABASE

Further Readings

An expanded version of this report covers the top 500+ Media Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.