In 2021, the top 10 Media software vendors accounted for nearly 52.8% of the global Media applications market which grew 11% to approach nearly $8.1 billion in license, maintenance and subscription revenues.
Adobe was the market leader with a 13.1% market share in license, maintenance and subscription revenues, followed by Microsoft, Salesforce, SAP, and Avid Technology.
We ask the simple question: Who’s buying Media applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Media applications market size is expected to reach $8.6 billion by 2026, compared with $8.1 billion in 2021 at a compound annual growth rate of 3.3%.
| Exhibit 2: Worldwide Media Software Market 2021-2026 Forecast, $M | |||
|---|---|---|---|
| Year | 2021 | 2026 | 2021-2026 CAGR, % |
| Total | 8086 | 8573 | 3.3% |
Source: Apps Run The World, September 2022
Top 10 Media Software vendors
Media & Entertainment (Content distribution, broadcasting, publishing, motion pictures) – Distribution resource management for publishing, content distribution; warehouse management system, supply chain management for publishing and content distribution, Media asset management (MAM); digital media infrastructure; digital asset management (DAM); Dynamic ticket pricing for live events, Broadcast resource management; equipment asset management; broadcast engineering and operations (E&O), FInancials, HR, Procurement
As online and mobile delivery becomes the norm across the media landscape, front-end investment to capture incremental and recurring revenues will become more important than ever. Tools for ad retargeting, audience development and subscription management are expected to fare well.
Here are the rankings of the top 10 Media software vendors in 2021 and their market shares.
| Rank | Vendor | 2020 Media Apps Revenues, $M | 2021 Media Apps Revenues, $M | YoY Growth | 2021 Media Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Adobe | Subscribe | Subscribe | 15.4% | Subscribe | Adobe is introducing a new suite of Creative Cloud Express capabilities to make it easier to plan, schedule, preview and publish social media content across platforms. The company is launching “Content Scheduler” within Creative Cloud Express, which builds on its acquisition of ContentCal in December, as Adobe has integrated ContentCal into Creative Cloud Express. |
| 2 | Microsoft | Subscribe | Subscribe | 9.1% | Subscribe | Microsoft will acquire Activision Blizzard for $95.00 per share, in an all-cash transaction valued at $68.7 billion, inclusive of Activision Blizzard’s net cash. When the transaction closes, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent and Sony. |
| 3 | Salesforce | Subscribe | Subscribe | 17.8% | Subscribe | A new integration between Salesforce Media Cloud and AWS enables subscription management for streaming media companies and brands that want to monetize content. The services bundle combines AWS’s high-quality video-hosting services with both Salesforce Media Cloud and customer data platform. |
| 4 | SAP | Subscribe | Subscribe | 6.5% | Subscribe | SAP Media and Entertainment is helping companies deliver personalized media experiences in response to changing consumer tastes and habits, emerging new technologies, and disruption across traditional business models. Today, roughly 83% of the global media companies in the Forbes 2000 are running SAP. |
| 5 | Avid Technology | Subscribe | Subscribe | 8.0% | Subscribe | Avid’s total subscription count reached approximately 450,000 at the end of the second quarter 2022, an increase of 22% year over year. Avid has a significant global customer base TV, film, music, and media. Some of the customers are HBO, Miami Heat, Newzroom Africa, Soundon, Opera de Paris, Thailand`s National Broadcast Service (NBT). |
| 6 | Cision | Subscribe | Subscribe | 3.1% | Subscribe | In 2021, Cision acquired a digital consumer intelligence company Brandwatch. The deal pairs Cision’s long-time leadership in media intelligence with Brandwatch’s AI and machine learning technology and deep social listening. In 2022, Brandwatch acquired Paladin, a comprehensive influencer marketing platform. |
| 7 | Autodesk | Subscribe | Subscribe | 15.6% | Subscribe | The Autodesk Media & Entertainment Collection is a comprehensive set of content creation tools and services that expand the workflows of Maya and 3ds Max, offering access to end-to-end creative solutions for animators, modelers, and visual effects artists |
| 8 | Entertainment Partners | Subscribe | Subscribe | 2.0% | Subscribe | Entertainment Partners acquired POP in 2020. POP’s global casting technology is being renamed the Entertainment Partners Casting Portal, and production workforce management platform is being renamed the Entertainment Partners Production Portal. Entertainment Partners has more than 1 000 000 users. |
| 9 | Open Text Corporation | Subscribe | Subscribe | 3.3% | Subscribe | In August 2022, Open Text reached an agreement to acquire Micro Focus. Micro Focus is one of the world’s largest software companies and serves thousands of organizations globally, including many of the largest companies in the Fortune Global 500. |
| 10 | Workday | Subscribe | Subscribe | 14.0% | Subscribe | Workday currently provides software north of 60 million total users across 9,500 organizations worldwide, including 4,050 core HCM, 1,300 Finance, and 5,090 Adaptive Planning customers. |
| Subtotal | Subscribe | Subscribe | 11.7% | Subscribe | ||
| Other | Subscribe | Subscribe | 10.2% | Subscribe | ||
| Total | 7286 | 8086 | 11.0% | 100% |
Source: Apps Run The World, September 2022
Other Media software providers included in the report are: Alteryx, Atlassian, Amazon Web Services (AWS), Arbeit Software, Asseco Group, Atex Media, Autodesk, Bazaarvoice, Constellation Software Inc., Corel Corporation, Cornerstone OnDemand, CSG Systems International, Dalet, Dropbox, Edgeverve, Egnyte, Entelo, Eventbrite, Fiserv, Five9, Genesys, Google, Hansen Technologies, Hilan, HCL Technologies Ltd., Hyland, Infor, IBM, Intuit Inc., ION Trading, Khoros, Knowlarity Communications, Marin Software, Maropost, Magnite, MYOB, Nuance Communications Inc., OmniSci, Oracle, Operative, Roper Technologies, Runrun.it, Sage, SAS Institute, ServiceNow, SETS, Sprinklr, Shopify, Squiz, SugarCRM, SurveyMonkey, Upwork, Vroozi, Workday, Zendesk, Zoho Corp., Zuora, Zoom Video Communications, and many other vendors.
Custom data cuts related to the Media Applications market are available:
- Top 900+ Media Applications Vendors and Market Forecast 2021-2026
- 2021 Media Applications Market By Functional Market (16 Markets)
- 2021 Media Applications Market By Country (USA + 45 countries)
- 2021 Media Applications Market By Region (Americas, EMEA, APAC)
- 2021 Media Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2021 Media Applications Market By Customer Size (revenue, employee count, asset)
- 2021 Media Applications Market By Channel (Direct vs Direct)
- 2021 Media Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Media Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Media systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers has been studying the patterns of the latest Media software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Media customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product | Function |
| DX Marketing | Media | 100 | $10.0M | United States | Oracle | Oracle Autonomous Data Warehouse | Autonomous Database |
| Perform Group | Media | 3000 | $375.0M | United Kingdom | Oracle | Oracle Autonomous Data Warehouse | Autonomous Database |
| Faber & Faber | Media | 150 | $50.0M | United Kingdom | Box | Box | Content Management |
| Fastweb | Media | 3417 | $1.69B | Italy | Coupa Software | Coupa Procurement | Procurement |
| Goodwill of North Georgia | Media | 3000 | $143.0M | United States | IBM | IBM Watson Talent Frameworks | Talent Management |
| ROLI | Media | 157 | $70.0M | United Kingdom | NetSuite | NetSuite OneWorld | Enterprise Resource Planning |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP SuccessFactors Employee Central | Human Capital Management |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP BusinessObjects | Business Intelligence Software |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP Sports One Solution | Analytics and BI |
| Al Jazeera Media Network | Media | 120000 | $10.00B | Qatar | ServiceNow | ServiceNow IT Service Management | IT Service Management |
| Los Angeles Dodgers | Media | 375 | $522.0M | United States | Ultimate Software | UltiPro | Human Capital Management |
| AllOver Media | Media | 200 | $25.0M | United States | ADP | ADP Vantage HCM | Human Capital Management |
| SEGA | Media | 300 | $50.0M | United Kingdom | Cornerstone OnDemand | Cornerstone Learning Suite | Learning Management System |
| National Journal | Media | 300 | $100.0M | United States | Cvent | Cvent Event Management Software | Event Management |
| OLIVER Agency | Media | 420 | $100.0M | United Kingdom | Deltek | Deltek TrafficLIVE | Project Portfolio Management |
| Channel 4 | Media | 819 | $979.0M | United Kingdom | Dropbox | Dropbox Business | Content Management |
| Lagardere | Media | 1000 | $900.0M | France | Dropbox | Dropbox Business | Content Management |
| News Corp | Media | 25000 | $8.29B | United States | Dropbox | Dropbox Business | Content Management |
| The Shipyard | Media | 120 | $15.0M | United States | Five9 | Five9 Cloud | Customer Service and Support |
| Grow Marketing | Media | 60 | $8.0M | United States | G Suite (formerly Google Apps for Work) | Collaboration | |
| Demandbase | Media | 240 | $50.0M | United States | Host Analytics | Host Analytics Cloud EPM Suite | Enterprise Performance Management |
| Percolate | Media | 293 | $20.0M | United States | Host Analytics | Host Analytics Cloud EPM Suite | Enterprise Performance Management |
| IMM | Media | 250 | $50.0M | United States | IBM | IBM Cognos Business Intelligence | Business Intelligence |
| B&H Photo Video | Media | 1500 | $400.0M | United States | Interactive Intelligence | PureCloud | Customer Engagement Platform |
| Penguin Random House | Media | 10000 | $4.10B | United States | Interactive Intelligence | PureCloud | Customer Engagement Platform |
| Fox Cable Network | Media | 12500 | $14.30B | United States | Kronos | Kronos Workforce Central | Human Capital Management, Workforce Management |
| Gray Television | Media | 3500 | $637.0M | United States | Kronos | Kronos Workforce Central | Human Capital Management, Workforce Management |
| The Walt Disney Company | Media | 180000 | $52.46B | United States | LivePerson | LiveEngage | Customer Service and Support |
| 90 Seconds | Media | 120 | $18.0M | New Zealand | Microsoft | LinkedIn Talent Solutions | Talent Management |
| AccuWeather | Media | 450 | $20.0M | United States | Microsoft | Microsoft Dynamics 365 for Finance and Operations | Enterprise Resource Planning |
| BET Networks (a subsidiary of Viacom Inc.) | Media | 300 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Everyday Health | Media | 600 | $150.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| LPK, Inc. | Media | 250 | $60.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| McFarlane Toys | Media | 200 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| oOh! | Media | 550 | $300.0M | Australia | Microsoft | LinkedIn Talent Solutions | Talent Management |
| Purple Communications | Media | 550 | $100.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| University of California Press | Media | 200 | $15.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| AroundCampus Group | Media | 540 | $60.0M | United States | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| CPXi | Media | 203 | $116.0M | United States | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| QL2 Software | Media | 250 | $70.0M | United States | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| rewardStyle | Media | 180 | $20.0M | United States | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| Search Optics | Media | 300 | $26.0M | United States | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| Simpleview | Media | 180 | $25.0M | United States | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| The Marketing Store | Media | 120 | $15.0M | United Kingdom | NetSuite | NetSuite CRM+ | Customer Relationship Management |
| Sky | Media | 30000 | $12.47B | United Kingdom | Nice Systems | NICE Customer Engagement Analytics | Customer Engagement |
| Warner Music France | Media | 300 | $100.0M | France | OpenText | OpenText B2B Managed Services | eCommerce |
| Chicago Sun-Times | Media | 350 | $372.0M | United States | Oracle | Oracle ERP Cloud | Enterprise Resource Planning |
| DX Marketing | Media | 100 | $10.0M | United States | Oracle | Oracle Marketing Cloud | Marketing Cloud |
| Fox Home Entertainment | Media | 12100 | $13.28B | United States | Oracle | Oracle ERP Cloud | Enterprise Resource Planning |
| Hasbro | Media | 5200 | $4.20B | United States | Oracle | Oracle Service Cloud (ex RightNow) | Customer Experience Platform |
| John Wiley & Sons | Media | 4900 | $1.80B | United States | Oracle | Oracle Service Cloud (ex RightNow) | Customer Experience Platform |
| KingsIsle Entertainment | Media | 180 | $25.0M | United States | Oracle | Oracle Service Cloud (ex RightNow) | Customer Experience Platform |
| Hasbro | Media | 5200 | $4.20B | United States | PTC | PTC FlexPLM | Product Lifecycle Management |
| Goodwill of North Georgia | Media | 3000 | $143.0M | United States | Robocom | RIMS Warehouse Management System | Warehouse Management System |
| Avid Technology | Media | 1670 | $677.0M | United States | Salesforce | Service Cloud | Customer Service and Support |
| Dow Jones | Media | 9000 | $2.10B | United States | Salesforce | Service Cloud | Customer Service and Support |
| Encyclopaedia Britannica | Media | 400 | $15.0M | United States | Salesforce | Salesforce CRM | Customer Relationship Management |
| Encyclopaedia Britannica | Media | 400 | $15.0M | United States | Salesforce | Service Cloud | Customer Service and Support |
| Gannett | Media | 30700 | $2.89B | United States | Salesforce | Service Cloud | Customer Service and Support |
| LexisNexis | Media | 30000 | $2.65B | United States | Salesforce | Service Cloud | Customer Service and Support |
| MarketWatch | Media | 250 | $30.0M | United States | Salesforce | Service Cloud | Customer Service and Support |
| NBCUniversal | Media | 30000 | $28.46B | United States | Salesforce | Service Cloud | Customer Service and Support |
| PPL | Media | 300 | $30.0M | United Kingdom | Salesforce | Service Cloud | Customer Service and Support |
| Thomson Reuters | Media | 59400 | $12.61B | United States | Salesforce | Service Cloud | Customer Service and Support |
| TMB | Media | 310 | $35.0M | United States | Salesforce | Service Cloud | Customer Service and Support |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP SuccessFactors Performance & Goals | Performance & Goals Management |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP SuccessFactors Recruiting Management | Recruiting |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP BusinessObjects Lumira | Data Discovery & Visualization |
| City Football Group | Media | 800 | $636.0M | United Kingdom | SAP | SAP SuccessFactors Onboarding | Onboarding |
| FC Bayern Munich | Media | 500 | $640.0M | Germany | SAP | SAP Commerce Cloud | eCommerce & Omni-Channel Commerce Solution |
| FC Bayern Munich | Media | 500 | $640.0M | Germany | SAP | SAP Marketing Cloud | Marketing Automation |
| FC Bayern Munich | Media | 500 | $640.0M | Germany | SAP | SAP CRM | Customer Relationship Management |
| Vivendi | Media | 60000 | $25.50B | France | SAP | SAP CRM | Customer Relationship Management |
| Vivendi | Media | 60000 | $25.50B | France | SAP | SAP Cloud for Customer | Customer Relationship Management |
| Cupid Media | Media | 50 | $10.0M | Australia | SDL | SDL Language Cloud Machine Translation | Machine Translation Software |
| OneLive Media | Media | 30 | $3.0M | United States | Shopify | Shopify | eCommerce |
| Dominion Enterprises | Media | 3000 | $1.20B | United States | Tidemark | Tidemark EPM | Enterprise Performance Management |
| Financial Times | Media | 2200 | $550.0M | United Kingdom | Workday | Workday HCM | Human Capital Management |
| Warner Music Group | Media | 3550 | $2.97B | United States | Workday | Workday HCM | Human Capital Management |
| CoreMedia | Media | 150 | $29.0M | Germany | Zendesk | Zendesk | Customer Service and Support |
Source: Apps Run The World, September 2022
Further Readings
An expanded version of this report covers the top 900+ Media Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.
Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
