Top 10 Media Software Vendors and Market Forecast 2017-2022

Worldwide Media Applications Market to reach $5.4 billion by 2022, compared with $4.8 billion in 2017 at a compound annual growth rate of 2.5%.

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In 2017, the top 10 Media software vendors accounted for nearly 52% of the global Media applications market which grew 10.9% to approach nearly $4.8 billion in license, maintenance and subscription revenues.

Adobe was the market leader with 13.2% market share in license, maintenance and subscription revenues, followed by Cision, Salesforce, Open Text and SAP.

Exhibit 1 - 2017 Media Applications Market Shares Split By Top 10 Media Vendors and Others, %
Exhibit 1 – 2017 Media Applications Market Shares Split By Top 10 Media Vendors and Others, %

Through our forecast period, the Media applications market is expected to reach $5.4 billion by 2022, compared with $4.8 billion in 2017 at a compound annual growth rate of 2.5%.

Exhibit 2: Worldwide Media Software Market 2017-2022 Forecast, $M
Year 2017 2022 2017-2022 CAGR, %
Total 4822 5463 2.5%

Source: Apps Run The World, January 2019

Top 10 Media Software vendors

Media & Entertainment (Content distribution, broadcasting, publishing, motion pictures) – Distribution resource management for publishing, content distribution; warehouse management system, supply chain management for publishing and content distribution, Media asset management (MAM); digital media infrastructure; digital asset management (DAM); Dynamic ticket pricing for live events, Broadcast resource management; equipment asset management; broadcast engineering and operations (E&O), FInancials, HR, Procurement

As online and mobile delivery becomes the norm across the media landscape, front-end investment to capture incremental and recurring revenues will become more important than ever. Tools for ad retargeting, audience development and subscription management are expected to fare well.

Here are the rankings of the top 10 Media software vendors in 2017 and their market shares.

Rank Vendor 2016 Media Apps Revenues, $M 2017 Media Apps Revenues, $M YoY Growth 2017 Media Market Share, % Recent Developments
1 Adobe Subscribe Subscribe 24.7% Subscribe Adobe acquired Marketo for marketing automation and Magento for eCommerce as it pivots from content to CRM and aims to unseat Salesforce for those functions in key verticals.
2 Cision Subscribe Subscribe 124.1% Subscribe Cision acquired Falcon.io, which provides brands with insights into their global content strategy and the management of comprehensive social media marketing programs through publishing, engagement, listening, advertising and measurement.
3 Salesforce Subscribe Subscribe 23.2% Subscribe The recent buy of MuleSoft will be instrumental for Cloud integration, especially in helping customers extend into non-Salesforce systems for key verticals as well as those that Salesforce is still playing catch-up.
4 Open Text Corporation Subscribe Subscribe 22.9% Subscribe Aligns with Amazon Connect to expand into Contact Center As A Service market with OpenText Qfiniti.
5 SAP Subscribe Subscribe 6.4% Subscribe SAP was on track to sign more than 10,000 customers including many listed below for its next-generation ERP S/4HANA by end of 2018 with 40% of the latest additions being considered net new wins for the vendor.
6 Meltwater Group Subscribe Subscribe 11.0% Subscribe Meltwater acquired Sysomos for social analytics and engagement, and DataSift, a privacy-by-design data and analytics platform that extracts real-time insights from social and online data sources, while protecting user privacy.
7 Microsoft Subscribe Subscribe 1.1% Subscribe Migrating legacy AX, C5, GP, NAV, and SL to Dynamics 365 for the Cloud remains the top priority for Microsoft’s evolving enterprise apps strategy, whose success will depend on strengthening ties with ISV partners in strategic verticals.
8 IBM Subscribe Subscribe -4.7% Subscribe IBM acquired Red Hat for Cloud security, while IBM unloaded Notes, Sterling and other assets to HCL.
9 Oracle Subscribe Subscribe 3.4% Subscribe Oracle has signed more than 22,000 Cloud ERP customers including many listed below. The number of Oracle Cloud ERP customers totals nearly 6,000 for Oracle ERP Cloud and 16,000 for NetSuite. Each quarter Oracle is migrating at least 200 customers of its on-premise ERP systems like E-Business Suite to the Cloud.
10 Operative Subscribe Subscribe 30.4% Subscribe SintecMedia relaunched as Operative to provide media companies with products for the future of media featuring broad integration, a unified product catalog, flexible demand and supply-side management across digital, linear, advanced TV and other channels.
Subtotal Subscribe Subscribe 29.6% Subscribe
Other Subscribe Subscribe -4.2% Subscribe
Total Subscribe Subscribe 10.9% Subscribe

Source: Apps Run The World, January, 2019

Custom data cuts related to the Media Applications market are available:

  • Top 600 Media Applications Vendors and Market Forecast 2017-2022
  • 2017 Media Applications Market By Functional Market (16 Markets)
  • 2017 Media Applications Market By Country (USA + 45 countries)
  • 2017 Media Applications Market By Region (Americas, EMEA, APAC)
  • 2017 Media Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2017 Media Applications Market By Customer Size (revenue, employee count, asset)
  • 2017 Media Applications Market By Channel (Direct vs Direct)
  • 2017 Media Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2017-2022, By Vertical Industry, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2017-2022, By Vertical Industry, $M

Media Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Media applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Media software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Media customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer Industry Empl. Revenue Country Vendor New Product Function
DX Marketing Media 100 $10.0M United States Oracle Oracle Autonomous Data Warehouse Autonomous Database
Perform Group Media 3000 $375.0M United Kingdom Oracle Oracle Autonomous Data Warehouse Autonomous Database
Faber & Faber Media 150 $50.0M United Kingdom Box Box Content Management
Fastweb Media 3417 $1.69B Italy Coupa Software Coupa Procurement Procurement
Goodwill of North Georgia Media 3000 $143.0M United States IBM IBM Watson Talent Frameworks Talent Management
ROLI Media 157 $70.0M United Kingdom NetSuite NetSuite OneWorld Enterprise Resource Planning
City Football Group Media 800 $636.0M United Kingdom SAP SAP SuccessFactors Employee Central Human Capital Management
City Football Group Media 800 $636.0M United Kingdom SAP SAP BusinessObjects Business Intelligence Software‎
City Football Group Media 800 $636.0M United Kingdom SAP SAP Sports One Solution Analytics and BI
Al Jazeera Media Network Media 120000 $10.00B Qatar ServiceNow ServiceNow IT Service Management IT Service Management
Los Angeles Dodgers Media 375 $522.0M United States Ultimate Software UltiPro Human Capital Management
AllOver Media Media 200 $25.0M United States ADP ADP Vantage HCM Human Capital Management
SEGA Media 300 $50.0M United Kingdom Cornerstone OnDemand Cornerstone Learning Suite Learning Management System
National Journal Media 300 $100.0M United States Cvent Cvent Event Management Software Event Management
OLIVER Agency Media 420 $100.0M United Kingdom Deltek Deltek TrafficLIVE Project Portfolio Management
Channel 4 Media 819 $979.0M United Kingdom Dropbox Dropbox Business Content Management
Lagardere Media 1000 $900.0M France Dropbox Dropbox Business Content Management
News Corp Media 25000 $8.29B United States Dropbox Dropbox Business Content Management
The Shipyard Media 120 $15.0M United States Five9 Five9 Cloud Customer Service and Support
Grow Marketing Media 60 $8.0M United States Google G Suite (formerly Google Apps for Work) Collaboration
Demandbase Media 240 $50.0M United States Host Analytics Host Analytics Cloud EPM Suite Enterprise Performance Management
Percolate Media 293 $20.0M United States Host Analytics Host Analytics Cloud EPM Suite Enterprise Performance Management
IMM Media 250 $50.0M United States IBM IBM Cognos Business Intelligence Business Intelligence
B&H Photo Video Media 1500 $400.0M United States Interactive Intelligence PureCloud Customer Engagement Platform
Penguin Random House Media 10000 $4.10B United States Interactive Intelligence PureCloud Customer Engagement Platform
Fox Cable Network Media 12500 $14.30B United States Kronos Kronos Workforce Central Human Capital Management, Workforce Management
Gray Television Media 3500 $637.0M United States Kronos Kronos Workforce Central Human Capital Management, Workforce Management
The Walt Disney Company Media 180000 $52.46B United States LivePerson LiveEngage Customer Service and Support
90 Seconds Media 120 $18.0M New Zealand Microsoft LinkedIn Talent Solutions Talent Management
AccuWeather Media 450 $20.0M United States Microsoft Microsoft Dynamics 365 for Finance and Operations Enterprise Resource Planning
BET Networks (a subsidiary of Viacom Inc.) Media 300 $30.0M United States Microsoft Microsoft Dynamics GP Enterprise Resource Planning
Everyday Health Media 600 $150.0M United States Microsoft Microsoft Dynamics GP Enterprise Resource Planning
LPK, Inc. Media 250 $60.0M United States Microsoft Microsoft Dynamics GP Enterprise Resource Planning
McFarlane Toys Media 200 $20.0M United States Microsoft Microsoft Dynamics GP Enterprise Resource Planning
oOh! Media 550 $300.0M Australia Microsoft LinkedIn Talent Solutions Talent Management
Purple Communications Media 550 $100.0M United States Microsoft Microsoft Dynamics GP Enterprise Resource Planning
University of California Press Media 200 $15.0M United States Microsoft Microsoft Dynamics GP Enterprise Resource Planning
AroundCampus Group Media 540 $60.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
CPXi Media 203 $116.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
QL2 Software Media 250 $70.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
rewardStyle Media 180 $20.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
Search Optics Media 300 $26.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
Simpleview Media 180 $25.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
The Marketing Store Media 120 $15.0M United Kingdom NetSuite NetSuite CRM+ Customer Relationship Management
Sky Media 30000 $12.47B United Kingdom Nice Systems NICE Customer Engagement Analytics Customer Engagement
Warner Music France Media 300 $100.0M France OpenText OpenText B2B Managed Services eCommerce
Chicago Sun-Times Media 350 $372.0M United States Oracle Oracle ERP Cloud Enterprise Resource Planning
DX Marketing Media 100 $10.0M United States Oracle Oracle Marketing Cloud Marketing Cloud
Fox Home Entertainment Media 12100 $13.28B United States Oracle Oracle ERP Cloud Enterprise Resource Planning
Hasbro Media 5200 $4.20B United States Oracle Oracle Service Cloud (ex RightNow) Customer Experience Platform
John Wiley & Sons Media 4900 $1.80B United States Oracle Oracle Service Cloud (ex RightNow) Customer Experience Platform
KingsIsle Entertainment Media 180 $25.0M United States Oracle Oracle Service Cloud (ex RightNow) Customer Experience Platform
Hasbro Media 5200 $4.20B United States PTC PTC FlexPLM Product Lifecycle Management
Goodwill of North Georgia Media 3000 $143.0M United States Robocom RIMS Warehouse Management System Warehouse Management System
Avid Technology Media 1670 $677.0M United States Salesforce Service Cloud Customer Service and Support
Dow Jones Media 9000 $2.10B United States Salesforce Service Cloud Customer Service and Support
Encyclopaedia Britannica Media 400 $15.0M United States Salesforce Salesforce CRM Customer Relationship Management
Encyclopaedia Britannica Media 400 $15.0M United States Salesforce Service Cloud Customer Service and Support
Gannett Media 30700 $2.89B United States Salesforce Service Cloud Customer Service and Support
LexisNexis Media 30000 $2.65B United States Salesforce Service Cloud Customer Service and Support
MarketWatch Media 250 $30.0M United States Salesforce Service Cloud Customer Service and Support
NBCUniversal Media 30000 $28.46B United States Salesforce Service Cloud Customer Service and Support
PPL Media 300 $30.0M United Kingdom Salesforce Service Cloud Customer Service and Support
Thomson Reuters Media 59400 $12.61B United States Salesforce Service Cloud Customer Service and Support
TMB Media 310 $35.0M United States Salesforce Service Cloud Customer Service and Support
City Football Group Media 800 $636.0M United Kingdom SAP SAP SuccessFactors Performance & Goals Performance & Goals Management
City Football Group Media 800 $636.0M United Kingdom SAP SAP SuccessFactors Recruiting Management Recruiting
City Football Group Media 800 $636.0M United Kingdom SAP SAP BusinessObjects Lumira Data Discovery & Visualization
City Football Group Media 800 $636.0M United Kingdom SAP SAP SuccessFactors Onboarding Onboarding
FC Bayern Munich Media 500 $640.0M Germany SAP SAP Commerce Cloud eCommerce & Omni-Channel Commerce Solution
FC Bayern Munich Media 500 $640.0M Germany SAP SAP Marketing Cloud Marketing Automation
FC Bayern Munich Media 500 $640.0M Germany SAP SAP CRM Customer Relationship Management
Vivendi Media 60000 $25.50B France SAP SAP CRM Customer Relationship Management
Vivendi Media 60000 $25.50B France SAP SAP Cloud for Customer Customer Relationship Management
Cupid Media Media 50 $10.0M Australia SDL SDL Language Cloud Machine Translation Machine Translation Software
OneLive Media Media 30 $3.0M United States Shopify Shopify eCommerce
Dominion Enterprises Media 3000 $1.20B United States Tidemark Tidemark EPM Enterprise Performance Management
Financial Times Media 2200 $550.0M United Kingdom Workday Workday HCM Human Capital Management
Warner Music Group Media 3550 $2.97B United States Workday Workday HCM Human Capital Management
CoreMedia Media 150 $29.0M Germany Zendesk Zendesk Customer Service and Support

Source: Apps Run The World, January 2019

Further Readings

An expanded version of this report covers the top 600+ Media Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.

Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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