In 2017, the top 10 Analytics and BI software vendors accounted for nearly 68.5% of the global Analytics and BI applications market which grew 2.6% to approach nearly $12.3 billion in license, maintenance and subscription revenues.
We ask the simple question: Who’s buying Analytics and BI applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Analytics and BI applications market is expected to reach $14.5 billion by 2022, compared with $12.3 billion in 2017 at a compound annual growth rate of 3.3%.
|Exhibit 2: Worldwide Analytics and BI Software Market 2017-2022 Forecast, $M|
|Year||2017||2022||2017-2022 CAGR, %|
Source: Apps Run The World, December 2018
Top 10 Analytics and BI Software Vendors
Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management.
Here are the rankings of the top 10 Analytics and BI software vendors in 2017 and their market shares.
|Rank||Vendor||2016 Analytics and BI Apps Revenues, $M||2017 Analytics and BI Apps Revenues, $M||YoY Growth||2017 Analytics and BI Market Share, %||Recent Developments|
|1||SAS Institute||Subscribe||Subscribe||2.7%||Subscribe||Continues with its BI leadership especially in midmarket and public sectors. SAS’ AI strategy centers around Viya
for Visual Data Mining, Machine
Learning and SAS Visual Text
|2||SAP||Subscribe||Subscribe||6.4%||Subscribe||SAP Cloud Analytics has become the go-to-market BI tool for its different enterprise apps.|
|3||IBM||Subscribe||Subscribe||-4.7%||Subscribe||Acquired Red Hat for $34B, its largest in its history, allowing customers to quickly move to the Cloud while securing their digital assets from analytics to transaction processing workload.|
|4||Microsoft||Subscribe||Subscribe||4.8%||Subscribe||Microsoft leverages Azure to deliver all kinds of BI and analytics capabilities including Stream Azure Analytics.|
|5||Tableau||Subscribe||Subscribe||6.0%||Subscribe||By the end of 2018, Tableau unveiled AI and NLP tools intended to improve users’ experience with its BI platform by adding smart capabilities to Tableau 2019.|
|6||Oracle||Subscribe||Subscribe||3.4%||Subscribe||Unveiled Autonomous Data Warehouse Cloud and Autonomous Transaction Processing as part of its Autonomous Software strategy supported by its 18c Cloud database that requires minimum human intervention for system upkeep.|
|7||Qlik||Subscribe||Subscribe||22.6%||Subscribe||Acquired Podium Data as an extension of its Big Data strategy targeting line of business users that need to create data hubs on the fly.|
|8||Informatica||Subscribe||Subscribe||4.3%||Subscribe||Informatica Intelligent Cloud Services on Amazon Web Services (AWS) Cloud in the Asia Pacific Region, to support its continued growth.|
|9||MicroStrategy||Subscribe||Subscribe||-1.4%||Subscribe||With MicroStrategy on AWS, users can be up and running on MicroStrategy 10 within minutes.|
|10||Teradata Corporation||Subscribe||Subscribe||-8.5%||Subscribe||Teradata launched IntelliSphere, a comprehensive software portfolio that unlocks a wealth of key capabilities for enterprises to leverage all the core software required to ingest, access, deploy and manage a flexible analytical ecosystem.|
Source: Apps Run The World, December 2018
Custom data cuts related to the Analytics and BI Applications market are available:
- Top 100 Analytics and BI Applications Vendors and Market Forecast 2017-2022
- 2017 Analytics and BI Applications Market By Industry (21 Verticals)
- 2017 Analytics and BI Applications Market By Functional Market (16 Markets)
- 2017 Analytics and BI Applications Market By Country (USA + 45 countries)
- 2017 Analytics and BI Applications Market By Region (Americas, EMEA, APAC)
- 2017 Analytics and BI Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2017 Analytics and BI Applications Market By Customer Size (revenue, employee count, asset)
- 2017 Analytics and BI Applications Market By Channel (Direct vs Direct)
- 2017 Analytics and BI Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like Analytics and BI, ERP, CRM and PLM.
Analytics and BI Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Analytics and BI applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Analytics and BI software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive Analytics and BI win/loss analysis. Each quarter our research team identifies tens of thousands of these Analytics and BI customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Analytics and BI Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
|QuadReal||Construction and Real Estate||1000||$13.69B||Canada||IBM||IBM Cognos Analytics|
|Rosenbauer Group||Retail||3100||$870.0M||Austria||Infor||Infor Business Intelligence 10x|
|Aston Martin||Retail||1850||$1.15B||United Kingdom||Microsoft||Microsoft Power BI|
|Umbra Group||Aerospace and Defense||1200||$200.0M||Italy||Microsoft||Microsoft Power BI|
|WhiteWater||Manufacturing||650||$70.0M||Canada||Microsoft||Microsoft Power BI|
|Adventist Health||Healthcare||35000||$3.60B||United States||Oracle||Oracle Analytics Cloud|
|Arcadis||Construction and Real Estate||27000||$3.40B||Netherlands||Oracle||Oracle Analytics Cloud|
|Aggregate Industries||Construction and Real Estate||4100||$400.0M||United Kingdom||Qlik||QlikView|
|ABeam||Consumer Packaged Goods||4961||$660.0M||Japan||SAP||SAP Analytics Cloud|
|Lincoln Sentry||Professional Services||230||$10.0M||Australia||SAP||SAP Analytics Cloud|
|Live Oak||Consumer Packaged Goods||425||$135.0M||United States||SAP||SAP Analytics Cloud|
|Northern Gas Networks||Utility||2658||$200.0M||United Kingdom||SAP||SAP Analytics Cloud|
|Pratt Industries||Construction and Real Estate||4000||$825.0M||United States||SAP||SAP Analytics Cloud|
|City Football Group||Media||800||$636.0M||United Kingdom||SAP||SAP BusinessObjects|
|Providence St. Joseph Health||Healthcare||114000||$23.00B||United States||SAP||SAP BusinessObjects Lumira|
|Swiss Federal Railways||Transportation||33000||$9.25B||Switzerland||SAP||SAP HANA Streaming Analytics|
|Mercy||Healthcare||44000||$5.00B||United States||SAP||SAP Predictive Analytics|
|Schnellecke||Distribution||19000||$1.20B||Germany||SAP||SAP Predictive Analytics|
|Mattex Group||Manufacturing||800||$120.0M||United Arab Emirates||Infor||Birst Business Intelligence|
|C&D Foods (Netherlands) B.V.||Consumer Packaged Goods||500||$400.0M||Netherlands||IBM||IBM Cognos Business Intelligence|
|Convergys||Professional Services||130000||$2.95B||United States||IBM||IBM Cognos Business Intelligence|
|Dorel Juvenile||Retail||10000||$2.58B||Canada||IBM||IBM Cognos Business Intelligence|
|ElectroRoute||Oil and Gas||35||$10.0M||Ireland||IBM||IBM Cognos Business Intelligence|
|Elkjøp Nordic||Consumer Packaged Goods||11000||$4.10B||Norway||IBM||IBM Cognos Business Intelligence|
|IMM||Media||250||$50.0M||United States||IBM||IBM Cognos Business Intelligence|
|RAC Insurance||Automotive||4000||$649.0M||Australia||IBM||IBM Cognos Business Intelligence|
|Sika||Retail||17000||$5.60B||Switzerland||IBM||IBM Cognos Business Intelligence|
|Furniture Village||Retail||1000||$323.0M||United Kingdom||Microsoft||Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting)|
|Circle K Europe||Retail||90000||$40.00B||Norway||Microsoft||Microsoft Power BI|
|Dixons Carphone||Retail||43000||$14.00B||United Kingdom||Microsoft||Microsoft Power BI|
|Dwr Cymru Welsh Water||Utility||3000||$400.0M||United Kingdom||Microsoft||Microsoft Power BI|
|Games Workshop||Retail||1713||$209.0M||United Kingdom||Microsoft||Microsoft Power BI|
|International Flavors & Fragrances||Manufacturing||6700||$3.00B||United States||Microsoft||Microsoft Power BI|
|Johnson Controls||Automotive||139000||$36.32B||United States||Microsoft||Microsoft Power BI|
|Metro Bank||Banking and Financial Services||1100||$120.0M||United Kingdom||Microsoft||Microsoft Power BI|
|MOD Pizza||Retail||2200||$60.0M||United States||Microsoft||Microsoft Power BI|
|Admiral Group Plc||Insurance||8000||$904.0M||United Kingdom||MicroStrategy||MicroStrategy Analytics|
|BMN||Banking and Financial Services||4324||$2.00B||Spain||MicroStrategy||MicroStrategy Analytics|
|Hilton Worldwide||Leisure and Hospitality||164000||$11.30B||United States||MicroStrategy||MicroStrategy Analytics|
|Virginia Tech||Education||1395||$1.00B||United States||MicroStrategy||MicroStrategy Analytics|
|Weiler||Retail||500||$100.0M||United States||MicroStrategy||MicroStrategy Analytics|
|Booz Allen Hamilton||Professional Services||22600||$5.41B||United States||Oracle||OBIEE|
|CPI Card Group||Professional Services||1255||$374.0M||United States||Oracle||OBIEE|
|Fidelity Investments||Banking and Financial Services||45000||$15.00B||United States||Oracle||OBIEE|
|Hertz Corporation||Leisure and Hospitality||37000||$8.80B||United States||Oracle||Oracle Analytics Cloud|
|Dixons Carphone||Retail||43000||$14.00B||United Kingdom||Oracle||Oracle Essbase|
|Danone||Consumer Packaged Goods||102400||$20.90B||France||Qlik||Qlik Sense|
|University of Virginia||Education||15514||$1.39B||United States||Qlik||Qlik Sense|
|Danone||Consumer Packaged Goods||102400||$20.90B||France||Qlik||QlikView|
|McLeod Russel India||Consumer Packaged Goods||90000||$20.00B||India||Qlik||QlikView|
|Carhartt||Professional Services||4000||$600.0M||United States||SAP||SAP Business Warehouse|
|Hunt Consolidated Inc.||Consumer Packaged Goods||4500||$2.70B||United States||SAP||SAP Business Warehouse|
|JTI||Consumer Packaged Goods||40000||$10.50B||Switzerland||SAP||SAP Business Warehouse|
|Northern Gas Networks||Utility||2658||$200.0M||United Kingdom||SAP||SAP Business Warehouse|
|ALDO Group||Consumer Packaged Goods||25000||$2.20B||Canada||SAP||SAP BusinessObjects|
|Associated British Ports||Transportation||2432||$550.0M||United Kingdom||SAP||SAP BusinessObjects|
|Dartmouth-Hitchcock||Healthcare||9000||$3.00B||United States||SAP||SAP BusinessObjects|
|Easa Saleh Al Gurg Group (ESAG)||Construction and Real Estate||700||$1.50B||United Arab Emirates||SAP||SAP BusinessObjects|
|Hunt Consolidated Inc.||Consumer Packaged Goods||4500||$2.70B||United States||SAP||SAP BusinessObjects|
|Kuehne + Nagel||Transportation||76000||$22.40B||United Kingdom||SAP||SAP BusinessObjects|
|Lincoln Sentry||Professional Services||230||$10.0M||Australia||SAP||SAP BusinessObjects|
|Lubrizol||Life Sciences||9000||$7.00B||United States||SAP||SAP BusinessObjects|
|Moderna Therapeutics||Life Sciences||600||$910.0M||United States||SAP||SAP BusinessObjects|
|Transport for London||Transportation||23478||$2.00B||United Kingdom||SAP||SAP BusinessObjects|
|Welcome Break||Consumer Packaged Goods||4500||$834.0M||United Kingdom||SAP||SAP BusinessObjects|
|Wipro||Professional Services||172912||$7.74B||India||SAP||SAP BusinessObjects|
|City Football Group||Media||800||$636.0M||United Kingdom||SAP||SAP BusinessObjects Lumira|
|Mercy||Healthcare||44000||$5.00B||United States||SAP||SAP BusinessObjects Lumira|
|National Football League (NFL)||Leisure and Hospitality||1000||$12.00B||United States||SAP||SAP BusinessObjects Lumira|
|VELUX||Construction and Real Estate||10200||$2.81B||Denmark||SAP||SAP BusinessObjects Lumira|
|ABeam||Consumer Packaged Goods||4961||$660.0M||Japan||SAP||SAP Digital Boardroom|
|Eastman Chemical Company||Life Sciences||15000||$9.65B||United States||SAP||SAP Digital Boardroom|
|Cisco||Communication||74200||$49.33B||United States||SAP||SAP Predictive Analytics|
|CPS Energy||Utility||4000||$2.86B||United States||SAS Institute||SAS Analytics for IoT|
|Konecranes||Transportation||11900||$2.13B||Finland||SAS Institute||SAS Analytics for IoT|
|Navistar International||Automotive||17000||$11.00B||United States||SAS Institute||SAS Analytics for IoT|
|Geneia||Healthcare||200||$100.0M||United States||SAS Institute||SAS Episode Analytics|
|British Airways||Transportation||45000||$15.17B||United Kingdom||Tableau||Tableau Software|
|Dwr Cymru Welsh Water||Utility||3000||$400.0M||United Kingdom||Tableau||Tableau Software|
|Frederick Memorial Hospital||Healthcare||2700||$1.00B||United States||Tableau||Tableau Software|
|Inova Health||Healthcare||16000||$3.00B||United States||Tableau||Tableau Software|
|Kreditech||Banking and Financial Services||200||$35.0M||Germany||Tableau||Tableau Software|
|Observatorio de Turismo de Galapagos||Professional Services||50||$5.0M||Ecuador||Tableau||Tableau Software|
|Providence St. Joseph Health||Healthcare||114000||$23.00B||United States||Tableau||Tableau Software|
|Wellcome Trust Sanger Institute||Education||900||$80.0M||United Kingdom||Tableau||Tableau Software|
|Furniture Village||Retail||1000||$323.0M||United Kingdom||Targit||TARGIT Decision Suite|
|Saudi Telecom Company||Communication||17000||$13.00B||Saudi Arabia||Teradata||Teradata Appliance for Hadoop|
|Shutterfly||Retail||2016||$1.08B||United States||Teradata||Teradata Appliance for Hadoop|
|Advance Auto Parts||Automotive||74000||$9.69B||United States||Teradata||Teradata Data Warehouse Appliance|
|LCL||Banking and Financial Services||24000||$10.00B||France||Teradata||Teradata Data Warehouse Appliance|
|Yodel||Transportation||1200||$500.0M||United Kingdom||Teradata||Teradata Data Warehouse Appliance|
|BMO Financial Group||Banking and Financial Services||46000||$16.72B||Canada||TIBCO Software||TIBCO Spotfire|
|Cargill||Consumer Packaged Goods||153000||$120.40B||United States||TIBCO Software||TIBCO Spotfire|
|Sabine Oil||Oil and Gas||223||$464.0M||United States||TIBCO Software||TIBCO Spotfire|
Source: Apps Run The World, January 2019
An expanded version of this report covers the top 100+ Analytics and BI software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly wins of these top 10 Analytics and BI software vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.
Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.