Top 10 Analytics and BI Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Analytics and BI Applications Market to reach $18 billion by 2025, compared with $15.2 billion in 2020 at a compound annual growth rate of 3.5%.

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In 2020, the top 10 Analytics and BI software vendors accounted for nearly 63.6% of the global Analytics and BI applications market which grew 2.1% to approach nearly $15.2 billion in license, maintenance and subscription revenues.

Last year SAS Institute was the market leader with a 10.6% market share while SAP was #2 followed by Salesforce, Microsoft and Oracle.

Top 10 Analytics and BI Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Analytics and BI Applications Market Shares Split By Top 10 Analytics and BI Vendors and Others

Through our forecast period, the Analytics and BI applications market size is expected to reach $18 billion by 2025, compared with $15.2 billion in 2020 at a compound annual growth rate of 3.5%.

Exhibit 2: Worldwide Analytics and BI Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %
Total15214180403.5%

Source: Apps Run The World, December 2021

Analytics and BI Software Market Definitions And Forecast Assumptions

Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management.

Top 10 Analytics and BI Software Vendors

Here are the rankings of the top 10 Analytics and BI software vendors in 2020 and their market shares.

RankVendor2019 Analytics and BI Apps Revenues, $M2020 Analytics and BI Apps Revenues, $MYoY Growth2020 Analytics and BI Market Share, %Recent Developments
1SAS Institute Subscribe Subscribe-4.9% SubscribeIn 2021 SAS acquired Boemska, a UK-based analytic workload management company that will help boost the portability of SAS Cloud-based Viya analytics offerings and open-source models for mobile and enterprise applicatiions as part of its earlier plan to invest $1 billion in its AI initiatives, along with its alliance with Microsoft to extend Viya into Azure and Dynamics 365 and other Microsoft technologies.
2SAP Subscribe Subscribe3.7% SubscribeSAP is embedding more of its business intelligence software into its product portfoliio. In 2021, SAP changed the pricing of its SAP Analytics Cloud, essentially giving it away in an effort to spur adoptions as its customer count tops 5,700.
3Salesforce.com Subscribe Subscribe21.6% SubscribeSalesforce is making it easier than ever to leverage Slack and Tableau, enabling users to access insights from Tableau when they are running Slack. Other use cases include Ask Data in Slack allowing customers to ask questions using natural language and automatically get rich data visualizations as answers. Explain Data in Slack helps customers understand the why in their data with AI-driven explanations behind the trends in a dataset.
4Microsoft Subscribe Subscribe5.9% SubscribeMicrosoft Power BI platform offers rliable support for large scale analytics, simple low-overhead administration, and introduces autoscale – an optional add-on that provides automatic, temporary capacity upscaling to address the elastic demand for computing power. For its public cloud, Azure Purview helps to maximize the value of users’ on-premises, multicloud, and SaaS data with this unified data governance solution. Azure Stream Analytics Tools for Visual Studio Code enables users to write code with IntelliSense to create Azure Stream Analytics projects and easily use the built-in Git support from VS Code for source control.
Try Microsoft Apps.
5Oracle Subscribe Subscribe2.6% SubscribeOracle Analytics Cloud has become the must-have reporting and analytical tool for small companies, beyond the large enterprises that it usually serves, as the analytics engine for back-office functions now supports Supply Chain Management in addition to ERP and HCM.
6IBM Subscribe Subscribe-8.5% SubscribeIn June 2021, Schlumberger and IBM announced commercial hybrid cloud Enterprise Data Management Solution for the OSDU Data Platform, or open source data technology. The partnership is designed to reduce time for analysis and accelerate decision-making, with all workflow data available in one place. In October, IBM launched the IBM Environmental Intelligence Suite, which leverages AI to help organizations prepare for and respond to weather and climate risks, assess their own impact on the planet, and reduce the complexity of regulatory compliance.
7Informatica Subscribe Subscribe37.3% SubscribeIn 2021, Informatica announced the Cloud Data Marketplace designed to intuitively increase data sharing, improve productivity and enable organizations to make more informed decisions. It also announced a joint program with Microsoft Azure to provide customers with ways to modernize PowerCenter ETL and on-premises data warehouses to Informatica’s Intelligent Data Management Cloud (IDMC) on Azure and Azure Synapse Analytics.
8Palantir Technologies Subscribe Subscribe47.2% SubscribeHaving gained prominence in the public sector for cutting edge defense-related analytics offerings, Palantir has grown to be a $1B+ vendor in 2020 now increasingly expanding into commercial sector with Foundry, which harnesses real-time data integration to build apps that combine simulation, AI/ML and analytics for use cases like secure global supply chain, anti-money laundering, and energy management.
9Teradata Corporation Subscribe Subscribe-11.0% SubscribeIn September 2021, Teradata announced that Vantage is now able to operationalize externally created predictive models, also known as model sharing or BYOM, for deploying analytical models at scale. On the business side, Teradata expects mid-single digit revenue gain in FY21, while doubling its public cloud ARR, which could top $1B by 2025.
10Qlik Subscribe Subscribe0.4% SubscribeIn November 2021, Qlik expanded its strategic partnership with Google Cloud. Google Cloud customers can now seamlessly and easily purchase Qlik Data Integration alongside their investment in Google Cloud to help drive more use and value from all their data. The launch is the latest milestone in the growing relationship between Qlik and Google Cloud.
Subtotal Subscribe Subscribe6.0% Subscribe
Other Subscribe Subscribe-4.1% Subscribe
Total14908152142.1%100%

Source: Apps Run The World, December 2021

Other Analytics and BI software providers included in the report are: Adobe, Alteryx, Amazon Web Services, Board, ClearStory Data, Datameer, Datawatch, Domo, GoodData, Information Builders, Logi Analytics, MedeAnalytics, Microstrategy, OmniSci, OpenText, Panorama Software, Pyramid Analytics, Retail Solutions, Rosslyn Data Technologies, Sisense, SplashBI, Tango Analytics, ThoughtSpot, TIBCO, TOTVS, Verisk Analytics, Webtrends, Wolters Kluwer, Yellowfin BI, and many others.

Custom data cuts related to the Analytics and BI Applications market are available:

  • Top 200 Analytics and BI Applications Vendors and Market Forecast 2020-2025
  • 2020 Analytics and BI Applications Market By Industry (21 Verticals)
  • 2020 Analytics and BI Applications Market By Analytics and BI Segments and Categories
  • 2020 Analytics and BI Applications Market By Country (USA + 45 countries)
  • 2020 Analytics and BI Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Analytics and BI Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Analytics and BI Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Analytics and BI Applications Market By Channel (Direct vs Direct)
  • 2020 Analytics and BI Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like Analytics and BI, ERP, CRM and PLM.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M

Analytics and BI Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Analytics and BI systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Analytics and BI software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive Analytics and BI win/loss analysis. Each quarter our research team identifies tens of thousands of these Analytics and BI customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Analytics and BI Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
Biogen Idec UKLife Sciences254$477.0MUnited KingdomAlteryxAlteryx PlatformAnalytics and BI
Cisco Systems, Inc.Professional Services77500$49.30BUnited StatesAlteryxAlteryx PlatformAnalytics and BI
Family Dollar Stores IncRetail56900$11.10BUnited StatesAlteryxAlteryx PlatformAnalytics and BI
The Michaels Companies, Inc.Retail11000$5.27BUnited StatesAlteryxAlteryx PlatformAnalytics and BI
Via Varejo SARetail50000$7.05BBrazilIBMIBM Cognos AnalyticsAnalytics and BI
Post Holdings, Inc.Consumer Packaged Goods10200$5.70BUnited StatesIBMIBM Cognos AnalyticsAnalytics and BI
Memorial Sloan KetteringNon Profit15697$4.90BUnited StatesIBMIBM Cognos AnalyticsAnalytics and BI
Virgin MoneyBanking and Financial Services8600$2.60BUnited KingdomIBMIBM Cognos AnalyticsAnalytics and BI
Molnlycke HealthcareManufacturing7900$2.13BSwedenIBMIBM Cognos AnalyticsAnalytics and BI
STA Travel GroupLeisure and Hospitality2500$1.13BUnited KingdomIBMIBM Cognos AnalyticsAnalytics and BI
DFS FurnitureRetail5600$1.11BUnited KingdomIBMIBM Cognos AnalyticsAnalytics and BI
Dragon OilOil, Gas and Chemicals2000$1.10BUnited Arab EmiratesIBMIBM Cognos AnalyticsAnalytics and BI
Aleris CorporationManufacturing5500$3.40BUnited StatesInformaticaInformatica 9Analytics and BI
American Express CompanyBanking and Financial Services63700$36.09BUnited StatesInformaticaInformatica 9Analytics and BI
AnthemInsurance83400$121.87BUnited StatesInformaticaInformatica 9Analytics and BI
State Farm Insurance Cos.Insurance57582$78.90BUnited StatesInformaticaInformatica 9Analytics and BI
Urban Outfitters, Inc.Retail9600$3.98BUnited StatesInformaticaInformatica 9Analytics and BI
Wells Fargo & CompanyBanking and Financial Services253871$72.34BUnited StatesInformaticaInformatica 9Analytics and BI
Walmart Inc.Retail2300000$559.15BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Apple, Inc.Manufacturing147000$274.52BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
McKesson CorporationHealthcare70000$231.05BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Berkshire Hathaway Inc. (GEICO)Banking and Financial Services389000$225.38BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Samsung ElectronicsManufacturing287439$206.19BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Costco Wholesale CorporationDistribution288000$195.93BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Exxon Mobil CorporationOil, Gas and Chemicals72000$181.50BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
AT&T Inc.Communications226840$171.76BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Amazon.com, Inc.Retail1335000$386.06BUnited StatesMicroStrategyMicroStrategy Platform AnalyticsAnalytics and BI
Apple, Inc.Manufacturing147000$274.52BUnited StatesMicroStrategyMicroStrategy Platform AnalyticsAnalytics and BI
CVS Health CorporationHealthcare256500$268.71BUnited StatesMicroStrategyMicroStrategy Platform AnalyticsAnalytics and BI
CVS PharmacyRetail180000$233.14BUnited StatesMicroStrategyMicroStrategy Platform AnalyticsAnalytics and BI
United States Air ForceGovernment689000$200.00BUnited StatesMicroStrategyMicroStrategy Platform AnalyticsAnalytics and BI
VolkswagenAutomotive670011$286.31BGermanyOracleOracle Analytics CloudAnalytics and BI
DaimlerAutomotive289643$182.23BGermanyOracleOracle Analytics CloudAnalytics and BI
U.S Air ForceGovernment600000$153.00BUnited StatesOracleOracle Analytics CloudAnalytics and BI
Anthem, Inc.Insurance83400$121.87BUnited StatesOracleOracle Analytics CloudAnalytics and BI
Generali GroupInsurance72621$109.43BItalyOracleOracle Analytics CloudAnalytics and BI
Kaiser PermanenteLife Sciences217000$88.70BUnited StatesOracleOracle Analytics CloudAnalytics and BI
FedEx CorporationTransportation418000$83.96BUnited StatesOracleOracle Analytics CloudAnalytics and BI
Wells Fargo & CompanyBanking and Financial Services253871$72.34BUnited StatesOracleOracle Analytics CloudAnalytics and BI
DanoneConsumer Packaged Goods102449$29.86BFranceQlikQlikViewAnalytics and BI
McLeod Russel IndiaConsumer Packaged Goods90000$20.00BIndiaQlikQlikViewAnalytics and BI
WestRock CompanyManufacturing51100$17.58BSingaporeQlikQlikViewAnalytics and BI
NAB – National Australia BankBanking and Financial Services32741$12.00BAustraliaQlikQlikViewAnalytics and BI
DBSBanking and Financial Services29000$10.67BSingaporeQlikQlikViewAnalytics and BI
Sime Darby BerhadDistribution20000$8.71BMalaysiaQlikQlikViewAnalytics and BI
Axpo TradingUtilities4293$5.32BSwitzerlandQlikQlikViewAnalytics and BI
BrenntagDistribution5000$4.95BUnited StatesQlikQlikViewAnalytics and BI
PricewaterhouseCoopersProfessional Services284000$43.00BUnited StatesSAPSAP Analytics CloudAnalytics and BI
International Paper SingaporeManufacturing48000$20.58BSingaporeSAPSAP Analytics CloudAnalytics and BI
McDonald’s CorporationRetail200000$19.21BUnited StatesSAPSAP Analytics CloudAnalytics and BI
Macy’s Inc.Retail75711$18.10BUnited StatesSAPSAP Analytics CloudAnalytics and BI
Vinci EnergiesProfessional Services77500$14.98BFranceSAPSAP Analytics CloudAnalytics and BI
EtisalatCommunications40000$14.27BUnited Arab EmiratesSAPSAP Analytics CloudAnalytics and BI
Hoerbiger HoldingManufacturing1372$6.70BGermanySAPSAP Analytics CloudAnalytics and BI
Emirates NBD BankBanking and Financial Services26000$6.31BUnited Arab EmiratesSAPSAP Analytics CloudAnalytics and BI
California ISOUtilities900$300.0MUnited StatesSAS InstituteSAS Business IntelligenceAnalytics and BI
Direct Line Insurance Group plcInsurance10500$4.31BUnited KingdomSAS InstituteSAS Business IntelligenceAnalytics and BI
Highmark IncNon Profit35000$18.00BUnited StatesSAS InstituteSAS Business IntelligenceAnalytics and BI
Via Varejo SARetail50000$7.05BBrazilSAS InstituteSAS Business IntelligenceAnalytics and BI
Envision Healthcare CorporationHealthcare69300$8.00BUnited StatesSAS InstituteSAS Episode AnalyticsAnalytics and BI
Rogers Communications – Retail OpetationsCommunications23500$10.92BCanadaSAS InstituteSAS Visual AnalyticsAnalytics and BI
Royal Bank of Scotland (RBS)Banking and Financial Services71200$16.16BUnited KingdomSAS InstituteSAS Visual AnalyticsAnalytics and BI
Seacoast BankBanking and Financial Services980$301.0MUnited StatesSAS InstituteSAS Visual AnalyticsAnalytics and BI
George Mason UniversityEducation5106$637.0MUnited StatesSAS InstituteSAS ViyaAnalytics and BI
Lockheed Martin CorporationAerospace and Defense114000$65.40BUnited StatesSAS InstituteSAS ViyaAnalytics and BI
Siemens HealthineersHealthcare54000$17.64BGermanySAS InstituteSAS ViyaAnalytics and BI
General Motors CompanyAutomotive155000$122.49BUnited StatesTableau SoftwareTableauAnalytics and BI
Target CorporationRetail409000$93.56BUnited StatesTableau SoftwareTableauAnalytics and BI
The Allstate CorporationInsurance42010$44.79BUnited StatesTableau SoftwareTableauAnalytics and BI
Providence St. Joseph HealthHealthcare123000$25.03BUnited StatesTableau SoftwareTableauAnalytics and BI
Grupo BimboConsumer Packaged Goods135909$15.06BMexicoTableau SoftwareTableauAnalytics and BI
Panasonic USAManufacturing23000$14.38BUnited StatesTableau SoftwareTableauAnalytics and BI
NAB – National Australia BankBanking and Financial Services32741$12.00BAustraliaTableau SoftwareTableauAnalytics and BI
W.W. Grainger, Inc.Retail23800$11.49BUnited StatesTableau SoftwareTableauAnalytics and BI
Banco BradescoBanking and Financial Services108794$74.00BBrazilTeradataTeradata Vantage AnalystAnalytics and BI
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomTeradataTeradata Vantage AnalystAnalytics and BI
NAB – National Australia BankBanking and Financial Services32741$12.00BAustraliaTeradataTeradata Vantage AnalystAnalytics and BI
Air France-KLMTransportation74415$11.09BFranceTeradataTeradata Vantage AnalystAnalytics and BI
Brinker InternationalRetail62200$3.08BUnited StatesTeradataTeradata Vantage AnalystAnalytics and BI
YodelProfessional Services2500$1.00BUnited KingdomTeradataTeradata Vantage AnalystAnalytics and BI

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 200+ Analytics and BI software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top 10 Analytics and BI software vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.