In 2021, the top 10 Analytics and BI software vendors accounted for nearly 64.1% of the global Analytics and BI applications market which grew 2.2% to approach nearly $15.3 billion in license, maintenance and subscription revenues.
Last year SAS Institute was the market leader with a 10.8% market share while Salesforce was #2 followed by SAP, Microsoft and Oracle.
Through our forecast period, the Analytics and BI applications market size is expected to reach $18.5 billion by 2026, compared with $15.3 billion in 2021 at a compound annual growth rate of 3.8%.
| Exhibit 2: Worldwide Analytics and BI Software Market 2021-2026 Forecast, $M | |||
|---|---|---|---|
| Year | 2021 | 2026 | 2021-2026 CAGR, % |
| Total | 15351 | 18526 | 3.8% |
Source: Apps Run The World, September 2022
Analytics and BI Software Market Definitions And Forecast Assumptions
Analytics applications cover business intelligence functions sold as a standalone application package for decision support or embedded in an integrated solution for functions such as revenue performance or for specific verticals such as healthcare performance management.
Top 10 Analytics and BI Software Vendors
Here are the rankings of the top 10 Analytics and BI software vendors in 2021 and their market shares.
| Rank | Vendor | 2020 Analytics and BI Apps Revenues, $M | 2021 Analytics and BI Apps Revenues, $M | YoY Growth | 2021 Analytics and BI Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | SAS Institute | Subscribe | Subscribe | 3.4% | Subscribe | In 2021, SAS institute revealed plans for an initial public offering by 2024, after the Broadcom <> SAS acquisition talks ended with no deal. |
| 2 | Salesforce.com | Subscribe | Subscribe | 4.5% | Subscribe | Tableau has continued to grow as part of Salesforce. Tableau’s revenue reached $469 million, up 22%, in Salesforce’s second quarter of its fiscal 2022, ended in July 2021. |
| 3 | SAP | Subscribe | Subscribe | 1.0% | Subscribe | SAP is embedding more of its business intelligence software into its product portfoliio. In 2021, SAP changed the pricing of its SAP Analytics Cloud, essentially giving it away in an effort to spur adoptions as its customer count tops 5,700. Meanwhile, the 4000+ SAP BPC customers who are looking to move to the SAC can do so faster and with less cost by using the out of the box connectivity with SAC. |
| 4 | Microsoft | Subscribe | Subscribe | 4.5% | Subscribe | The introduction of Power BI visualizations within Power Apps and Dynamics 365, increases the embedded analytics capabilities of the Microsoft Power Platform by enabling users to embed business intelligence assets created in Power BI into custom applications developed with Power Apps and within Dynamics 365. |
| 5 | Oracle | Subscribe | Subscribe | 3.6% | Subscribe | Oracle Analytics Cloud has become the must-have reporting and analytical tool for small companies, beyond the large enterprises that it usually serves, as the analytics engine for back-office functions now supports Supply Chain Management in addition to ERP and HCM. |
| 6 | Informatica | Subscribe | Subscribe | 17.3% | Subscribe | In 2021, Informatica announced the Cloud Data Marketplace designed to intuitively increase data sharing, improve productivity and enable organizations to make more informed decisions. It also announced a joint program with Microsoft Azure to provide customers with ways to modernize PowerCenter ETL and on-premises data warehouses to Informatica’s Intelligent Data Management Cloud (IDMC) on Azure and Azure Synapse Analytics. In October 2021, Informatica went public after the vendor was taken private in a $5.3 billion deal in 2015. |
| 7 | Teradata Corporation | Subscribe | Subscribe | 6.9% | Subscribe | In August 2022, Teradata launched VantageCloud Lake, a new cloud-native version of its data and analytics platform, as well as ClearScape Analytics, an expanded and rebranded version of its business intelligence suite. On the business side, Teradata expects mid-single digit revenue gain in FY21, while doubling its public cloud ARR, which could top $1B by 2025. |
| 8 | IBM | Subscribe | Subscribe | -16.8% | Subscribe | In June 2021, Schlumberger and IBM announced commercial hybrid cloud Enterprise Data Management Solution for the OSDU Data Platform, or open source data technology. The partnership is designed to reduce time for analysis and accelerate decision-making, with all workflow data available in one place. In October, IBM launched the IBM Environmental Intelligence Suite, which leverages AI to help organizations prepare for and respond to weather and climate risks, assess their own impact on the planet, and reduce the complexity of regulatory compliance. |
| 9 | Palantir Technologies | Subscribe | Subscribe | 37.0% | Subscribe | Having gained prominence in the public sector for cutting edge defense-related analytics offerings, Palantir has grown to be a $1B+ vendor in 2021 now increasingly expanding into commercial sector with Foundry, which harnesses real-time data integration to build apps that combine simulation, AI/ML and analytics for use cases like secure global supply chain, anti-money laundering, and energy management. |
| 10 | Qlik | Subscribe | Subscribe | 1.6% | Subscribe | In January 2022, Qlik confidentially filed paperwork with US regulators for an initial public offering return to public markets, roughly six years after it was purchased by private equity investor Thoma Bravo. |
| Subtotal | Subscribe | Subscribe | 4.4% | Subscribe | ||
| Other | Subscribe | Subscribe | -1.4% | Subscribe | ||
| Total | 15014 | 15351 | 2.2% | 100% |
Source: Apps Run The World, September 2022
Other Analytics and BI software providers included in the report are: Adobe, Alteryx, Amazon Web Services, Appian, Blue Prism, Board, Datameer, Domo, Celonis, Constellation Software, Domo, FIS Global, Fujitsu, GoodData, Google, Infor, IQVIA, MedeAnalytics, Microstrategy, NCR Corporation, Nintex, OmniSci, OpenText, Panorama Software, Pyramid Analytics, Retail Solutions, Rosslyn Data Technologies, Sage, Snowflake, Sisense, Software AG, Splunk, SplashBI, Tango Analytics, ThoughtSpot, TIBCO, TOTVS, Verisk Analytics, Webtrends, Wolters Kluwer, Yellowfin BI, and many others.
Custom data cuts related to the Analytics and BI Applications market are available:
- Top 300 Analytics and BI Applications Vendors and Market Forecast 2021-2026
- 2021 Analytics and BI Applications Market By Industry (21 Verticals)
- 2021 Analytics and BI Applications Market By Analytics and BI Segments and Categories
- 2021 Analytics and BI Applications Market By Country (USA + 45 countries)
- 2021 Analytics and BI Applications Market By Region (Americas, EMEA, APAC)
- 2021 Analytics and BI Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2021 Analytics and BI Applications Market By Customer Size (revenue, employee count, asset)
- 2021 Analytics and BI Applications Market By Channel (Direct vs Direct)
- 2021 Analytics and BI Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like Analytics and BI, ERP, CRM and PLM.
Analytics and BI Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Analytics and BI systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Analytics and BI software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive Analytics and BI win/loss analysis. Each quarter our research team identifies tens of thousands of these Analytics and BI customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Analytics and BI Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, December 2021
Further Readings
An expanded version of this report covers the top 300+ Analytics and BI software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly wins of these top 10 Analytics and BI software vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.
Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics and BI to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
