In 2020, the top 10 Non Profit software vendors accounted for nearly 49.3% of the global Non Profit applications market (Faith-Based, Special Cause, and Youth and Elderly Care Non Profit) which declined 9.4% to approach nearly $3.6 billion in license, maintenance and subscription revenues.
Last year Microsoft was the market leader with an 11.9% market share in license, maintenance and subscription revenues, followed by Blackbaud, Global Payments Inc, SAP, and Ministry Brands.
We ask the simple question: Who’s buying Non Profit applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Non Profit applications market size is expected to reach $4.2 billion by 2025, compared with $3.6 billion in 2020 at a compound annual growth rate of 3.1%.
| Exhibit 2: Worldwide Non Profit Software Market 2020-2025 Forecast, $M | |||
|---|---|---|---|
| Year | 2020 | 2025 | 2020-2025 CAGR, % |
| Total | 3612 | 4205 | 3.1% |
Source: Apps Run The World, December 2021
Top 10 Non Profit Software vendors
Non Profit organizations are not-for-profit entities that direct their funding and revenues to achieve their stated mission. Applications designed for these organizations include donor and grant management, fund raising and accounting, constituent relationship management, as well as a range of back-office, association and event management, and community-building functions
As online fund raising enters the mainstream, new operating models will emerge as nonprofits experiment different out-reach programs to attract, retain and strengthen ties with donors, volunteers and their key constituents.
Here are the rankings of the top 10 Non Profit software vendors in 2020 and their market shares.
| Rank | Vendor | 2019 Nonprofit Apps Revenues, $M | 2020 Nonprofit Apps Revenues, $M | YoY Growth | 2020 Nonprofit Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | 5.9% | Subscribe | Microsoft launched Microsoft Cloud for Nonprofit, leveraging the capabilities of Microsoft 365 – Outlook, SharePoint and Teams – as well as Power Platform, Dynamics 365, Azure and LinkedIn, Microsoft Cloud for Nonprofit is tailored specifically for the nonprofit sector, reducing the time nonprofit groups spend managing overhead while helping them advance their missions. |
| 2 | Blackbaud | Subscribe | Subscribe | 2.4% | Subscribe | In November 2021, Blackbaud teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT. This integration creates an automated email marketing solution designed for the needs and goals of nonprofits and social good organizations. |
| 3 | Global Payments Inc. | Subscribe | Subscribe | 65.0% | Subscribe | Greater Giving offers software driven integrated payment solutions to more than 10,000 nonprofit organizations creating a seamless and user-friendly experience by simplifying event management and streamlining business processes to raise more funds for their cause. |
| 4 | SAP | Subscribe | Subscribe | 2.5% | Subscribe | In 2020, SAP built capacity for 1,567 innovative nonprofit and social enterprises spanning 80 countries and impacting more than 1 billion lives across the globe. |
| 5 | Ministry Brands | Subscribe | Subscribe | 10.9% | Subscribe | In November 2021, Ministry Brands was spun off as a stand-alone company from parent company Community Brands after a majority investment by Reverence Capital Partners. Ministry Brands is serving more than 115,000 faith-based organizations in the United States and Canada. |
| 6 | Salesforce.com | Subscribe | Subscribe | 43.3% | Subscribe | In 2021, Salesforce.org launched Marketing Cloud for Nonprofits that is designed to help nonprofits quickly and efficiently create more personalized experiences, no matter where they are in their digital transformation journey. |
| 7 | Community Brands | Subscribe | Subscribe | 3.3% | Subscribe | Community Brands surpassed the 100,000 customer milestone. Fueled by new product introductions and the successful completion of several operational initiatives and acquisitions, the company added between eight hundred and one thousand new customers each month, on average, and grew earnings by more than 20 percent year over year. |
| 8 | Oracle | Subscribe | Subscribe | -12.6% | Subscribe | NetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. NetSuite has expanded its Suite Pro Bono program, donated software to more than 300 new nonprofits globally. |
| 9 | Intuit Inc. | Subscribe | Subscribe | 11.5% | Subscribe | QuickBooks Nonprofit Edition is an all-in-one solution recommended to help nonprofits easily show accountability to the Board of Directors. QuickBooks helps track donations, invoicing, bookkeeping, and all accounting needs. |
| 10 | Faithlife Corporation | Subscribe | Subscribe | 9.2% | Subscribe | Faithlife produces the Logos Bible Software, but also publishes tools and resources under a number of other brands, and partners with more than 500 publishers to offer over 120,000 Christian ebooks available to users of its software. Among Faithlife Corporation customers are: Thornydale Family Church, Lighthouse Church, Crossover Church, At the Cross Antrim and others. |
| Subtotal | Subscribe | Subscribe | 204.9% | Subscribe | ||
| Other | Subscribe | Subscribe | 291.2% | Subscribe | ||
| Total | 3985 | 3612 | -9.4% | 100% |
Source: Apps Run The World, December 2021
Other Non Profit software providers included in the report are: Acquia, Adobe, ADP, Advanced, Altum, Atlassian, Automatic Payroll Systems, Avalara, Berger-Levrault, Brightree, Resmed Company, Cisco Systems, Citrix, Constellation Software Inc., Exact Holding BV, First Advantage, Fiserv, Google, Hexagon, IBM, Indra Sistemas, Infor, Kingdee, Kronos Incorporated, Logibec, LogMeIn, Nuance Communications Inc., OpenText, Paycom, Paycor, PDS, PeopleStrategy, Qualtrics, Roper Technologies, Sage, ServiceNow, Tableau Software, TalentMap, TeamDynamix, TTEC, Ultimate Software, Unicorn HRO, Unify Software and Solutions GmbH & Co. KG., UNIT4, Workday, Zendesk, Zoho Corp. and many others.
Custom data cuts related to the Manufacturing Applications market are available:
- Top 500+ Non Profit Applications Vendors and Market Forecast 2020-2025
- 2020 Non Profit Applications Market By Functional Market (16 Markets)
- 2020 Non Profit Applications Market By Country (USA + 45 countries)
- 2020 Non Profit Applications Market By Region (Americas, EMEA, APAC)
- 2020 Non Profit Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2020 Non Profit Applications Market By Customer Size (revenue, employee count, asset)
- 2020 Non Profit Applications Market By Channel (Direct vs Direct)
- 2020 Non Profit Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Non Profit Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Non Profit systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Non Profit software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Non Profit customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product | Function |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Digital Marketing Automation Platform |
| Northern Valley Indian Health | Non Profit | 120 | $5.0M | United States | eClinicalWorks | eClinicalWorks Cloud EHR | Electronic Medical Records |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Microsoft | Microsoft Dynamics NAV | Enterprise Resource Planning |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Microsoft | Microsoft Office 365 | Content Management |
| Saving Places | Non Profit | 350 | $61.0M | United States | UNIT4 | Unit4 Business World On! | Enterprise Resource Planning |
| Snow Leopard Trust | Non Profit | 60 | $6.0M | United States | Microsoft | Azure Machine Learning | ML & Data Science Platform |
| The Nature Conservancy | Non Profit | 3600 | $950.0M | United States | Microsoft | Azure Machine Learning | ML & Data Science Platform |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | ADP | ADP Enterprise HR | Human Capital Management |
| Didlake | Non Profit | 1200 | $100.0M | United States | ADP | ADP Vantage HCM | Human Capital Management |
| Harlem United | Non Profit | 350 | $50.0M | United States | ADP | ADP Workforce Now | Human Capital Management |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Changepoint | Daptiv | Project Portfolio Management |
| ANHD | Non Profit | 10 | $2.0M | United States | Constant Contact | Constant Contact Email Marketing | Email Marketing Automation |
| American Red Cross | Non Profit | 30000 | $2.97B | United States | Cornerstone OnDemand | Cornerstone Learning Suite | Learning Management System |
| World Vision Canada | Non Profit | 700 | $290.0M | Canada | Coupa Software | Coupa Procurement | Procurement |
| Election Protection | Non Profit | 250 | $40.0M | United States | Genesys | Genesys Customer Experience Platform | Customer Experience Platform |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Infor | Infor Lawson | Enterprise Resource Planning |
| Population Services International | Non Profit | 8900 | $631.0M | United States | Infor | Infor Lawson | Enterprise Resource Planning |
| American Red Cross | Non Profit | 30000 | $2.97B | United States | Interactive Intelligence | PureCloud | Customer Engagement Platform |
| ASPCA | Non Profit | 750 | $160.0M | United States | Interactive Intelligence | PureCloud | Customer Engagement Platform |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | JDA Software Group | JDA Warehouse Management System | Warehouse Management System |
| American Society for Clinical Pathology (ASCP) | Non Profit | 250 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Archdiocese of Chicago | Non Profit | 1400 | $100.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Asbury Communities | Non Profit | 500 | $50.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Biblica – The International Bible Society | Non Profit | 375 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Board of Child Care | Non Profit | 250 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Microsoft | Microsoft Dynamics CRM | Customer Relationship Management |
| Community Solutions, Inc | Non Profit | 421 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Concern Worldwide | Non Profit | 3000 | $145.0M | Ireland | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Denver Rescue Mission | Non Profit | 200 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| HIMSS | Non Profit | 430 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| In-Q-Tel | Non Profit | 230 | $25.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Italian Home for Children | Non Profit | 230 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| MC | Non Profit | 757 | $46.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| NuPath Inc | Non Profit | 400 | $50.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| The Arc Prince George’s County | Non Profit | 750 | $70.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| The Edinburg Center | Non Profit | 400 | $25.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| The Institute of Professional Practice, Inc | Non Profit | 1100 | $100.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Peoplefluent | PeopleFluent Recruiting | Recruiting Management System |
| National Center for Missing & Exploited Children | Non Profit | 500 | $50.0M | United States | Salesforce | Service Cloud | Customer Service and Support |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | SAP | SAP Ariba | Source-to-Pay Procurement and Supply Chain Cloud |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Skillsoft | SumTotal Talent Expansion Suite | Talent Management |
| Indiana Government | Non Profit | 11300 | $3.18B | United States | Thunderhead | Thunderhead ONE Engagement Hub | Customer Engagement Platform |
| Feeding America | Non Profit | 400 | $2.20B | United States | Ultimate Software | UltiPro | Human Capital Management |
| The Rockefeller Foundation | Non Profit | 250 | $35.0M | United States | Wolters Kluwer | CCH Tagetik | Enterprise Performance Management |
| Ledarna | Non Profit | 200 | $25.0M | Sweden | Zendesk | Zendesk | Customer Service and Support |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Zuora | Zuora Billing | Billing and Payments |
Source: Apps Run The World, December 2021
Further Readings
An expanded version of this report covers the top 500+ Non Profit Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
