Top 10 Non Profit Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Non Profit Applications Market to reach $4.2 billion by 2025, compared with $3.6 billion in 2020 at a compound annual growth rate of 3.1%.

8499

In 2020, the top 10 Non Profit software vendors accounted for nearly 49.3% of the global Non Profit applications market (Faith-Based, Special Cause, and Youth and Elderly Care Non Profit) which declined 9.4% to approach nearly $3.6 billion in license, maintenance and subscription revenues.

Last year Microsoft was the market leader with an 11.9% market share in license, maintenance and subscription revenues, followed by Blackbaud, Global Payments Inc, SAP, and Ministry Brands.

We ask the simple question: Who’s buying Non Profit applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 Non Profit Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Non Profit Applications Market Shares Split By Top 10 Non Profit Vendors and Others

Through our forecast period, the Non Profit applications market size is expected to reach $4.2 billion by 2025, compared with $3.6 billion in 2020 at a compound annual growth rate of 3.1%.

Exhibit 2: Worldwide Non Profit Software Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %
Total361242053.1%

Source: Apps Run The World, December 2021

Top 10 Non Profit Software vendors

Non Profit organizations are not-for-profit entities that direct their funding and revenues to achieve their stated mission. Applications designed for these organizations include donor and grant management, fund raising and accounting, constituent relationship management, as well as a range of back-office, association and event management, and community-building functions

As online fund raising enters the mainstream, new operating models will emerge as nonprofits experiment different out-reach programs to attract, retain and strengthen ties with donors, volunteers and their key constituents.

Here are the rankings of the top 10 Non Profit software vendors in 2020 and their market shares.

RankVendor2019 Nonprofit Apps Revenues, $M2020 Nonprofit Apps Revenues, $MYoY Growth2020 Nonprofit Market Share, %Recent Developments
1Microsoft Subscribe Subscribe5.9% SubscribeMicrosoft launched Microsoft Cloud for Nonprofit, leveraging the capabilities of Microsoft 365 – Outlook, SharePoint and Teams – as well as Power Platform, Dynamics 365, Azure and LinkedIn, Microsoft Cloud for Nonprofit is tailored specifically for the nonprofit sector, reducing the time nonprofit groups spend managing overhead while helping them advance their missions.
2Blackbaud Subscribe Subscribe2.4% SubscribeIn November 2021, Blackbaud teamed up with marketing technology company Campaign Monitor to integrate its email marketing solution with Blackbaud’s fundraising and donor management software solution, Blackbaud Raiser’s Edge NXT. This integration creates an automated email marketing solution designed for the needs and goals of nonprofits and social good organizations.
3Global Payments Inc. Subscribe Subscribe65.0% SubscribeGreater Giving offers software driven integrated payment solutions to more than 10,000 nonprofit organizations creating a seamless and user-friendly experience by simplifying event management and streamlining business processes to raise more funds for their cause.
4SAP Subscribe Subscribe2.5% SubscribeIn 2020, SAP built capacity for 1,567 innovative nonprofit and social enterprises spanning 80 countries and impacting more than 1 billion lives across the globe.
5Ministry Brands Subscribe Subscribe10.9% SubscribeIn November 2021, Ministry Brands was spun off as a stand-alone company from parent company Community Brands after a majority investment by Reverence Capital Partners. Ministry Brands is serving more than 115,000 faith-based organizations in the United States and Canada.
6Salesforce.com Subscribe Subscribe43.3% SubscribeIn 2021, Salesforce.org launched Marketing Cloud for Nonprofits that is designed to help nonprofits quickly and efficiently create more personalized experiences, no matter where they are in their digital transformation journey.
7Community Brands Subscribe Subscribe3.3% SubscribeCommunity Brands surpassed the 100,000 customer milestone. Fueled by new product introductions and the successful completion of several operational initiatives and acquisitions, the company added between eight hundred and one thousand new customers each month, on average, and grew earnings by more than 20 percent year over year.
8Oracle Subscribe Subscribe-12.6% SubscribeNetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. NetSuite has expanded its Suite Pro Bono program, donated software to more than 300 new nonprofits globally.
9Intuit Inc. Subscribe Subscribe11.5% SubscribeQuickBooks Nonprofit Edition is an all-in-one solution recommended to help nonprofits easily show accountability to the Board of Directors. QuickBooks helps track donations, invoicing, bookkeeping, and all accounting needs.
10Faithlife Corporation Subscribe Subscribe9.2% SubscribeFaithlife produces the Logos Bible Software, but also publishes tools and resources under a number of other brands, and partners with more than 500 publishers to offer over 120,000 Christian ebooks available to users of its software. Among Faithlife Corporation customers are: Thornydale Family Church, Lighthouse Church, Crossover Church, At the Cross Antrim and others.
Subtotal Subscribe Subscribe204.9% Subscribe
Other Subscribe Subscribe291.2% Subscribe
Total39853612-9.4%100%

Source: Apps Run The World, December 2021

Other Non Profit software providers included in the report are: Acquia, Adobe, ADP, Advanced, Altum, Atlassian, Automatic Payroll Systems, Avalara, Berger-Levrault, Brightree, Resmed Company, Cisco Systems, Citrix, Constellation Software Inc., Exact Holding BV, First Advantage, Fiserv, Google, Hexagon, IBM, Indra Sistemas, Infor, Kingdee, Kronos Incorporated, Logibec, LogMeIn, Nuance Communications Inc., OpenText, Paycom, Paycor, PDS, PeopleStrategy, Qualtrics, Roper Technologies, Sage, ServiceNow, Tableau Software, TalentMap, TeamDynamix, TTEC, Ultimate Software, Unicorn HRO, Unify Software and Solutions GmbH & Co. KG., UNIT4, Workday, Zendesk, Zoho Corp. and many others.

Custom data cuts related to the Manufacturing Applications market are available:

  • Top 500+ Non Profit Applications Vendors and Market Forecast 2020-2025
  • 2020 Non Profit Applications Market By Functional Market (16 Markets)
  • 2020 Non Profit Applications Market By Country (USA + 45 countries)
  • 2020 Non Profit Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Non Profit Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Non Profit Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Non Profit Applications Market By Channel (Direct vs Direct)
  • 2020 Non Profit Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M

Non Profit Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Non Profit systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Non Profit software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Non Profit customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
American Cancer SocietyNon Profit8500$1.20BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Digital Marketing Automation Platform
Northern Valley Indian HealthNon Profit120$5.0MUnited StateseClinicalWorkseClinicalWorks Cloud EHRElectronic Medical Records
British Medical AssociationNon Profit600$106.0MUnited KingdomMicrosoftMicrosoft Dynamics NAVEnterprise Resource Planning
British Medical AssociationNon Profit600$106.0MUnited KingdomMicrosoftMicrosoft Office 365Content Management
Saving PlacesNon Profit350$61.0MUnited StatesUNIT4Unit4 Business World On!Enterprise Resource Planning
Snow Leopard TrustNon Profit60$6.0MUnited StatesMicrosoftAzure Machine LearningML & Data Science Platform
The Nature ConservancyNon Profit3600$950.0MUnited StatesMicrosoftAzure Machine LearningML & Data Science Platform
American Cancer SocietyNon Profit8500$1.20BUnited StatesADPADP Enterprise HRHuman Capital Management
DidlakeNon Profit1200$100.0MUnited StatesADPADP Vantage HCMHuman Capital Management
Harlem UnitedNon Profit350$50.0MUnited StatesADPADP Workforce NowHuman Capital Management
American Cancer SocietyNon Profit8500$1.20BUnited StatesChangepointDaptivProject Portfolio Management
ANHDNon Profit10$2.0MUnited StatesConstant ContactConstant Contact Email MarketingEmail Marketing Automation
American Red CrossNon Profit30000$2.97BUnited StatesCornerstone OnDemandCornerstone Learning SuiteLearning Management System
World Vision CanadaNon Profit700$290.0MCanadaCoupa SoftwareCoupa ProcurementProcurement
Election ProtectionNon Profit250$40.0MUnited StatesGenesysGenesys Customer Experience PlatformCustomer Experience Platform
American Cancer SocietyNon Profit8500$1.20BUnited StatesInforInfor LawsonEnterprise Resource Planning
Population Services InternationalNon Profit8900$631.0MUnited StatesInforInfor LawsonEnterprise Resource Planning
American Red CrossNon Profit30000$2.97BUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
ASPCANon Profit750$160.0MUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
American Cancer SocietyNon Profit8500$1.20BUnited StatesJDA Software GroupJDA Warehouse Management SystemWarehouse Management System
American Society for Clinical Pathology (ASCP)Non Profit250$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Archdiocese of ChicagoNon Profit1400$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Asbury CommunitiesNon Profit500$50.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Biblica – The International Bible SocietyNon Profit375$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Board of Child CareNon Profit250$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
British Medical AssociationNon Profit600$106.0MUnited KingdomMicrosoftMicrosoft Dynamics CRMCustomer Relationship Management
Community Solutions, IncNon Profit421$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Concern WorldwideNon Profit3000$145.0MIrelandMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Denver Rescue MissionNon Profit200$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
HIMSSNon Profit430$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
In-Q-TelNon Profit230$25.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Italian Home for ChildrenNon Profit230$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
MCNon Profit757$46.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
NuPath IncNon Profit400$50.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Arc Prince George’s CountyNon Profit750$70.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Edinburg CenterNon Profit400$25.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Institute of Professional Practice, IncNon Profit1100$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
American Cancer SocietyNon Profit8500$1.20BUnited StatesPeoplefluentPeopleFluent RecruitingRecruiting Management System
National Center for Missing & Exploited ChildrenNon Profit500$50.0MUnited StatesSalesforceService CloudCustomer Service and Support
American Cancer SocietyNon Profit8500$1.20BUnited StatesSAPSAP AribaSource-to-Pay Procurement and Supply Chain Cloud
American Cancer SocietyNon Profit8500$1.20BUnited StatesSkillsoftSumTotal Talent Expansion SuiteTalent Management
Indiana GovernmentNon Profit11300$3.18BUnited StatesThunderheadThunderhead ONE Engagement HubCustomer Engagement Platform
Feeding AmericaNon Profit400$2.20BUnited StatesUltimate SoftwareUltiProHuman Capital Management
The Rockefeller FoundationNon Profit250$35.0MUnited StatesWolters KluwerCCH TagetikEnterprise Performance Management
LedarnaNon Profit200$25.0MSwedenZendeskZendeskCustomer Service and Support
British Medical AssociationNon Profit600$106.0MUnited KingdomZuoraZuora BillingBilling and Payments

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 500+ Non Profit Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.