In 2021, the top 10 Non Profit software vendors accounted for nearly 48% of the global Non Profit applications market (Faith-Based, Special Cause, and Youth and Elderly Care Non Profit) which grew 6.2% to approach nearly $3.8 billion in license, maintenance and subscription revenues.
Last year Blackbaud was the market leader with an 14.2% market share in license, maintenance and subscription revenues, followed by Microsoft, Global Payments Inc, Community Brands, and Intuit Inc.
We ask the simple question: Who’s buying Non Profit applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Non Profit applications market size is expected to reach $5 billion by 2026, compared with $3.8 billion in 2021 at a compound annual growth rate of 7%.
| Exhibit 2: Worldwide Non Profit Software Market 2021-2026 Forecast, $M | |||
|---|---|---|---|
| Year | 2021 | 2026 | 2021-2026 CAGR, % |
| Total | 3782 | 5005 | 7% |
Source: Apps Run The World, October 2022
Top 10 Non Profit Software vendors
Non Profit organizations are not-for-profit entities that direct their funding and revenues to achieve their stated mission. Applications designed for these organizations include donor and grant management, fundraising and accounting, constituent relationship management, as well as a range of back-office, association and event management, and community-building functions
As online fundraising enters the mainstream, new operating models will emerge as nonprofits experiment different out-reach programs to attract, retain and strengthen ties with donors, volunteers and their key constituents.
Here are the rankings of the top 10 Non Profit software vendors in 2021 and their market shares.
| Rank | Vendor | 2020 Non Profit Apps Revenues, $M | 2021 Non Profit Apps Revenues, $M | YoY Growth | 2021 Non Profit Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Blackbaud | Subscribe | Subscribe | 3.6% | Subscribe | During 2021, Blackbaud had nearly 40,000 customers with contractual billing arrangements and nearly 100,000 customers that paid through transactional fees. Through its customers and solutions, the company supports millions of users and connects millions of supporters to over 150,000 organizations in over 100 countries. |
| 2 | Microsoft | Subscribe | Subscribe | 8.9% | Subscribe | Microsoft launched Microsoft Cloud for Nonprofit, leveraging the capabilities of Microsoft 365 – Outlook, SharePoint and Teams – as well as Power Platform, Dynamics 365, Azure and LinkedIn, Microsoft Cloud for Nonprofit is tailored specifically for the nonprofit sector, reducing the time nonprofit groups spend managing overhead while helping them advance their missions. |
| 3 | Global Payments Inc. | Subscribe | Subscribe | 15.1% | Subscribe | Greater Giving offers software driven integrated payment solutions to more than 10,000 nonprofit organizations creating a seamless and user-friendly experience by simplifying event management and streamlining business processes to raise more funds for their cause. |
| 4 | Community Brands | Subscribe | Subscribe | 3.4% | Subscribe | In March 2022, Community Brands has acquired SimplyFundraisingCRM. This addition completes Community Brands’ fundraising suite with its easy-to-use donor management tools that better meet the needs of schools, volunteer-led nonprofits and established nonprofit organizations alike. With this acquisition, Community Brands will combine its three cornerstone fundraising tools into one powerful fundraising management platform, GiveSmart. The consolidation of GiveSmart, MobileCause, and SimplyFundraisingCRM brings together three best-in-class fundraising tools to support the modern nonprofit’s success, mission growth, and donors now and every day. |
| 5 | Intuit Inc. | Subscribe | Subscribe | 27.4% | Subscribe | Intuit serve more than 100 million customers and generated revenue of $12.7 billion in fiscal year which ended July 31, 2022. |
| 6 | SAP | Subscribe | Subscribe | -0.2% | Subscribe | in 2021, The UK’s leading youth charity, The Prince’s Trust selected SAP SuccessFactors solutions to underpin the modernization of its HR function, replacing its outdated on-premise system with a cloud-based solution. |
| 7 | Constellation Software Inc. | Subscribe | Subscribe | 26.0% | Subscribe | With over 125,000 customers in over 100 countries and a proven track record of solid growth, CSI is establishing a broad portfolio of software businesses to provide customers and shareholders with exceptional returns. |
| 8 | Salesforce.com | Subscribe | Subscribe | 17.9% | Subscribe | Since its inception, Salesforce has been on a mission to empower Nonprofits of all kinds through quality cutting edge solutions at affordable prices. From local social welfare organizations to multinational NGOs and foundations, Salesforce has catered to over 30,000 Nonprofits globally and has helped them gain a 360-degree view of their organization. Salesforce also has a dedicated Salesforce Cloud for Nonprofit Organizations. Through such philanthropic efforts, Salesforce has enabled Nonprofits to optimize fundraising, improve donor retention and thus create a lasting impact. |
| 9 | Ministry Brands | Subscribe | Subscribe | 7.9% | Subscribe | In November 2021, Ministry Brands was spun off as a stand-alone company from parent company Community Brands after a majority investment by Reverence Capital Partners. Ministry Brands is serving more than 115,000 faith-based organizations in the United States and Canada. |
| 10 | Faithlife Corporation | Subscribe | Subscribe | 13.4% | Subscribe | Faithlife produces the Logos Bible Software, but also publishes tools and resources under a number of other brands, and partners with more than 500 publishers to offer over 120,000 Christian ebooks available to users of its software. Among Faithlife Corporation customers are: Thornydale Family Church, Lighthouse Church, Crossover Church, At the Cross Antrim and others. |
| SubTotal | Subscribe | Subscribe | 9.2% | Subscribe | ||
| Other | Subscribe | Subscribe | 3.5% | Subscribe | ||
| Total | 3562 | 3782 | 6.2% | 100% |
Source: Apps Run The World, October 2022
Other Non Profit software providers included in the report are: Acquia, Adobe, ADP, Advanced, Altum, Atlassian, Avalara, Berger-Levrault, Brightree, Cisco Systems, Citrix, Constellation Software Inc., Exact Holding BV, First Advantage, Fiserv, Google, Hexagon, IBM, Indra Sistemas, Infor, Kingdee, Logibec, Open Text Corporation, Paycom, Paycor, PDS, PeopleStrategy, Qualtrics, Roper Technologies, Sage, ServiceNow, TalentMap, TeamDynamix, TTEC, Unicorn HRO, UNIT4, Workday, Zendesk, Zoho Corp. and many others.
Custom data cuts related to the Manufacturing Applications market are available:
- Top 600+ Non Profit Applications Vendors and Market Forecast 2021-2026
- 2021 Non Profit Applications Market By Functional Market (16 Markets)
- 2021 Non Profit Applications Market By Country (USA + 45 countries)
- 2021 Non Profit Applications Market By Region (Americas, EMEA, APAC)
- 2021 Non Profit Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2021 Non Profit Applications Market By Customer Size (revenue, employee count, asset)
- 2021 Non Profit Applications Market By Channel (Direct vs Direct)
- 2021 Non Profit Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Non Profit Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Non Profit systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Non Profit software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Non Profit customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product | Function |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Adobe Systems | Adobe Marketing Cloud (ex Omniture) | Digital Marketing Automation Platform |
| Northern Valley Indian Health | Non Profit | 120 | $5.0M | United States | eClinicalWorks | eClinicalWorks Cloud EHR | Electronic Medical Records |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Microsoft | Microsoft Dynamics NAV | Enterprise Resource Planning |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Microsoft | Microsoft Office 365 | Content Management |
| Saving Places | Non Profit | 350 | $61.0M | United States | UNIT4 | Unit4 Business World On! | Enterprise Resource Planning |
| Snow Leopard Trust | Non Profit | 60 | $6.0M | United States | Microsoft | Azure Machine Learning | ML & Data Science Platform |
| The Nature Conservancy | Non Profit | 3600 | $950.0M | United States | Microsoft | Azure Machine Learning | ML & Data Science Platform |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | ADP | ADP Enterprise HR | Human Capital Management |
| Didlake | Non Profit | 1200 | $100.0M | United States | ADP | ADP Vantage HCM | Human Capital Management |
| Harlem United | Non Profit | 350 | $50.0M | United States | ADP | ADP Workforce Now | Human Capital Management |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Changepoint | Daptiv | Project Portfolio Management |
| ANHD | Non Profit | 10 | $2.0M | United States | Constant Contact | Constant Contact Email Marketing | Email Marketing Automation |
| American Red Cross | Non Profit | 30000 | $2.97B | United States | Cornerstone OnDemand | Cornerstone Learning Suite | Learning Management System |
| World Vision Canada | Non Profit | 700 | $290.0M | Canada | Coupa Software | Coupa Procurement | Procurement |
| Election Protection | Non Profit | 250 | $40.0M | United States | Genesys | Genesys Customer Experience Platform | Customer Experience Platform |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Infor | Infor Lawson | Enterprise Resource Planning |
| Population Services International | Non Profit | 8900 | $631.0M | United States | Infor | Infor Lawson | Enterprise Resource Planning |
| American Red Cross | Non Profit | 30000 | $2.97B | United States | Interactive Intelligence | PureCloud | Customer Engagement Platform |
| ASPCA | Non Profit | 750 | $160.0M | United States | Interactive Intelligence | PureCloud | Customer Engagement Platform |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | JDA Software Group | JDA Warehouse Management System | Warehouse Management System |
| American Society for Clinical Pathology (ASCP) | Non Profit | 250 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Archdiocese of Chicago | Non Profit | 1400 | $100.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Asbury Communities | Non Profit | 500 | $50.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Biblica – The International Bible Society | Non Profit | 375 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Board of Child Care | Non Profit | 250 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Microsoft | Microsoft Dynamics CRM | Customer Relationship Management |
| Community Solutions, Inc | Non Profit | 421 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Concern Worldwide | Non Profit | 3000 | $145.0M | Ireland | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Denver Rescue Mission | Non Profit | 200 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| HIMSS | Non Profit | 430 | $30.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| In-Q-Tel | Non Profit | 230 | $25.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| Italian Home for Children | Non Profit | 230 | $20.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| MC | Non Profit | 757 | $46.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| NuPath Inc | Non Profit | 400 | $50.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| The Arc Prince George’s County | Non Profit | 750 | $70.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| The Edinburg Center | Non Profit | 400 | $25.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| The Institute of Professional Practice, Inc | Non Profit | 1100 | $100.0M | United States | Microsoft | Microsoft Dynamics GP | Enterprise Resource Planning |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Peoplefluent | PeopleFluent Recruiting | Recruiting Management System |
| National Center for Missing & Exploited Children | Non Profit | 500 | $50.0M | United States | Salesforce | Service Cloud | Customer Service and Support |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | SAP | SAP Ariba | Source-to-Pay Procurement and Supply Chain Cloud |
| American Cancer Society | Non Profit | 8500 | $1.20B | United States | Skillsoft | SumTotal Talent Expansion Suite | Talent Management |
| Indiana Government | Non Profit | 11300 | $3.18B | United States | Thunderhead | Thunderhead ONE Engagement Hub | Customer Engagement Platform |
| Feeding America | Non Profit | 400 | $2.20B | United States | Ultimate Software | UltiPro | Human Capital Management |
| The Rockefeller Foundation | Non Profit | 250 | $35.0M | United States | Wolters Kluwer | CCH Tagetik | Enterprise Performance Management |
| Ledarna | Non Profit | 200 | $25.0M | Sweden | Zendesk | Zendesk | Customer Service and Support |
| British Medical Association | Non Profit | 600 | $106.0M | United Kingdom | Zuora | Zuora Billing | Billing and Payments |
Source: Apps Run The World, October 2022
Further Readings
An expanded version of this report covers the top 600+ Non Profit Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.
Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
