Top 10 Non Profit Software Vendors, Market Size and Market Forecast 2018-2023

Worldwide Non Profit Applications Market to reach $4.4 billion by 2023, compared with $3.1 billion in 2018 at a compound annual growth rate of 7.4%.

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In 2018, the top 10 Non Profit software vendors accounted for nearly 61.7% of the global Non Profit applications market which grew 4.8% to approach nearly $3.1 billion in license, maintenance and subscription revenues.

Last year Blackbaud was the market leader with 14.3% market share in license, maintenance and subscription revenues, followed by Active Network, MicrosoftIntuit, and SAP.

We ask the simple question: Who’s buying Non Profit applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Exhibit 1 - 2018 Non Profit Applications Market Shares Split By Top 10 Non Profit Vendors and Others
Exhibit 1 – 2018 Non Profit Applications Market Shares Split By Top 10 Non Profit Vendors and Others

Through our forecast period, the Non Profit applications market size is expected to reach $4.4 billion by 2023, compared with $3.1 billion in 2018 at a compound annual growth rate of 7.4%.

Exhibit 2: Worldwide Non Profit Software Market 2018-2023 Forecast, $M
Year201820232018-2023 CAGR, %
Total308844107.4%

Source: Apps Run The World, December 2019

Top 10 Non Profit Software vendors

Non Profit organizations are not-for-profit entities that direct their funding and revenues to achieve their stated mission. Applications designed for these organizations include donor and grant management, fund raising and accounting, constituent relationship management, as well as a range of back-office, association and event management, and community-building functions

As online fund raising enters the mainstream, new operating models will emerge as nonprofits experiment different out-reach programs to attract, retain and strengthen ties with donors, volunteers and their key constituents.

Here are the rankings of the top 10 Non Profit software vendors in 2018 and their market shares.

RankVendor2017 Non Profit Apps Revenues, $M2018 Non Profit Apps Revenues, $MYoY Growth2018 Non Profit Market Share, %Recent Developments
1Blackbaud Subscribe Subscribe7,6% SubscribeBlackbaud acquired YourCause for enterprise philanthropy, corporate social responsibility and employee engagement software.
2Active Network Subscribe Subscribe1,8% SubscribeBulk of Active Networks assets including payments, communities and sports divisions, is now part of Global Payments.
3Microsoft Subscribe Subscribe14,4% SubscribeMigrating legacy AX, C5, GP, NAV, and SL to Dynamics 365 for the Cloud remains the top priority for Microsoft’s evolving enterprise apps strategy, whose success will depend on strengthening ties with ISV partners in strategic verticals.
4Intuit Inc. Subscribe Subscribe17,0% SubscribeIntuit QuickBooks Online subscribers now top 5 million, up from 1.6 million in 2016. Meanwhile, Intuit strengthened working capital management and payment offerings for SMBs, along with same-day payroll processing.
5SAP Subscribe Subscribe4,0% SubscribeSAP was on track to sign more than 12,000 customers including many listed below for its next-generation ERP S/4HANA by end of 2019 with 40% of the latest additions being considered net new wins for the vendor.
6Salesforce Subscribe Subscribe25,0% SubscribeSalesforce acquired Salesforce.org a reseller of Salesforce software and services to the nonprofit sector for $300M.
7Oracle Subscribe Subscribe4,2% SubscribeNetSuite has helped more than 1,500 nonprofits and donated more than $100 million in software. NetSuite has expanded its Suite Pro Bono program, donated software to more than 300 new nonprofits globally.
8Dropbox Subscribe Subscribe32,4% SubscribeLaunched Dropbox Professional for independent workers.
9Abila Subscribe Subscribe8,4% SubscribeAbila is now part of Community Brands, which is made up of a host of applications for nonprofits, membership organizations and schools.
10Cvent Subscribe Subscribe14,5% SubscribeCvent acquired Social Tables for event diagramming, seating, and collaboration platform.
Subtotal Subscribe Subscribe9,6% Subscribe
Other Subscribe Subscribe-2,1% Subscribe
Total Subscribe Subscribe4,8% Subscribe

Source: Apps Run The World, December 2019

Other Non Profit software providers included in the report are: Acquia, Adobe, ADP, Advanced, Altum, Atlassian, Automatic Payroll Systems, Avalara, Berger-Levrault, Brightree, Resmed Company, Cisco Systems, Citrix, Constellation Software Inc., Exact Holding BV, First Advantage, Fiserv, Google, Hexagon, IBM, Indra Sistemas, Infor, Kingdee, Kronos Incorporated, Logibec, LogMeIn, Nuance Communications Inc., OpenText, Paycom, Paycor, PDS, PeopleStrategy, Qualtrics, Roper Technologies, Sage, ServiceNow, Tableau Software, TalentMap, TeamDynamix, TTEC, Ultimate Software, Unicorn HRO, Unify Software and Solutions GmbH & Co. KG., UNIT4, Workday, Zendesk, Zoho Corp. and many others.

Custom data cuts related to the Manufacturing Applications market are available:

  • Top 500+ Non Profit Applications Vendors and Market Forecast 2018-2023
  • 2018 Non Profit Applications Market By Functional Market (16 Markets)
  • 2018 Non Profit Applications Market By Country (USA + 45 countries)
  • 2018 Non Profit Applications Market By Region (Americas, EMEA, APAC)
  • 2018 Non Profit Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2018 Non Profit Applications Market By Customer Size (revenue, employee count, asset)
  • 2018 Non Profit Applications Market By Channel (Direct vs Direct)
  • 2018 Non Profit Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2018-2023, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2018-2023, By Vertical Market, $M

Non Profit Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Non Profit systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Non Profit software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Non Profit customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
American Cancer SocietyNon Profit8500$1.20BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Digital Marketing Automation Platform
Northern Valley Indian HealthNon Profit120$5.0MUnited StateseClinicalWorkseClinicalWorks Cloud EHRElectronic Medical Records
British Medical AssociationNon Profit600$106.0MUnited KingdomMicrosoftMicrosoft Dynamics NAVEnterprise Resource Planning
British Medical AssociationNon Profit600$106.0MUnited KingdomMicrosoftMicrosoft Office 365Content Management
Saving PlacesNon Profit350$61.0MUnited StatesUNIT4Unit4 Business World On!Enterprise Resource Planning
Snow Leopard TrustNon Profit60$6.0MUnited StatesMicrosoftAzure Machine LearningML & Data Science Platform
The Nature ConservancyNon Profit3600$950.0MUnited StatesMicrosoftAzure Machine LearningML & Data Science Platform
American Cancer SocietyNon Profit8500$1.20BUnited StatesADPADP Enterprise HRHuman Capital Management
DidlakeNon Profit1200$100.0MUnited StatesADPADP Vantage HCMHuman Capital Management
Harlem UnitedNon Profit350$50.0MUnited StatesADPADP Workforce NowHuman Capital Management
American Cancer SocietyNon Profit8500$1.20BUnited StatesChangepointDaptivProject Portfolio Management
ANHDNon Profit10$2.0MUnited StatesConstant ContactConstant Contact Email MarketingEmail Marketing Automation
American Red CrossNon Profit30000$2.97BUnited StatesCornerstone OnDemandCornerstone Learning SuiteLearning Management System
World Vision CanadaNon Profit700$290.0MCanadaCoupa SoftwareCoupa ProcurementProcurement
Election ProtectionNon Profit250$40.0MUnited StatesGenesysGenesys Customer Experience PlatformCustomer Experience Platform
American Cancer SocietyNon Profit8500$1.20BUnited StatesInforInfor LawsonEnterprise Resource Planning
Population Services InternationalNon Profit8900$631.0MUnited StatesInforInfor LawsonEnterprise Resource Planning
American Red CrossNon Profit30000$2.97BUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
ASPCANon Profit750$160.0MUnited StatesInteractive IntelligencePureCloudCustomer Engagement Platform
American Cancer SocietyNon Profit8500$1.20BUnited StatesJDA Software GroupJDA Warehouse Management SystemWarehouse Management System
American Society for Clinical Pathology (ASCP)Non Profit250$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Archdiocese of ChicagoNon Profit1400$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Asbury CommunitiesNon Profit500$50.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Biblica – The International Bible SocietyNon Profit375$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Board of Child CareNon Profit250$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
British Medical AssociationNon Profit600$106.0MUnited KingdomMicrosoftMicrosoft Dynamics CRMCustomer Relationship Management
Community Solutions, IncNon Profit421$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Concern WorldwideNon Profit3000$145.0MIrelandMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Denver Rescue MissionNon Profit200$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
HIMSSNon Profit430$30.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
In-Q-TelNon Profit230$25.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Italian Home for ChildrenNon Profit230$20.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
MCNon Profit757$46.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
NuPath IncNon Profit400$50.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Arc Prince George’s CountyNon Profit750$70.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Edinburg CenterNon Profit400$25.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Institute of Professional Practice, IncNon Profit1100$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
American Cancer SocietyNon Profit8500$1.20BUnited StatesPeoplefluentPeopleFluent RecruitingRecruiting Management System
National Center for Missing & Exploited ChildrenNon Profit500$50.0MUnited StatesSalesforceService CloudCustomer Service and Support
American Cancer SocietyNon Profit8500$1.20BUnited StatesSAPSAP AribaSource-to-Pay Procurement and Supply Chain Cloud
American Cancer SocietyNon Profit8500$1.20BUnited StatesSkillsoftSumTotal Talent Expansion SuiteTalent Management
Indiana GovernmentNon Profit11300$3.18BUnited StatesThunderheadThunderhead ONE Engagement HubCustomer Engagement Platform
Feeding AmericaNon Profit400$2.20BUnited StatesUltimate SoftwareUltiProHuman Capital Management
The Rockefeller FoundationNon Profit250$35.0MUnited StatesWolters KluwerCCH TagetikEnterprise Performance Management
LedarnaNon Profit200$25.0MSwedenZendeskZendeskCustomer Service and Support
British Medical AssociationNon Profit600$106.0MUnited KingdomZuoraZuora BillingBilling and Payments

Source: Apps Run The World, December 2019

Further Readings

An expanded version of this report covers the top 500+ Non Profit Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2018 product revenues.

Their 2018 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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