In 2019, the top 10 EPM software vendors accounted for nearly 76.1% of the global Enterprise Performance Management (EPM) applications market which grew 8.5% to approach nearly $3.9 billions in EPM license, maintenance and subscription revenues, slightly above our previous projection.
Last year Oracle led the pack with a 27.6% market share riding on a 25% jump in EPM license, maintenance and subscription revenues. SAP was #2, followed by IBM, Anaplan and Workday in that order.
We ask the simple question: Who’s buying EPM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the EPM Applications market size is expected to reach $4.4 billion by 2024, compared with $3.9 billion in 2019 at a compound annual growth rate of 8.5%.
| Exhibit 2: Worldwide EPM Applications Market 2019-2024 Forecast, $M | |||
|---|---|---|---|
| Year | 2019 | 2024 | 2019-2024 CAGR, % |
| Total | 3899 | 4411 | 2.5% |
Source: Apps Run The World, November 2020
Top 10 EPM Software Vendors
Enterprise Performance Management (EPM) applications are designed for a range of budgeting, forecasting and planning business processes that span multiple functional areas from finance to sales. Specific applications modules include budgeting, planning and forecasting, financial consolidation, capital expenditure planning, activity-based costing, zero-based budgeting as well as sales and revenue forecasting.
EPM applications revenues represent a major contributor to the Enterprise Resource Planning market as part of our market sizing exercise. EPM is moving beyond the finance operations to tackle a full range of budgeting, forecasting and planning challenges with Cloud apps that aim to address Excel-based EPM shortcomings for sales, human resources and operational executives.
Here are the rankings of the Top 10 EPM software vendors and their market shares in 2019.
| Rank | Vendor | 2018 EPM Apps Revenues, $M | 2019 EPM Apps Revenues, $M | YoY Growth | 2019 EPM Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Oracle | Subscribe | Subscribe | 25.0% | Subscribe | Oracle delivers Intelligent Performance Management that includes AI capabilities for hard to spot data patterns to augment its EPM Cloud in 2019. It will also make available Subscription Management apps for automated revenue recognition. Thousands of customers have adopted Oracle EPM Cloud. |
| 2 | SAP | Subscribe | Subscribe | 17.9% | Subscribe | Latest SAP Analytics Cloud updates cover self-service usage analysis and enhancements in Planning and Data Integration. The next phase of development centers around conversational AI after buying Recast.AI as part of its growing portfolio of intelligent software solutions. |
| 3 | IBM | Subscribe | Subscribe | -6.0% | Subscribe | Buying Red Hat will help IBM Planning Analytics and IBM Cognos customers build next-generation analytics with security in mind. |
| 4 | Anaplan, Inc. | Subscribe | Subscribe | 43.4% | Subscribe | Anaplan completed IPO in 2018 raising $263 million in a strong debut despite market volatility. Customer count tops 1,400 in 1QFY20. |
| 5 | Workday | Subscribe | Subscribe | 17.1% | Subscribe | Adaptive Insights was acquired by Workday for $1.6 billion in August 2018 to help shore up its EPM offerings. Over 5,200 organizations strategically using Workday Adaptive Planning to stay agile. |
| 6 | OneStream Software | Subscribe | Subscribe | 44.8% | Subscribe | In February 2019, OneStream received a significant investment from KKR, The capital infusion is OneStream’s first from an external investor, after achieving nearly 500% growth over the last three years while maintaining strong profitability. The investment brings the company’s valuation to over $1.0 billion. |
| 7 | Workiva | Subscribe | Subscribe | 21.8% | Subscribe | Workiva is driving a new age of cloud-based collaborative reporting, data management, and compliance and is increasing its presence throughout the globe, opening a location in Singapore to better serve clients in the Asia-Pacific region. |
| 8 | Infor | Subscribe | Subscribe | 9.2% | Subscribe | Infor’s transformation continues unabated in 2020 as Koch Industries has purchased the shares it did not own attaining full control of the ERP vendor. |
| 9 | Insightsoftware | Subscribe | Subscribe | 104.4% | Subscribe | In March 2019, Insightsoftware acquired BizNet Software, a developer of Excel-based reporting and analytics solutions. With BizNets capabilities, Insightsoftware is expanding its family of market-leading reporting products. |
| 10 | Wolters Kluwer | Subscribe | Subscribe | 8.5% | Subscribe | Following its acquisition by Wolters Kluwer, Tagetik has become part of CCH tax and accounting unit and it proceeded to scale out its ecosystem with new service provider partners including Hayne Solutions, Inlumi and MHR Analytics. |
| Subtotal | Subscribe | Subscribe | 20.5% | Subscribe | ||
| Other | Subscribe | Subscribe | -17.6% | Subscribe | ||
| Total | Subscribe | Subscribe | 8.5% | Subscribe |
Source: Apps Run The World, November 2020
Other EPM software providers included in the report are: Alfa Financial Software, Alliance Enterprises, Aptos, Bitam, BlackLine, Board International, CAMMS, Centage, Changepoint, Comarch, Corporater, Craneware, Haufe, Planful (ex Host Analytics, Inc.), International Decision Systems, Jedox, Logibec, MedeAnalytics, Quantrix, River Logic, Roper Technologies, SEAC SPA, Sênior Sistemas, Talentia Software, TechnologyOne, UNIT4, Vena Solutions, Vizient, Yonyou and others.
Custom data cuts related to the EPM Applications market are available:
- Top 40+ EPM Applications Vendors and Market Forecast 2019-2024
- 2019 EPM Applications Market By Industry (21 Verticals)
- 2019 EPM Applications Market By Functional Market (16 Markets)
- 2019 EPM Applications Market By Country (USA + 45 countries)
- 2019 EPM Applications Market By Region (Americas, EMEA, APAC)
- 2019 EPM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2019 EPM Applications Market By Customer Size (revenue, employee count, asset)
- 2019 EPM Applications Market By Channel (Direct vs Direct)
- 2019 EPM Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management (EPM), Sales Performance Management (SPM) and Treasury and Risk (TRM), where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
EPM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in EPM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest EPM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these EPM customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, November 2020
Further Readings
An expanded version of this report covers the top 40+ EPM Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly EPM wins of these top 10 EPM vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2019 product revenues.
Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
