In 2020, the top 10 EPM software vendors accounted for nearly 79.4% of the global Enterprise Performance Management (EPM) applications market which grew 7.7% to approach nearly $4.2 billion in EPM license, maintenance and subscription revenues, slightly above our previous projection.
Last year Oracle led the pack with a 27.1% market share riding on a 5.4% jump in EPM license, maintenance and subscription revenues. SAP was #2, followed by IBM, Anaplan and OneStream Software in that order.
We ask the simple question: Who’s buying EPM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the EPM Applications market size is expected to reach $4.8 billion by 2025, compared with $4.2 billion in 2020 at a compound annual growth rate of 2.8%.
|Exhibit 2: Worldwide EPM Applications Market 2020-2025 Forecast, $M|
|Year||2020||2025||2020-2025 CAGR, %|
Source: Apps Run The World, December 2021
Top 10 EPM Software Vendors
Enterprise Performance Management (EPM) applications are designed for a range of budgeting, forecasting and planning business processes that span multiple functional areas from finance to sales. Specific applications modules include budgeting, planning and forecasting, financial consolidation, capital expenditure planning, activity-based costing, zero-based budgeting as well as sales and revenue forecasting.
EPM applications revenues represent a major contributor to the Enterprise Resource Planning market as part of our market sizing exercise. EPM is moving beyond the finance operations to tackle a full range of budgeting, forecasting and planning challenges with Cloud apps that aim to address Excel-based EPM shortcomings for sales, human resources and operational executives.
Here are the rankings of the Top 10 EPM software vendors and their market shares in 2020.
|Rank||Vendor||2019 EPM Apps Revenues, $M||2020 EPM Apps Revenues, $M||YoY Growth||2020 EPM Market Share, %||Recent Developments|
|1||Oracle||Subscribe||Subscribe||5.4%||Subscribe||Oracle added Enterprise Journals with automation capabilities designed to ease management of journals, which collect analyses of transactions and business events, to Oracle Fusion EPM. This will help organizations that manually move journals from their EPM applications to their ERP systems, which increases the risk of errors leading to faulty forecasts. More than 5,000 companies have standardized on Oracle EPM Cloud with increased adoptions among former Hyperion customers.|
|2||SAP||Subscribe||Subscribe||13.8%||Subscribe||By making SAP Analytics Cloud freely available to its apps installed base, customers only need to pay extra if they want to take advantage of features like Planning for Enterprise Performance Management. Simply put, SAP is adding value to its enterprise applications with handy tools like SAC that will eventually translate into greater use of SAP data.|
|3||IBM||Subscribe||Subscribe||-3.1%||Subscribe||In 2020, IBM acquired WDG for its AI-based offerings to help streamline business workflows and IT functions through robotic process automation. In mid-May 2021, IBM launched the first release of the long-awaited new version of its Cognos Analytics BI software suite, Version 11.2. In the new Version 11.2, IBM wants to focus more on artificial intelligence and data science to support users more effectively when using Cognos Analytics.|
|4||Anaplan, Inc.||Subscribe||Subscribe||32.4%||Subscribe||In 2020, Anaplan launched a new framework called PlanIQ which integrates machine learning from Amazon Web Services’ Amazon Forecast managed service with its predictive algorithms. The machine learning (ML)-based solution leverages advanced intelligence and data analytics to deliver explainable results and create more accurate forecasts. As of May, 2021, Anaplan has over 175 partners and more than 1,700 customers worldwide. Recognise Bank, Amer Sports, NS Group,American Airlines, Anheuser-Busch Inbev, and Merck are among Anaplan’s recent wins.|
|5||OneStream Software||Subscribe||Subscribe||83.1%||Subscribe||In 2021, OneStream has raised $200 million in primary equity. The funding valued OneStream at $6 billion, and was led by D1 Capital Partners. The company had recurring revenue growth of 85% in 2020, and 48% year-over-year growth in its customer base, resulting in more than 750 customers. Recent customer wins include Curtiss-Wright, Dr. Martens, Nordson, Omni Hotels & Resorts, Pendragon PLC, Sherwin-Williams, and The Toro Company.|
|6||Workday||Subscribe||Subscribe||19.5%||Subscribe||Workday embedded new machine learning, predictive forecasting into the analytics engine of Adaptive Planning. More than 5,500 organizations in 120 countries adopted Workday Adaptive Planning for their global finance teams.|
|7||Insightsoftware||Subscribe||Subscribe||27.7%||Subscribe||In 2020, insightsoftware acquired Longview Solutions, Event1, Mekko Graphics, Viareport, IDL Group and Certent to form a powerhouse in financial planning and analysis. In 2021, it acquired Exago to fold into Logi Analytics, resulting in an entity with over 20,000 customers and more than 500,000 users. Insightsoftware made another acquisition, CALUMO. The deal expands insightsoftware’s position in budgeting and planning, specifically in the Asia Pacific region.|
|8||Infor||Subscribe||Subscribe||4.5%||Subscribe||Infor Dynamic Enterprise Performance Management combines modern intelligent business tools and financial performance management capabilities into one EPM software solution supporting more than 4,500 customers globally.|
|9||Planful (formerly Host Analytics)||Subscribe||Subscribe||28.6%||Subscribe||With the partnership made with Microsoft, Planful’s FP&A platform will be an integrated solution for Microsoft Dynamics 365 and Business Central customers. More than 900 customers, including Boston Red Sox, Del Monte, TGI Friday’s, and 23andMe, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy across the end-to-end FP&A process.|
|10||Workiva||Subscribe||Subscribe||-24.0%||Subscribe||In August 2021, Workiva made its first acquisition when it acquired OneCloud, which provides an integration platform as a service software. Several months later, Workiva acquired AuditNet to add the first online portal for the global audit community to its offerings. With an installed base of more than 3,500 customers, Workiva helps automate reporting requirements of more than 75% of Fortune 500 companies. Recent customer wins include New York Life Insurance Company, Upland Software, JLL Income Property Trust, American Enterprise Group, Casey’s General Stores, and others.|
Source: Apps Run The World, December 2021
Other EPM software providers included in the report are: Alfa Financial Software, Alliance Enterprises, Aptos, Bitam, BlackLine, Board International, CAMMS, Centage, Changepoint, Comarch, Corporater, Craneware, Haufe, Planful (ex Host Analytics, Inc.), International Decision Systems, Jedox, Logibec, MedeAnalytics, Quantrix, River Logic, Roper Technologies, SEAC SPA, Sênior Sistemas, Talentia Software, TechnologyOne, UNIT4, Vena Solutions, Vizient, Yonyou and others.
Custom data cuts related to the EPM Applications market are available:
- Top 40+ EPM Applications Vendors and Market Forecast 2020-2025
- 2020 EPM Applications Market By Industry (21 Verticals)
- 2020 EPM Applications Market By EPM Segments and Categories
- 2020 EPM Applications Market By Country (USA + 45 countries)
- 2020 EPM Applications Market By Region (Americas, EMEA, APAC)
- 2020 EPM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2020 EPM Applications Market By Customer Size (revenue, employee count, asset)
- 2020 EPM Applications Market By Channel (Direct vs Direct)
- 2020 EPM Applications Market By Product
Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management (EPM), Sales Performance Management (SPM) and Treasury and Risk (TRM), where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.
EPM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in EPM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest EPM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these EPM customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, December 2021
An expanded version of this report covers the top 40+ EPM Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.
We also offer win-loss analysis of the quarterly EPM wins of these top 10 EPM vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.
We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.