In 2021, the top 10 Communications software vendors accounted for nearly 43.2% of the global Communications applications market which grew 12.7% to approach nearly $11.5 billion in license, maintenance and subscription revenues.
We ask the simple question: Who’s buying Communication applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Communications applications market size is expected to reach $12.5 billion by 2026, compared with $11.5 billion in 2021 at a compound annual growth rate of 4.1%.
|Exhibit 2: Worldwide Communication Software Market 2021-2026 Forecast, $M|
|Year||2021||2026||2021-2026 CAGR, %|
Source: Apps Run The World, September 2022
Top 10 Communications Software vendors
Communications (Telecom services providing point-to-point contact) – Converged billing, Multi-party settlement, OSS, BSS, Financials, HR, Procurement
OSS and BSS replacements are likely to grow modestly as communications firms are slow to embrace 5G and the Cloud. New network management tools, subscription models and apps that enable carriers to better monetize their subscription base may see higher growth.
Here are the rankings of the top 10 Communications applications vendors in 2021 and their market shares.
|Rank||Vendor||2020 Communication Apps Revenues, $M||2021 Communication Apps Revenues, $M||YoY Growth||2021 Communication Market Share, %||Recent Developments|
|1||Oracle||Subscribe||Subscribe||3.6%||Subscribe||Oracle is redefining the telco market with its new Oracle Cloud for Telcos offering. The OCI platform runs Oracle Fusion Cloud Applications Suite, Oracle Communications core network and B/OSS solutions, and more than 60 other industry application suites, as well as third-party and custom applications and workloads.|
|2||Ericsson||Subscribe||Subscribe||0.4%||Subscribe||Ericsson plans to acquire Vonage for $6.2 billion to offer tools for embedding communication services in 5G applications. Under the deal, Ericsson would gain more than 1 million developers capable of embedding video, messaging and voice services in software. Vonage’s APIs let developers integrate its cloud-based communication services into their software. Ericsson could also use the API platform to develop new products for the 5G market.|
|3||Microsoft||Subscribe||Subscribe||9.0%||Subscribe||Microsoft’s Digital Contact Center was launched in 2022. The new offering combines AI capabilities with existing Microsoft services and products including Dynamics 365, Teams, Power Platform and Nuance. Microsoft might be late to the CCaaS party but the company is taking a step forward by essentially folding its unified communications-as-a-service (UCaaS) product, Teams, into the new CCaaS platform, along with Dynamics Customer 365.|
|4||Salesforce||Subscribe||Subscribe||9.9%||Subscribe||Salesforce launched its new Tableau CRM telco churn prediction AI. Churn Predictions combines signals and insights from customer interactions and data, including the type of customer service, history, and resolution information, with external data, such as billing, network, and data consumption, using artificial intelligence. In July 2021, Salesforce completed its acquisition of the business communication platform Slack for $27.7 billion.|
|5||NEC Corporation||Subscribe||Subscribe||4.8%||Subscribe||In September 2021, NEC Corporation has expanded its collaboration with Amazon Web Services, Inc. (AWS) in areas that include global 5G and the digital government in support of accelerating digital transformation for customers.|
|6||SAP||Subscribe||Subscribe||1.1%||Subscribe||SAP Telecommunications is a baggage of solutions, applications and services that have been combined together to deliver effective solutions to diverse industry verticals. They fit in with almost all kinds of business processes that need reliable end to end services.|
|7||Adobe||Subscribe||Subscribe||11.1%||Subscribe||Communication Suite series from Adobe Systems first released in July 2020. Adobe stated that the suite would be migrating towards a subscription license model, with updates every 3 to 4 months.|
|8||Amdocs||Subscribe||Subscribe||2.3%||Subscribe||In 2021, Amdocs has acquired Sourced Group, a consultancy specializing in large-scale cloud transformations for sophisticated, high-end enterprises in industries such as financial services, communications and others. The two companies strengthen Amdocs’ capabilities for taking the communications industry to the cloud and bring to Amdocs’ 350+ service provider customers Sourced’s decade-long experience of delivering cloud at scale.|
|9||Huawei||Subscribe||Subscribe||4.0%||Subscribe||In October 2021, At the 2021 Huawei European Innovation Day, Huawei announced its Seeds for the Future 2.0 program, through which the company intends to invest 35 million euros to support European ICT professionals and promote the development of a digital Europe over the next five years.|
|10||Mavenir||Subscribe||Subscribe||24.0%||Subscribe||Manevir is servicing more than 250 Communications Service Provider in over 120 countries.|
Source: Apps Run The World, September 2022
Other Communications software providers included in the report are: ADP, Amazon Web Services (AWS), Ansys Inc., Atlassian, Autodesk, CBOSS Holding, Cisco Systems, Constellation Software Inc., Cision, Citrix, Cornerstone OnDemand, Cadence Design Systems, CSG Systems International, DATEV, Dassault Systemes, DocuSign, Inc., Dropbox, Fiserv, Genesys Telecommunications Laboratories, Google, Hexagon, HubSpot, IBM, Intuit Inc., Khoros, Legerity, LogMeIn, Inc., Mavenir, Nice Systems, Nuance Communications Inc., Optiva Inc., Open Text Corporation, Paycom, Paylocity, Pegasystems, Qlik, RingCentral, Roper Technologies, Inc., Sage, SAS Institute, ServiceNow, Sharpen Technologies Inc., Siemens Digital Industries Software, Subex UK Limited, Synopsys, Synchronoss, TEOCO, Teradata Corporation, Trimble, Twilio, Verint Systems Inc., Workday, Zendesk, Zoho Corp., Zoom Video Communications, and many others.
Custom data cuts related to the Communications Applications market are available:
- Top 980+ Communications Applications Vendors and Market Forecast 2021-2026
- 2021 Communications Applications Market By Functional Market (16 Markets)
- 2021 Communications Applications Market By Country (USA + 45 countries)
- 2021 Communications Applications Market By Region (Americas, EMEA, APAC)
- 2021 Communications Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2021 Communications Applications Market By Customer Size (revenue, employee count, asset)
- 2021 Communications Applications Market By Channel (Direct vs Direct)
- 2021 Communications Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Communications Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Communications systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Communications software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Communications customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, September 2022
An expanded version of this report covers the top 980+ Communications Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.
Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.