Top 10 Communications Software Vendors and Market Forecast 2017-2022

Worldwide Communication Applications Market to reach $10 billion by 2022, compared with $9.1 billion in 2017 at a compound annual growth rate of 2%.

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In 2017, the top 10 Communications software vendors accounted for nearly 48% of the global Communications applications market which grew 0.3% to approach nearly $9.1 billion in license, maintenance and subscription revenues.

Last year Ericsson was the market leader with 13% market share in license, maintenance and subscription revenues, followed by Microsoft, Oracle, SAP and Amdocs.

We ask the simple question: Who’s buying Communication applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Exhibit 1 - 2017 Communications Applications Market Shares Split By Top 10 Communication Vendors and Others, %
Exhibit 1 – 2017 Communications Applications Market Shares Split By Top 10 Communications Vendors and Others, %a

Through our forecast period, the Communications applications market is expected to reach $10 billion by 2022, compared with $9.1 billion in 2017 at a compound annual growth rate of 2%.

Exhibit 2: Worldwide Communication Software Market 2017-2022 Forecast, $M
Year 2017 2022 2017-2022 CAGR, %
Total 9092 10015 2%

Source: Apps Run The World, January 2019

Top 10 Communications Software vendors

Communications (Telecom services providing point-to-point contact) – Converged billing, Multi-party settlement, OSS, BSS, Financials, HR, Procurement

OSS and BSS replacements are likely to grow modestly as communications firms are slow to embrace 5G and the Cloud. New network management tools, subscription models and apps that enable carriers to better monetize their subscription base may see higher growth.

Here are the rankings of the top 10 Communications applications vendors in 2017 and their market shares.

Rank Vendor 2016 Communications Apps Revenues, $M 2017 Communications Apps Revenues, $M YoY Growth 2017 Communications Market Share, % Recent Developments
1 Ericsson Subscribe Subscribe -11.5% Subscribe Ericsson’s OSS and BSS business is under pressure as migration to 5G is fraught with uncertainty among its customers and competition from vendors like Huawei is intensifying.
2 Microsoft Subscribe Subscribe 1.1% Subscribe Migrating legacy AX, C5, GP, NAV, and SL to Dynamics 365 for the Cloud remains the top priority for Microsoft’s evolving enterprise apps strategy, whose success will depend on strengthening ties with ISV partners in strategic verticals.
3 Oracle Subscribe Subscribe 3.4% Subscribe Oracle acquired Talari Networks for its SD-WAN solutions, allowing for improved network delivery capabilities for its full suite of IaaS, PaaS and SaaS products.
4 SAP Subscribe Subscribe 6.4% Subscribe SAP was on track to sign more than 10,000 customers including many listed below for its next-generation ERP S/4HANA by end of 2018 with 40% of the latest additions being considered net new wins for the vendor.
5 Amdocs Subscribe Subscribe 8.7% Subscribe Amdocs acquired Vubiquity for premium content services and technology solutions for carriers, while partnering with Amazon Connect to expand their reach into Contact Center As A Service market.
6 Salesforce Subscribe Subscribe 23.2% Subscribe The recent buy of MuleSoft will be instrumental for Cloud integration, especially in helping customers extend into non-Salesforce systems for key verticals as well as those that Salesforce is still playing catch-up.
7 NetCracker Technology, a subsidiary of NEC Corporation Subscribe Subscribe 7.7% Subscribe NetCracker unveiled Netcracker Business Cloud, which enables telcos and carriers to access a full suite of Cloud-based offerings including Software Defined Wide Area Networking, Network Function Virtualization along with OSS, BSS, portals, apps store as well as professional services.
8 Open Text Corporation Subscribe Subscribe 23.0% Subscribe Aligns with Amazon Connect to expand into Contact Center As A Service market with OpenText Qfiniti.
9 Synchronoss Subscribe Subscribe -2.6% Subscribe Synchronoss acquired Intralinks for secure collaboration and Dixons Carphone plc’s honeybee software business for optimizing customer experience.
10 Genesys Subscribe Subscribe 40.0% Subscribe Genesys PureCloud for customer engagement and communications, signed deals with more than 500 customers in the first three quarters of 2018, resulting in nearly 1,300 to date.
Subtotal Subscribe Subscribe 2.3% Subscribe
Other Subscribe Subscribe -1.5% Subscribe
Total Subscribe Subscribe 0.3% Subscribe

Source: Apps Run The World, January 2019

Custom data cuts related to the Communications Applications market are available:

  • Top 700 Communications Applications Vendors and Market Forecast 2017-2022
  • 2017 Communications Applications Market By Functional Market (16 Markets)
  • 2017 Communications Applications Market By Country (USA + 45 countries)
  • 2017 Communications Applications Market By Region (Americas, EMEA, APAC)
  • 2017 Communications Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2017 Communications Applications Market By Customer Size (revenue, employee count, asset)
  • 2017 Communications Applications Market By Channel (Direct vs Direct)
  • 2017 Communications Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2017-2022, By Vertical Industry, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2017-2022, By Vertical Industry, $M

Communications Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Communications Software applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Communications software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Communications customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer Industry Empl. Revenue Country Vendor New Product Function
11880 Solutions AG Communication 750 $47.7M Germany Oracle Oracle Autonomous Data Warehouse Autonomous Database
T-Mobile Communication 51000 $40.32B United States Adobe Systems Adobe Experience Manager Web Content Management
CityFibre Communication 163 $45.0M United Kingdom Coupa Software Coupa Procurement Procurement
Telenor Communication 30000 $13.60B Norway Coupa Software Coupa Procurement Procurement
Lycamobile Communication 5000 $1.50B United Kingdom OpenText OpenText Release 16 Enterprise Information Management
Saudi Telecom Company Communication 17000 $13.00B Saudi Arabia Oracle Oracle HCM Cloud Human Capital Management
Rostelecom Communication 170000 $5.23B Russia SAP SAP SuccessFactors Employee Central Human Capital Management
Telefónica Communication 125000 $11.95B Spain SAP SAP SuccessFactors Employee Central Human Capital Management
GoCompare Communication 200 $20.0M United Kingdom UNIT4 Unit4 Prevero Enterprise Performance Management
Cisco Communication 74200 $49.33B United States SAP SAP Leonardo IoT Platform
Cisco Communication 74200 $49.33B United States SAP SAP Leonardo Machine Learning Machine Learning Platform
Time Warner Cable Communication 24800 $28.30B United States Adobe Systems Adobe Experience Manager Web Content Management
T-Mobile Communication 51000 $40.32B United States ADP ADP Vantage HCM Human Capital Management
Motorola Communication 13000 $5.66B United States Anaplan Anaplan Planning and Performance Management Platform
Frontier Communications Communication 20400 $5.56B United States Cornerstone OnDemand Cornerstone Learning Suite Learning Management System
HTC Communication 13332 $3.80B Taiwan Digital River Digital River Cloud-Based Subscription Billing and Commerce Subscription Billing and Commerce
Swisscom Communication 21637 $11.86B Switzerland Ericsson Ericsson Cloud Manager OSS Management System
Telefónica Communication 125000 $11.95B Spain Ericsson Ericsson Cloud Manager OSS Management System
Phone.com Communication 72 $10.0M United States Five9 Five9 Cloud Customer Service and Support
DIRECTV Communication 243620 $146.80B United States FleetMatics FleetMatics REVEAL Plus Fleet Management Software
Deutsche Telecom Communication 220821 $69.23B Germany Genesys Genesys Customer Experience Platform Customer Experience Platform
Etisalat Communication 30000 $14.00B Saudi Arabia Genesys Genesys Customer Experience Platform Customer Experience Platform
Suddenlink Communications Communication 3500 $2.33B United States Genesys Genesys Customer Experience Platform Customer Experience Platform
Tata Sky Communication 2400 $740.0M India Genesys Genesys Customer Experience Platform Customer Experience Platform
U.S. Cellular Communication 6400 $4.00B United States Genesys Genesys Customer Experience Platform Customer Experience Platform
Vodacom Communication 7786 $5.40B South Africa Genesys Genesys Customer Experience Platform Customer Experience Platform
Telstra Communication 36165 $26.70B Australia IBM IBM Emptoris Contract Management
Motorola Communication 13000 $5.66B United States Interactive Intelligence PureCloud Customer Engagement Platform
T-Mobile Communication 51000 $40.32B United States Kronos Kronos Workforce Ready Human Capital Management
ice.net Communication 150 $20.0M Norway Microsoft Microsoft Dynamics NAV Enterprise Resource Planning
Vodafone Group Communication 101440 $47.87B United Kingdom Microsoft LinkedIn Talent Solutions Talent Management
Execulink Telecom Communication 240 $25.0M Canada NetSuite NetSuite CRM+ Customer Relationship Management
Fonality Communication 239 $215.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
NoaNet Communication 160 $20.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
Palo Alto Networks Communication 3499 $1.40B United States NetSuite NetSuite CRM+ Customer Relationship Management
Tempest Telecom Solutions Communication 200 $22.0M United States NetSuite NetSuite CRM+ Customer Relationship Management
BT Global Services Communication 102500 $26.78B United Kingdom Nice Systems NICE Voice of the Customer Customer Feedback Systems
EE Communication 15000 $7.90B United Kingdom Nice Systems NICE Voice of the Customer Customer Feedback Systems
Oi S/A Communication 20000 $12.00B Brazil Nice Systems NICE IEX Workforce Management Workforce Management Software
Orange S.A. Communication 157000 $45.00B France Nice Systems NICE Customer Engagement Analytics Customer Engagement
Virgin Media Communication 14000 $6.00B United Kingdom Nice Systems NICE Voice of the Customer Customer Feedback Systems
ARRIS Communication 8520 $5.30B United States Oracle Oracle Agile PLM Product Lifecycle Management
ARRIS Communication 8520 $5.30B United States Oracle Oracle Service Cloud (ex RightNow) Customer Experience Platform
CinemaNow Communication 120 $55.0M United States Oracle Oracle Service Cloud (ex RightNow) Customer Experience Platform
JTsocial Communication 600 $281.0M United Kingdom Oracle Oracle HCM Cloud Human Capital Management
Orange France Communication 157000 $42.00B France Oracle Oracle ERP Cloud Enterprise Resource Planning
Transit Wireless Communication 150 $25.0M United States Oracle Oracle ERP Cloud Enterprise Resource Planning
Transit Wireless Communication 150 $25.0M United States Oracle Oracle EPM Cloud Enterprise Performance Management
CableCom Networking Communication 100 $10.0M United Kingdom Sage Sage X3 Enterprise Resource Planning
AT&T Communication 273140 $164.00B United States Salesforce Service Cloud Customer Service and Support
Avaya Communication 17000 $4.37B United States Salesforce Service Cloud Customer Service and Support
Bell Communication 55000 $16.05B Canada Salesforce Service Cloud Customer Service and Support
Colt Communication 4750 $1.50B United Kingdom Salesforce Service Cloud Customer Service and Support
Comcast Cable (Xfinity) Communication 153000 $74.51B United States Salesforce Service Cloud Customer Service and Support
Equinix Communication 3996 $2.73B United States Salesforce Service Cloud Customer Service and Support
InterCall Communication 26430 $2.60B United States Salesforce Service Cloud Customer Service and Support
Motorola Communication 13000 $5.66B United States Salesforce Service Cloud Customer Service and Support
NTT Communication 241593 $102.68B Japan Salesforce Service Cloud Customer Service and Support
Panasonic USA Communication 330767 $69.92B United States Salesforce Service Cloud Customer Service and Support
Virgin Media Communication 14000 $6.00B United Kingdom Salesforce Salesforce CRM Customer Relationship Management
Virgin Media Communication 14000 $6.00B United Kingdom Salesforce Service Cloud Customer Service and Support
Vodafone Group Communication 101440 $47.87B United Kingdom Salesforce Service Cloud Customer Service and Support
Ziggo Communication 2571 $2.00B Netherlands Salesforce Service Cloud Customer Service and Support
Anevia Communication 200 $30.0M France SAP SAP Business ByDesign Enterprise Resource Planning
Cisco Communication 74200 $49.33B United States SAP SAP Predictive Analytics Analytics and BI
DNA Oy Communication 1500 $850.0M Finland SAP SAP Commerce Cloud eCommerce & Omni-Channel Commerce Solution
NTT DoCoMo Communication 27464 $4.31B Japan SAP SAP S/4 HANA Enterprise Resource Planning
OROLIA Communication 400 $80.0M France SAP SAP Business ByDesign Enterprise Resource Planning
Rostelecom Communication 170000 $5.23B Russia SAP SAP SuccessFactors Recruiting Management Recruiting
Rostelecom Communication 170000 $5.23B Russia SAP SAP SuccessFactors Onboarding Onboarding
Rostelecom Communication 170000 $5.23B Russia SAP SAP SuccessFactors Performance & Goals Performance & Goals Management
Rostelecom Communication 170000 $5.23B Russia SAP SAP SuccessFactors Succession & Development Solutions Succession & Development Management
Rostelecom Communication 170000 $5.23B Russia SAP SAP SuccessFactors Learning Learning management system
Telefónica Communication 125000 $11.95B Spain SAP SAP SuccessFactors Recruiting Management Recruiting
Telefónica Communication 125000 $11.95B Spain SAP SAP Success Factors LMS Learning Management System
Telefónica Communication 125000 $11.95B Spain SAP SAP SuccessFactors Performance & Goals Performance & Goals Management
TELES AG Informationstechnologien Communication 56 $100.0M Germany SAP SAP Business ByDesign Enterprise Resource Planning
Saudi Telecom Company Communication 17000 $13.00B Saudi Arabia Teradata Teradata Appliance for Hadoop Data Warehouse Appliance
T-Mobile Communication 51000 $40.32B United States Workday Workday HCM Human Capital Management
Vodafone Group Communication 101440 $47.87B United Kingdom Zendesk Zendesk Customer Service and Support

Source: Apps Run The World, January 2019

Further Readings

An expanded version of this report covers the top 700+ Communications Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.

Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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