Top 10 Hospitality Software Vendors, Market Size and Market Forecast 2021-2026

Worldwide Hospitality Applications Market to reach $7.1 billion by 2026, compared with $6.3 billion in 2021 at a compound annual rate of 4.5%.

In 2021, the top 10 Hospitality software vendors accounted for nearly 43.7% of the global Hospitality applications market which grew 11.1% to approach nearly $6.3 billion in license, maintenance and subscription revenues.

Last year Salesforce was the market leader with a 9.5% market share in license, maintenance and subscription revenues, followed by Microsoft, Adobe, Oracle, and SAP.

We ask the simple question: Who’s buying Hospitality applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

2021 Hospitality Applications Market Shares Split By Top 10 Hospitality Vendors and Others
Exhibit 1 – 2021 Hospitality Applications Market Shares Split By Top 10 Hospitality Vendors and Others

Through our forecast period, the Hospitality applications market size is expected to reach $7.1 billion by 2026, compared with $6.3 billion in 2021 at a compound annual rate of 4.5%.

Exhibit 2: Worldwide Hospitality Software Market 2021-2026 Forecast, $M
Year202120262021-2026 CAGR, %
Total632771164.5%

Source: Apps Run The World, September 2022

Top 10 Hospitality Software vendors

Hospitality (hotels, cruises, lodging facilities) – Property Management, Cash Journaling & Gratuity Automation, Revenue Optimization, Hotel distribution, CRS, Channel management, Inventory Management, Financials, HR, POS, Procurement

Mobile and Cloud apps will become more pervasive among hotels, entertainment venues as resorts and sports arenas aim to deliver more personalized experiences to better differentiate their services against Airbnb and home-entertainment options.

Here are the rankings of the top 10 Hospitality software vendors in 2021 and their market shares.

RankVendor2020 Hospitality (Lodging) Apps Revenues, $M2021 Hospitality (Lodging) Apps Revenues, $MYoY Growth2021 Hospitality (Lodging) Market Share, %Recent Developments
1Salesforce.com Subscribe Subscribe17.7% SubscribeIn February 2022, Le Meridian, the luxury hotel group has chosen Salesforce.com’s global CRM solution to help its international sales team, manage relations with clients across 55 countries. The software will be used to support the management of business from region to region, as well as provide central oversight of the global business.
2Microsoft Subscribe Subscribe14.6% SubscribeRecently, Red Lions Hotel Corporation (RLH) selected Microsoft 365 to help accelerate innovation and enable new capabilities inside the company. The company has rolled out Teams to its entire workforce to make it easier for employees to connect with coworkers in other departments and streamline processes.
3Adobe Subscribe Subscribe15.5% SubscribeAdobe has a strong legacy with the travel and hospitality world; 9 of 10 of the world’s biggest hotel chains and 7 of the 10 largest airlines leverage Adobe Experience Cloud to help craft their customer experiences. This includes Southwest Airlines, MGM Resorts International, Princess Cruises, G6 Hospitality, as well as redtag.ca
4Oracle Subscribe Subscribe5.0% SubscribeHotels around the globe continue to adopt Oracle Hospitality OPERA Cloud Property Management System (PMS). In the past fiscal year, Oracle has seen a 300% increase in customers using OPERA Cloud as properties look to technology to adapt to market changes and deliver increasingly digital guest experiences. Brands leveraging the OPERA Cloud portfolio, including property management, distribution, digital assistants, upsell capabilities, sales and event management, and more include Great Wolf Lodge, HOMA Phuket, Lindner, The Orient, and Wyndham.
5SAP Subscribe Subscribe0.8% SubscribeThe Palace Resorts hotel chain in Mexico has selected RISE with SAP to support its IT strategy of digitalizing business processes in the cloud. The hospitality group also chose SAP Ariba solutions to help transform its procurement function and improve the buying experience and collaboration with its suppliers.
6Workday Subscribe Subscribe21.4% SubscribeWorkday combines HR, payroll, finance, planning, and analytics in a single cloud-based system that is global and mobile-ready. This helps hotels, restaurants, and other hospitality organizations focus resources on driving customer service, growth, and profitability. Some of leading hospitality companies such as Avon, Vente-Privee, Whitbread, Best Western, IHG, and Belmond made the move to Workday to help them adapt fast and improve performance.
7Pegasus Solutions Subscribe Subscribe2.2% SubscribePegasus Solutions are one of the largest processors of electronic hotel transactions, delivering advanced connectivity and distribution solutions to nearly 100,000 hotels worldwide.
8Amadeus Subscribe Subscribe20.7% SubscribeAmadeus’ dedicated Hospitality team comprises more than 2,700 professionals servicing more than 52,000 unique properties in over 175 countries. They help Amadeus stand out from the competition by delivering the industry’s most comprehensive hospitality portfolio, supported by our growing technology ecosystem of more than 1,200 partnerships, to meet the needs of properties of all sizes. In 2021, Wyndham Hotels & Resorts contracted Amadeus Demand360 to gain a broader view of market performance across its organization, which includes 22 brands across nearly 9,000 hotels in 95 countries.
9UKG Subscribe Subscribe9.2% SubscribeOver 1,000 retail, hospitality, and food service organizations leverage UKG solutions to engage their frontline workforce, ensure compliance, drive intelligent decisions, and provide mobile and self-service capabilities — all to deliver better outcomes for their business, their people, and their customers.
10Cvent Subscribe Subscribe4.2% SubscribeFor Cvent Event Cloud, customers enter into annual and multi-year subscriptions to utilize its cloud-based event marketing and management solutions. The amount of these sum-certain contracts is based on a committed annual number of registrants and events across an organization’s Total Event Program. As of December 31, 2021, Cvent had approximately 11,000 Event Cloud customers. For its Hospitality Cloud, hotels and venues enter into annual and multi-year contracts for group business marketing solutions and software. As of December 31, 2021, Cvent had approximately 10,000 Hospitality Cloud customers.
Subtotal Subscribe Subscribe12.2% Subscribe
Other Subscribe Subscribe10.2% Subscribe
Total5697632711.1%100%

Source: Apps Run The World, September 2022

Other Hospitality software providers included in the report are: 7shifts, Atlassian, Agilysys, Arrowstream, Astute Solutions, Autodesk, Avalara, BirchStreet Systems, Ceridian, Constellation Software Inc., Cornerstone OnDemand, Cvent, Deem, Dropbox, DocuSign, Inc., Epicor, Eventbrite, Fiserv, Fourth Enterprises, Global Payments Inc., Genesys Telecommunications Laboratories, Google, Harri US LLC, Heartland Payment Systems, HireRight, HubSpot, IBM, IBS Software Services, Infor, Intuit Inc., Jolt Software, Medallia, MINDBODY, MYOB, Nuance Communications, NCR Corporation, Open Text Corporation, Partech, Paycom, Planday, Protel, Quinyx, Revinate, RingCentral, Roper Technologies, Sage, ServiceNow, SumTotal Systems, Skillsoft, SurveyMonkey, SAS Institute, Travelport, Workday, Zendesk, Zoho Corp., Zoom Video Communications, and others.

Custom data cuts related to the Hospitality Applications market are available:

  • Top 900+ Hospitality Applications Vendors and Market Forecast 2021-2026
  • 2021 Hospitality Applications Market By Functional Market (16 Markets)
  • 2021 Hospitality Applications Market By Country (USA + 45 countries)
  • 2021 Hospitality Applications Market By Region (Americas, EMEA, APAC)
  • 2021 Hospitality Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2021 Hospitality Applications Market By Customer Size (revenue, employee count, asset)
  • 2021 Hospitality Applications Market By Channel (Direct vs Direct)
  • 2021 Hospitality Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2021-2026, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2021-2026, By Vertical Market, $M

Hospitality Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Hospitality systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest Hospitality software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Hospitality customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductFunction
Hertz CorporationLeisure and Hospitality37000$8.80BUnited StatesOracleOracle Autonomous Data WarehouseAutonomous Database
Red Bull RacingLeisure and Hospitality605$2.85BUnited KingdomAnsysANSYS Enterprise CloudProduct Lifecycle Management & Engineering
ExpediaLeisure and Hospitality18730$7.20BUnited StatesDropboxDropbox BusinessContent Management
Constance Hotels and ResortsLeisure and Hospitality3000$1.50BMauritiusIBMIBM Connections CloudEmail & Social Collaboration Software
Alila Hotels and ResortsLeisure and Hospitality5800$1.10BSingaporeInforInfor Hospitality ManagementHospitality Management
Kempinski HotelsLeisure and Hospitality24000$1.70BSwitzerlandInforInfor d/EPMEnterprise Performance Management
The Pavilions Hotels & ResortsLeisure and Hospitality150$20.0MChinaInforInfor SunSystemsEnterprise Resource Planning
TravelodgeLeisure and Hospitality10000$816.0MUnited KingdomInforInfor SunSystemsEnterprise Resource Planning
Vienna HouseLeisure and Hospitality2400$214.0MAustriaInforInfor Hospitality ManagementHospitality Management
Scenic – Luxury Cruises & ToursLeisure and Hospitality300$50.0MAustraliaION Investment GroupReval Cloud PlatformTreasury and Risk Management
MGM Resorts InternationalLeisure and Hospitality78000$10.37BUnited StatesKronosKronos Workforce ReadyHuman Capital Management
Village Of RosemontLeisure and Hospitality4236$54.0MUnited StatesKronosKronos Workforce CentralHuman Capital Management, Workforce Management
TUI UK & IrelandLeisure and Hospitality12500$3.20BUnited KingdomMedalliaMedallia Experience CloudCustomer Experience
Caesars EntertainmentLeisure and Hospitality65000$4.85BUnited StatesOracleOracle ERP CloudEnterprise Resource Planning
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP Cloud for CustomerCustomer Relationship Management
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP SuccessFactors Employee CentralHuman Capital Management
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP S/4 HANAEnterprise Resource Planning
Palladium Hotel GroupLeisure and Hospitality12000$680.0MSpainSAPSAP Marketing CloudMarketing Automation
SabreLeisure and Hospitality9100$2.96BUnited StatesSAPSAP SuccessFactors Recruiting ManagementRecruiting
RheemLeisure and Hospitality7000$1.50BUnited StatesSugarCRMSugarCRMCustomer Relationship Management
Crescent Hotels & ResortsLeisure and Hospitality6000$1.20BUnited StatesUltimate SoftwareUltiProHuman Capital Management
Phoenix SunsLeisure and Hospitality600$218.0MUnited StatesUltimate SoftwareUltiProHuman Capital Management
Best Western Hotels & ResortsLeisure and Hospitality5000$7.00BUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Denny’sLeisure and Hospitality8900$529.0MUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Denny’sLeisure and Hospitality8900$529.0MUnited StatesWorkdayWorkday HCMHuman Capital Management
Apollo Travel GroupLeisure and Hospitality400$40.0MSwedenMicrosoftAzure Machine LearningML & Data Science Platform
MGM Resorts InternationalLeisure and Hospitality78000$10.37BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Digital Marketing Automation Platform
Princess CruisesLeisure and Hospitality12000$2.50BUnited StatesAdobe SystemsAdobe Experience CloudMarketing Automation
Marriott InternationalLeisure and Hospitality177000$5.13BUnited StatesAvayaAvaya AuraCustomer Service and Support
Amadeus IT GroupLeisure and Hospitality13000$4.30BSpainChangepointChangepointProfessional Services Automation
Linchris HotelLeisure and Hospitality600$100.0MUnited StatesConstant ContactConstant Contact Email MarketingEmail Marketing Automation
Palladium Hotel GroupLeisure and Hospitality12000$680.0MSpainCornerstone OnDemandCornerstone HR SuiteHuman Resource Management
Hard Rock HotelLeisure and Hospitality2500$750.0MUnited StatesCventCvent Event Management SoftwareEvent Management
Turnstyles TicketingLeisure and Hospitality30$3.0MUnited StatesFive9Five9 CloudCustomer Service and Support
City of EdmontonLeisure and Hospitality11000$1.40BCanadaGenesysGenesys Customer Experience PlatformCustomer Experience Platform
TravelClickLeisure and Hospitality1500$250.0MUnited StatesIBMIBM Kenexa Learning Management SystemLearning Management System
WimbledonLeisure and Hospitality200$30.0MUnited KingdomIBMIBM Web Content ManagerWeb Content Management
Kempinski HotelsLeisure and Hospitality24000$1.70BSwitzerlandInforInfor EzRMSHotel Revenue Management Software
Ideal LivingLeisure and Hospitality30$3.0MUnited StatesLiveOpsLiveOpsCloud Contact Center
Pizza HutLeisure and Hospitality160000$64.20BUnited StatesLiveOpsLiveOpsCloud Contact Center
OrbitzLeisure and Hospitality1400$932.0MUnited StatesLivePersonLiveEngageCustomer Service and Support
Thomas CookLeisure and Hospitality31000$9.50BUnited KingdomMeta4Meta4 PeopleNetHuman Capital Management
AssetlinkLeisure and Hospitality1000$100.0MAustraliaMicrosoftMicrosoft Dynamics 365 for Finance and OperationsEnterprise Resource Planning
Auberge Resorts CollectionLeisure and Hospitality800$180.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Baltimore OriolesLeisure and Hospitality239$500.0MUnited StatesMicrosoftMicrosoft Dynamics CRM OnlineCustomer Relationship Management
Casino QueenLeisure and Hospitality700$124.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Churchill Downs IncorporatedLeisure and Hospitality4300$882.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Four Points by SheratonLeisure and Hospitality4000$500.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
General Hotels CorporationLeisure and Hospitality1400$100.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Statue CruisesLeisure and Hospitality200$16.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Steelite InternationalLeisure and Hospitality1000$155.0MUnited KingdomMicrosoftMicrosoft Dynamics AXEnterprise Resource Planning
Steelite InternationalLeisure and Hospitality1000$155.0MUnited KingdomMicrosoftMicrosoft Dynamics CRMCustomer Relationship Management
Sun Tan CityLeisure and Hospitality600$55.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
The Bicycle Hotel & CasinoLeisure and Hospitality1250$500.0MUnited StatesMicrosoftMicrosoft Dynamics GPEnterprise Resource Planning
Hilton WorldwideLeisure and Hospitality164000$11.30BUnited StatesMicroStrategyMicroStrategy AnalyticsAnalytics Platform
National ExpressLeisure and Hospitality41000$1.92BUnited KingdomNice SystemsNICE Voice of the CustomerCustomer Feedback Systems
Club MéditerranéeLeisure and Hospitality20333$1.55BFranceOracleOracle Service Cloud (ex RightNow)Customer Experience Platform
Fortis HealthcareLeisure and Hospitality14351$618.0MIndiaOracleOracle HCM CloudHuman Capital Management
Hamilton IslandLeisure and Hospitality1300$250.0MAustraliaOracleOracle Talent Acquisition CloudTalent Acquisition
Hertz CorporationLeisure and Hospitality37000$8.80BUnited StatesOracleOracle Analytics CloudAnalytics and BI
Hertz CorporationLeisure and Hospitality37000$8.80BUnited StatesOracleOracle EPM CloudEnterprise Performance Management
Marriott InternationalLeisure and Hospitality177000$5.13BUnited StatesOracleOracle HCM CloudHuman Capital Management
Chimelong Group Co. Ltd.Leisure and Hospitality10000$950.0MChinaSAPSAP Marketing CloudMarketing Automation
Gebr. HeinemannLeisure and Hospitality6000$3.60BGermanySAPSAP EWM (Extended Warehouse Management)Warehouse Management
National Football League (NFL)Leisure and Hospitality1000$12.00BUnited StatesSAPSAP BusinessObjects LumiraData Discovery & Visualization
National Football League (NFL)Leisure and Hospitality1000$12.00BUnited StatesSAPSAP SuccessFactors Talent SolutionsRecruiting, Onboarding, Learning, Performance and Goals, Compensation, Succession and Development
Palladium Hotel GroupLeisure and Hospitality12000$680.0MSpainSAPSAP ERP ECC 6.0Enterprise Resource Planning
SabreLeisure and Hospitality9100$2.96BUnited StatesSAPSAP SuccessFactors Employee CentralHuman Capital Management
Thomas CookLeisure and Hospitality31000$9.50BUnited KingdomSAPSAP SuccessFactors Employee CentralHuman Capital Management
Thomas Cook AirlinesLeisure and Hospitality2500$980.0MUnited KingdomSAPSAP S/4 HANAEnterprise Resource Planning
William Hill plcLeisure and Hospitality16000$2.10BUnited KingdomServiceNowServiceNow PPMProject Portfolio Management
G6 HospitalityLeisure and Hospitality10000$1.20BUnited StatesTidemarkTidemark EPMEnterprise Performance Management
Mohegan SunLeisure and Hospitality3600$1.39BUnited StatesVerint SystemsVerint Engagement ManagementEngagement Management
Panera BreadLeisure and Hospitality52000$2.80BUnited StatesWorkdayWorkday Financial ManagementFinancial Management
Panera BreadLeisure and Hospitality52000$2.80BUnited StatesWorkdayWorkday HCMHuman Capital Management
Lonely PlanetLeisure and Hospitality677$150.0MUnited StatesZendeskZendeskCustomer Service and Support
trivagoLeisure and Hospitality1000$500.0MGermanyZendeskZendeskCustomer Service and Support

Source: Apps Run The World, September 2022

Further Readings

An expanded version of this report covers the top 900+ Hospitality Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.

Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conducts an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.