Top 10 Sales Performance Management Software Vendors and Market Forecast 2017-2022

Worldwide SPM Applications Market to reach $1022 million by 2021, compared with $849 millions in 2017 at a compound annual growth rate of 3.8%.

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In 2017, the top 10 Sales Performance Management (SPM) software vendors accounted for nearly 78.5% of the global Sales Performance Management (SPM) applications market which grew 3.4% to approach nearly $849 million in license, maintenance and subscription revenues.

Last year CallidusCloud led the pack with a 23.3% market share riding on a 20% jump in license, maintenance and subscription revenues. Oracle was #2 followed by XactlySAP and Vendavo.

Exhibit 1 - 2017 Sales Performance Management Applications Market Shares Split By Top 10 Sales Performance Management Vendors and Others, %
Exhibit 1 – 2017 Sales Performance Management Applications Market Shares Split By Top 10 Sales Performance Management Vendors and Others, %

Through our forecast period, the Sales Performance Management applications market is expected to reach $1022 million by 2021, compared with $849 millions in 2017 at a compound annual growth rate of 3.8%.

Exhibit 2: Worldwide SPM Software Market 2017-2022 Forecast, $M
Year 2017 2022 2017-2022 CAGR, %
Total 849 1022 3.8%

Source: Apps Run The World, December 2018

Top 10 Sales Performance Management (SPM) Software Vendors

Sales Performance Management tracks and automates different incentive compensation programs for salespeople as well as other functions specific to inside, outbound and channel sales activities including territory and quota management, account segmentation and scoring, and deal and quote management. SPM applications revenues represent a major contributor to the Human Capital Management market as part of our market sizing exercise.

Incentive compensation gains traction across services sectors with Cloud startups exploiting flexible pricing to gain an upper hand.

Here are the rankings of the top 10 Sales Performance Management software vendors in 2017 and their market shares.

Rank Vendor 2015 Sales Performance Management Apps Revenues, $M 2016 Sales Performance Management Apps Revenues, $M YoY Growth 2016 Sales Performance Management Market Share, % Recent Developments
1 CallidusCloud Subscribe Subscribe 20.1% Subscribe CallidusCloud was acquired by SAP in April 2018, followed by SAP’s biggest purchase of Qualtrics for $8B. Both Callidus Cloud and Qualtrics are now part of SAP SalesCloud.
2 Oracle Subscribe Subscribe 3.4% Subscribe Oracle Sales Cloud is adding new features like Ability to Deploy Credit Rules in Incremental Mode for incentive compensation and Create and Migrate Custom Roles when doing configuration, pricing and quoting.
3 Xactly Subscribe Subscribe 18.8% Subscribe Acquired OpsPanda, an AI-based sales resource and capacity planning application, and Obero, another SPM vendor that specializes in ASC 606 / IFRS 15 compliance.
4 SAP Subscribe Subscribe 6.4% Subscribe Acquisition of CallidusCloud has vaulted SAP to become the No. 1 SPM vendor with more incremental gains after its purchase of Qualtrics for Experience Management along with Hybris as the CX anchor for SAP Sales Cloud.
5 Vendavo Subscribe Subscribe 7.1% Subscribe Vendavo focuses on CPQ as well as price optimization as it aims to expand with new offices in Germany.
6 Optymyze Subscribe Subscribe 14.3% Subscribe Optymyze has completed over 1,000 engagements in SPM with help from over 250 experts who specialize in sales operations to drive better SPM results for clients such as Boehringer Ingelheim, KForce, Kowa, McKesson and Office Depot.
7 IBM Subscribe Subscribe -4.7% Subscribe Despite its recent spinoffs of products like Unica, SPM remains one of the core apps that IBM is investing in with the goal of integrating risk management, advanced analytics into incentive and sales compensation.
8 Salesforce Subscribe Subscribe 23.2% Subscribe Salesforce’s SPM offerings revolve around Steelbrick’s CPQ apps. The recent acquisition of Mulesoft will allow for better integration into other CPQ and SPM apps for enhanced visibility into one’s sales operations.
9 Apttus Subscribe Subscribe 16.7% Subscribe Following sale to Thoma Bravo, Apttus has installed a new management team led by new CEO Frank Holland, formerly with Microsoft Dynamics CRM and ERP operations.
10 Nice Systems Subscribe Subscribe 76.8% Subscribe Nice offers SPM as part of its CRM solutions to drive real-time sales performance, payment accuracy and better corporate planning. SPM customers include Coca Cola, Royal Bank of Canada and Subaru.
Subtotal Subscribe Subscribe 13.6% Subscribe
Other Subscribe Subscribe -22.0% Subscribe
Total Subscribe Subscribe 3.4% Subscribe

Source: Apps Run The World, June 2018

Custom data cuts related to the SPM Applications market are available:

  • Top 20+ SPM Applications Vendors and Market Forecast 2017-2022
  • 2017 SPM Applications Market By Industry (21 Verticals)
  • 2017 SPM Applications Market By Functional Market (16 Markets)
  • 2017 SPM Applications Market By Country (USA + 45 countries)
  • 2017 SPM Applications Market By Region (Americas, EMEA, APAC)
  • 2017 SPM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2017 SPM Applications Market By Customer Size (revenue, employee count, asset)
  • 2017 SPM Applications Market By Channel (Direct vs Direct)
  • 2017 SPM Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like eCommerce, Enterprise Performance Management, Sales Performance Management and Treasury and Risk, where first movers remain less established than those that for decades have been entrenched in functional areas like ERP, CRM and PLM.

Exhibit 1 - 2017 Sales Performance Management Applications Market Shares Split By Top 10 Sales Performance Management Vendors and Others, %
Exhibit 1 – 2017 Sales Performance Management Applications Market Shares Split By Top 10 Sales Performance Management Vendors and Others, %

Sales Performance Management (SPM) Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Sales Performance Management applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest SPM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer Industry Empl. Revenue Country Vendor New Product
First Citizens Bank Banking and Financial Services 4912 $1.38B United States Optymyze Optymyze SPM Cloud
Splunk Retail 3200 $1.27B United States SAP SAP Sales Cloud (ex CallidusCloud)
Two Degrees Mobile Consumer Packaged Goods 1200 $100.0M New Zealand SAP SAP Sales Cloud (ex CallidusCloud)
Wipro Professional Services 172912 $7.74B India SAP SAP Financial Closing cockpit
Addison Group’ Automotive 870 $310.0M United States Xactly Xactly Incent Enterprise
Cox Automotive Government 19500 $7.00B United States Xactly Xactly Connect
ICAEW Professional Services 737 $390.0M United Kingdom Xactly Xactly Incent Enterprise
ITRS Group Professional Services 180 $20.0M United Kingdom Xactly Xactly Incent Enterprise
Proofpoint, Inc Professional Services 2047 $612.0M United States Xactly Xactly Incent Enterprise
Taulia Inc Professional Services 250 $20.0M United States Xactly Xactly Incent Enterprise

Further Readings

An expanded version of this report covers additional Sales Performance Management Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2016 product revenues.

Their 2016 results are being broken down, sorted and ranked across 16 functional areas(from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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