In 2021, the top 10 Consumer Packaged Goods software vendors accounted for nearly 50.7% of the global Consumer Packaged Goods applications market which grew 15.7% to approach nearly $17.5 billion in license, maintenance and subscription revenues.
Microsoft led the pack with a 12.1% market share riding on a 2.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Adobe was #2, followed by SAP, Salesforce, and Oracle.
We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Consumer Packaged Goods applications market size is expected to reach $19.9 billion by 2026, compared with $17.5 billion in 2021 at a compound annual growth rate of 5.6%.
| Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2021-2026 Forecast, $M | |||
|---|---|---|---|
| Year | 2021 | 2026 | 2021-2026 CAGR, % |
| Total | 17521 | 19883 | 5.6% |
Source: Apps Run The World, September 2022
Top 10 Consumer Packaged Goods Software vendors
Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement
PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems, as well as the Internet of Things, could transform the food industry.
Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2021 and their market shares.
| Rank | Vendor | 2020 Consumer Packaged Goods Apps Revenues, $M | 2021 Consumer Packaged Goods Apps Revenues, $M | YoY Growth | 2021 Consumer Packaged Goods Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | Microsoft | Subscribe | Subscribe | 8.8% | Subscribe | It’s vital for CPGs to be able to quickly and accurately answer these questions if they want to remain competitive and profitable in today’s fast-moving and ever-evolving retail industry. To do this, they need technologies like artificial intelligence (AI), business intelligence reporting, data analytics and machine learning. This is where Microsoft and its extensive network of partners can help. |
| 2 | Adobe | Subscribe | Subscribe | 15.4% | Subscribe | Marketo and Bizible became a popular B2B martech pairing for marketing ops, demand gen, and other growth-minded teams. Together, Marketo and Bizible enabled engagement and measurement at scale using best-in-class automation. n acknowledgement of its close relationship with Adobe Marketo Engage, Bizible is now Adobe Marketo Measure. |
| 3 | SAP | Subscribe | Subscribe | 0.9% | Subscribe | The adoption of S/4HANA has steadily increased with the most recent number from Q4 2021 at approximately 18,800 customers “on” S/4HANA. Of those companies on S/4HANA, 13,100 are live. |
| 4 | Salesforce.com | Subscribe | Subscribe | 17.8% | Subscribe | New capabilities in Consumer Goods Cloud include Trade Promotion Analytics, which measures and predicts effectiveness of trade spending in conjunction with consumer marketing spending. The new features for Salesforce Consumer Goods Cloud came from intellectual property acquired from Accenture that was originally built on the Force.com platform. Large companies such as AB InBev and Unilever use Consumer Goods Cloud. |
| 5 | Oracle | Subscribe | Subscribe | 9.1% | Subscribe | More than 9,000 Oracle Fusion Cloud ERP customers and 31,000 Oracle NetSuite customers trust Oracle to run their mission-critical business functions. |
| 6 | ServiceNow | Subscribe | Subscribe | 23.7% | Subscribe | As of December 31, 2021, ServiceNow had approximately 7,400 enterprise customers and nearly 1,360 of them are spending more than $1 million in annual contract. |
| 7 | Workday | Subscribe | Subscribe | 22.4% | Subscribe | Workday currently provides software north of 60 million total users across 9,500 organizations worldwide, including 4,050 core HCM, 1,300 Finance, and 5,090 Adaptive Planning customers. |
| 8 | Dassault Systemes | Subscribe | Subscribe | 7.0% | Subscribe | Dassault Systemes has over 300,000 customers of all sizes, in all industries, in more than 140 countries. |
| 9 | Subscribe | Subscribe | 41.1% | Subscribe | In October 2020, Google Workspace totaled over 2.6 billion monthly active users (MAUs), up from 2 billion MAUs for G Suite in March 2020. In 2020, Google reported more than six million monthly paying customers of Workspace. There are currently more than 5,300 public apps in the Google Workspace Marketplace and 4.8 billion apps installed in Google Workspace. Recently, Google released a new Jira integration for Google Chat and Spaces. This integration enables users to quickly create new Jira tickets, see actionable previews, and monitor issues as they collaborate in Spaces. | |
| 10 | Blue Yonder | Subscribe | Subscribe | 5.8% | Subscribe | In September 2021, Panasonic Corporation has completed the acquisition of Blue Yonder, Panasonic has purchased the remaining 80% of shares of Blue Yonder, adding to the 20% which Panasonic acquired in July 2020. More than 3,000 global organizations use Blue Yonder to power their digital supply chains. |
| Subtotal | Subscribe | Subscribe | 11.1% | Subscribe | ||
| Other | Subscribe | Subscribe | 20.9% | Subscribe | ||
| Total | 15138 | 17521 | 15.7% | 100% |
Source: Apps Run The World, September 2022
Other Consumer Packaged Goods software providers included in the report are: ADP, AFS Technologies, Ansys Inc., Atlassian, Autodesk, Box Inc., Cisco Systems, Citrix, Cadence Design Systems, Constellation Software Inc., Dairy.com, Dassault Systemes, DocuSign, Inc., Dropbox, Famous Software, Genesys Telecommunications Laboratories, Global Payments Inc., Google, HubSpot, Intuit Inc., Infor, IBM, Kibo, LogMeIn, Inc., Nice Systems, Nuance Communications Inc., Open Text Corporation, Paycom, Pegasystems, PTC, Property Works, PROS Holdings, Qlik, Sage, Shopify, Siemens Digital Industries Software, SolarWinds, StayinFront, Symphony RetailAI, Teradata Corporation, Trace One, Transplace, Tugboat Software, UKG, Verint Systems Inc., Visma, Vonage, Yonyou, Workiva, Zendesk, Zoho Corp. and many others.
Custom data cuts related to the Consumer Packaged Goods Applications market are available:
- Top 1000+ Consumer Packaged Goods Applications Vendors and Market Forecast 2021-2026
- 2021 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
- 2021 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
- 2021 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
- 2021 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2021 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
- 2021 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
- 2021 Consumer Packaged Goods Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Consumer Packaged Goods systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers has been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, September 2022
Further Readings
An expanded version of this report covers the top 1000+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.
Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
