Top 10 Consumer Packaged Goods Software Vendors and Market Forecast 2017-2022

In 2017, the top 10 Consumer Packaged Goods software vendors accounted for nearly 51% of the global Consumer Packaged Goods applications market which grew 9.4% to approach nearly $11.1 billion in license, maintenance and subscription revenues.

SAP led the pack with a 14% market share riding on a 6.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Microsoft was #2, followed by Adobe, Oracle and Salesforce.

We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Through our forecast period, the Consumer Packaged Goods applications market is expected to reach $11.8 billion by 2022, compared with $11.1 billion in 2017 at a compound annual growth rate of 1.3%.

Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2017-2022 Forecast, $M
Year	2017	2022	2017-2022 CAGR, %
Total	11099	11826	1.3%

Source: Apps Run The World, January 2019

Top 10 Consumer Packaged Goods Software vendors

Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement

PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems as well as Internet of Things could transform the food industry.

Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2017 and their market shares.

Rank	Vendor	2016 Consumer Packaged Goods Apps Revenues, $M	2017 Consumer Packaged Goods Apps Revenues, $M	YoY Growth	2017 Consumer Packaged Goods Market Share, %	Recent Developments
1	SAP	Subscribe	Subscribe	6.4%	Subscribe	SAP was on track to sign more than 10,000 customers including many listed below for its next-generation ERP S/4HANA by end of 2018 with 40% of the latest additions being considered net new wins for the vendor.
2	Microsoft	Subscribe	Subscribe	1.1%	Subscribe	Migrating legacy AX, C5, GP, NAV, and SL to Dynamics 365 for the Cloud remains the top priority for Microsoft’s evolving enterprise apps strategy, whose success will depend on strengthening ties with ISV partners in strategic verticals.
3	Adobe	Subscribe	Subscribe	24.7%	Subscribe	Adobe acquired Marketo for marketing automation and Magento for eCommerce as it pivots from content to CRM and aims to unseat Salesforce in key verticals.
4	Oracle	Subscribe	Subscribe	3.4%	Subscribe	Oracle has signed more than 22,000 Cloud ERP customers including many listed below. The number of Oracle Cloud ERP customers totals nearly 6,000 for Oracle ERP Cloud and 16,000 for NetSuite. Each quarter Oracle is migrating at least 200 customers of its on-premise ERP systems like E-Business Suite to the Cloud.
5	Salesforce	Subscribe	Subscribe	23.2%	Subscribe	The recent buy of MuleSoft will be instrumental for Cloud integration, especially in helping customers extend into non-Salesforce systems for key verticals as well as those that Salesforce is still playing catch-up.
6	IBM	Subscribe	Subscribe	-4.7%	Subscribe	IBM acquired Red Hat for Cloud security, while IBM unloaded Notes, Sterling and other assets to HCL.
7	Infor	Subscribe	Subscribe	7.2%	Subscribe	Infor received $1.5 billion in additional investment from existing investors and planned to go public in 2019 or 2020.
8	JDA Software Group, Inc.	Subscribe	Subscribe	1.7%	Subscribe	JDA acquired Blue Yonder for AI solutions for retailers as JDA started experiencing doubling sales of its Cloud-based supply chain management applications with customers increasingly migrating from their onpremise systems.
9	Workday	Subscribe	Subscribe	38.5%	Subscribe	Workday acquired Adaptive Insights to shore up enterprise performance management.
10	Intuit Inc.	Subscribe	Subscribe	14.2%	Subscribe	QuickBooks Online subscribers now top 3.6 million(including many listed below), up from 1.6 million in 2016. Meanwhile, Intuit strengthened working capital management and payment offerings for SMBs, along with same-day payroll processing.
	Subtotal	Subscribe	Subscribe	8.9%	Subscribe
	Other	Subscribe	Subscribe	9.8%	Subscribe
	Total	Subscribe	Subscribe	9.4%	Subscribe

Source: Apps Run The World, January, 2019

Custom data cuts related to the Consumer Packaged Goods Applications market are available:

• Top 700+ Consumer Packaged Goods Applications Vendors and Market Forecast 2017-2022
• 2017 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
• 2017 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
• 2017 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
• 2017 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
• 2017 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
• 2017 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
• 2017 Consumer Packaged Goods Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Consumer Packaged Goods applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer	Industry	Empl.	Revenue	Country	Vendor	New Product	Function
ABeam	Consumer Packaged Goods	4961	$660.0M	Japan	SAP	SAP S/4 HANA	Enterprise Resource Planning
ABeam	Consumer Packaged Goods	4961	$660.0M	Japan	SAP	SAP Analytics Cloud	Analytics Cloud
ALDO Group	Consumer Packaged Goods	25000	$2.20B	Canada	SAP	SAP Commerce Cloud	eCommerce & Omni-Channel Commerce Solution
Americana Group	Consumer Packaged Goods	66000	$3.20B	Kuwait	Kyriba	Kyriba	Treasury and Risk Management
AVEVE Group	Consumer Packaged Goods	1900	$1.60B	Belgium	Google	G Suite (formerly Google Apps for Work)	Collaboration
Belk	Consumer Packaged Goods	24700	$4.00B	United States	Salesforce	Salesforce Commerce Cloud	eCommerce
Berry Bros. & Rudd	Consumer Packaged Goods	450	$100.0M	United Kingdom	SAP	SAP S/4 HANA	Enterprise Resource Planning
Best Market	Consumer Packaged Goods	3237	$300.0M	United States	Kronos	Kronos Workforce Dimensions	Workforce Management
British American Tobacco	Consumer Packaged Goods	57000	$26.38B	United Kingdom	SAP	SAP Business Planning and Consolidation	Enterprise Performance Management
Burra Foods Australia	Consumer Packaged Goods	187	$230.0M	Australia	SAP	SAP S/4 HANA	Enterprise Resource Planning
Burra Foods Australia	Consumer Packaged Goods	187	$230.0M	Australia	SAP	SAP SuccessFactors Employee Central	Human Capital Management
Chantelle	Consumer Packaged Goods	6200	$2.00B	France	Box	Box	Content Management
Choví Food Group	Consumer Packaged Goods	135	$45.9M	Spain	SAP	SAP S/4 HANA	Enterprise Resource Planning
Colgate-Palmolive	Consumer Packaged Goods	35900	$15.45B	United States	Google	G Suite (formerly Google Apps for Work)	Collaboration
ConAgra Foods	Consumer Packaged Goods	32000	$17.70B	United States	Workday	Workday HCM	Human Capital Management
Denton ISD	Consumer Packaged Goods	5000	$263.0M	United States	Ivanti	Ivanti IT Service Manager	IT Service Management
FCA Group	Consumer Packaged Goods	235915	$110.79B	Italy	CA Technologies	CA Project & Portfolio Management	Project Portfolio Management
Ferrero	Consumer Packaged Goods	40000	$11.94B	Italy	SAP	SAP Ariba	Source-to-Pay Procurement and Supply Chain Cloud
Greggs plc	Consumer Packaged Goods	21734	$1.24B	United Kingdom	SAP	SAP S/4 HANA	Enterprise Resource Planning
Hershey	Consumer Packaged Goods	22000	$7.40B	United States	SAP	SAP S/4 HANA	Enterprise Resource Planning
Hunt Consolidated Inc.	Consumer Packaged Goods	4500	$2.70B	United States	SAP	SAP Business Planning and Consolidation	Enterprise Performance Management
Hunter Fan Company	Consumer Packaged Goods	450	$150.0M	United States	PTC	PTC FlexPLM	Product Lifecycle Management
JTI	Consumer Packaged Goods	40000	$10.50B	Switzerland	SAP	SAP Business Planning and Consolidation	Enterprise Performance Management
JTI	Consumer Packaged Goods	40000	$10.50B	Switzerland	SAP	SAP S/4 HANA	Enterprise Resource Planning
KENGEE	Consumer Packaged Goods	3000	$500.0M	China	SAP	SAP SuccessFactors Employee Central	Human Capital Management
KENGEE	Consumer Packaged Goods	3000	$500.0M	China	SAP	SAP Ariba	Source-to-Pay Procurement and Supply Chain Cloud
KENGEE	Consumer Packaged Goods	3000	$500.0M	China	SAP	SAP S/4 HANA	Enterprise Resource Planning
KENGEE	Consumer Packaged Goods	3000	$500.0M	China	SAP	SAP Marketing Cloud	Marketing Automation
L’Occitane en Provence	Consumer Packaged Goods	8630	$1.32B	Switzerland	SAP	SAP SuccessFactors Employee Central	Human Capital Management
Leica	Consumer Packaged Goods	1600	$380.0M	Germany	Cegid	Yourcegid Retail	Retail Management System
Levi Strauss & Co.	Consumer Packaged Goods	17000	$4.49B	United States	Manhattan Associates	Manhattan SCALE	Warehouse Management System
Live Oak	Consumer Packaged Goods	425	$135.0M	United States	SAP	SAP Analytics Cloud	Analytics Cloud
Marks and Spencer	Consumer Packaged Goods	83069	$10.30B	United Kingdom	Descartes Systems	Descartes Import Customs Solution	Supply Chain Management
Mars, Incorporated	Consumer Packaged Goods	80000	$35.00B	United States	SAP	SAP SuccessFactors Employee Central	Human Capital Management
Monsanto	Consumer Packaged Goods	24000	$14.64B	United States	JDA Software Group	JDA Transportation Manager	Supply Chain Management
Perry Ellis International, Inc	Consumer Packaged Goods	2400	$875.0M	United States	Oracle	Oracle Retail Customer Engagement Cloud	Customer Experience
pladis Global	Consumer Packaged Goods	26000	$6.00B	United Kingdom	SAP	SAP S/4 HANA	Enterprise Resource Planning
PZ Cussons	Consumer Packaged Goods	4520	$1.07B	United Kingdom	SAP	SAP ERP ECC 6.0	Enterprise Resource Planning
Quorn Foods	Consumer Packaged Goods	650	$100.0M	United Kingdom	SAP	SAP S/4 HANA	Enterprise Resource Planning
Quorn Foods	Consumer Packaged Goods	650	$100.0M	United Kingdom	Board International	BOARD	EPM
Randstad Group	Consumer Packaged Goods	38590	$26.77B	Netherlands	Wolters Kluwer	CCH Tagetik	Enterprise Performance Management
Rheem México	Consumer Packaged Goods	7000	$2.00B	United States	HighJump	HighJump WMS	Warehouse Management Systems
Rue La La	Consumer Packaged Goods	551	$400.0M	United States	Pitney Bowes	Complete Cross-Border	eCommerce
Salvatore Ferragamo	Consumer Packaged Goods	4000	$1.39B	Italy	SAP	SAP Ariba	Source-to-Pay Procurement and Supply Chain Cloud
Salvatore Ferragamo	Consumer Packaged Goods	4000	$1.39B	Italy	SAP	SAP S/4 HANA	Enterprise Resource Planning
SanMar	Consumer Packaged Goods	4000	$530.0M	United States	ADP	ADP Vantage HCM	Human Capital Management
Scotts Miracle-Gro Company	Consumer Packaged Goods	5500	$2.80B	United Kingdom	SAP	SAP Cloud for Customer	Customer Relationship Management
Scotts Miracle-Gro Company	Consumer Packaged Goods	5500	$2.80B	United Kingdom	SAP	SAP S/4 HANA	Enterprise Resource Planning
Sealed Air	Consumer Packaged Goods	23000	$7.03B	United States	SAP	SAP Cloud for Customer	Customer Relationship Management
Sedano’s Supermarkets	Consumer Packaged Goods	3000	$450.0M	United States	Kronos	Kronos Workforce Central	Human Capital Management, Workforce Management
Sunmoon Food Company	Consumer Packaged Goods	700	$45.0M	Singapore	NetSuite	NetSuite OneWorld	Enterprise Resource Planning
The Coca-Cola Company	Consumer Packaged Goods	61800	$35.41B	United States	SAP	SAP S/4 HANA	Enterprise Resource Planning
Timex	Consumer Packaged Goods	5500	$2.00B	United States	Salesforce	Salesforce Commerce Cloud	eCommerce
Timex	Consumer Packaged Goods	5500	$2.00B	United States	Wolters Kluwer	CCH Tagetik	Enterprise Performance Management
Two Degrees Mobile	Consumer Packaged Goods	1200	$100.0M	New Zealand	SAP	SAP Sales Cloud (ex CallidusCloud)	Sales Performance Management
Waterlogic International	Consumer Packaged Goods	500	$100.0M	United Kingdom	IFS Industrial and Financial Systems AB	IFS ERP	Enterprise Resource Planning
Welcome Break	Consumer Packaged Goods	4500	$834.0M	United Kingdom	SAP	SAP SuccessFactors Employee Central	Human Capital Management
Welcome Break	Consumer Packaged Goods	4500	$834.0M	United Kingdom	SAP	SAP S/4 HANA	Enterprise Resource Planning

Source: Apps Run The World, January 2019

Further Readings

An expanded version of this report covers the top 700+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.