In 2017, the top 10 Consumer Packaged Goods software vendors accounted for nearly 51% of the global Consumer Packaged Goods applications market which grew 9.4% to approach nearly $11.1 billion in license, maintenance and subscription revenues.
SAP led the pack with a 14% market share riding on a 6.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Microsoft was #2, followed by Adobe, Oracle and Salesforce.
We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Consumer Packaged Goods applications market is expected to reach $11.8 billion by 2022, compared with $11.1 billion in 2017 at a compound annual growth rate of 1.3%.
| Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2017-2022 Forecast, $M | |||
|---|---|---|---|
| Year | 2017 | 2022 | 2017-2022 CAGR, % |
| Total | 11099 | 11826 | 1.3% |
Source: Apps Run The World, January 2019
Top 10 Consumer Packaged Goods Software vendors
Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement
PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems as well as Internet of Things could transform the food industry.
Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2017 and their market shares.
| Rank | Vendor | 2016 Consumer Packaged Goods Apps Revenues, $M | 2017 Consumer Packaged Goods Apps Revenues, $M | YoY Growth | 2017 Consumer Packaged Goods Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | SAP | Subscribe | Subscribe | 6.4% | Subscribe | SAP was on track to sign more than 10,000 customers including many listed below for its next-generation ERP S/4HANA by end of 2018 with 40% of the latest additions being considered net new wins for the vendor. |
| 2 | Microsoft | Subscribe | Subscribe | 1.1% | Subscribe | Migrating legacy AX, C5, GP, NAV, and SL to Dynamics 365 for the Cloud remains the top priority for Microsoft’s evolving enterprise apps strategy, whose success will depend on strengthening ties with ISV partners in strategic verticals. |
| 3 | Adobe | Subscribe | Subscribe | 24.7% | Subscribe | Adobe acquired Marketo for marketing automation and Magento for eCommerce as it pivots from content to CRM and aims to unseat Salesforce in key verticals. |
| 4 | Oracle | Subscribe | Subscribe | 3.4% | Subscribe | Oracle has signed more than 22,000 Cloud ERP customers including many listed below. The number of Oracle Cloud ERP customers totals nearly 6,000 for Oracle ERP Cloud and 16,000 for NetSuite. Each quarter Oracle is migrating at least 200 customers of its on-premise ERP systems like E-Business Suite to the Cloud. |
| 5 | Salesforce | Subscribe | Subscribe | 23.2% | Subscribe | The recent buy of MuleSoft will be instrumental for Cloud integration, especially in helping customers extend into non-Salesforce systems for key verticals as well as those that Salesforce is still playing catch-up. |
| 6 | IBM | Subscribe | Subscribe | -4.7% | Subscribe | IBM acquired Red Hat for Cloud security, while IBM unloaded Notes, Sterling and other assets to HCL. |
| 7 | Infor | Subscribe | Subscribe | 7.2% | Subscribe | Infor received $1.5 billion in additional investment from existing investors and planned to go public in 2019 or 2020. |
| 8 | JDA Software Group, Inc. | Subscribe | Subscribe | 1.7% | Subscribe | JDA acquired Blue Yonder for AI solutions for retailers as JDA started experiencing doubling sales of its Cloud-based supply chain management applications with customers increasingly migrating from their onpremise systems. |
| 9 | Workday | Subscribe | Subscribe | 38.5% | Subscribe | Workday acquired Adaptive Insights to shore up enterprise performance management. |
| 10 | Intuit Inc. | Subscribe | Subscribe | 14.2% | Subscribe | QuickBooks Online subscribers now top 3.6 million(including many listed below), up from 1.6 million in 2016. Meanwhile, Intuit strengthened working capital management and payment offerings for SMBs, along with same-day payroll processing. |
| Subtotal | Subscribe | Subscribe | 8.9% | Subscribe | ||
| Other | Subscribe | Subscribe | 9.8% | Subscribe | ||
| Total | Subscribe | Subscribe | 9.4% | Subscribe |
Source: Apps Run The World, January, 2019
Custom data cuts related to the Consumer Packaged Goods Applications market are available:
- Top 700+ Consumer Packaged Goods Applications Vendors and Market Forecast 2017-2022
- 2017 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
- 2017 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
- 2017 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
- 2017 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2017 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
- 2017 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
- 2017 Consumer Packaged Goods Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Consumer Packaged Goods applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers have been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
| Customer | Industry | Empl. | Revenue | Country | Vendor | New Product | Function |
| ABeam | Consumer Packaged Goods | 4961 | $660.0M | Japan | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| ABeam | Consumer Packaged Goods | 4961 | $660.0M | Japan | SAP | SAP Analytics Cloud | Analytics Cloud |
| ALDO Group | Consumer Packaged Goods | 25000 | $2.20B | Canada | SAP | SAP Commerce Cloud | eCommerce & Omni-Channel Commerce Solution |
| Americana Group | Consumer Packaged Goods | 66000 | $3.20B | Kuwait | Kyriba | Kyriba | Treasury and Risk Management |
| AVEVE Group | Consumer Packaged Goods | 1900 | $1.60B | Belgium | G Suite (formerly Google Apps for Work) | Collaboration | |
| Belk | Consumer Packaged Goods | 24700 | $4.00B | United States | Salesforce | Salesforce Commerce Cloud | eCommerce |
| Berry Bros. & Rudd | Consumer Packaged Goods | 450 | $100.0M | United Kingdom | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Best Market | Consumer Packaged Goods | 3237 | $300.0M | United States | Kronos | Kronos Workforce Dimensions | Workforce Management |
| British American Tobacco | Consumer Packaged Goods | 57000 | $26.38B | United Kingdom | SAP | SAP Business Planning and Consolidation | Enterprise Performance Management |
| Burra Foods Australia | Consumer Packaged Goods | 187 | $230.0M | Australia | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Burra Foods Australia | Consumer Packaged Goods | 187 | $230.0M | Australia | SAP | SAP SuccessFactors Employee Central | Human Capital Management |
| Chantelle | Consumer Packaged Goods | 6200 | $2.00B | France | Box | Box | Content Management |
| Choví Food Group | Consumer Packaged Goods | 135 | $45.9M | Spain | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Colgate-Palmolive | Consumer Packaged Goods | 35900 | $15.45B | United States | G Suite (formerly Google Apps for Work) | Collaboration | |
| ConAgra Foods | Consumer Packaged Goods | 32000 | $17.70B | United States | Workday | Workday HCM | Human Capital Management |
| Denton ISD | Consumer Packaged Goods | 5000 | $263.0M | United States | Ivanti | Ivanti IT Service Manager | IT Service Management |
| FCA Group | Consumer Packaged Goods | 235915 | $110.79B | Italy | CA Technologies | CA Project & Portfolio Management | Project Portfolio Management |
| Ferrero | Consumer Packaged Goods | 40000 | $11.94B | Italy | SAP | SAP Ariba | Source-to-Pay Procurement and Supply Chain Cloud |
| Greggs plc | Consumer Packaged Goods | 21734 | $1.24B | United Kingdom | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Hershey | Consumer Packaged Goods | 22000 | $7.40B | United States | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Hunt Consolidated Inc. | Consumer Packaged Goods | 4500 | $2.70B | United States | SAP | SAP Business Planning and Consolidation | Enterprise Performance Management |
| Hunter Fan Company | Consumer Packaged Goods | 450 | $150.0M | United States | PTC | PTC FlexPLM | Product Lifecycle Management |
| JTI | Consumer Packaged Goods | 40000 | $10.50B | Switzerland | SAP | SAP Business Planning and Consolidation | Enterprise Performance Management |
| JTI | Consumer Packaged Goods | 40000 | $10.50B | Switzerland | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| KENGEE | Consumer Packaged Goods | 3000 | $500.0M | China | SAP | SAP SuccessFactors Employee Central | Human Capital Management |
| KENGEE | Consumer Packaged Goods | 3000 | $500.0M | China | SAP | SAP Ariba | Source-to-Pay Procurement and Supply Chain Cloud |
| KENGEE | Consumer Packaged Goods | 3000 | $500.0M | China | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| KENGEE | Consumer Packaged Goods | 3000 | $500.0M | China | SAP | SAP Marketing Cloud | Marketing Automation |
| L’Occitane en Provence | Consumer Packaged Goods | 8630 | $1.32B | Switzerland | SAP | SAP SuccessFactors Employee Central | Human Capital Management |
| Leica | Consumer Packaged Goods | 1600 | $380.0M | Germany | Cegid | Yourcegid Retail | Retail Management System |
| Levi Strauss & Co. | Consumer Packaged Goods | 17000 | $4.49B | United States | Manhattan Associates | Manhattan SCALE | Warehouse Management System |
| Live Oak | Consumer Packaged Goods | 425 | $135.0M | United States | SAP | SAP Analytics Cloud | Analytics Cloud |
| Marks and Spencer | Consumer Packaged Goods | 83069 | $10.30B | United Kingdom | Descartes Systems | Descartes Import Customs Solution | Supply Chain Management |
| Mars, Incorporated | Consumer Packaged Goods | 80000 | $35.00B | United States | SAP | SAP SuccessFactors Employee Central | Human Capital Management |
| Monsanto | Consumer Packaged Goods | 24000 | $14.64B | United States | JDA Software Group | JDA Transportation Manager | Supply Chain Management |
| Perry Ellis International, Inc | Consumer Packaged Goods | 2400 | $875.0M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Experience |
| pladis Global | Consumer Packaged Goods | 26000 | $6.00B | United Kingdom | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| PZ Cussons | Consumer Packaged Goods | 4520 | $1.07B | United Kingdom | SAP | SAP ERP ECC 6.0 | Enterprise Resource Planning |
| Quorn Foods | Consumer Packaged Goods | 650 | $100.0M | United Kingdom | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Quorn Foods | Consumer Packaged Goods | 650 | $100.0M | United Kingdom | Board International | BOARD | EPM |
| Randstad Group | Consumer Packaged Goods | 38590 | $26.77B | Netherlands | Wolters Kluwer | CCH Tagetik | Enterprise Performance Management |
| Rheem México | Consumer Packaged Goods | 7000 | $2.00B | United States | HighJump | HighJump WMS | Warehouse Management Systems |
| Rue La La | Consumer Packaged Goods | 551 | $400.0M | United States | Pitney Bowes | Complete Cross-Border | eCommerce |
| Salvatore Ferragamo | Consumer Packaged Goods | 4000 | $1.39B | Italy | SAP | SAP Ariba | Source-to-Pay Procurement and Supply Chain Cloud |
| Salvatore Ferragamo | Consumer Packaged Goods | 4000 | $1.39B | Italy | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| SanMar | Consumer Packaged Goods | 4000 | $530.0M | United States | ADP | ADP Vantage HCM | Human Capital Management |
| Scotts Miracle-Gro Company | Consumer Packaged Goods | 5500 | $2.80B | United Kingdom | SAP | SAP Cloud for Customer | Customer Relationship Management |
| Scotts Miracle-Gro Company | Consumer Packaged Goods | 5500 | $2.80B | United Kingdom | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Sealed Air | Consumer Packaged Goods | 23000 | $7.03B | United States | SAP | SAP Cloud for Customer | Customer Relationship Management |
| Sedano’s Supermarkets | Consumer Packaged Goods | 3000 | $450.0M | United States | Kronos | Kronos Workforce Central | Human Capital Management, Workforce Management |
| Sunmoon Food Company | Consumer Packaged Goods | 700 | $45.0M | Singapore | NetSuite | NetSuite OneWorld | Enterprise Resource Planning |
| The Coca-Cola Company | Consumer Packaged Goods | 61800 | $35.41B | United States | SAP | SAP S/4 HANA | Enterprise Resource Planning |
| Timex | Consumer Packaged Goods | 5500 | $2.00B | United States | Salesforce | Salesforce Commerce Cloud | eCommerce |
| Timex | Consumer Packaged Goods | 5500 | $2.00B | United States | Wolters Kluwer | CCH Tagetik | Enterprise Performance Management |
| Two Degrees Mobile | Consumer Packaged Goods | 1200 | $100.0M | New Zealand | SAP | SAP Sales Cloud (ex CallidusCloud) | Sales Performance Management |
| Waterlogic International | Consumer Packaged Goods | 500 | $100.0M | United Kingdom | IFS Industrial and Financial Systems AB | IFS ERP | Enterprise Resource Planning |
| Welcome Break | Consumer Packaged Goods | 4500 | $834.0M | United Kingdom | SAP | SAP SuccessFactors Employee Central | Human Capital Management |
| Welcome Break | Consumer Packaged Goods | 4500 | $834.0M | United Kingdom | SAP | SAP S/4 HANA | Enterprise Resource Planning |
Source: Apps Run The World, January 2019
Further Readings
An expanded version of this report covers the top 700+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.
Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
