In 2020, the top 10 Consumer Packaged Goods software vendors accounted for nearly 51.1% of the global Consumer Packaged Goods applications market which grew 4.2% to approach nearly $15 billion in license, maintenance and subscription revenues.
SAP led the pack with a 12.1% market share riding on a 2.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Microsoft was #2, followed by Adobe, Salesforce, and Oracle.
We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)
Through our forecast period, the Consumer Packaged Goods applications market size is expected to reach $16 billion by 2025, compared with $15 billion in 2020 at a compound annual growth rate of 1.2%.
| Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2019-2024 Forecast, $M | |||
|---|---|---|---|
| Year | 2020 | 2025 | 2020-2025 CAGR, % |
| Total | 15038 | 15969 | 1.2% |
Source: Apps Run The World, December 2021
Top 10 Consumer Packaged Goods Software vendors
Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement
PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems, as well as the Internet of Things, could transform the food industry.
Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2020 and their market shares.
| Rank | Vendor | 2019 Consumer Packaged Goods Apps Revenues, $M | 2020 Consumer Packaged Goods Apps Revenues, $M | YoY Growth | 2020 Consumer Packaged Goods Market Share, % | Recent Developments |
|---|---|---|---|---|---|---|
| 1 | SAP | Subscribe | Subscribe | 2.4% | Subscribe | After gaining a critical mass for its ERP upgrade strategy, SAP has turned its attention to S/4 HANA Cloud under RISE with SAP, a rapid deployment program designed to boost cloud adoptions among its customers. In 2021, the vendor made RISE with SAP a centerpiece of its Intelligent Enterprise messaging as it signed up a few hundred customers in a given quarter. |
| 2 | Microsoft | Subscribe | Subscribe | 3.4% | Subscribe | it’s vital for CPGs to be able to quickly and accurately answer these questions if they want to remain competitive and profitable in today’s fast-moving and ever-evolving retail industry. To do this, they need technologies like artificial intelligence (AI), business intelligence reporting, data analytics and machine learning. This is where Microsoft and its extensive network of partners can help. Try Microsoft Apps. |
| 3 | Adobe | Subscribe | Subscribe | 3.8% | Subscribe | Adobe acquired Marketo for marketing automation and Magento for eCommerce as it pivots from content to CRM and aims to inseat Salesforce in key verticals. Try Adobe Apps. |
| 4 | Salesforce.com | Subscribe | Subscribe | 16.7% | Subscribe | New capabilities in Consumer Goods Cloud include Trade Promotion Analytics, which measures and predicts effectiveness of trade spending in conjunction with consumer marketing spending. The new features for Salesforce Consumer Goods Cloud came from intellectual property acquired from Accenture that was originally built on the Force.com platform. Large companies such as AB InBev and Unilever use Consumer Goods Cloud. |
| 5 | Oracle | Subscribe | Subscribe | -5.1% | Subscribe | 8,500 customers have adopted Oracle Fusion globally. Of the 8,500 customers using Fusion ERP, only about 1,000 moved from Oracle’s on-premise product, the remaining 7,500 were completely new customers. It has an additional 28,400 NetSuite ERP customers. |
| 6 | ServiceNow | Subscribe | Subscribe | 46.0% | Subscribe | As of December 2020, ServiceNow had approximately 6,900 enterprise customers. ServiceNow customers operate in a wide variety of industries, including consumer products, government, financial services, healthcare, manufacturing, IT services, technology, oil and gas, telco, education. |
| 7 | Workday | Subscribe | Subscribe | 2.6% | Subscribe | Workday has more than 9,500+ customers, more than 70% of which are live and in production, ranging from mid-sized businesses to more than 50% of the Fortune 500 and 70%+ of the Fortune 50. |
| 8 | Blue Yonder | Subscribe | Subscribe | -11.3% | Subscribe | Blue Yonder has delivered an AI-powered platform designed to scale with complexity and enable a predict-and -pivot paradigm. The outcome is complete synchronization with integrated planning and execution and dynamic control from supplier through to the last mile and on to the customer. |
| 9 | Infor | Subscribe | Subscribe | -34.2% | Subscribe | With acquired brands like Lighthouse Systems, Starmount, Predictix, Adage, Extensity, Geac, Mapics, Marcam, SSA Global, Systems Union, and System 21, Infor has inherited a large installed base of manufacturing customers including many in the consumer goods area. |
| 10 | Constellation Software Inc. | Subscribe | Subscribe | -34.6% | Subscribe | With over 125,000 customers in over 100 countries and a proven track record of solid growth, CSI is establishing a broad portfolio of software businesses to provide customers across different verticals. |
| Subtotal | Subscribe | Subscribe | 3.6% | Subscribe | ||
| Other | Subscribe | Subscribe | 4.9% | Subscribe | ||
| Total | 14432 | 15038 | 4.2% | 100% |
Source: Apps Run The World, December 2021
Other Consumer Packaged Goods software providers included in the report are: ADP, AFS Technologies, Ansys Inc., Atlassian, Box Inc., Cisco Systems, Citrix, Constellation Software Inc., Dairy.com, Dassault Systemes, DocuSign, Inc., Dropbox, Famous Software, Genesys Telecommunications Laboratories, Google, HubSpot, Intuit Inc., Kibo, LogMeIn, Inc., Mentor, a Siemens Business, Nice Systems, Nuance Communications Inc., Open Text Corporation, Paycom, Pegasystems, Property Works, PROS Holdings, Qlik, Revionics, Sage, Shopify, Siemens PLM Software, SolarWinds, StayinFront, Symphony RetailAI, Tableau Software, Teradata Corporation, Trace One, Transplace, Tugboat Software, Ultimate Software, Unify Software and Solutions GmbH & Co. KG., Verint Systems Inc., Visma, Vonage, Yonyou, Zendesk, Zoho Corp. and many others.
Custom data cuts related to the Consumer Packaged Goods Applications market are available:
- Top 900+ Consumer Packaged Goods Applications Vendors and Market Forecast 2020-2025
- 2020 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
- 2020 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
- 2020 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
- 2020 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
- 2020 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
- 2020 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
- 2020 Consumer Packaged Goods Applications Market By Product
Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.
Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database
On the buyer side, customers are investing in Consumer Packaged Goods systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.
Since 2010, our global team of researchers has been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.
The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.
Source: Apps Run The World, December 2021
Further Readings
An expanded version of this report covers the top 900+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.
More Enterprise Applications Research Findings
Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.
Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.
Research Methodology
Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.
Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.
The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.
