Top 10 Consumer Packaged Goods Software Vendors, Market Size and Market Forecast 2021-2026

Worldwide Consumer Packaged Goods Applications Market to reach $19.9 billion by 2026, compared with $17.5 billion in 2021 at a compound annual growth rate of 5.6%.

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In 2021, the top 10 Consumer Packaged Goods software vendors accounted for nearly 50.7% of the global Consumer Packaged Goods applications market which grew 15.7% to approach nearly $17.5 billion in license, maintenance and subscription revenues.

Microsoft led the pack with a 12.1% market share riding on a 2.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Adobe was #2, followed by SAP, Salesforce, and Oracle.

We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

2021 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others
Exhibit 1 – 2021 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others

Through our forecast period, the Consumer Packaged Goods applications market size is expected to reach $19.9 billion by 2026, compared with $17.5 billion in 2021 at a compound annual growth rate of 5.6%.

Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2021-2026 Forecast, $M
Year202120262021-2026 CAGR, %
Total17521198835.6%

Source: Apps Run The World, September 2022

Top 10 Consumer Packaged Goods Software vendors

Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement

PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems, as well as the Internet of Things, could transform the food industry.

Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2021 and their market shares.

RankVendor2020 Consumer Packaged Goods Apps Revenues, $M2021 Consumer Packaged Goods Apps Revenues, $MYoY Growth2021 Consumer Packaged Goods Market Share, %Recent Developments
1Microsoft Subscribe Subscribe8.8% SubscribeIt’s vital for CPGs to be able to quickly and accurately answer these questions if they want to remain competitive and profitable in today’s fast-moving and ever-evolving retail industry. To do this, they need technologies like artificial intelligence (AI), business intelligence reporting, data analytics and machine learning. This is where Microsoft and its extensive network of partners can help.
2Adobe Subscribe Subscribe15.4% SubscribeMarketo and Bizible became a popular B2B martech pairing for marketing ops, demand gen, and other growth-minded teams. Together, Marketo and Bizible enabled engagement and measurement at scale using best-in-class automation. n acknowledgement of its close relationship with Adobe Marketo Engage, Bizible is now Adobe Marketo Measure.
3SAP Subscribe Subscribe0.9% SubscribeThe adoption of S/4HANA has steadily increased with the most recent number from Q4 2021 at approximately 18,800 customers “on” S/4HANA. Of those companies on S/4HANA, 13,100 are live.
4Salesforce.com Subscribe Subscribe17.8% SubscribeNew capabilities in Consumer Goods Cloud include Trade Promotion Analytics, which measures and predicts effectiveness of trade spending in conjunction with consumer marketing spending. The new features for Salesforce Consumer Goods Cloud came from intellectual property acquired from Accenture that was originally built on the Force.com platform. Large companies such as AB InBev and Unilever use Consumer Goods Cloud.
5Oracle Subscribe Subscribe9.1% SubscribeMore than 9,000 Oracle Fusion Cloud ERP customers and 31,000 Oracle NetSuite customers trust Oracle to run their mission-critical business functions.
6ServiceNow Subscribe Subscribe23.7% SubscribeAs of December 31, 2021, ServiceNow had approximately 7,400 enterprise customers and nearly 1,360 of them are spending more than $1 million in annual contract.
7Workday Subscribe Subscribe22.4% SubscribeWorkday currently provides software north of 60 million total users across 9,500 organizations worldwide, including 4,050 core HCM, 1,300 Finance, and 5,090 Adaptive Planning customers.
8Dassault Systemes Subscribe Subscribe7.0% SubscribeDassault Systemes has over 300,000 customers of all sizes, in all industries, in more than 140 countries.
9Google Subscribe Subscribe41.1% SubscribeIn October 2020, Google Workspace totaled over 2.6 billion monthly active users (MAUs), up from 2 billion MAUs for G Suite in March 2020. In 2020, Google reported more than six million monthly paying customers of Workspace. There are currently more than 5,300 public apps in the Google Workspace Marketplace and 4.8 billion apps installed in Google Workspace. Recently, Google released a new Jira integration for Google Chat and Spaces. This integration enables users to quickly create new Jira tickets, see actionable previews, and monitor issues as they collaborate in Spaces.
10Blue Yonder Subscribe Subscribe5.8% SubscribeIn September 2021, Panasonic Corporation has completed the acquisition of Blue Yonder, Panasonic has purchased the remaining 80% of shares of Blue Yonder, adding to the 20% which Panasonic acquired in July 2020. More than 3,000 global organizations use Blue Yonder to power their digital supply chains.
 Subtotal Subscribe Subscribe11.1% Subscribe 
 Other Subscribe Subscribe20.9% Subscribe 
 Total151381752115.7%100% 

Source: Apps Run The World, September 2022

Other Consumer Packaged Goods software providers included in the report are: ADP, AFS Technologies, Ansys Inc., Atlassian, Autodesk, Box Inc., Cisco Systems, Citrix, Cadence Design Systems, Constellation Software Inc., Dairy.com, Dassault Systemes, DocuSign, Inc., Dropbox, Famous Software, Genesys Telecommunications Laboratories, Global Payments Inc., Google, HubSpot, Intuit Inc., Infor, IBM, Kibo, LogMeIn, Inc.Nice Systems, Nuance Communications Inc., Open Text Corporation, Paycom, Pegasystems, PTC, Property Works, PROS Holdings, Qlik, Sage, Shopify, Siemens Digital Industries Software, SolarWinds, StayinFront, Symphony RetailAI, Teradata Corporation, Trace One, Transplace, Tugboat Software, UKG, Verint Systems Inc., Visma, Vonage, Yonyou, Workiva, Zendesk, Zoho Corp. and many others.

Custom data cuts related to the Consumer Packaged Goods Applications market are available:

  • Top 1000+ Consumer Packaged Goods Applications Vendors and Market Forecast 2021-2026
  • 2021 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
  • 2021 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
  • 2021 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
  • 2021 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2021 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
  • 2021 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
  • 2021 Consumer Packaged Goods Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Worldwide Enterprise Applications Market Forecast 2021-2026, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2021-2026, By Vertical Market, $M

Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Consumer Packaged Goods systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
PulteGroupConstruction and Real Estate5086$10.19BUnited StatesAdobe SystemsAdobe Analytics CloudMarketing Analytics
Vineyard VinesConsumer Packaged Goods2600$308.0MUnited StatesAdobe SystemsAdobe Analytics CloudMarketing Analytics
PlatedConsumer Packaged Goods400$135.0MUnited StatesAdobe SystemsAdobe Advertising CloudMarketing Automation
British American Tobacco New ZealandConsumer Packaged Goods14910$7.92BNew ZealandAdobe SystemsAdobe Magento CommerceeCommerce
Nature’s WayConsumer Packaged Goods400$50.0MAustraliaAdobe SystemsAdobe Magento CommerceeCommerce
SABMillerConsumer Packaged Goods69000$22.13BUnited KingdomAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Groupe FnacConsumer Packaged Goods14100$4.41BFranceAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Anheuser-Busch Companies, LLCConsumer Packaged Goods25000$15.62BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
PepsiCo, Inc.Consumer Packaged Goods291000$70.37BUnited StatesBlue YonderBlue Yonder Transportation ManagementTransportation Management
Coca Cola Femsa S.A.B. de C.V.Consumer Packaged Goods50000$194.47BMexicoBlue YonderBlue Yonder Enterprise Supply Planning (ex JDA Enterprise Supply Planning)Advanced Planning and Scheduling
IDS Borjomi InternationalConsumer Packaged Goods7000$1.00BUkraineBlue YonderBlue Yonder Enterprise Supply Planning (ex JDA Enterprise Supply Planning)Advanced Planning and Scheduling
Altria GroupConsumer Packaged Goods7100$20.84BUnited StatesBlue YonderBlue Yonder WMS (ex JDA WMS)Warehouse Management
Vineyard VinesConsumer Packaged Goods2600$308.0MUnited StatesBlue YonderJDA Merchandise Management SystemInventory Management
AvonConsumer Packaged Goods31000$60.00BUnited StatesBlue YonderJDA Supply ChainSupply Chain Management
Whyte & MackayConsumer Packaged Goods500$195.0MUnited KingdomConstellation Software Inc.CSI Volaris DRAMSFood and Beverage ERP
Casa BACARDÍ Puerto RicoConsumer Packaged Goods30$3.0MPuerto RicoConstellation Software Inc.CSI Volaris DRAMSFood and Beverage ERP
CHS Inc.Consumer Packaged Goods9941$38.40BUnited StatesConstellation Software Inc.CSI Cultura Greenstone AgrisAgriculture ERP
Farmers Co-opConsumer Packaged Goods600$80.0MUnited StatesConstellation Software Inc.CSI Cultura Greenstone AgrisAgriculture ERP
NestléConsumer Packaged Goods273000$94.27BSwitzerlandInforInfor NexusSupply Chain Management
Del Monte Foods, IncConsumer Packaged Goods40500$3.80BUnited StatesInforInfor NexusSupply Chain Management
Champion Petfoods LPConsumer Packaged Goods1000$500.0MCanadaInforInfor CloudSuite Food and BeverageFood and Beverage ERP
Watkins IncorporatedConsumer Packaged Goods500$1.50BUnited StatesInforInfor CloudSuite Food and BeverageFood and Beverage ERP
De Heus Animal Nutrition B.V.Consumer Packaged Goods3000$500.0MNetherlandsMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Yeo Valley Farms (Production) LtdConsumer Packaged Goods2000$340.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
William Jackson Food GroupConsumer Packaged Goods1900$362.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
RONDO FOOD GmbH & Co. KGConsumer Packaged Goods600$180.0MGermanyMicrosoftMicrosoft Dynamics 365 Business CentralERP Financial
SpudshedConsumer Packaged Goods1300$400.0MAustraliaMicrosoftMicrosoft Dynamics 365 Business CentralERP Financial
Archer-Daniels-Midland CompanyConsumer Packaged Goods38100$64.36BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Grupo ArcorConsumer Packaged Goods21000$3.50BArgentinaMicrosoftMicrosoft 365Collaboration
HelloFresh SEConsumer Packaged Goods11000$4.48BGermanyOracleOracle Cloud ERPERP Financial
Hungry Jack’s Pty Ltd.Consumer Packaged Goods16000$1.10BAustraliaOracleOracle Cloud ERPERP Financial
Perry Ellis International, IncConsumer Packaged Goods2400$875.0MUnited StatesOracleOracle Cloud ERPERP Financial
WADI GroupConsumer Packaged Goods2900$300.0MEgyptOracleOracle Cloud HCMCore HR
Bimbo Bakeries USAConsumer Packaged Goods20000$7.93BUnited StatesOracleOracle Cloud HCMCore HR
Suguna FoodsConsumer Packaged Goods7500$1.30BIndiaOracleOracle Cloud HCMCore HR
Mackays FarmConsumer Packaged Goods400$35.0MAustraliaOracleOracle Cloud SCMSupply Chain Management
The Wonderful CompanyConsumer Packaged Goods10000$4.00BUnited StatesOracleOracle Cloud SCMSupply Chain Management
Allied Beverage Group L.L.C.Consumer Packaged Goods1100$1.00BUnited StatesOracleOracle JD Edwards EnterpriseOneERP Financial
The Kraft Heinz CompanyConsumer Packaged Goods38000$26.39BUnited StatesOracleOracle Cloud EPMEPM
Deichmann SEConsumer Packaged Goods15500$2.26BGermanyOracleOracle Cloud EPMEPM
Arterra Wines CanadaConsumer Packaged Goods2438$1.19BCanadaOracleOracle Cloud EPMEPM
Elie TahariConsumer Packaged Goods600$300.0MUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Kendra Scott LLCConsumer Packaged Goods2000$260.0MUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Vineyard VinesConsumer Packaged Goods2600$308.0MUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Arterra Wines CanadaConsumer Packaged Goods2438$1.19BCanadaSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Carlton & United BreweriesConsumer Packaged Goods1700$200.0MAustraliaSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
AvonConsumer Packaged Goods31000$60.00BUnited StatesSalesforceSalesforce Service CloudCustomer Support
Procter & GambleConsumer Packaged Goods101000$76.12BUnited StatesSalesforceSalesforce Service CloudCustomer Support
L’Occitane En ProvenceConsumer Packaged Goods8700$1.49BFranceSalesforceSalesforce Marketing CloudMarketing Automation
Colgate-Palmolive CompanyConsumer Packaged Goods34200$16.47BUnited StatesSalesforceSalesforce Marketing CloudMarketing Automation
Quorn FoodsConsumer Packaged Goods900$330.0MUnited KingdomSAPSAP S/4 HANAERP Financial
ScottsMiracle-GroConsumer Packaged Goods6500$2.66BUnited StatesSAPSAP S/4 HANAERP Financial
pladis GlobalConsumer Packaged Goods17000$5.00BUnited KingdomSAPSAP S/4 HANAERP Financial
The Coca-Cola CompanyConsumer Packaged Goods80300$33.01BUnited StatesSAPSAP S/4 HANAERP Financial
Greggs plcConsumer Packaged Goods24930$1.61BUnited KingdomSAPSAP SuccessFactors Employee CentralCore HR
BirkenstockConsumer Packaged Goods5500$720.0MGermanySAPSAP SuccessFactors Employee CentralCore HR
Arla FoodsConsumer Packaged Goods20020$12.89BDenmarkSAPSAP SuccessFactors Employee CentralCore HR
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
Ferrero Germany GmbHConsumer Packaged Goods4000$500.0MGermanySAPSAP Commerce Cloud (ex Hybris)eCommerce
SABMillerConsumer Packaged Goods69000$22.13BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
NetafimConsumer Packaged Goods4500$949.0MIsraelServiceNowServiceNow HRHR Service Delivery
Tyson Foods, Inc.Consumer Packaged Goods170$310.0MUnited KingdomServiceNowServiceNow HRHR Service Delivery
PepsiCo, Inc.Consumer Packaged Goods291000$70.37BUnited StatesServiceNowServiceNow HRHR Service Delivery
Archer-Daniels-Midland CompanyConsumer Packaged Goods38100$64.36BUnited StatesServiceNowServiceNow ITSMIT Service Management
Louis Dreyfus Company B.V.Consumer Packaged Goods17000$36.00BSingaporeServiceNowServiceNow ITSMIT Service Management
Tyson Foods, Inc.Consumer Packaged Goods170$310.0MUnited KingdomServiceNowServiceNow ITSMIT Service Management
Café SolubleConsumer Packaged Goods400$34.0MNicaraguaWorkdayWorkday Adaptive Planning (ex Adaptive Insights)EPM
Panera BreadConsumer Packaged Goods140000$58.63BUnited StatesWorkdayWorkday Financial ManagementERP Financial
ConAgra FoodsConsumer Packaged Goods18600$11.18BUnited StatesWorkdayWorkday HCMCore HR
Panera BreadConsumer Packaged Goods140000$58.63BUnited StatesWorkdayWorkday HCMCore HR
Blue Diamond GrowersConsumer Packaged Goods1700$1.57BUnited StatesWorkdayWorkday HCMCore HR
Brown-Forman CorporationConsumer Packaged Goods4700$3.32BUnited StatesWorkdayWorkday HCMCore HR
McKee Foods CorporationConsumer Packaged Goods5800$1.40BUnited StatesWorkdayWorkday PayrollPayroll
Procter & Gamble Company (P&G)Consumer Packaged Goods101000$76.12BUnited StatesWorkdayWorkday People AnalyticsWorkforce Analytics

Source: Apps Run The World, September 2022

Further Readings

An expanded version of this report covers the top 1000+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2021 product revenues.

Their 2021 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.