Top 10 Consumer Packaged Goods Software Vendors and Market Forecast 2017-2022

Worldwide Consumer Packaged Goods Applications Market to reach $11.8 billion by 2022, compared with $11.1 billion in 2017 at a compound annual growth rate of 1.3%.

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In 2017, the top 10 Consumer Packaged Goods software vendors accounted for nearly 51% of the global Consumer Packaged Goods applications market which grew 9.4% to approach nearly $11.1 billion in license, maintenance and subscription revenues.

SAP led the pack with a 14% market share riding on a 6.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Microsoft was #2, followed by Adobe, Oracle and Salesforce.

We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Exhibit 1 - 2017 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others, %
Exhibit 1 – 2017 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others, %

Through our forecast period, the Consumer Packaged Goods applications market is expected to reach $11.8 billion by 2022, compared with $11.1 billion in 2017 at a compound annual growth rate of 1.3%.

Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2017-2022 Forecast, $M
Year 2017 2022 2017-2022 CAGR, %
Total 11099 11826 1.3%

Source: Apps Run The World, January 2019

Top 10 Consumer Packaged Goods Software vendors

Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement

PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems as well as Internet of Things could transform the food industry.

Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2017 and their market shares.

Rank Vendor 2016 Consumer Packaged Goods Apps Revenues, $M 2017 Consumer Packaged Goods Apps Revenues, $M YoY Growth 2017 Consumer Packaged Goods Market Share, % Recent Developments
1 SAP Subscribe Subscribe 6.4% Subscribe SAP was on track to sign more than 10,000 customers including many listed below for its next-generation ERP S/4HANA by end of 2018 with 40% of the latest additions being considered net new wins for the vendor.
2 Microsoft Subscribe Subscribe 1.1% Subscribe Migrating legacy AX, C5, GP, NAV, and SL to Dynamics 365 for the Cloud remains the top priority for Microsoft’s evolving enterprise apps strategy, whose success will depend on strengthening ties with ISV partners in strategic verticals.
3 Adobe Subscribe Subscribe 24.7% Subscribe Adobe acquired Marketo for marketing automation and Magento for eCommerce as it pivots from content to CRM and aims to unseat Salesforce in key verticals.
4 Oracle Subscribe Subscribe 3.4% Subscribe Oracle has signed more than 22,000 Cloud ERP customers including many listed below. The number of Oracle Cloud ERP customers totals nearly 6,000 for Oracle ERP Cloud and 16,000 for NetSuite. Each quarter Oracle is migrating at least 200 customers of its on-premise ERP systems like E-Business Suite to the Cloud.
5 Salesforce Subscribe Subscribe 23.2% Subscribe The recent buy of MuleSoft will be instrumental for Cloud integration, especially in helping customers extend into non-Salesforce systems for key verticals as well as those that Salesforce is still playing catch-up.
6 IBM Subscribe Subscribe -4.7% Subscribe IBM acquired Red Hat for Cloud security, while IBM unloaded Notes, Sterling and other assets to HCL.
7 Infor Subscribe Subscribe 7.2% Subscribe Infor received $1.5 billion in additional investment from existing investors and planned to go public in 2019 or 2020.
8 JDA Software Group, Inc. Subscribe Subscribe 1.7% Subscribe JDA acquired Blue Yonder for AI solutions for retailers as JDA started experiencing doubling sales of its Cloud-based supply chain management applications with customers increasingly migrating from their onpremise systems.
9 Workday Subscribe Subscribe 38.5% Subscribe Workday acquired Adaptive Insights to shore up enterprise performance management.
10 Intuit Inc. Subscribe Subscribe 14.2% Subscribe QuickBooks Online subscribers now top 3.6 million(including many listed below), up from 1.6 million in 2016. Meanwhile, Intuit strengthened working capital management and payment offerings for SMBs, along with same-day payroll processing.
Subtotal Subscribe Subscribe 8.9% Subscribe
Other Subscribe Subscribe 9.8% Subscribe
Total Subscribe Subscribe 9.4% Subscribe

Source: Apps Run The World, January, 2019

Custom data cuts related to the Consumer Packaged Goods Applications market are available:

  • Top 700+ Consumer Packaged Goods Applications Vendors and Market Forecast 2017-2022
  • 2017 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
  • 2017 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
  • 2017 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
  • 2017 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2017 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
  • 2017 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
  • 2017 Consumer Packaged Goods Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 1 - 2017 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others, %
Exhibit 1 – 2017 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others, %

Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Consumer Packaged Goods applications based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

Customer Industry Empl. Revenue Country Vendor New Product Function
ABeam Consumer Packaged Goods 4961 $660.0M Japan SAP SAP S/4 HANA Enterprise Resource Planning
ABeam Consumer Packaged Goods 4961 $660.0M Japan SAP SAP Analytics Cloud Analytics Cloud
ALDO Group Consumer Packaged Goods 25000 $2.20B Canada SAP SAP Commerce Cloud eCommerce & Omni-Channel Commerce Solution
Americana Group Consumer Packaged Goods 66000 $3.20B Kuwait Kyriba Kyriba Treasury and Risk Management
AVEVE Group Consumer Packaged Goods 1900 $1.60B Belgium Google G Suite (formerly Google Apps for Work) Collaboration
Belk Consumer Packaged Goods 24700 $4.00B United States Salesforce Salesforce Commerce Cloud eCommerce
Berry Bros. & Rudd Consumer Packaged Goods 450 $100.0M United Kingdom SAP SAP S/4 HANA Enterprise Resource Planning
Best Market Consumer Packaged Goods 3237 $300.0M United States Kronos Kronos Workforce Dimensions Workforce Management
British American Tobacco Consumer Packaged Goods 57000 $26.38B United Kingdom SAP SAP Business Planning and Consolidation Enterprise Performance Management
Burra Foods Australia Consumer Packaged Goods 187 $230.0M Australia SAP SAP S/4 HANA Enterprise Resource Planning
Burra Foods Australia Consumer Packaged Goods 187 $230.0M Australia SAP SAP SuccessFactors Employee Central Human Capital Management
Chantelle Consumer Packaged Goods 6200 $2.00B France Box Box Content Management
Choví Food Group Consumer Packaged Goods 135 $45.9M Spain SAP SAP S/4 HANA Enterprise Resource Planning
Colgate-Palmolive Consumer Packaged Goods 35900 $15.45B United States Google G Suite (formerly Google Apps for Work) Collaboration
ConAgra Foods Consumer Packaged Goods 32000 $17.70B United States Workday Workday HCM Human Capital Management
Denton ISD Consumer Packaged Goods 5000 $263.0M United States Ivanti Ivanti IT Service Manager IT Service Management
FCA Group Consumer Packaged Goods 235915 $110.79B Italy CA Technologies CA Project & Portfolio Management Project Portfolio Management
Ferrero Consumer Packaged Goods 40000 $11.94B Italy SAP SAP Ariba Source-to-Pay Procurement and Supply Chain Cloud
Greggs plc Consumer Packaged Goods 21734 $1.24B United Kingdom SAP SAP S/4 HANA Enterprise Resource Planning
Hershey Consumer Packaged Goods 22000 $7.40B United States SAP SAP S/4 HANA Enterprise Resource Planning
Hunt Consolidated Inc. Consumer Packaged Goods 4500 $2.70B United States SAP SAP Business Planning and Consolidation Enterprise Performance Management
Hunter Fan Company Consumer Packaged Goods 450 $150.0M United States PTC PTC FlexPLM Product Lifecycle Management
JTI Consumer Packaged Goods 40000 $10.50B Switzerland SAP SAP Business Planning and Consolidation Enterprise Performance Management
JTI Consumer Packaged Goods 40000 $10.50B Switzerland SAP SAP S/4 HANA Enterprise Resource Planning
KENGEE Consumer Packaged Goods 3000 $500.0M China SAP SAP SuccessFactors Employee Central Human Capital Management
KENGEE Consumer Packaged Goods 3000 $500.0M China SAP SAP Ariba Source-to-Pay Procurement and Supply Chain Cloud
KENGEE Consumer Packaged Goods 3000 $500.0M China SAP SAP S/4 HANA Enterprise Resource Planning
KENGEE Consumer Packaged Goods 3000 $500.0M China SAP SAP Marketing Cloud Marketing Automation
L’Occitane en Provence Consumer Packaged Goods 8630 $1.32B Switzerland SAP SAP SuccessFactors Employee Central Human Capital Management
Leica Consumer Packaged Goods 1600 $380.0M Germany Cegid Yourcegid Retail Retail Management System
Levi Strauss & Co. Consumer Packaged Goods 17000 $4.49B United States Manhattan Associates Manhattan SCALE Warehouse Management System
Live Oak Consumer Packaged Goods 425 $135.0M United States SAP SAP Analytics Cloud Analytics Cloud
Marks and Spencer Consumer Packaged Goods 83069 $10.30B United Kingdom Descartes Systems Descartes Import Customs Solution Supply Chain Management
Mars, Incorporated Consumer Packaged Goods 80000 $35.00B United States SAP SAP SuccessFactors Employee Central Human Capital Management
Monsanto Consumer Packaged Goods 24000 $14.64B United States JDA Software Group JDA Transportation Manager Supply Chain Management
Perry Ellis International, Inc Consumer Packaged Goods 2400 $875.0M United States Oracle Oracle Retail Customer Engagement Cloud Customer Experience
pladis Global Consumer Packaged Goods 26000 $6.00B United Kingdom SAP SAP S/4 HANA Enterprise Resource Planning
PZ Cussons Consumer Packaged Goods 4520 $1.07B United Kingdom SAP SAP ERP ECC 6.0 Enterprise Resource Planning
Quorn Foods Consumer Packaged Goods 650 $100.0M United Kingdom SAP SAP S/4 HANA Enterprise Resource Planning
Quorn Foods Consumer Packaged Goods 650 $100.0M United Kingdom Board International BOARD EPM
Randstad Group Consumer Packaged Goods 38590 $26.77B Netherlands Wolters Kluwer CCH Tagetik Enterprise Performance Management
Rheem México Consumer Packaged Goods 7000 $2.00B United States HighJump HighJump WMS Warehouse Management Systems
Rue La La Consumer Packaged Goods 551 $400.0M United States Pitney Bowes Complete Cross-Border eCommerce
Salvatore Ferragamo Consumer Packaged Goods 4000 $1.39B Italy SAP SAP Ariba Source-to-Pay Procurement and Supply Chain Cloud
Salvatore Ferragamo Consumer Packaged Goods 4000 $1.39B Italy SAP SAP S/4 HANA Enterprise Resource Planning
SanMar Consumer Packaged Goods 4000 $530.0M United States ADP ADP Vantage HCM Human Capital Management
Scotts Miracle-Gro Company Consumer Packaged Goods 5500 $2.80B United Kingdom SAP SAP Cloud for Customer Customer Relationship Management
Scotts Miracle-Gro Company Consumer Packaged Goods 5500 $2.80B United Kingdom SAP SAP S/4 HANA Enterprise Resource Planning
Sealed Air Consumer Packaged Goods 23000 $7.03B United States SAP SAP Cloud for Customer Customer Relationship Management
Sedano’s Supermarkets Consumer Packaged Goods 3000 $450.0M United States Kronos Kronos Workforce Central Human Capital Management, Workforce Management
Sunmoon Food Company Consumer Packaged Goods 700 $45.0M Singapore NetSuite NetSuite OneWorld Enterprise Resource Planning
The Coca-Cola Company Consumer Packaged Goods 61800 $35.41B United States SAP SAP S/4 HANA Enterprise Resource Planning
Timex Consumer Packaged Goods 5500 $2.00B United States Salesforce Salesforce Commerce Cloud eCommerce
Timex Consumer Packaged Goods 5500 $2.00B United States Wolters Kluwer CCH Tagetik Enterprise Performance Management
Two Degrees Mobile Consumer Packaged Goods 1200 $100.0M New Zealand SAP SAP Sales Cloud (ex CallidusCloud) Sales Performance Management
Waterlogic International Consumer Packaged Goods 500 $100.0M United Kingdom IFS Industrial and Financial Systems AB IFS ERP Enterprise Resource Planning
Welcome Break Consumer Packaged Goods 4500 $834.0M United Kingdom SAP SAP SuccessFactors Employee Central Human Capital Management
Welcome Break Consumer Packaged Goods 4500 $834.0M United Kingdom SAP SAP S/4 HANA Enterprise Resource Planning

Source: Apps Run The World, January 2019

Further Readings

An expanded version of this report covers the top 700+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2017 product revenues.

Their 2017 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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