Top 10 Consumer Packaged Goods Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Consumer Packaged Goods Applications Market to reach $16 billion by 2025, compared with $15 billion in 2020 at a compound annual growth rate of 1.2%.

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In 2020, the top 10 Consumer Packaged Goods software vendors accounted for nearly 51.1% of the global Consumer Packaged Goods applications market which grew 4.2% to approach nearly $15 billion in license, maintenance and subscription revenues.

SAP led the pack with a 12.1% market share riding on a 2.4% jump in Consumer Packaged Goods license, maintenance and subscription revenues. Microsoft was #2, followed by Adobe, Salesforce, and Oracle.

We ask the simple question: Who’s buying Consumer Packaged Goods applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 Consumer Packaged Goods Software Vendors, Market Size and Market Forecast 2020-2025
Exhibit 1 – 2020 Consumer Packaged Goods Applications Market Shares Split By Top 10 Consumer Packaged Goods Vendors and Others

Through our forecast period, the Consumer Packaged Goods applications market size is expected to reach $16 billion by 2025, compared with $15 billion in 2020 at a compound annual growth rate of 1.2%.

Exhibit 2: Worldwide Consumer Packaged Goods Software Market 2019-2024 Forecast, $M
Year202020252020-2025 CAGR, %
Total15038159691.2%

Source: Apps Run The World, December 2021

Top 10 Consumer Packaged Goods Software vendors

Consumer & Packaged Goods (Consumer goods including non-durables, apparel, food and beverage and packaged goods) – Product lifecycle management, Supply Chain Management. eCommerce, Pricing Optimization, Financials, HR, Procurement

PLM systems are gaining traction among CPG firms, the same applies to compliance and risk management. Better use of agriculture technology systems, as well as the Internet of Things, could transform the food industry.

Here are the rankings of the top 10 Consumer Packaged Goods software vendors in 2020 and their market shares.

RankVendor2019 Consumer Packaged Goods Apps Revenues, $M2020 Consumer Packaged Goods Apps Revenues, $MYoY Growth2020 Consumer Packaged Goods Market Share, %Recent Developments
1SAP Subscribe Subscribe2.4% SubscribeAfter gaining a critical mass for its ERP upgrade strategy, SAP has turned its attention to S/4 HANA Cloud under RISE with SAP, a rapid deployment program designed to boost cloud adoptions among its customers. In 2021, the vendor made RISE with SAP a centerpiece of its Intelligent Enterprise messaging as it signed up a few hundred customers in a given quarter.
2Microsoft Subscribe Subscribe3.4% Subscribeit’s vital for CPGs to be able to quickly and accurately answer these questions if they want to remain competitive and profitable in today’s fast-moving and ever-evolving retail industry. To do this, they need technologies like artificial intelligence (AI), business intelligence reporting, data analytics and machine learning. This is where Microsoft and its extensive network of partners can help.
Try Microsoft Apps.
3Adobe Subscribe Subscribe3.8% SubscribeAdobe acquired Marketo for marketing automation and Magento for eCommerce as it pivots from content to CRM and aims to inseat Salesforce in key verticals.
Try Adobe Apps.
4Salesforce.com Subscribe Subscribe16.7% SubscribeNew capabilities in Consumer Goods Cloud include Trade Promotion Analytics, which measures and predicts effectiveness of trade spending in conjunction with consumer marketing spending. The new features for Salesforce Consumer Goods Cloud came from intellectual property acquired from Accenture that was originally built on the Force.com platform. Large companies such as AB InBev and Unilever use Consumer Goods Cloud.
5Oracle Subscribe Subscribe-5.1% Subscribe8,500 customers have adopted Oracle Fusion globally. Of the 8,500 customers using Fusion ERP, only about 1,000 moved from Oracle’s on-premise product, the remaining 7,500 were completely new customers. It has an additional 28,400 NetSuite ERP customers.
6ServiceNow Subscribe Subscribe46.0% SubscribeAs of December 2020, ServiceNow had approximately 6,900 enterprise customers. ServiceNow customers operate in a wide variety of industries, including consumer products, government, financial services, healthcare, manufacturing, IT services, technology, oil and gas, telco, education.
7Workday Subscribe Subscribe2.6% SubscribeWorkday has more than 9,500+ customers, more than 70% of which are live and in production, ranging from mid-sized businesses to more than 50% of the Fortune 500 and 70%+ of the Fortune 50.
8Blue Yonder Subscribe Subscribe-11.3% SubscribeBlue Yonder has delivered an AI-powered platform designed to scale with complexity and enable a predict-and -pivot paradigm. The outcome is complete synchronization with integrated planning and execution and dynamic control from supplier through to the last mile and on to the customer.
9Infor Subscribe Subscribe-34.2% SubscribeWith acquired brands like Lighthouse Systems, Starmount, Predictix, Adage, Extensity, Geac, Mapics, Marcam, SSA Global, Systems Union, and System 21, Infor has inherited a large installed base of manufacturing customers including many in the consumer goods area.
10Constellation Software Inc. Subscribe Subscribe-34.6% SubscribeWith over 125,000 customers in over 100 countries and a proven track record of solid growth, CSI is establishing a broad portfolio of software businesses to provide customers across different verticals.
 Subtotal Subscribe Subscribe3.6% Subscribe 
 Other Subscribe Subscribe4.9% Subscribe 
 Total14432150384.2%100% 

Source: Apps Run The World, December 2021

Other Consumer Packaged Goods software providers included in the report are: ADP, AFS Technologies, Ansys Inc., Atlassian, Box Inc., Cisco Systems, Citrix, Constellation Software Inc., Dairy.com, Dassault Systemes, DocuSign, Inc., Dropbox, Famous Software, Genesys Telecommunications Laboratories, Google, HubSpot, Intuit Inc., Kibo, LogMeIn, Inc., Mentor, a Siemens Business, Nice Systems, Nuance Communications Inc., Open Text Corporation, Paycom, Pegasystems, Property Works, PROS Holdings, Qlik, Revionics, Sage, Shopify, Siemens PLM Software, SolarWinds, StayinFront, Symphony RetailAI, Tableau Software, Teradata Corporation, Trace One, Transplace, Tugboat Software, Ultimate Software, Unify Software and Solutions GmbH & Co. KG., Verint Systems Inc., Visma, Vonage, Yonyou, Zendesk, Zoho Corp. and many others.

Custom data cuts related to the Consumer Packaged Goods Applications market are available:

  • Top 900+ Consumer Packaged Goods Applications Vendors and Market Forecast 2020-2025
  • 2020 Consumer Packaged Goods Applications Market By Functional Market (16 Markets)
  • 2020 Consumer Packaged Goods Applications Market By Country (USA + 45 countries)
  • 2020 Consumer Packaged Goods Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Consumer Packaged Goods Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Consumer Packaged Goods Applications Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Consumer Packaged Goods Applications Market By Channel (Direct vs Direct)
  • 2020 Consumer Packaged Goods Applications Market By Product

Exhibit 4 shows our projections for the enterprise applications market by vertical segment, based on the buying preferences and the customer propensity to invest in new software within those industries as they continue to upgrade and replace many legacy industry-specific applications that have been identified and tracked in our Buyer Insight Database.

Exhibit 4 - Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M
Exhibit 4 – Worldwide Enterprise Applications Market Forecast 2020-2025, By Vertical Market, $M

Consumer Packaged Goods Software Purchases Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Consumer Packaged Goods systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers has been studying the patterns of the latest Consumer Packaged Goods software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Consumer Packaged Goods customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

CustomerIndustryEmpl.RevenueCountryVendorNew ProductCategory
PulteGroupConstruction and Real Estate5086$10.19BUnited StatesAdobe SystemsAdobe Analytics CloudMarketing Analytics
Vineyard VinesConsumer Packaged Goods2600$308.0MUnited StatesAdobe SystemsAdobe Analytics CloudMarketing Analytics
PlatedConsumer Packaged Goods400$135.0MUnited StatesAdobe SystemsAdobe Advertising CloudMarketing Automation
British American Tobacco New ZealandConsumer Packaged Goods14910$7.92BNew ZealandAdobe SystemsAdobe Magento CommerceeCommerce
Nature’s WayConsumer Packaged Goods400$50.0MAustraliaAdobe SystemsAdobe Magento CommerceeCommerce
SABMillerConsumer Packaged Goods69000$22.13BUnited KingdomAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Groupe FnacConsumer Packaged Goods14100$4.41BFranceAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
Anheuser-Busch Companies, LLCConsumer Packaged Goods25000$15.62BUnited StatesAdobe SystemsAdobe Marketing Cloud (ex Omniture)Marketing Automation
PepsiCo, Inc.Consumer Packaged Goods291000$70.37BUnited StatesBlue YonderBlue Yonder Transportation ManagementTransportation Management
Coca Cola Femsa S.A.B. de C.V.Consumer Packaged Goods50000$194.47BMexicoBlue YonderBlue Yonder Enterprise Supply Planning (ex JDA Enterprise Supply Planning)Advanced Planning and Scheduling
IDS Borjomi InternationalConsumer Packaged Goods7000$1.00BUkraineBlue YonderBlue Yonder Enterprise Supply Planning (ex JDA Enterprise Supply Planning)Advanced Planning and Scheduling
Altria GroupConsumer Packaged Goods7100$20.84BUnited StatesBlue YonderBlue Yonder WMS (ex JDA WMS)Warehouse Management
Vineyard VinesConsumer Packaged Goods2600$308.0MUnited StatesBlue YonderJDA Merchandise Management SystemInventory Management
AvonConsumer Packaged Goods31000$60.00BUnited StatesBlue YonderJDA Supply ChainSupply Chain Management
Whyte & MackayConsumer Packaged Goods500$195.0MUnited KingdomConstellation Software Inc.CSI Volaris DRAMSFood and Beverage ERP
Casa BACARDÍ Puerto RicoConsumer Packaged Goods30$3.0MPuerto RicoConstellation Software Inc.CSI Volaris DRAMSFood and Beverage ERP
CHS Inc.Consumer Packaged Goods9941$38.40BUnited StatesConstellation Software Inc.CSI Cultura Greenstone AgrisAgriculture ERP
Farmers Co-opConsumer Packaged Goods600$80.0MUnited StatesConstellation Software Inc.CSI Cultura Greenstone AgrisAgriculture ERP
NestléConsumer Packaged Goods273000$94.27BSwitzerlandInforInfor NexusSupply Chain Management
Del Monte Foods, IncConsumer Packaged Goods40500$3.80BUnited StatesInforInfor NexusSupply Chain Management
Champion Petfoods LPConsumer Packaged Goods1000$500.0MCanadaInforInfor CloudSuite Food and BeverageFood and Beverage ERP
Watkins IncorporatedConsumer Packaged Goods500$1.50BUnited StatesInforInfor CloudSuite Food and BeverageFood and Beverage ERP
De Heus Animal Nutrition B.V.Consumer Packaged Goods3000$500.0MNetherlandsMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
Yeo Valley Farms (Production) LtdConsumer Packaged Goods2000$340.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
William Jackson Food GroupConsumer Packaged Goods1900$362.0MUnited KingdomMicrosoftMicrosoft Dynamics 365 for Finance and OperationsERP Financial
RONDO FOOD GmbH & Co. KGConsumer Packaged Goods600$180.0MGermanyMicrosoftMicrosoft Dynamics 365 Business CentralERP Financial
SpudshedConsumer Packaged Goods1300$400.0MAustraliaMicrosoftMicrosoft Dynamics 365 Business CentralERP Financial
Archer-Daniels-Midland CompanyConsumer Packaged Goods38100$64.36BUnited StatesMicrosoftMicrosoft Power BIAnalytics and BI
Grupo ArcorConsumer Packaged Goods21000$3.50BArgentinaMicrosoftMicrosoft 365Collaboration
HelloFresh SEConsumer Packaged Goods11000$4.48BGermanyOracleOracle Cloud ERPERP Financial
Hungry Jack’s Pty Ltd.Consumer Packaged Goods16000$1.10BAustraliaOracleOracle Cloud ERPERP Financial
Perry Ellis International, IncConsumer Packaged Goods2400$875.0MUnited StatesOracleOracle Cloud ERPERP Financial
WADI GroupConsumer Packaged Goods2900$300.0MEgyptOracleOracle Cloud HCMCore HR
Bimbo Bakeries USAConsumer Packaged Goods20000$7.93BUnited StatesOracleOracle Cloud HCMCore HR
Suguna FoodsConsumer Packaged Goods7500$1.30BIndiaOracleOracle Cloud HCMCore HR
Mackays FarmConsumer Packaged Goods400$35.0MAustraliaOracleOracle Cloud SCMSupply Chain Management
The Wonderful CompanyConsumer Packaged Goods10000$4.00BUnited StatesOracleOracle Cloud SCMSupply Chain Management
Allied Beverage Group L.L.C.Consumer Packaged Goods1100$1.00BUnited StatesOracleOracle JD Edwards EnterpriseOneERP Financial
The Kraft Heinz CompanyConsumer Packaged Goods38000$26.39BUnited StatesOracleOracle Cloud EPMEPM
Deichmann SEConsumer Packaged Goods15500$2.26BGermanyOracleOracle Cloud EPMEPM
Arterra Wines CanadaConsumer Packaged Goods2438$1.19BCanadaOracleOracle Cloud EPMEPM
Elie TahariConsumer Packaged Goods600$300.0MUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Kendra Scott LLCConsumer Packaged Goods2000$260.0MUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Vineyard VinesConsumer Packaged Goods2600$308.0MUnited StatesSalesforceSalesforce Commerce CloudeCommerce
Arterra Wines CanadaConsumer Packaged Goods2438$1.19BCanadaSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
Carlton & United BreweriesConsumer Packaged Goods1700$200.0MAustraliaSalesforceSalesforce Sales CloudSales Automation,Sales Engagement
AvonConsumer Packaged Goods31000$60.00BUnited StatesSalesforceSalesforce Service CloudCustomer Support
Procter & GambleConsumer Packaged Goods101000$76.12BUnited StatesSalesforceSalesforce Service CloudCustomer Support
L’Occitane En ProvenceConsumer Packaged Goods8700$1.49BFranceSalesforceSalesforce Marketing CloudMarketing Automation
Colgate-Palmolive CompanyConsumer Packaged Goods34200$16.47BUnited StatesSalesforceSalesforce Marketing CloudMarketing Automation
Quorn FoodsConsumer Packaged Goods900$330.0MUnited KingdomSAPSAP S/4 HANAERP Financial
ScottsMiracle-GroConsumer Packaged Goods6500$2.66BUnited StatesSAPSAP S/4 HANAERP Financial
pladis GlobalConsumer Packaged Goods17000$5.00BUnited KingdomSAPSAP S/4 HANAERP Financial
The Coca-Cola CompanyConsumer Packaged Goods80300$33.01BUnited StatesSAPSAP S/4 HANAERP Financial
Greggs plcConsumer Packaged Goods24930$1.61BUnited KingdomSAPSAP SuccessFactors Employee CentralCore HR
BirkenstockConsumer Packaged Goods5500$720.0MGermanySAPSAP SuccessFactors Employee CentralCore HR
Arla FoodsConsumer Packaged Goods20020$12.89BDenmarkSAPSAP SuccessFactors Employee CentralCore HR
UnileverConsumer Packaged Goods148949$60.00BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
Ferrero Germany GmbHConsumer Packaged Goods4000$500.0MGermanySAPSAP Commerce Cloud (ex Hybris)eCommerce
SABMillerConsumer Packaged Goods69000$22.13BUnited KingdomSAPSAP Commerce Cloud (ex Hybris)eCommerce
NetafimConsumer Packaged Goods4500$949.0MIsraelServiceNowServiceNow HRHR Service Delivery
Tyson Foods, Inc.Consumer Packaged Goods170$310.0MUnited KingdomServiceNowServiceNow HRHR Service Delivery
PepsiCo, Inc.Consumer Packaged Goods291000$70.37BUnited StatesServiceNowServiceNow HRHR Service Delivery
Archer-Daniels-Midland CompanyConsumer Packaged Goods38100$64.36BUnited StatesServiceNowServiceNow ITSMIT Service Management
Louis Dreyfus Company B.V.Consumer Packaged Goods17000$36.00BSingaporeServiceNowServiceNow ITSMIT Service Management
Tyson Foods, Inc.Consumer Packaged Goods170$310.0MUnited KingdomServiceNowServiceNow ITSMIT Service Management
Café SolubleConsumer Packaged Goods400$34.0MNicaraguaWorkdayWorkday Adaptive Planning (ex Adaptive Insights)EPM
Panera BreadConsumer Packaged Goods140000$58.63BUnited StatesWorkdayWorkday Financial ManagementERP Financial
ConAgra FoodsConsumer Packaged Goods18600$11.18BUnited StatesWorkdayWorkday HCMCore HR
Panera BreadConsumer Packaged Goods140000$58.63BUnited StatesWorkdayWorkday HCMCore HR
Blue Diamond GrowersConsumer Packaged Goods1700$1.57BUnited StatesWorkdayWorkday HCMCore HR
Brown-Forman CorporationConsumer Packaged Goods4700$3.32BUnited StatesWorkdayWorkday HCMCore HR
McKee Foods CorporationConsumer Packaged Goods5800$1.40BUnited StatesWorkdayWorkday PayrollPayroll
Procter & Gamble Company (P&G)Consumer Packaged Goods101000$76.12BUnited StatesWorkdayWorkday People AnalyticsWorkforce Analytics

Source: Apps Run The World, December 2021

Further Readings

An expanded version of this report covers the top 900+ Consumer Packaged Goods Software Vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space. We also offer win-loss analysis of the quarterly wins of these top vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2020 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market. We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.