It’s All About Apps Research & Buyer Insight

Our name says it all. APPS RUN THE WORLD is all about Apps Research & Buyer Insight. Because of the pervasive nature of applications in our everyday life, our mission is to deliver accurate, timely and meticulously prepared research reports that quantify, analyze and predict the total addressable market based on actual customer demands.

Since 2010 we have been working with some of the biggest names in technology, financial services and business sectors, providing them with data-centric research services. Relying on our database of 3,000+ apps vendors and 100,000+ apps customers, we are well positioned to help your organization achieve better results in the applications marketplace.

Research Services for Applications Users

We offer a complete suite of research offerings for applications users to help drive their decision making process when evaluating, buying and maintaining their applications. These offerings range from ad-hoc inquiries to dedicated sessions designed to meet their specific requirements.

Advisory services

We can offer a comprehensive analysis of applications vendors, delivering concise and well-sourced studies on their strengths, customers, opportunities, risks, ecosystems and market shares using our SCORES methodology.

Workshops and Webinars

We can deliver on-site strategy sessions with executive teams to help them better understand the market dynamics through scenario-building exercise, cost-benefit analysis, as well as bespoke materials for justifying applications investment. (Sample)

Research Services for Applications Vendors

With decades of experience covering the applications market, our analyst team can help vendors improve their sales, marketing and product management efforts with unparalleled insights and actionable recommendations.

Market Strategy

The Cloud & Apps Top 500 Market Reports are providing software buyers, vendors and investors with an indispensable research tool that puts the dynamics of the enterprise applications market into sharper focus. Just to make things even more interesting, we are releasing 37 market-sizing reports from Analytics and BI to the Utility vertical, focusing on the Top 10 vendors in each of these unique markets. Going forward, for each of the 37 markets our global team of researchers are updating them every quarter with win/loss analysis of the latest software purchases within that specific market.

Market Knowledge

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2014-2015 product revenues. Their 2015 results are being broken down, sorted and ranked across 16 functional areas  (from Analytics to Treasury and Risk Management) and by 21 vertical industries (from Aerospace to Utility), as shown in our Taxonomy.

Product Management

We offer vertical and horizontal applications market sizing data that can be split by: region (Americas, EMEA, Asia Pacific), customer size (XL, Large, SMB), revenue type (License, Maintenance, Subscription), or any specific segmentation requirement. We can drill down into the market dynamics at the country level by providing adoptions and buying trends of applications among the top 20 countries ranked by their GDP.

Buyer Insight

As our global team of researchers work around the clock to enhance our database of 3,000+ apps vendors and 100,000+ apps customers, we are well positioned to help your organization achieve better results in the fast-changing enterprise application marketplace. We launched a new research program that focuses on win/loss analysis of more than 10,000 enterprise apps purchases every quarter. (Sample)

Channel Alliances &

The big middle is what a sound and robust ecosystem is all about. By looking at the big picture of channel alliances, we offer intelligent and customized analysis of win-win partnerships among applications vendors, BPOs, ISVs, VARs, systems integrators, cloud hosting service providers.

Competitive and Market Intelligence

The $200-billion enterprise applications market is creating winners and losers as the convergence of the Cloud, Mobility and Internet of Things is spurring your customers into action.That raises the key question – who’s buying enterprise apps these days, from whom and why? (Sample)

Research Services for Key Stakeholders

For key stakeholders such as applications channel participants and investors, we specialize in custom research services that allow channel partners and investors to have a competitive edge with proprietary market data, carefully prepared analysis of major and agenda-setting applications vendors as well as what it takes to build and deliver innovative programs that foster a thriving applications ecosystem.

Investor Services

We work closely with sell-side and buy-side tech investors, hedge funds, private equity firms to quantify the total addressable markets of an exhaustive list of applications categories and to help them better understand applications vendors that are considered ripe targets of mergers and acquisitions in their due diligence process.

Channel Partner Services

We help channel partners identify key vertical opportunities and the corresponding vendors with thorough examination of their upside rewards and downside risks. We also offer detailed case studies on best-in-class channel programs and international partnerships between channel players and emerging applications vendors that are eager to expand globally.