Affinity Water
Tamblin Way,
Hatfield, AL10 9EZ,
United Kingdom
Hatfield, AL10 9EZ,
United Kingdom
44 34 5357-2401
Utilities
Affinity Water Technographics
Affinity Water Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity Water and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1407 Affinity Water employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity Water has purchased the following applications: QlikView for Analytics and BI in 2014, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Puzzel Contact Centre for Call Center in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity Water is running and its propensity to invest more and deepen its relationship with Qlik , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity Water revenues, which have grown to $394.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity Water intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affinity Water Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Qlik | Legacy | QlikView | Analytics and BI | Analytics and BI | n/a | 2014 | 2014 | In 2014 Affinity Water implemented QlikView within its Analytics and BI portfolio. The implementation targeted a QlikView reporting suite to support Service Delivery Map reporting and department-level analytics across the organisation. The QlikView deployment encompassed design, build, user acceptance testing sign off and phased rollout, led by an internal programme manager. Functional capabilities delivered included interactive dashboards, operational reporting for service delivery, and a proof of concept cost model to track water treatment costs at differing aggregation levels and reporting cadences. The upgrade included an accompanying GIS version update to enable map based visualisation and location aware analysis, linking spatial datasets into QlikView dashboards. Project teams combined IT contractors and business subject matter experts working onshore and offshore to complete configuration, testing and validation. Operational scope covered service delivery teams and finance related functions that required more frequent and granular treatment cost reporting, with business stakeholders engaged to propose iterative improvements. Governance and rollout used department ownership of the QlikView estate, formal UAT sign off and controlled release processes, and the project was completed to time, cost and quality. | |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 | ||
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Puzzel | Legacy | Puzzel Contact Centre | Call Center | CRM | n/a | 2016 | 2016 | In 2016 Affinity Water expanded its cloud-based Puzzel Contact Centre to support a 300-agent contact centre that serves a population of 3.5 million and handles approximately 90,000 calls per month. The Puzzel Contact Centre in the Call Center category was extended to introduce new customer channels and operational controls that align with the company’s focus on high quality customer service and governance. The implementation added functional modules including Web Chat, post-call surveys, agent scorecards, and speech analytics that transcribe and record every call for compliance and benchmarking. A fully automated, PCI DSS-compliant secure payments facility was introduced to consolidate payment handling under a single contact point, and benchmarking capabilities were configured to measure contact centre performance against specific targets and KPIs. Affinity Water integrated Puzzel with its Verint Workforce Management system to drive call predictions and manage hundreds of shifts and work schedules for 240 of the 300 agents, enabling more accurate forecasting and roster management. The deployment also implemented geographic routing to detect calls from affected regions and play tailored recorded messages during incidents, and seamless connectivity with third party applications to enable the secure payments and analytics workflows. Governance and operational changes accompanied the technical expansion, with speech analytics used as a compliance and trend-spotting tool and agent scorecards and surveys introduced to measure customer satisfaction and agent performance. Early experience with Web Chat was reported as positive, accounting for about 3 percent of contacts or roughly 2,700 interactions per month, and the organisation expects further growth in chat-driven self-service as agents direct customers to online resources. | |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Core HR | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Debt Collection and Recovery | ERP Services and Operations |
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2023 | 2023 |
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Enterprise Asset Management | ERP Services and Operations |
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2016 | 2016 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2019 | 2020 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Geographic Information System | PLM and Engineering |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Affinity Water
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Affinity Water Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Affinity Water Technographics
Affinity Water is a Utilities organization based in United Kingdom,
with around 1407 employees and annual revenues of $394.0 million.
Affinity Water operates a diverse technology stack with applications such as
QlikView, Microsoft Azure Cloud Services and Puzzel Contact Centre,
covering areas like Analytics and BI, Application Hosting and Computing Services and Call Center.
Affinity Water has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Qlik, Microsoft and Puzzel.
Affinity Water recently adopted applications including
Aryza Collections Suite in 2023, Klaviyo in 2022 and Esri Arcgis Pro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Affinity Water’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Affinity Water’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Affinity Water technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.