Affinity Water
Tamblin Way,
Hatfield, AL10 9EZ,
United Kingdom
Hatfield, AL10 9EZ,
United Kingdom
44 34 5357-2401
Utilities
Affinity Water Technographics
Affinity Water Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Affinity Water and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1407 Affinity Water employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Affinity Water has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Oracle Cloud HCM for Core HR in 2020, Aryza Collections Suite for Debt Collection and Recovery in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Affinity Water is running and its propensity to invest more and deepen its relationship with Oracle , learnPro , LANDED Hiring or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Affinity Water revenues, which have grown to $394.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Affinity Water intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Affinity Water Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, Affinity Water implemented Oracle Cloud ERP, deploying Oracle Fusion Financials and Oracle Fusion HCM as core components of an ERP Financial program. The initiative was led by an Oracle Cloud Applications Specialist who concurrently supported and enhanced Oracle Service Cloud capabilities during the implementation, establishing the application as the company standard for finance and HR transaction processing.
Oracle Cloud ERP was configured to address core financial management and human capital workflows, with emphasis on general ledger, accounts payable, accounts receivable, fixed asset accounting, financial close orchestration, and HR core records and payroll interfaces. Configuration and testing activities included system administration, system testing, business requirements capture, and technology roadmapping to align Oracle Cloud ERP functionality with Affinity Water financial and HR processes.
Integrations centered on enhancing interoperability with Oracle Service Cloud, ensuring transactional and service data flows between customer service touchpoints and finance and HR modules. Operational coverage targeted corporate Finance and HR functions across Affinity Water, with integration touchpoints designed to support shared data models and transaction handoffs between service and back-office systems.
Governance for the rollout emphasized phased delivery, structured test cycles, and cross-functional change control, supported by team management and analytical oversight to align process changes with system configuration. Role-based administration and ongoing application support were established to sustain Oracle Cloud ERP operations and to continue enhancing Oracle Service Cloud integrations.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, Affinity Water implemented Oracle Cloud HCM to establish a centralized Core HR capability for its UK operations. The deployment was positioned as the enterprise Core HR platform and Oracle Cloud HCM was configured to serve as the canonical system of record for employee data and organizational hierarchy.
Configuration work focused on Core HR functional modules common to Oracle Cloud HCM, including workforce records and organizational management, position and job structures, onboarding and offboarding workflows, absence and leave management, and role based security and access controls. The implementation included system administration and structured testing cycles, with technology roadmapping and business requirements gathering driving configuration choices.
Integrations reflected work already underway to align HR and service platforms, notably integration touchpoints with Oracle Service Cloud and the broader Oracle Fusion Financials footprint as part of a joined applications strategy. Operational coverage centered on HR and finance stakeholders, HR operations teams, and service desk functions that consume employee and access data from Oracle Cloud HCM.
Governance and rollout were managed through internal application ownership, with an Oracle Cloud Applications Specialist leading requirements, system testing, and continuous configuration management. Change control, role based access governance, and phased release sequencing were used to standardize HR workflows and stabilize the Core HR environment.
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Learning and Development | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Management | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aryza | Legacy | Aryza Collections Suite | Debt Collection and Recovery | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Affinity Water implemented Aryza Collections Suite within a Collections and Customer Communications context to improve customer communications and debt management across its service area in the South East of England. The deployment targeted finance and collections teams and customer communications processes in the UK, positioning Aryza Collections Suite as the operational platform for conversational messaging and automated collection workflows.
The Aryza Collections Suite implementation included Aryza Engage and Webio conversational messaging components, with AI driven SMS bots and smart scheduling used to automate customer conversations and payment prompts. Functional capabilities configured included two way SMS conversations, automated outreach scheduling, conversational payment routing, and message orchestration to recover overdue accounts while managing customer service interactions.
Operational coverage focused on finance, collections, and customer communications departments, with workflow automation designed to hand off conversational outcomes into existing payment and account management processes. The implementation emphasized message cadence control, AI intent detection for routing responses, and automated payment conversation flows to reduce manual collector interventions.
Governance and rollout were executed in 2023 with a program level focus on collections process change and messaging governance across the targeted regions. Outcomes reported from the deployment included an increase in customer response rates from under 2% to over 20% and an overall engagement uplift of approximately 100 percent, reflecting the impact of conversational automation on customer engagement and debt recovery efforts.
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Enterprise Asset Management | ERP Services and Operations |
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2016 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2016 | 2016 |
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Web Content Management | Content Management |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2018 | 2018 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Geographic Information System | PLM and Engineering |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Affinity Water
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Affinity Water Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Affinity Water IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Affinity Water digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Affinity Water Technographics
Affinity Water is a Utilities organization based in United Kingdom,
with around 1407 employees and annual revenues of $394.0 million.
Affinity Water operates a diverse technology stack with applications such as
Oracle Cloud ERP, Oracle Cloud HCM and Aryza Collections Suite,
covering areas like ERP Financial, Core HR and Debt Collection and Recovery.
Affinity Water has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Aryza.
Affinity Water recently adopted applications including
Aryza Collections Suite in 2023, Klaviyo in 2022 and Esri Arcgis Pro in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Affinity Water’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Affinity Water’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Affinity Water technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.