Top 10 Cloud EPM Software Vendors, Market Size and Market Forecast 2020-2025

Worldwide Cloud EPM Applications Market to reach $2.3 billion by 2025, compared with $1.82 billion in 2020 at a compound annual growth rate of 4.6%.

In 2020, the top 10 Cloud EPM software vendors accounted for nearly 74.5% of the global Cloud-based Enterprise Performance Management (EPM) applications market which grew 10.5% to approach nearly $1.82 billion in EPM subscription revenues, slightly above our previous projection.

Last year Oracle led the pack with a 14.3% market share riding on a 30% jump in Cloud EPM subscription revenues. Anaplan was #2, followed by Workday, Workiva and IBM in that order.

We ask the simple question: Who’s buying Cloud EPM applications from whom and why? And we provide the answers – supported by decades of research – to our clients around the world. (Sample from our Apps Database)

Top 10 Cloud EPM Software Vendors v1
Exhibit 1 – 2020 Cloud EPM Applications Market Shares Split By Top 10 Cloud EPM Vendors and Others

Through our forecast period, the Cloud EPM Applications market size is expected to reach $2.3 billion by 2025, compared with $1.82 billion in 2020 at a compound annual growth rate of 5.9%.

Exhibit 2: Worldwide Cloud EPM Applications Market 2020-2025 Forecast, $M
Year202020252020-2025 CAGR, %
Total182322884.6%

Source: Apps Run The World, April 2021

Top 10 Cloud EPM Software Vendors

Enterprise Performance Management (EPM) applications are designed for a range of budgeting, forecasting and planning business processes that span multiple functional areas from finance to sales. Specific applications modules include budgeting, planning and forecasting, financial consolidation, capital expenditure planning, activity-based costing, zero-based budgeting as well as sales and revenue forecasting.

Cloud EPM applications revenues represent a major contributor to the Enterprise Resource Planning market as part of our market sizing exercise. Cloud EPM is moving beyond the finance operations to tackle a full range of budgeting, forecasting and planning challenges with Cloud apps that aim to address Excel-based EPM shortcomings for sales, human resources and operational executives.

Here are the rankings of the Top Cloud 10 EPM software vendors and their market shares in 2020.

RankVendor2019 Cloud EPM Apps Vendors, $M2020 Cloud EPM Apps Vendors, $MGrowth, %2020 Market Share, %Recent Developments
1Oracle Subscribe Subscribe30.0% SubscribeRiding on the strengths of its back-office systems, Oracle EPM Cloud has become the indispensable tool for finance executives including many that are increasingly running it for standardized planning and forecasting across their global operations. Our estimate is that more than 8,000 companies have standardized on Oracle EPM Cloud with increased adoptions among former Hyperion customers that have migrated to the online product for greater agility, especially for faster close, and increased adoption of scenario modeling.
2Anaplan Subscribe Subscribe33.0% SubscribeAs of January 31, 2021, Anaplan served over 1,600 customers and more than 130,000 users in 57 countries. American Airlines, Anheuser-Busch Inbev, and Merck are among Anaplan’s recent wins.
3Workday Subscribe Subscribe16.4% SubscribeMore than 5,500 organizations adopted Workday Adaptive Planning for their global finance teams.
4Workiva Subscribe Subscribe12.0% SubscribeWith an installed base of more than 3,500 customers, Workiva helps automate reporting requirements of more than 75% of Fortune 500 companies. Recent customer wins include New York Life Insurance Company, Upland Software, JLL Income Property Trust, American Enterprise Group, Casey’s General Stores, and others.
5IBM Subscribe Subscribe8.3% SubscribeIBM continues to gain traction in Cloud EPM through AI-powered analytics as well as support from its Netezza server products to drive better visibility into finance and other industry-specific operations like claims processing. In 2020, IBM acquired WDG for its AI-based offerings to help streamline business workflows and IT functions through robotic process automation.
6Microsoft Subscribe Subscribe12.5% SubscribeMicrosoft is counting on Power BI and Power Platform as the all-in-one solution to help customers build and deliver Cloud EPM capabilities to the masses. One of the latest strategies is to offer Power BI Premium for $20 per user per month without requiring signing long-term enterprise license agreements.
7SAP Subscribe Subscribe22.9% SubscribeSAP Analytics Cloud (SAC) is banking on aggressive pricing, new product lineups such as SAP Data Warehouse for the Cloud as well as enhanced support for a growing portfolio of SAP applications like embedding SAC into SAP SuccessFactors to win support of the large installed base of BPC for budgeting, planning and consolidation, which stands at 7,000, and SAP BW for data warehousing, which has 11,000 customers and 21,000 installations worldwide. SAP Analytics Cloud has signed hundreds of partners and over 2,400 customers.
8Planful Subscribe Subscribe20.0% SubscribeMore than 800 customers and 45,000 users in 90 countries including Bose, Boston Red Sox, La-Z-Boy, Mayo Clinic, NPR, OpenTable, Peet’s Coffee & Tea, Swissport, TOMS Shoes, and Vitamin Shoppe have subscribed to Planful (ex Host Analytics) to help them drive revenue and margin growth.
9Wolters Kluwer Subscribe Subscribe3.8% SubscribeCCH Tagetik, part of Wolters Kluwer Tax & Accounting division used by finance departments, serves nearly 1,000 companies and 75,000 users in 35 countries.
10Insightsoftware Subscribe Subscribe30.0% SubscribeIn 2020, insightsoftware acquired Longview Solutions, Event1, Mekko Graphics, Viareport, IDL Group and Certent to form a powerhouse in financial planning and analysis. In 2021, it also purchased Logi Analytics, resulting in an entity with over 20,000 customers and more than 500,000 users.
Subtotal Subscribe Subscribe20.5% Subscribe
Other Subscribe Subscribe-9.6% Subscribe
Total Subscribe Subscribe10.5% Subscribe

Source: Apps Run The World, April 2021

Other Cloud EPM software providers included in the report are: Alfa Financial Software, Alliance Enterprises, Aptos, Bitam, BlackLine, Board International, CAMMS, Centage, Changepoint, Comarch, Corporater, Craneware, Haufe, Host Analytics, Infor, Insightsoftware, International Decision Systems, Jedox, Logibec, MedeAnalytics, Quantrix, River Logic, Roper Technologies, SEAC SPA, Sênior Sistemas, Talentia Software, TechnologyOne, UNIT4, Vena Solutions, Vizient, Yonyou, and others.

Custom data cuts related to the Cloud EPM Applications market are available:

  • Top 30+ Cloud EPM Applications Vendors and Market Forecast 2020-2025
  • 2020 Cloud EPM Applications Market By Industry (21 Verticals)
  • 2020 Cloud EPM Applications Market By Functional Market (16 Markets)
  • 2020 Cloud EPM Applications Market By Country (USA + 45 countries)
  • 2020 Cloud EPM Applications Market By Region (Americas, EMEA, APAC)
  • 2020 Cloud EPM Applications Market By Revenue Type (License, Services, Hardware, Support and Maintenance, Cloud)
  • 2020 Cloud EPM Applications Market By Customer Size (revenue, employee count, asset)
  • 2020 Cloud EPM Applications Market By Channel (Direct vs Direct)
  • 2020 Cloud EPM Applications Market By Product

Exhibit 4 shows the enterprise applications market by functional area. The highest growth functional markets revolve around smaller segments like Analytics and BI, Collaboration, eCommerce, PPM and TRM, where first movers remain less established than those that for decades have been entrenched in functional areas like Content Management and CRM.

Exhibit 4 - Worldwide Cloud Based Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M
Exhibit 4 – Worldwide Cloud Based Enterprise Applications Market Forecast 2020-2025, By Functional Market, $M

Cloud EPM Win/Loss Analysis As Part Of Enterprise Applications Buyer Insight Customer Database

On the buyer side, customers are investing in Cloud EPM systems based on new features and capabilities that are expected to replace their existing legacy systems. In many cases, competitive upgrades and replacements that could have a profound impact on future market-share changes will become more widespread.

Since 2010, our global team of researchers have been studying the patterns of the latest Cloud EPM software purchases by customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Updated continuously, our database features extensive win/loss analysis. Each year our research team identifies tens of thousands of these Cloud EPM customer wins and losses from public and proprietary sources.

The research results are being incorporated into regular updates in our Enterprise Applications Buyer Insight Customer Database. You can access the Quarterly Win/Loss Analysis Scoreboard and our Enterprise Applications Buyer Insight Customer Database by becoming a subscriber.

List of Cloud EPM Customers

CustomerIndustryEmpl.RevenueCountryNew Product
AlbertsonsRetail270000$62.46BUnited StatesOracle EPM Cloud
Ambarella Inc.Utilities680$320.0MUnited StatesOracle EPM Cloud
Bukhatir GroupConstruction and Real Estate5000$820.0MUnited Arab EmiratesOracle EPM Cloud
CardtronicsBanking and Financial Services1987$1.35BUnited StatesOracle EPM Cloud
City of JacksonvilleGovernment5870$1.28BUnited StatesOracle EPM Cloud
Delaware Life Insurance CompanyInsurance300$186.0MUnited StatesOracle EPM Cloud
Harper CollegeEducation1965$231.0MUnited StatesOracle EPM Cloud
Hearst CorporationCommunications20000$11.40BUnited StatesOracle EPM Cloud
MGM Resorts InternationalLeisure and Hospitality45000$5.16BUnited StatesOracle EPM Cloud
Stallion Oilfield ServicesOil, Gas and Chemicals1100$700.0MUnited StatesOracle EPM Cloud
AvivaBanking and Financial Services31700$83.34BUnited KingdomAnaplan
BarclaycardBanking and Financial Services10000$2.00BUnited KingdomAnaplan
BerlutiRetail13000$42.00BFranceAnaplan
Booking.com USAProfessional Services26500$14.53BNetherlandsAnaplan
DiageoDistribution28420$14.41BUnited KingdomAnaplan
United Continental Holdings, Inc.Transportation87887$43.26BUnited StatesAnaplan
Vodafone UKCommunications93000$54.59BUnited KingdomAnaplan
AGF InvestmentsBanking and Financial Services900$471.0MCanadaWorkday Adaptive Planning (ex Adaptive Insights)
Airlines Reporting CorporationProfessional Services450$140.0MUnited StatesWorkday Adaptive Planning (ex Adaptive Insights)
Alternative Futures GroupNon Profit2500$80.0MUnited KingdomWorkday Adaptive Planning (ex Adaptive Insights)
BAI CommunicationsCommunications450$150.0MAustraliaWorkday Adaptive Planning (ex Adaptive Insights)
Royal AustralasianEducation470$75.0MAustraliaWorkday Adaptive Planning (ex Adaptive Insights)
Cleo CommunicationsProfessional Services300$30.0MUnited StatesWorkday Adaptive Planning (ex Adaptive Insights)
California Academy of SciencesNon Profit745$65.0MUnited StatesWorkday Adaptive Planning (ex Adaptive Insights)
Aon AffinityInsurance50000$11.01BUnited KingdomWorkiva Wdesk
Armstrong FlooringManufacturing1700$626.0MUnited StatesWorkiva Wdesk
Bel FuseManufacturing6935$464.0MUnited StatesWorkiva Wdesk
City of Rochester, N.YGovernment3000$751.0MUnited StatesWorkiva Wdesk
ClouderaProfessional Services2719$794.0MUnited StatesWorkiva Wdesk
Donegal Insurance GroupInsurance900$650.0MUnited StatesWorkiva Wdesk
Hawaiian Electric IndustriesOil, Gas and Chemicals3900$2.52BUnited StatesWorkiva Wdesk
JLL Income Property TrustBanking and Financial Services60000$6.00BUnited StatesWorkiva Wdesk
Pioneer Energy ServicesOil, Gas and Chemicals2400$590.0MUnited StatesWorkiva Wdesk
Republic AirwaysTransportation5500$1.30BUnited StatesWorkiva Wdesk
AegeaUtilities2500$850.0MBrazilIBM Planning Analytics
Fraser Property AustraliaConstruction and Real Estate700$1.64BAustraliaIBM Planning Analytics
Genpact PhilippinesProfessional Services96300$3.52BUnited StatesIBM Planning Analytics
Laura AshleyRetail1000$257.0MUnited KingdomIBM Planning Analytics
London South Bank UniversityEducation1700$188.0MUnited KingdomIBM Planning Analytics
RAC InsuranceProfessional Services1400$930.0MAustraliaIBM Planning Analytics
A.Y. McDonald Mfg. Co.Utilities400$100.0MUnited StatesMicrosoft Power BI
8×8Professional Services1675$446.0MUnited StatesMicrosoft Power BI
Accent Food ServicesRetail700$100.0MUnited StatesMicrosoft Power BI
ADT Inc.Professional Services3000$700.0MUnited StatesMicrosoft Power BI
American Traffic SolutionsGovernment600$150.0MUnited StatesMicrosoft Power BI
AmeriHealth AdministratorsInsurance500$200.0MUnited StatesMicrosoft Power BI
BC HousingGovernment850$320.0MCanadaMicrosoft Power BI
CAA South Central OntarioInsurance1400$478.0MCanadaMicrosoft Power BI
Clasen Quality ChocolateManufacturing180$40.0MUnited StatesMicrosoft Power BI
BBC Global News Ltd (GNL)Media22401$1.85BUnited KingdomSAP Analytics Cloud
Borchers Americas, Inc.Life Sciences175$50.0MUnited StatesSAP Analytics Cloud
Delivery HeroDistribution18070$1.10BGermanySAP Analytics Cloud
FC Bayern München BasketballMedia2100$550.0MGermanySAP Analytics Cloud
Lincoln SentryProfessional Services230$10.0MAustraliaSAP Analytics Cloud
Live OakBanking and Financial Services628$215.0MUnited StatesSAP Analytics Cloud
Manchester City Football Club (MCFC)Media500$659.0MUnited KingdomSAP Analytics Cloud
Princes FoodsConsumer Packaged Goods200$20.0MUnited KingdomSAP Analytics Cloud
ISS #2, LLCProfessional Services2900$800.0MUnited StatesPlanful
DemandbaseMedia350$50.0MUnited StatesHost Analytics Cloud EPM Suite
Haggar Clothing Co.Consumer Packaged Goods1100$220.0MUnited StatesHost Analytics Cloud EPM Suite
Hilcorp Energy CompanyOil, Gas and Chemicals3000$3.00BUnited StatesHost Analytics Cloud EPM Suite
Mesa AirlinesTransportation2800$1.40BUnited StatesHost Analytics Cloud EPM Suite
PercolateMedia293$20.0MUnited StatesHost Analytics Cloud EPM Suite
QuickenBanking and Financial Services150$100.0MUnited StatesHost Analytics Cloud EPM Suite
RelypsaLife Sciences400$50.0MUnited StatesHost Analytics Cloud EPM Suite
APCOA PARKING HoldingsUtilities5000$800.0MGermanyCCH Tagetik
Auto Trader UKAutomotive820$311.0MUnited KingdomCCH Tagetik
C. Steinweg-HandelsveemProfessional Services3500$1.55BNetherlandsCCH Tagetik
Carbonite, Inc.Professional Services1000$125.0MUnited StatesCCH Tagetik
China Life InsuranceBanking and Financial Services102817$94.09BChinaCCH Tagetik
Metro AGDistribution152426$43.34BGermanyCCH Tagetik
National General Holdings Corp.Insurance8440$4.61BUnited StatesCCH Tagetik
TimexConsumer Packaged Goods5500$2.00BUnited StatesCCH Tagetik
TOM FORDConsumer Packaged Goods600$130.0MUnited StatesCCH Tagetik
Vaillant GroupRetail13000$2.76BGermanyCCH Tagetik
DalakraftUtilities50$4.0MSwedenInsightsoftware BizVIew
GrilstadConsumer Packaged Goods405$120.0MNorwayInsightsoftware BizVIew
MulticonsultProfessional Services2984$441.0MNorwayInsightsoftware BizVIew
USAProfessional Services38280$27.48BNetherlandsInsightsoftware CXO Software
WadinkoBanking and Financial Services50$4.0MNetherlandsInsightsoftware CXO Software
WessanenManufacturing1250$731.0MNetherlandsInsightsoftware CXO Software

Source: Apps Run The World, April 2021

Further Readings

An expanded version of this report covers the top 40+ EPM Software vendors, offering in-depth analysis of the market dynamics, vendors’ Strengths, Customers, Opportunities, Risks and Ecosystems as well as their ability to gain Shares (SCORES) within their respective space.

We also offer win-loss analysis of the quarterly Cloud EPM wins of these top 10 Cloud EPM vendors and whether incumbents and upstarts pose any real threat to their standing amid shifting market requirements and user preferences.

More Enterprise Applications Research Findings

Based on the latest annual survey of 3,000+ enterprise software vendors, Apps Run The World is releasing a number of dedicated reports, which profile the world’s 500 largest Enterprise Applications Vendors (Apps Top 500) and the world’s 500 largest Cloud Applications Vendors (Cloud Top 500) ranked by their 2015-2020 product revenues.

Their 2019 results are being broken down, sorted and ranked across 16 functional areas (from Analytics to Treasury and Risk Management) and by 21 vertical industries(from Aerospace to Utility), as shown in our Taxonomy. Further breakdowns by subvertical, country, company size, etc. are available as custom data cuts per special request.

Research Methodology

Each year our global team of researchers conduct an annual survey of thousands of enterprise software vendors by contacting them directly on their latest quarterly and annual revenues by country, functional area, and vertical market.

We supplement their written responses with our own primary research to determine quarterly and yearly growth rates, In addition to customer wins to ascertain whether these are net new purchases or expansions of existing implementations.

Another dimension of our proactive research process is through continuous improvement of our customer database, which stores more than one million records on the enterprise software landscape of over 100,000 organizations around the world.

The database provides customer insight and contextual information on what types of enterprise software systems and other relevant technologies are they running and their propensity to invest further with their current or new suppliers as part of their overall IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

The result is a combination of supply-side data and demand-generation customer insight that allows our clients to better position themselves in anticipation of the next wave that will reshape the enterprise software marketplace for years to come.

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