Apps Run The World

Apollo Travel Group Digital Transformation Initiatives

Apps Run The World

Discover the latest digital transformation initiatives being undertaken by Apollo Travel Group and its business and technology executives. Each quarter our research team identifies the applications that are being used by Apollo Travel Group from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

Since 2010, our global team of researchers has been studying Apollo Travel Group software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Apollo Travel Group propensity to invest in new Enterprise Applications such as Analytics and BI, Collaboration, Content Management, CRM, EPM, ERP, HCM, ITSM, PLM, PPM, Procurement, SPM, SCM or Treasury and Risk Management systems.

The research results are being incorporated int our Customer Database which has over 100 data fields that detail Apollo Travel Group IT roadmap and budget, latest software purchases, implementation status, partner involvement, and decision-makers.

About the Customer

Apollo Travel Group AB provides travel and tourism services. Apollo is one of the Nordic region’s leading travel agencies, with almost 400 employees and a million travelers annually. The company was founded in 1986 and is based in Stockholm, Sweden.

Scope and Challenges

With an on-premises CRM supporting all parts of its business and multiple manual processes sapping resources, tour operator Apollo’s move to the cloud has not only boosted productivity, enhanced compliance and reduced costs, but provided the business with the opportunity to explore exciting new destinations through data and AI.

Throughout the business, across the contact center and phone systems, through marketing and communications and on to employees on site at destinations around the world, up to 90% of Apollo’s staff rely on the CRM to carry out their day-to-day work. 

Apollo has now automated its passport information collection processes; a crucial requirement for around 70,000 travelers per year, with the ability to automatically pass them to relevant partners, including local authorities, hotels, and airlines, to ensure seamless travel. Previously a manual process, with customers prompted to contact Apollo’s Contact Centres and provide information before departure, chasing missing details was a time-consuming task. However, since moving to the cloud, Apollo can automatically send the traveler an email after a booking has been made with a link to provide their details, which automatically creates a passport record against their booking. 

Outcome and Implications

Key to the migration was finding the simplest route to moving a database close to 300GB to the cloud before implementing new features and capabilities. Following a 1-to-1 upgrade paradigm, data was transferred directly, alongside the upgrading of significant amounts of code without impacting the underlying entities. 

Dynamics 365 also enabled Apollo to take a proactive approach to GDPR compliance; filtering out redundant data during the migration, and building data retention workflows to ensure the correct information is automatically disposed of at the right time. 

This single improvement alone has reduced manual processes carried out by Apollo staff by more than 95%. Equivalent to around 2.5 full-time employees. 


“From the business side, we always wanted to go to the cloud. We understood the possibilities that come from being online, such as taking advantage of Power BI and other applications.” - said Johnny Nilsson, Apollo’s Customer Insight Manager.

"We reduced our manual processes by 95% without writing a single line of code and with absolutely zero monetary investment. We simply utilized the standard Dynamics 365 tools." - said Johnny Nilsson, Customer Insight Manager at Apollo Travel Group.


Ynglingagatan 2
Stockholm, 113 47 , x
46 8 673 84 00
Industry Employees Revenue
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Enterprise Software & Cloud Applications Purchased by Apollo Travel Group

Vendor Old Product New Product Function Market Users VAR/SI When Live
Flex Applications Legacy Applications Flex Payroll Payroll HCM n/a n/a 2015 2015
Subscribe Subscribe Subscribe Application Tracking System HCM Subscribe Subscribe 2015 2015
Subscribe Subscribe Subscribe ML and Data Science Platform Machine Learning Subscribe Subscribe 2018 2019
Subscribe Subscribe Subscribe HCM HCM Subscribe Subscribe 2015 2015

IT Decision Makers and Key Stakeholders at Apollo Travel Group

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