Dennys Corporate
203 East Main Street,
Spartanburg, 29319-9966, SC,
United States
Spartanburg, 29319-9966, SC,
United States
1 864-597-8000
Consumer Packaged Goods
Dennys Corporate Technographics
Dennys Corporate Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dennys Corporate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3700 Dennys Corporate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dennys Corporate has purchased the following applications: Workday Financial Management for ERP Financial in 2017, Phenom Talent CRM for Candidate Relationship Management in 2015, Altametrics Business Intelligence for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dennys Corporate is running and its propensity to invest more and deepen its relationship with Workday , Phenom , Altametrics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dennys Corporate revenues, which have grown to $456.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dennys Corporate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dennys Corporate Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Financial Management | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
In 2017, Denny's Corporate implemented Workday Financial Management to centralize financial planning and reporting across the enterprise. The deployment used Workday Adaptive Planning as the cloud-based planning engine, aligning the company with ERP Financial capabilities to support FP&A, headcount planning, and operational expense planning.
The implementation configured modules for unified general and administrative expense planning, headcount and operational expense forecasting, supplier-level and project-level planning, and OfficeConnect-powered reporting. Workday Adaptive Planning was set up to enable scenario modeling and self-service dashboards, giving budget owners the ability to configure reports and run what-if analyses without manual spreadsheet collation.
Integrations were established to support daily financial data loads and on-demand headcount integration, enabling the FP&A team to maintain timely, granular planning datasets. Operational coverage included the corporate FP&A team and approximately 100 Denny's cost center owners, who were provisioned with access to dashboards and reporting tools for localized budget ownership and monitoring.
Governance and workflow changes shifted planning from a spreadsheet-driven process to a structured, system-based cadence, increasing end-user engagement and accountability. Cost center owners adopted role-based dashboards and reporting workflows, while the FP&A team standardized forecasting cycles and scenario governance to support more frequent reforecasting and rapid scenario turnarounds.
Explicit outcomes reported include an increase from 5 yearly forecasts to 12, a 25% reduction in cycle time for the annual budget, 60% more what-if scenarios generated, and a reduction in scenario creation time from 3 days to just hours. The Denny's FP&A team gained timely, richer reporting at supplier and project levels and accelerated monthly and board report production via OfficeConnect, improving the organization’s agility in planning and decision-making.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2015 | 2015 |
In 2015, Dennys Corporate implemented Phenom Talent CRM to support talent acquisition across its corporate and franchise recruiting channels. The deployment emphasized Candidate Relationship Management capabilities and integrated Phenom People functionality directly on the Denny's careers site to surface job postings and capture candidate interactions.
Phenom Talent CRM was configured to manage candidate profiles, build and maintain talent pipelines, and orchestrate candidate nurturing workflows and campaign management for ongoing engagement. Configuration work centered on candidate lifecycle management, job posting visibility on the careers site, and segmentation-based outreach to target hourly and franchise roles as well as corporate positions.
Operational coverage included corporate recruiting and franchise hiring workflows, with recruiters and talent acquisition teams using the Candidate Relationship Management features to standardize outreach, track pipeline stages, and manage candidate communication. Governance emphasized recruiter ownership of segmentation and workflow rules, and the system was embedded on the public careers portal to centralize candidate capture and CRM-driven engagement.
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Core HR | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2011 | 2012 |
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Recruiting | HCM |
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2019 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Scheduling | HCM |
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2017 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Altametrics | Legacy | Altametrics Business Intelligence | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018 Denny's Corporate deployed Altametrics Business Intelligence under the Analytics and BI category to centralize labor analytics, timekeeping reporting, and store-level performance monitoring. The deployment focused on operationalizing employee performance data so store managers and corporate operations could enforce labor rules and evaluate schedule adherence in near real time.
Altametrics Business Intelligence was configured to deliver time and attendance analytics, a labor rules enforcement view, schedule adherence reporting, and real-time performance dashboards. The implementation captures employee time punches, provides drillable employee performance metrics, and generates standardized payroll reports for downstream processing.
Operational scope includes store operations, HR, and payroll functions, with store managers using the Altametrics Business Intelligence outputs to manage labor compliance and day-to-day staffing decisions. The platform publishes payroll reports that are imported into the company payroll processing service, creating an operational integration point between time capture and payroll processing.
Governance and workflow changes formalized the path from time punch capture to payroll reporting, with standardized reporting formats and manager-facing dashboards to evaluate adherence before payroll runs. Users reported that the system now supplies the real-time employee performance data needed to manage stores successfully, and that payroll reporting is quicker to publish for import into payroll processing.
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Supply Chain Management | SCM |
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2024 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2016 | 2016 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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VPN | CyberSecurity |
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2020 | 2020 |
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VPN | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Dennys Corporate
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Dennys Corporate Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Dennys Corporate Technographics
Dennys Corporate is a Consumer Packaged Goods organization based in United States,
with around 3700 employees and annual revenues of $456.0 million.
Dennys Corporate operates a diverse technology stack with applications such as
Workday Financial Management, Phenom Talent CRM and Altametrics Business Intelligence,
covering areas like ERP Financial, Candidate Relationship Management and Analytics and BI.
Dennys Corporate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, Phenom and Altametrics.
Dennys Corporate recently adopted applications including
ArrowStream Suite in 2024, Acquia Cloud in 2021 and New Relic APM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dennys Corporate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dennys Corporate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dennys Corporate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.