Direct Energy Solar
7484 Candlewood Road Suite T-W,
Hanover, 21076, MD,
United States
Hanover, 21076, MD,
United States
1 240-967-0000
Utilities
Direct Energy Solar Technographics
Direct Energy Solar Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Direct Energy Solar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 330 Direct Energy Solar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Direct Energy Solar has purchased the following applications: Rootstock Cloud ERP for Manufacturing ERP, Distribution ERP in 2012, BombBomb Essentials for Audio Video and Web Conferencing in 2018, Adobe Marketo for Marketing Automation in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Direct Energy Solar is running and its propensity to invest more and deepen its relationship with Rootstock , BombBomb , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Direct Energy Solar revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Direct Energy Solar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Direct Energy Solar Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rootstock | Legacy | Rootstock Cloud ERP | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012 Direct Energy Solar implemented Rootstock Cloud ERP to consolidate core manufacturing and distribution workflows. The deployment targeted production planning, inventory control and order fulfillment, leveraging the Manufacturing ERP,Distribution ERP capabilities to establish a single system of record for on site manufacturing and outbound distribution operations. Rootstock Cloud ERP was positioned as the enterprise backbone for operations, sales order processing and material planning.
The implementation focused on standard functional modules common to the category, including sales order management, inventory and warehouse management, bill of materials and material requirements planning, shop floor scheduling and procurement. Configuration emphasized lot and serial tracking, multi location inventory visibility and production routings to support assembly and shipment cycles. Automation of order to cash and procure to pay workflows was configured through module sequencing and role based transaction flows.
Operational scope included manufacturing, supply chain, procurement, finance and sales functions across Direct Energy Solar, with system access provisioned by role and function. Governance incorporated centralized master data management, defined approval workflows for purchase and production orders, and phased rollout to business units to align process changes with training. Ongoing configuration governance and change control processes were established to manage product bills of materials and shop floor schedule adjustments.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BombBomb | Legacy | BombBomb Essentials | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Direct Energy Solar implemented BombBomb Essentials on their website. BombBomb Essentials, an Audio Video and Web Conferencing application, is embedded in public site pages to deliver hosted video messaging and in-page playback tied to customer outreach. The deployment focused on external digital channels and aligned with sales and marketing engagement and lead qualification workflows. This positions Direct Energy Solar BombBomb Essentials Audio Video and Web Conferencing to support customer acquisition and pre-sales communications.
Functional use emphasizes recorded video messages, video hosting, in-page playback, and content management capabilities typical of BombBomb Essentials, together with template-driven message creation to standardize outreach. Implementation scope concentrated on marketing and sales teams and customer-facing web content, with governance around template usage and user access to video assets. The website integration used embedded players and standard web scripting to surface video across conversion pages and contact flows, enabling reuse of assets within outreach sequences. Operational practice centered on aligning video templates to sales follow-up workflows and maintaining centralized management of video content.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Marketo | Marketing Automation | CRM | n/a | 2015 | 2015 |
In 2015, Direct Energy Solar implemented Adobe Marketo as its Marketing Automation platform on its corporate website, deploying Adobe Marketo to instrument site-level lead capture and visitor behavior tracking. The implementation places the Adobe Marketo tracking and form assets directly on public pages to support inbound conversion flows and campaign entry points.
The deployment leverages core Marketing Automation capabilities typical of Adobe Marketo, including hosted forms and landing pages, automated email nurture sequences, segmentation and dynamic content for web interactions, and behavioral tracking tied to individual lead records. Configuration appears focused on web-embedded Marketo assets and server-side campaign orchestration, with campaign templates and automated workflows used to standardize nurture paths.
Operational scope centers on the marketing and demand generation functions within Direct Energy Solar in the United States, with marketing operations responsible for maintaining form configurations, segmentation rules, and campaign calendars. Governance emphasizes centralized management of Marketo templates and tracking practices to ensure consistent capture of lead attributes and activity from the website.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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DDoS Protection | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Direct Energy Solar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Direct Energy Solar Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Direct Energy Solar Technographics
Direct Energy Solar is a Utilities organization based in United States,
with around 330 employees and annual revenues of $35.0 million.
Direct Energy Solar operates a diverse technology stack with applications such as
Rootstock Cloud ERP, BombBomb Essentials and Adobe Marketo,
covering areas like Manufacturing ERP, Distribution ERP, Audio Video and Web Conferencing and Marketing Automation.
Direct Energy Solar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Rootstock, BombBomb and Adobe Systems.
Direct Energy Solar recently adopted applications including
Microsoft 365 in 2020, Amazon Elastic Load Balancing (ELB) in 2020 and BombBomb Essentials in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Direct Energy Solar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Direct Energy Solar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Direct Energy Solar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.