doTERRA Digital Transformation Initiatives

About the Customer

doTERRA is a multi-level marketing company based in Pleasant Grove, Utah that sells essential oils and other related products.

doTERRA was founded in 2008 by David Stirling and former executives, employees, and distributors of Young Living, a company which also sells essential oils via multi-level marketing.

Scope and Challenges

The company needed a digital transition to ensure more scalable e-commerce platform to keep up with growing demands for products. With the re-imagining the customer experience they expected to sell products more effectively. Along these main goals, they also wanted to consolidate websites in order to gain greater control of static website content, as well as product content, and improve management of interactions with millions of customers around the world.

Outcome and Implications

doTERRA chose Deloitte as its implementing partner, and in 2016 they began a digital journey together. 

First, it was implemented SAP Product Content Management (PCM) to consolidate product and other content on static websites and to enable the commerce site, then SAP  Commerce Cloud to improve the online experience and increase scalability. Customer interaction management was improved by rolling out SAP  Service Cloud. All of the solutions were integrated with SAP S/4 HANA running on SAP HANA.

Quotes

“This was a great partnership between doTERRA, Deloitte, and SAP Hybris Expert Services – everyone came together to ensure the solution would scale as much as was needed.” Kashif Rahamatullah, Principal, Deloitte Consulting LLP