doTERRA Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by doTERRA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 doTERRA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that doTERRA has purchased the following applications: SAP Marketing Cloud for Marketing Automation in 2017, SAP SuccessFactors Recruiting Management for Recruiting,Applicant Tracking System in 2017, SAP Commerce Cloud for eCommerce in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems doTERRA is running and its propensity to invest more and deepen its relationship with SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing doTERRA revenues, which have grown to $1.50 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for doTERRA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

doTERRA is a multi-level marketing company based in Pleasant Grove, Utah that sells essential oils and other related products.

doTERRA was founded in 2008 by David Stirling and former executives, employees, and distributors of Young Living, a company which also sells essential oils via multi-level marketing.

Scope and Challenges

The company needed a digital transition to ensure more scalable e-commerce platform to keep up with growing demands for products. With the re-imagining the customer experience they expected to sell products more effectively. Along these main goals, they also wanted to consolidate websites in order to gain greater control of static website content, as well as product content, and improve management of interactions with millions of customers around the world.

Outcome and Implications

doTERRA chose Deloitte as its implementing partner, and in 2016 they began a digital journey together. 

First, it was implemented SAP Product Content Management (PCM) to consolidate product and other content on static websites and to enable the commerce site, then SAP  Commerce Cloud to improve the online experience and increase scalability. Customer interaction management was improved by rolling out SAP  Service Cloud. All of the solutions were integrated with SAP S/4 HANA running on SAP HANA.

Quotes

“This was a great partnership between doTERRA, Deloitte, and SAP Hybris Expert Services – everyone came together to ensure the solution would scale as much as was needed.” Kashif Rahamatullah, Principal, Deloitte Consulting LLP