Mount Horeb, 53572, WI,
United States
Duluth Trading Company Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Duluth Trading Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 807 Duluth Trading Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Duluth Trading Company has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2021, Microsoft 365 for Collaboration in 2016, Signifyd for eCommerce Fraud Protection in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Duluth Trading Company is running and its propensity to invest more and deepen its relationship with Microsoft , Block (ex Square, Inc) , Signifyd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Duluth Trading Company revenues, which have grown to $626.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Duluth Trading Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2021 | 2022 |
In 2021, Duluth Trading Company migrated from Microsoft Dynamics AX to Microsoft Dynamics 365 for Finance and Operations. The engagement is recorded as an ERP Financial implementation centered on stabilizing AX 2012 R3 post go-live support and executing a D365 upgrade to consolidate finance and retail back-office processes.
Microsoft Dynamics 365 for Finance and Operations was configured across core financial and operational modules, including Accounts Payable, Accounts Receivable, General Ledger, Cash and bank management, Fixed Assets, Cost Accounting, and Tax. Project Management and Accounting was implemented with WBS templates, project quotations, contracts, budgets and forecasts, resource timesheets, expense journals, item journals, project invoice proposals and invoicing workflows. Inventory management, Warehouse Management, Product Information Management, Procurement and Sourcing, Retail, Call Center, Organization administration, System administration and Workflow configuration were also delivered, and the Chart of Accounts was structured with ACH and WIRE payment methods.
Integrations were explicitly built between D365 and third party systems, mapping transactional and master data flows to external platforms. Integrations included D365 to Softeon for warehouse management, D365 to Counter point for POS, D365 to Sales Force SFCC for commerce, D365 to Chase Orbital for credit card processing, and D365 to Vertex for tax engine functionality. The integration footprint supported finance, retail merchandising, warehouse operations, call center order handling and project accounting processes.
Governance and delivery used standard ERP program artifacts and agile issue tracking, with requirements gathering, Fit-Gap analysis, and preparation of FDD and BRD documents. Business processes, configurations, customizations and workflows were mapped for critical flows, and Jira tickets were created to track new requirements and reported issues. Weekly retrospective meetings and collaboration with an internal managed services team were used to triage P1 and P2 incidents and perform deep-dive root cause analysis for long term resolution.
Operational scope emphasized post go-live support and incremental enhancements, including configuration of wholesale processes for wholesale vendors and customers. Ongoing activities documented in the program included continuous issue tracking, retrospective cadence, and maintenance collaboration between application owners and the managed services team.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Duluth Trading Company implemented Microsoft 365 as its Collaboration platform. Public site metadata shows Microsoft 365 in use on the Duluth Trading Company website, indicating a cloud tenant presence tied to corporate collaboration. The deployment focused on centralizing collaboration capabilities across corporate, merchandising, retail operations and distribution teams within the organization.
Microsoft 365 was configured to deliver standard Collaboration capabilities, including Exchange Online for corporate email, SharePoint for intranet and document libraries, OneDrive for personal file storage and Microsoft Teams for team messaging and meetings. The implementation emphasizes centralized account provisioning, role based access controls and content management workflows to govern document sharing and internal communication. Administration and tenant level controls serve as the operational locus for governance and ongoing configuration management.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Signifyd | Legacy | Signifyd | eCommerce Fraud Protection | eCommerce | n/a | 2020 | 2020 |
In 2020, Duluth Trading Company implemented Signifyd on its public website to provide automated protection for online transactions. The deployment positioned Signifyd as the companys eCommerce Fraud Protection solution for web checkout activity and order intake workflows.
Signifyd was instrumented to deliver real-time fraud scoring and decisioning at the point of sale, with site-level integration that captures checkout events and submits order telemetry for risk evaluation. Implementation scope focused on online retail order flows, leveraging fraud scoring, device and session signals, and event-based risk assessment common to eCommerce Fraud Protection platforms.
Operational coverage included eCommerce operations, payments and customer service teams responsible for order review and fulfillment, with governance centered on tuning risk thresholds and rule configurations to align automated decisioning with company fraud policies. The rollout emphasized site-wide checkout instrumentation and centralized management of fraud rules through the Signifyd application.
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2011 | 2011 |
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Shipping Management | eCommerce |
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2018 | 2018 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2024 | 2025 |
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Warehouse Management | SCM |
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2022 | 2023 |
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Yard Management | SCM |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Lifecycle Management | PLM and Engineering |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Test Automation Platform | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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