Duluth Trading Company Digital Transformation Initiatives

About the Customer

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Scope and Challenges

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Outcome and Implications

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Quotes

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Duluth Trading Company’s television ads are a reflection of our unique culture that is anything but average. The heart of our success is creating one-of-a-kind men’s and women’s clothing, innovative tools and ingenious gadgets while being humorous storytellers. Customer favorites include Ballroom Jeans that let you “crouch without the ouch,​ Buck Naked Underwear and our Longtail T Shirts that prevent plumber's butt. We’re growing fast, and taking care of business through our website, catalogs, and retail stores.