
Savannah, 31401, GA,
United States
DX Marketing Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by DX Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 DX Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DX Marketing has purchased the following applications: Oracle Analytics Cloud for Analytics and BI in 2018, Amazon EC2 for Application Hosting and Computing Services in 2021, Dynatrace APM for Application Performance Management in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DX Marketing is running and its propensity to invest more and deepen its relationship with Oracle , Amazon Web Services (AWS) , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DX Marketing revenues, which have grown to $10.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DX Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
About the Customer
Established in 2001 with headquarters in Savannah, GA, and offices in Greenville, SC, DX Marketing is a comprehensively targeted marketing firm utilizing leading-edge marketing technology and a data-driven approach to help businesses successfully identify, acquire, and retain customers.
They do it with direct access to over 700 million online behavioral profiles and nearly 40 thousand audience segments from the world’s most trusted data brands. Then leverage all of this input to target and engage the prospects most likely to become your customers, fostering relationships and building brand loyalty along the way. This mass of information, coupled with the exclusive geospatial mapping services, enables us to create uncommonly refined and highly measurable client acquisition strategies for companies both large and small.
Scope and Challenges
DX Marketing is building a data management platform that will enable non-technical users build the management off the backend by themselves. However, by using Oracle Autonomous Data Warehouse Cloud the end users will not have to worry about performance, security or advanced analytics which are all going put on autopilot which will make things much easier. There will be no need from an external system that will be pulling data down and processing and putting it back., now It will run in the database so that alleviates any kind of network latency.
Outcome and Implications
Oracle Autonomous Database could become the invisible hand that helps customers remove IT complexity while providing the reassurance and predictability needed to run their high-velocity operations.
Quotes
Jerry Gearding, CTO at DX Marketing discusses running advanced analytics in the Autonomous Data Warehouse Cloud.
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Oracle | Legacy | Oracle Analytics Cloud | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
|
|
|
Data Warehouse | Analytics and BI |
|
2018 | 2018 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
Database Management | IaaS |
|
2018 | 2018 |
|
|
|
Web Application Firewalls (WAF) | IaaS |
|
2021 | 2021 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Dynatrace | Legacy | Dynatrace APM | Application Performance Management | ITSM | n/a | 2015 | 2015 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
CRM | CRM |
|
2021 | 2021 |
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
ERP Financial | ERP Financial Management |
|
2016 | 2017 |
|
|
|
Financial Consolidation and Close | ERP Financial Management |
|
2016 | 2016 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
First Name | Last Name | Title | Function | Department | Phone | |
---|---|---|---|---|---|---|
Chief Technology Officer | CXO | IT | ||||
Vice President, Data Services | VP | IT | ||||
CFO | CXO | Finance | ||||
Vice President Business Development | VP | Sales | ||||
CEO | CXO | Finance |
Date | Company | Status | Vendor | Product | Category | Market |
---|---|---|---|---|---|---|
No data found |