Lojas Marabraz
Av. Dona Belmira Marin, 528 - GrajaAº,
Sao Paolo, 04846-000, Sao Paolo,
Brazil
Sao Paolo, 04846-000, Sao Paolo,
Brazil
55 11 4898-9703
Retail
Lojas Marabraz Technographics
Lojas Marabraz Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Lojas Marabraz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Lojas Marabraz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Lojas Marabraz has purchased the following applications: PayPal Enterprise for Payment Processing in 2020, e-Millennium ERP Omnichannel for Retail Management in 2015, Hi Platform Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Lojas Marabraz is running and its propensity to invest more and deepen its relationship with PayPal , Linx , Hi Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Lojas Marabraz revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Lojas Marabraz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Lojas Marabraz Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PayPal | Legacy | PayPal Enterprise | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Lojas Marabraz implemented PayPal Enterprise to handle online payments on its ecommerce site. PayPal Enterprise is the primary Payment Processing application used to support checkout authorization, settlement reporting, and merchant payment workflows on the company website.
The implementation integrated PayPal Enterprise through web checkout components and server side transaction APIs to capture orders, authorize payments, and tokenize payment instruments to reduce PCI scope. Functional modules and capabilities referenced in the deployment include live payment authorization, transaction reporting, settlement feeds, and dispute and chargeback management consistent with Payment Processing operations.
Operational coverage focused on the ecommerce channel, payments operations, and finance for reconciliation and reporting. Governance and process adjustments centralized payment reconciliation workflows and routed online checkout traffic to PayPal Enterprise reporting and dispute handling, establishing a clear relationship between Lojas Marabraz, PayPal Enterprise, Payment Processing, and the company finance and operations functions.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | e-Millennium ERP Omnichannel | Retail Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Lojas Marabraz implemented e-Millennium ERP Omnichannel from Linx. The deployment addressed Retail Management requirements for the company, which operates with approximately 500 employees, and was coordinated by the internal technology team responsible for implementation, support and customization.
The implementation configured e-Millennium ERP Omnichannel to support core retail workflows, including point of sale transaction orchestration, inventory management, order management and pricing and promotions configuration. Customization work focused on aligning the e-Millennium Management System to operational processes and on-going support processes, with the technology area coordinating task assignment, defect handling and enhancement requests.
Integrations included a direct operational relationship between the e-Millennium Management System and the company e-commerce platform Magento, with implementation, support and customization efforts applied to both systems. Integration scope emphasized synchronized stock visibility and consolidated order flows to enable omnichannel order capture and fulfillment, while preserving separate support and customization tracks for the on-premise retail systems and the Magento storefront.
Governance was centered in the technology team, which coordinated rollout activities, managed change requests and maintained the support backlog for both e-Millennium ERP Omnichannel and Magento. Operational handoffs covered application support, customization release cycles and configuration governance to ensure ongoing alignment between Retail Management processes and the integrated e-commerce platform.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hi Platform | Legacy | Hi Platform Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Lojas Marabraz deployed Hi Platform Chat on its website. Hi Platform Chat, classified in the Chatbots and Conversational AI category, was embedded as a front-end web chat widget to handle customer interactions on the company e-commerce site.
The implementation leveraged standard Chatbots and Conversational AI capabilities including conversational flow authoring, natural language understanding to classify intents, automated responses and escalation to live agents. Configuration focused on on-site widget behavior, session handling, and scripted fallback responses to preserve continuity between automated interactions and human support.
Operational responsibility was scoped to customer service and e-commerce teams, with governance centered on conversational script management and escalation rules maintained by the digital commerce organization. The deployment provided direct on-site customer engagement during browsing and checkout, using Hi Platform Chat to support customer service and pre-sales inquiry workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Enterprise Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Lojas Marabraz
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Lojas Marabraz Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Lojas Marabraz IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Lojas Marabraz digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Lojas Marabraz Technographics
Lojas Marabraz is a Retail organization based in Brazil,
with around 500 employees and annual revenues of $40.0 million.
Lojas Marabraz operates a diverse technology stack with applications such as
PayPal Enterprise, e-Millennium ERP Omnichannel and Hi Platform Chat,
covering areas like Payment Processing, Retail Management and Chatbots and Conversational AI.
Lojas Marabraz has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PayPal, Linx and Hi Platform.
Lojas Marabraz recently adopted applications including
VTEX eCommerce in 2022, PayPal Enterprise in 2020 and Hi Platform Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Lojas Marabraz’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Lojas Marabraz’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Lojas Marabraz technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.