Mack Trucks Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Mack Trucks and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Mack Trucks employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Mack Trucks has purchased the following applications: Oracle CX Cloud for Customer Experience in 2018, Xandr Invest (ex AppNexus DSP) for Digital Advertising Platform in 2013, Linkedin Bizo for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Mack Trucks is running and its propensity to invest more and deepen its relationship with Oracle , Xandr , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Mack Trucks revenues, which have grown to $300.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mack Trucks intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Mack Trucks is one of North America’s largest manufacturers of heavy-duty Class 8 trucks, engines, and transmissions. Founded in 1900, Mack trucks are sold and serviced in more than 45 countries worldwide. Mack is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment, marine, and industrial engines.

Scope and Challenges

Mack historically relied on three marketing channels – dealership brochures, ads in industry publications, and trade shows. At the same time, the company’s communications efforts were fragmented. They employed different channels to serve diverse markets and were unable to track how their campaigns affected sales.

To fulfill Mack’s brand promise of a personalized customer experience, the company needed to revolutionize the way it marketed its products. It needed to rethink how it engaged with its consumer base, and how it would interact with a new generation of truck drivers. It also needed to converge previously fragmented communications channels into a single, coordinated platform.

Outcome and Implications

Mack underwent a CX transformation in partnership with Oracle, expanding its marketing ecosystem to include a centralized customer and prospect database so it could coordinate and automate marketing across multiple digital channels.

Meanwhile, the company needed to reach a proud and loyal fan base who have long since traded in their CB radio monikers for Twitter handles, and their highway lingo for 140+ characters. Oracle’s social listening, engagement, and analysis platform gave it the tools to help grow its social media presence organically.

Mack’s campaign content was irresistible. Over 9,300 people digitally opted in to receive more information about the Anthem. Whether they filled out a form on MackTrucks.com or liked a Facebook post, Mack tracked these digital interactions as data points, helping build out the profiles of 175,000 potential customers in the Oracle Eloqua marketing database.

Based on this activity, Mack further engaged this targeted audience with personalized content throughout the campaign, moving them through the sales funnel. Ultimately, the marketing team handed off 1,700 qualified leads to Mack’s complex network of independent dealerships across the U.S.