Nissan Motor Digital Transformation Initiatives

About the Customer

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI, and Datsun brands. With global headquarters in Yokohama, Nissan offers products and services in more than 160 countries and areas worldwide.

Scope and Challenges

Nissan Motor Co. operates in a complex and competitive environment, they required a concurrent planning platform to enable a more efficient operation. Nissan deployed Kinaxis RapidResponse to plan concurrently across functions and time periods for end-to-end visibility across the entire supply chain. With RapidResponse Nissan can revolutionize their planning by improving the accuracy and speed of its planning and decision-making.

Outcome and Implications

With the deployment of Kinaxis RapidResponse, Nissan will remove supply chain planning functional boundaries and gain a consolidated view of their entire supply chain. RapidResponse will dynamically balance supply and demand in response to ever-changing conditions and will enable effective collaboration.

Furthermore, by using Adobe Experience Cloud as an integrated platform for marketing, Nissan gained an understanding of customer behavior, deep analytics, personalized content, and management of content across the company.


“A robust supply and demand balancing system is critical for a global company to drive tangible business outcomes,” - said Koichiro Sakakibara, Manufacturing and SCM System Department at Nissan.

“We are delighted that RapidResponse was selected by Nissan as its supply chain planning system of record,” - said John Sicard, Chief Executive Officer at Kinaxis.

1-1, Takashima 1-chome Nishi-ku
Yokohama, 220-8686 , Kanagawa-k
+81 4 5523 5523
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Enterprise Software & Cloud Applications Purchased by Nissan Motor

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IT Decision Makers and Key Stakeholders at Nissan Motor

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