Apps Run The World

Nissan Motor Digital Transformation Initiatives

Apps Run The World

About the Customer

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI, and Datsun brands. With global headquarters in Yokohama, Nissan offers products and services in more than 160 countries and areas worldwide.

Scope and Challenges

Nissan Motor Co. operates in a complex and competitive environment, they required a concurrent planning platform to enable a more efficient operation. Nissan deployed Kinaxis RapidResponse to plan concurrently across functions and time periods for end-to-end visibility across the entire supply chain. With RapidResponse Nissan can revolutionize their planning by improving the accuracy and speed of its planning and decision-making.

Outcome and Implications

With the deployment of Kinaxis RapidResponse, Nissan will remove supply chain planning functional boundaries and gain a consolidated view of their entire supply chain. RapidResponse will dynamically balance supply and demand in response to ever-changing conditions and will enable effective collaboration.

Furthermore, by using Adobe Experience Cloud as an integrated platform for marketing, Nissan gained an understanding of customer behavior, deep analytics, personalized content, and management of content across the company.


“A robust supply and demand balancing system is critical for a global company to drive tangible business outcomes,” - said Koichiro Sakakibara, Manufacturing and SCM System Department at Nissan.

“We are delighted that RapidResponse was selected by Nissan as its supply chain planning system of record,” - said John Sicard, Chief Executive Officer at Kinaxis.

1-1, Takashima 1-chome Nishi-ku
Yokohama, 220-8686 , Kanagawa-k
+81 4 5523 5523
Industry Employees Revenue
Automotive Subscribe Subscribe

Enterprise Software & Cloud Applications Purchased by Nissan Motor

Vendor Old Product New Product Function Market Users VAR/SI When Live
Adobe Systems Legacy Applications Adobe Marketing Cloud (ex Omniture) Digital Marketing Automation Platform CRM n/a n/a 2016 2016
Subscribe Subscribe Subscribe Supply Chain Concurrent Planning Platform SCM Subscribe Subscribe 2017 2018
Subscribe Subscribe Subscribe Customer Relationship Management CRM Subscribe Subscribe 2015 2015

IT Decision Makers and Key Stakeholders at Nissan Motor

First Name Last Name Title Email Phone
Subscribe Subscribe Executive Vice President MFG & SCM Operations Subscribe Subscribe
Subscribe Subscribe Media contacts Deputy General Manager Subscribe Subscribe
Subscribe Subscribe Head of Japan Digital Customer Experience Subscribe Subscribe
Subscribe Subscribe Global Corporate Communications Subscribe Subscribe
Subscribe Subscribe Corporate Vice President Supply Chain Subscribe Subscribe