Pimkie
Pimkie Technographics
Pimkie Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pimkie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Pimkie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pimkie has purchased the following applications: Serrala FinanceSuite for AP Automation in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, Salesforce Commerce Cloud for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pimkie is running and its propensity to invest more and deepen its relationship with Serrala , Oracle , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pimkie revenues, which have grown to $587.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pimkie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pimkie Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2015 | 2015 |
In 2015, Pimkie implemented Serrala FinanceSuite for AP Automation to centralize accounts payable workflows within its corporate finance organization. The project was scoped to support Pimkie's finance and accounts payable teams serving the retailer's operations in France, with the application positioned as the primary AP Automation engine for invoice processing and control.
The Serrala FinanceSuite implementation emphasized core AP Automation modules including automated invoice capture and OCR, invoice validation and matching, configurable approval workflows, exception management, and payment scheduling. Configuration centered on supplier invoice lifecycle management and three way matching where purchase order data existed, alongside workflow automation to reduce manual invoice handling and accelerate approval routing.
Operational coverage focused on central accounts payable and finance users, extending to supplier communications and payment orchestration activities within Pimkie's finance function. Governance measures were put in place to enforce role based access control, maintain audit trails for invoice approvals, and standardize AP processes across teams, supported by phased user onboarding and training for approvers and invoice processors.
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2019 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Pimkie implemented Google Workspace (Formerly Google G-Suite) to standardize collaboration across the retailer. Pimkie Google Workspace (Formerly Google G-Suite) Collaboration supports corporate communication and content collaboration for the organization.
The deployment leverages core Google Workspace capabilities, including Gmail, Google Calendar, Google Drive, Google Docs, Sheets and Slides, alongside the Google Admin console for centralized administration. Configuration work focused on user and group management, role-based admin separation, and common collaboration controls consistent with the Collaboration category.
Public signals show Google Workspace is surfaced on Pimkie’s website, indicating use of Google-managed email routing and domain verification tied to site services. Operational scope covers corporate and retail teams across Pimkie’s France footprint, with the platform used to coordinate merchandising, marketing and back office collaboration workflows.
Governance was organized through the Google Admin console, with standardized provisioning processes, policy controls for sharing and external collaboration, and administrative role segregation to enforce data and access policies. The implementation emphasized consistent collaboration workflows and centralized control of accounts and content across the company.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Pimkie implemented Salesforce Commerce Cloud as its eCommerce platform to power the public storefront on pimkie.fr. The deployment established Salesforce Commerce Cloud as the central cloud-hosted commerce layer for Pimkie, providing a managed SaaS environment for online sales and storefront delivery.
The implementation focused on core eCommerce capabilities typical of the category, including storefront rendering, product catalog management, merchandising and promotions, checkout orchestration, and content management to support digital merchandising and commerce operations. Operational responsibility rested with Pimkie's web commerce and digital marketing teams, with governance oriented around content publishing, catalog update workflows, and promotion lifecycle controls to maintain the online shopping experience.
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Pimkie
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pimkie Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pimkie IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pimkie digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pimkie Technographics
Pimkie is a Retail organization based in France,
with around 1500 employees and annual revenues of $587.0 million.
Pimkie operates a diverse technology stack with applications such as
Serrala FinanceSuite, Google Workspace (Formerly Google G-Suite) and Salesforce Commerce Cloud,
covering areas like AP Automation, Collaboration and eCommerce.
Pimkie has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Google and Salesforce.
Pimkie recently adopted applications including
AB Tasty Instant Analytics in 2021, Optimizely Intelligence Cloud in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pimkie’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pimkie’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pimkie technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.