About the Customer
SunMoon Food Company Limited (“SunMoon”) is a global distributor and marketer of nutritious fresh fruits, vegetables, and products, delivered to the health-conscious consumer in the most convenient way. Started in 1983, SunMoon has grown its product offering to over 200 product types, including fresh fruits, vegetables, freeze-dried fruit snacks, nuts, fruit cups, fruit sticks, juices, sorbets, frozen fruits and assorted water packaged under its own brand.
With an extensive sales network of over 11,000 points of sales globally, SunMoon’s offering of quality, premium products are distributed via supermarkets, convenience stores, online and wholesale channels, airlines, food services as well as SunMoon’s franchise outlets in Singapore.
Scope and Challenges
Prior to deploying NetSuite OneWorld, SunMoon primarily used emails to correspond with its farmers, suppliers and customers for stock taking, order management, invoicing and billing. This required significant manual coordination, making it extremely difficult to track orders and compare quotes, greatly impacting productivity and the company’s growth potential.
Live in April 2017, SunMoon is leveraging OneWorld for financials, inventory and order management, financial consolidation across three subsidiaries in China, Indonesia, and the US, and multicurrency transactions in 11 different currencies—Australian, Canadian, Hong Kong, Singapore and US Dollar, Euro, Indonesian Rupiah, Malaysian Ringgit, Renminbi and Thai Baht. It also supports, English, Chinese, and Bahasa Malay.
Outcome and Implications
SunMoon Food Company Limited (SunMoon) has deployed NetSuite OneWorld to support its global growth, enabling dramatically increased overall productivity and efficiency. In just five months, NetSuite OneWorld facilitated 900 transactions, having saved SunMoon 150 hours and an estimated S$20,000.
NetSuite OneWorld supports 190 currencies, 20 languages, automated tax calculation and reporting in more than 100 countries, and customer transactions in more than 200 countries and territories. These global financial capabilities give SunMoon real-time organization-wide visibility and new insights for its three subsidiaries via supplier, customer and other transaction data.
NetSuite OneWorld empowers SunMoon’s suppliers to enter expiry dates, packaging sizes and other details from any internet-connected device into the cloud-based system. Based on this information, SunMoon can easily create a quote for its customers, which they can accept with just one click. NetSuite OneWorld then automatically sends a PO to farmers and generates an invoice once the order has been fulfilled.
“With NetSuite OneWorld, we’ve been able to move our products seamlessly from farm to work on a global scale much faster and more efficiently. Using NetSuite OneWorld’s integrated capabilities helps us transform SunMoon into an asset-light and customer-centric enterprise.” said Gary Loh, Deputy Chairman and CEO of SunMoon Food Company Limited.
“Thanks to NetSuite OneWorld, we can enter new markets more easily. It’s multi-language and multi-currency features put us on the world map, empowering us to further expand our operations in Indonesia, the US and Southeast Asia. And best of all, we won’t even need an overseas IT department to support these countries. Our Singapore team can provide support remotely as NetSuite OneWorld is completely cloud based.” said Gary Loh, Deputy Chairman and CEO of SunMoon Food Company Limited.
“With Asia Pacific accounting for nearly 60 percent of the global population, an efficient food supply chain and distribution network is even more critical here than anywhere else in the world. We are committed to giving forward-looking businesses the tools to innovate. SunMoon is a great example of a business that harnesses technology to digitize and transform this traditional market.” said Zakir Ahmed, General Manager, Oracle NetSuite Asia
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