About the Customer
Team Sportia AB is one of Sweden’s largest sporting goods retail chains with around 80 stores throughout the country. Online, Team Sportia is represented by its franchising partner Aitrops Event AB. E-commerce accounts for around 10 percent of the entire Team Sportia sales.
Scope and Challenges
Replace the old e-commerce platform with a more robust solution that can handle large loads without suffering from bottlenecks and downtime, and does not give visitors bad shopping experiences because the website is sluggish. Increase performance and sales by having an e-commerce site with high scalability and 100% availability. Choose a solution that can handle the e-commerce site’s strong growth—which currently amounts to more than 100% every year, and is forecasted to continue at the same growth for the foreseeable future. Empower the business to remain at the forefront of technological e-commerce developments.
Outcome and Implications
Increased the website’s availability to 100%, and improved sales substantially, for example, during peak trading on Black Friday 2016, sales grew 800% compared to the previous year. Enabled a better user experience on a variety of desktop and mobile devices through a more user-friendly interface and automatic scalability, further enhancing sales.
Laid a stable foundation for the e-commerce site’s continuous growth-especially in the fields of cycling, running, swimming, and cross-country skiing-during the foreseeable future. Made it possible for the business to constantly be at the forefront of technological e-commerce developments with continuous updates to the platform
"We wanted the best solution in the market, and Oracle was the simple and natural choice. Oracle Commerce Cloud, together with Oracle’s CX portfolio, provides the full functionality that is needed when you are running an e-commerce site." said Johan Westerlund, CXO, Team Sportia.
"With Oracle Commerce Cloud, we increased our website’s availability to 100%, and boosted our performance, sales, and profitability. On Black Friday 2016, for example, we managed to improve sales by 800% compared to the year before." said Petter Ahnfors, E-Commerce Manager, Team Sportia.
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