Team Sportia Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Team Sportia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 900 Team Sportia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Team Sportia has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2016, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Team Sportia is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Klarna or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Team Sportia revenues, which have grown to $180.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Team Sportia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Team Sportia AB is one of Sweden’s largest sporting goods retail chains with around 80 stores throughout the country. Online, Team Sportia is represented by its franchising partner Aitrops Event AB. E-commerce accounts for around 10 percent of the entire Team Sportia sales.

Scope and Challenges

Replace the old e-commerce platform with a more robust solution that can handle large loads without suffering from bottlenecks and downtime, and does not give visitors bad shopping experiences because the website is sluggish. Increase performance and sales by having an e-commerce site with high scalability and 100% availability. Choose a solution that can handle the e-commerce site’s strong growth—which currently amounts to more than 100% every year, and is forecasted to continue at the same growth for the foreseeable future. Empower the business to remain at the forefront of technological e-commerce developments.

Outcome and Implications

Increased the website’s availability to 100%, and improved sales substantially, for example, during peak trading on Black Friday 2016, sales grew 800% compared to the previous year. Enabled a better user experience on a variety of desktop and mobile devices through a more user-friendly interface and automatic scalability, further enhancing sales.

Laid a stable foundation for the e-commerce site’s continuous growth-especially in the fields of cycling, running, swimming, and cross-country skiing-during the foreseeable future. Made it possible for the business to constantly be at the forefront of technological e-commerce developments with continuous updates to the platform

Quotes

"We wanted the best solution in the market, and Oracle was the simple and natural choice. Oracle Commerce Cloud, together with Oracle’s CX portfolio, provides the full functionality that is needed when you are running an e-commerce site." said Johan Westerlund, CXO, Team Sportia.

"With Oracle Commerce Cloud, we increased our website’s availability to 100%, and boosted our performance, sales, and profitability. On Black Friday 2016, for example, we managed to improve sales by 800% compared to the year before." said Petter Ahnfors, E-Commerce Manager, Team Sportia.