Telefonica
Distrito TelefOnica, Ronda de la ComunicaciOn, s/n,
Madrid, 28050,
Spain
Madrid, 28050,
Spain
34 900 11 10 04
Communications
Telefonica Technographics
Telefonica Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Telefonica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 104142 Telefonica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Telefonica has purchased the following applications: IBM Customer and Network Analytics for Analytics and BI in 2012, Serrala FinanceSuite for AP Automation in 2013, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Telefonica is running and its propensity to invest more and deepen its relationship with IBM , Serrala , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Telefonica revenues, which have grown to $42.81 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Telefonica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Telefonica Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Customer and Network Analytics | Analytics and BI | Analytics and BI | n/a | 2012 | 2013 |
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Process Mining | Analytics and BI |
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2019 | 2019 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2013 | 2013 |
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ERP Financial | ERP Financial Management |
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2017 | 2019 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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Expense Management | ERP Financial Management |
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2010 | 2010 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Endpoint Management | IaaS |
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2017 | 2017 |
ITSM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2022 | 2022 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2012 | 2012 |
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Robotic Process Automation | PaaS |
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2020 | 2020 |
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Robotic Process Automation | PaaS |
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2018 | 2018 |
Collaboration
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Benefits Administration | HCM |
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2020 | 2020 |
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Compensation Management | HCM |
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2014 | 2014 |
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Core HR | HCM |
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2014 | 2014 |
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Core HR | HCM |
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2019 | 2019 |
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Learning and Development | HCM |
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2014 | 2014 |
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Performance and Goal Management | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
Blockchain
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Blockchain Platform | Blockchain |
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2020 | 2020 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Brand Management | CRM |
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2021 | 2021 |
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Call Center | CRM |
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2020 | 2020 |
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CRM | CRM |
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2010 | 2010 |
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2016 | 2016 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Cognitive Computing | AI-Powered Application |
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2018 | 2018 |
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Cognitive Computing | AI-Powered Application |
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2018 | 2018 |
PLM and Engineering
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Computer-Aided Design (CAD) | PLM and Engineering |
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2019 | 2019 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2016 | 2017 |
CyberSecurity
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Security Information and Event Management (SIEM) | CyberSecurity |
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2020 | 2020 |
ERP Services and Operations
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Field Service Management | ERP Services and Operations |
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2020 | 2020 |
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OSS/BSS | ERP Services and Operations |
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2017 | 2017 |
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OSS/BSS | ERP Services and Operations |
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2019 | 2019 |
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OSS/BSS | ERP Services and Operations |
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2013 | 2014 |
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OSS/BSS | ERP Services and Operations |
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2021 | 2021 |
TRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Treasury Management | TRM |
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2020 | 2020 |
IT Asset Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2018 | 2018 |
AI Development
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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ML and Data Science Platforms | AI Development |
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2015 | 2016 |
SCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
|---|---|---|---|---|---|---|---|
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Order Management | SCM |
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2009 | 2009 |
PPM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
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Project Portfolio Management | PPM |
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2018 | 2018 |
IT Decision Makers and Key Stakeholders at Telefonica
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Telefonica Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Telefonica Technographics
Telefonica is a Communications organization based in Spain,
with around 104142 employees and annual revenues of $42.81 billion.
Telefonica operates a diverse technology stack with applications such as
IBM Customer and Network Analytics, Serrala FinanceSuite and Amazon EC2,
covering areas like Analytics and BI, AP Automation and Application Hosting and Computing Services.
Telefonica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM, Serrala and Amazon Web Services (AWS).
Telefonica recently adopted applications including
Cloudflare CDN in 2021, Dynatrace APM in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Telefonica’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Telefonica’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Telefonica technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.