Telefonica
Distrito Telefonica - Edificio Central, Ronda de la Comunicacion s/n,
Madrid, 28050,
Spain
Madrid, 28050,
Spain
34 91 482-38-00
Communications
Telefonica Technographics
Telefonica Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Telefonica and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100870 Telefonica employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Telefonica has purchased the following applications: Serrala FinanceSuite for AP Automation in 2013, Mercer Darwin Benefits (formerly Thomsons Online Benefits) for Benefits Administration in 2020, Oracle Field Service Cloud (ex TOA ETAdirect) for Field Service Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Telefonica is running and its propensity to invest more and deepen its relationship with Serrala , SAP , Captio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Telefonica revenues, which have grown to $42.96 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Telefonica intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Telefonica Tech Stack and Enterprise Applications
Telefonica ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP | n/a | 2013 | 2013 |
In 2013 Telefonica implemented Serrala FinanceSuite as an AP Automation solution. The implementation targeted finance and treasury operations within Telefonica ES, with a principal focus on automating cash allocation in the order to cash cycle and centralizing accounts payable processing. Deployment was supported by an expert consultant from Hanse Orga EMEA with SAP FI CO and ABAP specialization, which informed design and configuration choices.
Serrala FinanceSuite was configured to manage invoice intake, automated matching, payment orchestration and remittance advice processing. Core SAP FI capabilities were aligned to the solution, including GL AP AR and asset accounting configuration, company code and chart of accounts setup, intercompany postings, posting keys, document types, field status groups, tolerance groups and payment program parameters.
Integrations were implemented directly with SAP FI and SAP Treasury interfaces, using bank statement formats MT940 MT942 CAMT053 CAMT054 ETEBAC AFB120 CODA and BAI2 for automated bank statement import and posting. Hanse Orga AutoBank for SAP was used in the banking connectivity layer, remittance automation leveraged IDOC REMADV and EDI820 messaging for payment advices, and SAP In House Cash and liquidity forecasting functions were included in the operational footprint. ABAP development provided custom validations substitutions and automated cash allocation logic.
Governance workstreams emphasized master data alignment for AR AP and G L accounts, substitution and validation rules to enforce posting quality, and automatic account assignment in CO and In House Cash workflows. The consulting team applied LSMW and global implementation practices to standardize transport procedures and testing, with validation scenarios focused on bank statement posting, remittance reconciliation and payment run orchestration.
|
|
|
|
|
ERP Financial | ERP |
|
2017 | 2019 |
|
|
|
|
|
ERP Financial | ERP |
|
2017 | 2017 |
|
|
|
|
|
Expense Management | ERP |
|
2010 | 2010 |
|
|
|
|
|
Expense Management | ERP |
|
2010 | 2010 |
|
|
|
|
|
Expense Management | ERP |
|
2015 | 2015 |
|
|
|
|
|
Subscription and Recurring Billing | ERP |
|
2021 | 2022 |
|
Telefonica HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mercer | Legacy | Mercer Darwin Benefits (formerly Thomsons Online Benefits) | Benefits Administration | HCM | n/a | 2020 | 2020 |
In 2020, Telefonica deployed Mercer Darwin Benefits (formerly Thomsons Online Benefits) on their website to manage employee benefit enrollment and communications. The implementation is categorized as Benefits Administration and is surfaced through Telefonica's rewards portal at https://telefonicarewards.com. The deployment focuses on employee self-service workflows and centrally managed benefit plan configuration.
Mercer Darwin Benefits (formerly Thomsons Online Benefits) was configured to support standard Benefits Administration capabilities including online enrollment, eligibility management, plan configuration, and automated communications, aligned with HR benefits administration and employee experience. Operational ownership sits with HR and rewards functions, using centralized administration for plan updates and enrollment windows. Governance emphasizes controlled configuration and enrollment lifecycle management to maintain consistent benefits eligibility and communications.
|
|
|
|
|
Compensation Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Core HR | HCM |
|
2014 | 2014 |
|
|
|
|
|
Core HR | HCM |
|
2019 | 2019 |
|
|
|
|
|
Learning and Development | HCM |
|
2014 | 2014 |
|
|
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
|
|
Learning and Development | HCM |
|
2019 | 2020 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2023 | 2023 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2014 | 2014 |
|
Telefonica ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Field Service Cloud (ex TOA ETAdirect) | Field Service Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Telefonica Spain deployed Oracle Field Service Cloud (ex TOA ETAdirect) to optimize and expand service capacity across its field operations. The initiative centered on Field Service Management to support customer care and field service workflows, addressing increased network complexity and the need to assist both office planning teams and field technicians during the pandemic.
Implementation emphasized scheduling and advanced routing capabilities, with configuration of planning workflows and the collaboration module to enable direct communication between office staff and technicians. Oracle Field Service Cloud was used to reduce planning setup time, enable technicians to reorganize schedules autonomously, and simplify scheduling categories to streamline dispatch decisions.
The deployment operated as part of the Oracle Advertising and Customer Experience suite, supporting nationwide field operations in Spain and handling a high daily call volume to coordinate service visits. Operational coverage explicitly included back office planning teams and field technicians, with the solution providing routing updates, schedule resilience, and visibility into technician status during service calls.
Governance and workflow changes shifted planning teams away from manual scheduling toward exception management and value adding planning tasks, while field teams adopted the collaboration-driven scheduling model. Telefonica reported that scheduling time fell by about 60 percent and scheduling categories were reduced by 70 percent, outcomes that decreased overbookings, improved on time delivery, and reduced technician time inside customer premises, while Oracle Field Service Cloud continued to support faster, more agile, and timely service delivery.
|
|
|
|
|
OSS/BSS | ERP Services and Operations |
|
2017 | 2017 |
|
|
|
|
|
OSS/BSS | ERP Services and Operations |
|
2019 | 2019 |
|
|
|
|
|
OSS/BSS | ERP Services and Operations |
|
2013 | 2014 |
|
|
|
|
|
OSS/BSS | ERP Services and Operations |
|
2021 | 2021 |
|
|
|
|
|
OSS/BSS | ERP Services and Operations |
|
2017 | 2017 |
|
Telefonica AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2015 | 2016 |
|
|
|
|
|
ML and Data Science Platforms | AI Development |
|
2022 | 2022 |
|
Telefonica AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2018 | 2018 |
|
|
|
|
|
Cognitive Computing | AI-Powered Application |
|
2018 | 2018 |
|
|
|
|
|
Cognitive Computing | AI-Powered Application |
|
2018 | 2018 |
|
Telefonica Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2012 | 2013 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2016 | 2016 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2021 | 2021 |
|
|
|
|
|
Process Mining | Analytics and BI |
|
2019 | 2019 |
|
Telefonica Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Blockchain Platform | Blockchain |
|
2020 | 2020 |
|
Telefonica Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2016 | 2016 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2018 | 2018 |
|
|
|
|
|
Collaboration | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
PBX, VoiP and Phone Systems | Collaboration |
|
2018 | 2018 |
|
Telefonica Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Management | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Content Management | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Digital Signing | Content Management |
|
2021 | 2021 |
|
|
|
|
|
Enterprise Content Management | Content Management |
|
2016 | 2017 |
|
Telefonica SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Order Management | SCM |
|
2009 | 2009 |
|
Telefonica CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Brand Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Call Center | CRM |
|
2020 | 2020 |
|
|
|
|
|
CRM | CRM |
|
2010 | 2010 |
|
|
|
|
|
Customer Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Customer Data Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Engagement | CRM |
|
2018 | 2018 |
|
|
|
|
|
Customer Experience | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2010 | 2010 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Social Media Management | CRM |
|
2014 | 2014 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
Telefonica IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
|
2018 | 2018 |
|
Telefonica ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2022 | 2022 |
|
Telefonica PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Computer-Aided Design (CAD) | PLM and Engineering |
|
2019 | 2019 |
|
Telefonica PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Project Portfolio Management | PPM |
|
2018 | 2018 |
|
Telefonica TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
AML, Fraud and Compliance | TRM |
|
2017 | 2018 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
|
|
|
|
Treasury Management | TRM |
|
2020 | 2020 |
|
Telefonica PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2016 | 2016 |
|
|
|
|
|
Apps Development | PaaS |
|
2019 | 2020 |
|
|
|
|
|
Apps Development | PaaS |
|
2011 | 2015 |
|
|
|
|
|
Extract, Transform, and Load (ETL), Data Replication | PaaS |
|
2012 | 2012 |
|
|
|
|
|
Robotic Process Automation | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Robotic Process Automation | PaaS |
|
2018 | 2018 |
|
|
|
|
|
Robotic Process Automation | PaaS |
|
2021 | 2021 |
|
Telefonica IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Network Management and Monitoring | IaaS |
|
2018 | 2018 |
|
Telefonica CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Endpoint Management | CyberSecurity |
|
2017 | 2017 |
|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2023 | 2023 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Security Information and Event Management (SIEM) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
|
2024 | 2024 |
|
|
|
|
|
Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Telefonica
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Global HR Transformation Director | Director | HR | |
|
|
|
Head of People Models | Director | HR | |
|
|
|
Press and External Communication Manager | Manager | Marketing | |
|
|
|
CHRO | CXO | HR | |
|
|
|
Research Scientist Machine Learning/AI | Manager | HR | |
|
|
|
Global Director Big Data 4P Internal Use Cases & Market Research | Director | IT | |
|
|
|
Procurement Category Manager - Transmission | Manager | Procurement | |
|
|
|
Commercial Finance Manager | Manager | Finance | |
|
|
|
IT Sourcing Manager | Manager | Procurement | |
|
|
|
Procurement Manager | Manager | Procurement | |
|
|
|
IT Sourcing Manager | Manager | Procurement | |
|
|
|
Head of Procurement | Director | Procurement | |
|
|
|
Procurement Category Manager - Supply Chain, Services | Manager | Procurement | |
|
|
|
Chief Financial Officer | CXO | Finance | |
|
|
|
Hardware Finance Manager | Manager | Finance | |
|
|
|
Finance Director | Director | Finance | |
|
|
|
Telefónica ID CFO & Global Consumer Controller | CXO | Finance | |
|
|
|
Deputy Chief Financial Officer | CXO | Finance | |
|
|
|
Chief Strategy and Finance Officer | CXO | Finance | |
|
|
|
CIO | CXO | Finance | |
|
|
|
Head of Global IT Strategic Planning and Performance Management | Director | IT | |
|
|
|
Corporate Head of Internal Audit | Director | Finance | |
|
|
|
Accounts Payable | Manager | Finance | |
|
|
|
Head of Procurement Spain | Director | Procurement | |
|
|
|
Head Of Operations | Director | Finance | |
|
|
|
Global HR Director | Director | HR | |
|
|
|
Chief People Officer (CPO) | CXO | HR | |
|
|
|
Global Talent & Development Leader | Manager | HR | |
|
|
|
HR Manager / Senior HRBP | Manager | HR | |
|
|
|
Head of People Strategy & Change Management - Telefonica HQ | Director | HR | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Chief Technology & Information Officer | CXO | IT | |
|
|
|
SAP Global Service Manager | Manager | IT | |
|
|
|
Salesforce Administrator | Manager | Marketing | |
|
|
|
Salesforce Administrator | Manager | Marketing | |
|
|
|
Commercial Planning & SalesForce Administrator | Manager | Marketing | |
|
|
|
Salesforce Administrator | Manager | Marketing | |
|
Apps Being Evaluated by Telefonica Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Telefonica IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Telefonica digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Telefonica Technographics
Telefonica is a Communications organization based in Spain,
with around 100870 employees and annual revenues of $42.96 billion.
Telefonica operates a diverse technology stack with applications such as
Serrala FinanceSuite, Mercer Darwin Benefits (formerly Thomsons Online Benefits) and Oracle Field Service Cloud (ex TOA ETAdirect),
covering areas like AP Automation, Benefits Administration and Field Service Management.
Telefonica has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Mercer and Oracle.
Telefonica recently adopted applications including
Pentera Platform in 2024, isEazy Skills in 2023 and Tecalis Identity Verification in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Telefonica’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Telefonica’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Telefonica technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.