Apps Run The World

The Lenzing Group Digital Transformation Initiatives

Apps Run The World

About the Customer

For 80 years Lenzing has been looking beyond fiber. Inspired by the needs of the world, they create smart and exciting solutions made from natural wood – for consumers, for their business partners, and for an environment worth living in.

Our expertise and passion are dedicated to supporting the industry, brands, and retailers – in sectors like fashion, beauty care or hygiene – by providing products and services that maximize value creation from both the environmental and the economic perspective. 

Scope and Challenges

With its focus on a consistent customer experience, Lenzing chose JDA® Sales & Operations Planning, part of JDA® Manufacturing Planning to help it realize revenue margin and operating performance gains through improved decision support and cross-functional alignment. This led to improved sales forecast accuracy, transparency and business alignment, as well as improved decision-making and accountability.

Lenzing deployed JDA Sales & Operations Planning earlier this year to achieve:

  • Forecasting accuracy given its prior manual spreadsheet-based process
  • Regional planner competency for improved demand and budget planning
  • The first S&OP planning process as the key input for global 2018 budget planning
  • Regional consensus to allocation, inventory policy and key performance indicators (KPIs)
  • Ability to model its complex supply chain structure

Outcome and Implications

Lenzing leveraged JDA’s end-to-end services support including JDA Consulting, JDA Strategic Services and JDA Cloud for high-level process design, deployment, and cloud enablement.

Since going live with JDA Sales & Operations Planning, Lenzing is already seeing the following benefits:

  • Reduced planning and decision-making time by 50 percent with what-if tactical planning capabilities
  • Increased planning transparency through eliminating manual spreadsheet process
  • Profit optimization with the ability to better allocate critical resources to the most profitable markets
  • Re-engineered S&OP process with cross-functional teams, closing gaps inter-departmentally


“Given our vision to get to the next level of corporate growth, we needed to overhaul our S&OP processes to completely eliminate manual work while evolving towards a fully integrated business planning process. JDA was the right fit with its end-to-end supply chain planning solution and services to help us unite our supply chain globally. Throughout our deployment journey, the JDA team came at this project with a customer-first attitude and had the depth of understanding of our project goals, setting us up for success.” -said Parsan Chand, Vice President, Global Supply Chain at Lenzing AG.

“Lenzing is a prime best practice example of a company that realizes the importance of taking a cross-functional approach to integrated business planning that unites the supply chain with a shared focus of meeting demand across markets, with an eye on both immediate and long-term strategic goals. An effective S&OP process has already helped Lenzing support processes and associated scenario planning across demand and supply, demand-supply balancing, and financial review, and will continue to roll out its deployment globally to improve overall business performance, driving corporate growth.” -said Johan Reventberg, president, EMEA at JDA.

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Enterprise Software & Cloud Applications Purchased by The Lenzing Group

Vendor Old Product New Product Function Market Users VAR/SI When Live
JDA Software Group Legacy Applications JDA Sales and Operations Planning SCM SCM n/a n/a 2018 2019

IT Decision Makers and Key Stakeholders at The Lenzing Group

First Name Last Name Title Email Phone
Subscribe Subscribe Head of Global Sales & Operations Planning Subscribe Subscribe
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