Apps Run The World

Virgin Mobile USA Digital Transformation Initiatives

Apps Run The World

About the Customer

Virgin is one of the most desirable brands in the world. At Virgin Mobile USA, we connect people to the things that matter in life.

Scope and Challenges

Virgin Mobile USA has selected SugarCRM to better serve customers with a modern, digital engagement strategy as part of the brand’s coming evolution.

Outcome and Implications

Virgin Mobile USA conducted an extensive evaluation of many leading CRM vendors before choosing SugarCRM. The brand ultimately chose Sugar because it is a flexible and configurable CRM that will help the company engage customers in new ways. SugarCRM also has a track record of successful deployments with other telecommunications companies around the world.


"As part of the new strategy for Virgin Mobile, we saw a need for a modern and innovative CRM that would help better meet the needs of our customers. As we got to know the team at SugarCRM, it was clear there was a lot of synergies. They, like Virgin Mobile, are industry disruptors that go head-to-head with large competitors by offering something different than the status quo. That appealed to us and we are thrilled to have SugarCRM as a strategic partner.”-said Dow Draper, CEO at Virgin Mobile USA.

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Enterprise Software & Cloud Applications Purchased by Virgin Mobile USA

Vendor Old Product New Product Function Market Users VAR/SI When Live
SugarCRM Salesforce CRM SugarCRM Customer Relationship Management CRM n/a n/a 2016 2017

IT Decision Makers and Key Stakeholders at Virgin Mobile USA

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