Virgin Mobile USA Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Virgin Mobile USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Virgin Mobile USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Virgin Mobile USA has purchased the following applications: SugarCRM for Customer Experience,CRM in 2016, Adobe Marketing Cloud (ex Omniture) for Marketing Automation in 2017, Akamai CDN for Content Delivery Network in 2017 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Virgin Mobile USA is running and its propensity to invest more and deepen its relationship with SugarCRM , Adobe Systems , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Virgin Mobile USA revenues, which have grown to $150.0 million in 2023, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Virgin Mobile USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Virgin is one of the most desirable brands in the world. At Virgin Mobile USA, we connect people to the things that matter in life.

Scope and Challenges

Virgin Mobile USA has selected SugarCRM to better serve customers with a modern, digital engagement strategy as part of the brand’s coming evolution.

Outcome and Implications

Virgin Mobile USA conducted an extensive evaluation of many leading CRM vendors before choosing SugarCRM. The brand ultimately chose Sugar because it is a flexible and configurable CRM that will help the company engage customers in new ways. SugarCRM also has a track record of successful deployments with other telecommunications companies around the world.

Quotes

"As part of the new strategy for Virgin Mobile, we saw a need for a modern and innovative CRM that would help better meet the needs of our customers. As we got to know the team at SugarCRM, it was clear there was a lot of synergies. They, like Virgin Mobile, are industry disruptors that go head-to-head with large competitors by offering something different than the status quo. That appealed to us and we are thrilled to have SugarCRM as a strategic partner.”-said Dow Draper, CEO at Virgin Mobile USA.