Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
American Airlines Transportation 137400 $53.0B United States Adobe Systems Adobe Audience Manager Data Management Platform 2016 n/a
American Airlines Transportation 137400 $53.0B United States Tealium Tealium IQ Tag Management Tag Management 2016 n/a
Transportation 137400 $53.0B United States Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2020 n/a
Transportation 137400 $53.0B United States Quantum Metric Quantum Metric Continuous Product Design Customer Analytics 2021 n/a
Transportation 137400 $53.0B United States Google Google Tag Manager Tag Management 2013 n/a
Leisure and Hospitality 137178 $6.0B China AudienceScience AudienceScience Marketing Automation 2009 n/a
Leisure and Hospitality 137178 $6.0B China Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2024 n/a
Automotive 135636 $29.4B Japan Ptengine Ptengine Insight Marketing Analytics 2017 n/a
Manufacturing 135470 $20.1B Indonesia Microsoft Microsoft Dynamics 365 Marketing Marketing Automation 2021 n/a
Consumer Packaged Goods 135000 $47.0B United States Salesforce Salesforce Service Cloud Customer Support 2016 n/a
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