Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Zurich Tourism Leisure and Hospitality 75 $7M Switzerland Hotjar Hotjar Customer Experience 2016 n/a
Zurich Tourism Leisure and Hospitality 75 $7M Switzerland Qualtrics Qualtrics CustomerXM Customer Experience 2023 n/a
Leisure and Hospitality 75 $7M Switzerland news aktuell Zimpel PR and Media Communication 2024 n/a
Professional Services 15 $2M Switzerland Google Google Tag Manager Tag Management 2022 n/a
Insurance 200 $60M Chile Google Google Tag Manager Tag Management 2020 n/a
Insurance 9000 $20.0B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2011 n/a
Insurance 9000 $20.0B United States Webtrends Webtrends Analytics Marketing Analytics 2012 n/a
Insurance 9000 $20.0B United States Tealium Tealium IQ Tag Management Tag Management 2016 n/a
Insurance 9000 $20.0B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2019 n/a
Insurance 9000 $20.0B United States Hotjar Hotjar Customer Experience 2018 n/a
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